{"id":22595,"date":"2020-04-08T17:14:51","date_gmt":"2020-04-08T17:14:51","guid":{"rendered":"https:\/\/www.xotels.com\/uncategorized\/hotel-market-segments\/"},"modified":"2024-12-23T09:21:59","modified_gmt":"2024-12-23T09:21:59","slug":"market-segments","status":"publish","type":"post","link":"https:\/\/www.xotels.com\/en\/glossary\/market-segments","title":{"rendered":"Hotel Market Segments"},"content":{"rendered":"<p>What is the meaning \/ definition of <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/market-segments\">Hotel Market Segments<\/a> in the <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/hospitality-industry\">hospitality industry<\/a>?<\/p>\n<p>Not all customers are the same. Although, of course, all guests must receive the same high standard of service at a <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/hotel\">hotel<\/a> or other kind of facility within the Hospitality Sector, there are definitely different types of customers. And offering them a <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/hospitality\">hospitality<\/a> experience that entirely meets their particular type and exact needs is the key to a providing an enjoyable hotel <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/stay\">stay<\/a>, where satisfaction is virtually guaranteed.<\/p>\n<p>So, how can this differentiation in customer types be best organised? The answer is to devise a system of segments, known in <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/hospitality\">Hospitality<\/a> as Market Segments.<\/p>\n<p>Market segments can be:<\/p>\n<ul>\n<li>Geographic<\/li>\n<li>Demographic<\/li>\n<li>Behavioural<\/li>\n<li>Psychographic<\/li>\n<li>Occasional<\/li>\n<li>Cultural<\/li>\n<\/ul>\n<p>Just as there can be:<\/p>\n<ul>\n<li>Multi-variable account segmentation, and<\/li>\n<li>Segmentation by benefits!<\/li>\n<\/ul>\n<p>Once segmentation is achieved, segment-specific services and activities can be organised, helping to provide customers with a tailored hotel experience whilst simultaneously contributing towards a hotel\u2019s profit maximisation.<\/p>\n<p>Other segments can be:<\/p>\n<ul>\n<li>Public<\/li>\n<li>Promotions<\/li>\n<li><a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/negotiated-rate\">Negotiated Rates<\/a><\/li>\n<li>Groups, and<\/li>\n<li>Wholesale<\/li>\n<\/ul>\n<p><strong>See Also:<\/strong><\/p>\n<ul>\n<li><a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/hotel-market-intelligence\">Hotel Market Intelligence<\/a><\/li>\n<\/ul>\n<p><strong>Synonyms<\/strong><\/p>\n<ul>\n<li>Hotel Market Segments<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>What is the meaning \/ definition of Hotel Market Segments  [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[39,9],"tags":[],"class_list":["post-22595","post","type-post","status-publish","format-standard","hentry","category-h","category-glossary"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hotel Market Segments Definition \/ Meaning<\/title>\n<meta name=\"description\" content=\"Definition How can the differentiation in customer types be best organised? The answer is to devise a system of segments, known in Hospitality as Market Segments.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.xotels.com\/en\/glossary\/market-segments\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hotel Market Segments Definition \/ Meaning\" \/>\n<meta property=\"og:description\" content=\"Definition How can the differentiation in customer types be best organised? The answer is to devise a system of segments, known in Hospitality as Market Segments.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.xotels.com\/en\/glossary\/market-segments\" \/>\n<meta property=\"og:site_name\" content=\"Xotels\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-08T17:14:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-23T09:21:59+00:00\" \/>\n<meta name=\"author\" content=\"Patrick Landman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@xotels\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patrick Landman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/glossary\\\/market-segments#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/glossary\\\/market-segments\"},\"author\":{\"name\":\"Patrick Landman\",\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/#\\\/schema\\\/person\\\/f51e882bd553ae1b905fc0214cdca6f5\"},\"headline\":\"Hotel Market Segments\",\"datePublished\":\"2020-04-08T17:14:51+00:00\",\"dateModified\":\"2024-12-23T09:21:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/glossary\\\/market-segments\"},\"wordCount\":181,\"publisher\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/#organization\"},\"articleSection\":[\"H\",\"Hotel Terminology &amp; Glossary\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/glossary\\\/market-segments\",\"url\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/glossary\\\/market-segments\",\"name\":\"Hotel Market Segments Definition \\\/ Meaning\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/#website\"},\"datePublished\":\"2020-04-08T17:14:51+00:00\",\"dateModified\":\"2024-12-23T09:21:59+00:00\",\"description\":\"Definition How can the differentiation in customer types be best organised? 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