{"id":22596,"date":"2020-04-08T17:15:54","date_gmt":"2020-04-08T17:15:54","guid":{"rendered":"https:\/\/www.xotels.com\/uncategorized\/hotel-market-share\/"},"modified":"2024-12-23T09:21:59","modified_gmt":"2024-12-23T09:21:59","slug":"market-share","status":"publish","type":"post","link":"https:\/\/www.xotels.com\/en\/glossary\/market-share","title":{"rendered":"Hotel Market Share"},"content":{"rendered":"<p>What is the meaning \/ definition of <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/market-share\">Hotel Market Share<\/a> in the <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/hospitality-industry\">hospitality industry<\/a>?<\/p>\n<p>In the <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/hospitality-industry\">Hospitality Industry<\/a>, all hotels should strive to capture maximum revenue at all times. And, sometimes, comparing revenue levels with other hotels can provide a valuable insight. This can help to establish a hotel\u2019s Market Share: the percentage of business it is getting within the <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/hotel\">hotel<\/a> market overall.<\/p>\n<p>A hotel should try to discover how it is performing in comparison to other neighbouring hotels, and even to several hotels within a competitive set (or \u2018comp set\u2019), to gain a wider perspective. Based on this knowledge, they can consider how to perhaps adjust their business strategy, to improve performance and work towards maximising revenue more efficiently.<\/p>\n<p>The key question a hotel\u2019s revenue management team should ask, after studying and analysing the findings collated and compiled into a comp set research report, is: \u201cAre we really satisfied with our market share?\u201d. The share can be established quickly by performing a simple calculation:<\/p>\n<p>The actual percentage of the room nights sold or revenue captured during a particular timeframe, for example: Easter, Christmas, the summer season, or the peak skiing season, e.g. divided by the total room nights or revenue sold within the competitive set (inclusive of the subject hotel).<\/p>\n<p><strong>Formula:<\/strong><\/p>\n<p>Market Share = \u00a0revenue sold at the <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/hotel\">hot<\/a>e<a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/hotel\">l<\/a> \/ \u00a0revenue sold within <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/compset-competitive-set\">competitive set<\/a><\/p>\n<p><strong>Calculation:<\/strong><\/p>\n<p>Market Share = \u00a05000 \/ 14500= 34%<\/p>\n<p><strong>See also:<\/strong><\/p>\n<ul>\n<li><a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/mpi-market-penetration-index\">Market Penetration Index<\/a><\/li>\n<li><a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/rgi-revenue-generation-index\">Revenue Generation Index<\/a><\/li>\n<\/ul>\n<p><strong>Synonyms<\/strong><\/p>\n<ul>\n<li>Hotel Market Share<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>What is the meaning \/ definition of Hotel Market Share  [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[39,9],"tags":[],"class_list":["post-22596","post","type-post","status-publish","format-standard","hentry","category-h","category-glossary"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hotel Market Share Definition \/ Meaning - Xotels<\/title>\n<meta name=\"description\" content=\"Definition: Market Share, the percentage of business it is getting within the hotel market overall.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.xotels.com\/en\/glossary\/market-share\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hotel Market Share Definition \/ Meaning - Xotels\" \/>\n<meta property=\"og:description\" content=\"Definition: Market Share, the percentage of business it is getting within the hotel market overall.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.xotels.com\/en\/glossary\/market-share\" \/>\n<meta property=\"og:site_name\" content=\"Xotels\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-08T17:15:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-23T09:21:59+00:00\" \/>\n<meta name=\"author\" content=\"Patrick Landman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@xotels\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patrick Landman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/glossary\\\/market-share#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/glossary\\\/market-share\"},\"author\":{\"name\":\"Patrick Landman\",\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/#\\\/schema\\\/person\\\/f51e882bd553ae1b905fc0214cdca6f5\"},\"headline\":\"Hotel Market Share\",\"datePublished\":\"2020-04-08T17:15:54+00:00\",\"dateModified\":\"2024-12-23T09:21:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/glossary\\\/market-share\"},\"wordCount\":244,\"publisher\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/#organization\"},\"articleSection\":[\"H\",\"Hotel Terminology &amp; 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