{"id":22618,"date":"2020-04-10T16:09:00","date_gmt":"2020-04-10T16:09:00","guid":{"rendered":"https:\/\/www.xotels.com\/uncategorized\/lrv-last-room-value\/"},"modified":"2024-12-23T09:21:20","modified_gmt":"2024-12-23T09:21:20","slug":"last-room-value","status":"publish","type":"post","link":"https:\/\/www.xotels.com\/en\/glossary\/last-room-value","title":{"rendered":"LRV – Last Room Value"},"content":{"rendered":"

What is the meaning \/ definition of Last Room Value in the hospitality industry<\/a>?<\/p>\n

The term Last Room Value (LRV), refers to the maximum revenue a hotel<\/a> can expect to make from the last room it has available for sale. It is used to avoid selling the last room below a certain rate \u2013 as when market demand<\/a> is high the last room may be sold at a higher rate then normal.<\/p>\n

The calculation is part of dynamic pricing<\/a> practices and is done by revenue management departments of a hotel. Last room value is important in order for hotels to control their prices and inventory<\/a> efficiently while making a profit. LRV calculations are a standard practice within most Revenue Management strategies.<\/p>\n

The system uses the Last Room Value as a restriction<\/a> control for low value rates, during busy periods. While it opens all rates during slow times.<\/p>\n

See also:<\/strong><\/p>\n