{"id":22628,"date":"2020-04-10T17:22:37","date_gmt":"2020-04-10T17:22:37","guid":{"rendered":"https:\/\/www.xotels.com\/uncategorized\/mpi-market-penetration-index\/"},"modified":"2024-12-23T09:21:19","modified_gmt":"2024-12-23T09:21:19","slug":"mpi-market-penetration-index","status":"publish","type":"post","link":"https:\/\/www.xotels.com\/en\/glossary\/mpi-market-penetration-index","title":{"rendered":"MPI &#8211; Market Penetration Index"},"content":{"rendered":"<p>What is the meaning \/ definition of MPI in the <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/hospitality-industry\">hospitality industry<\/a>?<\/p>\n<p>MPI stands for: Market Penetration Index<\/p>\n<p>MPI is a calculation to measure your hotel\u00b4s <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/occupancy-rate\">occupancy<\/a> compared to the average market occupancy levels (also referred to as market share).<\/p>\n<p>This tool helps the <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/hotel\">hotel<\/a> to see its position and performance in proportion to the competitors and the market in general.<\/p>\n<p>How to calculate MPI?<\/p>\n<ul>\n<li style=\"text-align: left;\"><strong>MPI Formula<\/strong>: Hotel Occupancy % \/ Market Occupancy %<\/li>\n<\/ul>\n<p><strong>See Also:<\/strong><\/p>\n<ul>\n<li><a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/fair-market-share\">Fair Market Share<\/a><\/li>\n<li><a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/ari-average-rate-index\">ARI<\/a><\/li>\n<li><a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/rgi-revenue-generation-index\">RGI<\/a><\/li>\n<\/ul>\n<p><strong>Synonyms<\/strong><\/p>\n<ul>\n<li>MPI<\/li>\n<li>Market Penetration Index<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>What is the meaning \/ definition of MPI in the  [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,43],"tags":[],"class_list":["post-22628","post","type-post","status-publish","format-standard","hentry","category-glossary","category-m"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MPI - Market Penetration Index Definition \/ Meaning<\/title>\n<meta name=\"description\" content=\"Definition: MPI is a calculation to measure your hotel\u00b4s occupancy compared to the average market occupancy levels (also referred to as market share).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.xotels.com\/en\/glossary\/mpi-market-penetration-index\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MPI - Market Penetration Index Definition \/ Meaning\" \/>\n<meta property=\"og:description\" content=\"Definition: MPI is a calculation to measure your hotel\u00b4s occupancy compared to the average market occupancy levels (also referred to as market share).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.xotels.com\/en\/glossary\/mpi-market-penetration-index\" \/>\n<meta property=\"og:site_name\" content=\"Xotels\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-10T17:22:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-23T09:21:19+00:00\" \/>\n<meta name=\"author\" content=\"Patrick Landman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@xotels\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patrick Landman\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/glossary\\\/mpi-market-penetration-index#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/glossary\\\/mpi-market-penetration-index\"},\"author\":{\"name\":\"Patrick Landman\",\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/#\\\/schema\\\/person\\\/f51e882bd553ae1b905fc0214cdca6f5\"},\"headline\":\"MPI &#8211; Market Penetration Index\",\"datePublished\":\"2020-04-10T17:22:37+00:00\",\"dateModified\":\"2024-12-23T09:21:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/glossary\\\/mpi-market-penetration-index\"},\"wordCount\":88,\"publisher\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/#organization\"},\"articleSection\":[\"Hotel Terminology &amp; Glossary\",\"M\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/glossary\\\/mpi-market-penetration-index\",\"url\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/glossary\\\/mpi-market-penetration-index\",\"name\":\"MPI - Market Penetration Index Definition \\\/ Meaning\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/#website\"},\"datePublished\":\"2020-04-10T17:22:37+00:00\",\"dateModified\":\"2024-12-23T09:21:19+00:00\",\"description\":\"Definition: MPI is a calculation to measure your hotel\u00b4s occupancy compared to the average market occupancy levels (also referred to as market share).\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/glossary\\\/mpi-market-penetration-index#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.xotels.com\\\/en\\\/glossary\\\/mpi-market-penetration-index\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/glossary\\\/mpi-market-penetration-index#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.xotels.com\\\/en\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Hotel Terminology &amp; Glossary Cat\",\"item\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/glossary-cat\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"M\",\"item\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/glossary-cat\\\/m\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"MPI &#8211; Market Penetration Index\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/\",\"name\":\"Xotels\",\"description\":\"Xotels - Revenue Management Consulting\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/#organization\",\"name\":\"Xotels - Hotel Management Company\",\"url\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.xotels.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/xotels-hotel-management-company-logoOriginal-compress.webp\",\"contentUrl\":\"https:\\\/\\\/www.xotels.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/xotels-hotel-management-company-logoOriginal-compress.webp\",\"width\":196,\"height\":65,\"caption\":\"Xotels - Hotel Management Company\"},\"image\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/#\\\/schema\\\/person\\\/f51e882bd553ae1b905fc0214cdca6f5\",\"name\":\"Patrick Landman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f58c009011be358c80a1c2ebe59eef60c38e8685209f398d3d96192f15599fff?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f58c009011be358c80a1c2ebe59eef60c38e8685209f398d3d96192f15599fff?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f58c009011be358c80a1c2ebe59eef60c38e8685209f398d3d96192f15599fff?s=96&d=mm&r=g\",\"caption\":\"Patrick Landman\"},\"description\":\"As CEO and Founder of XOTELS, Patrick Landman has made it his mission to turn hotels and resorts into local market leaders. XOTELS\u00b4 diverse expertise and deep-knowledge across revenue management consulting, hotel management, and hotel consulting, enables us to drive results for independent boutique hotels, luxury resorts, and innovative lodging concepts. Below you will find opinion articles written by Patrick Landman.\",\"sameAs\":[\"https:\\\/\\\/www.xotels.com\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/xotels\\\/\",\"https:\\\/\\\/x.com\\\/xotels\"],\"url\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/author\\\/patrick\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"MPI - Market Penetration Index Definition \/ Meaning","description":"Definition: MPI is a calculation to measure your hotel\u00b4s occupancy compared to the average market occupancy levels (also referred to as market share).","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.xotels.com\/en\/glossary\/mpi-market-penetration-index","og_locale":"en_US","og_type":"article","og_title":"MPI - Market Penetration Index Definition \/ Meaning","og_description":"Definition: MPI is a calculation to measure your hotel\u00b4s occupancy compared to the average market occupancy levels (also referred to as market share).","og_url":"https:\/\/www.xotels.com\/en\/glossary\/mpi-market-penetration-index","og_site_name":"Xotels","article_published_time":"2020-04-10T17:22:37+00:00","article_modified_time":"2024-12-23T09:21:19+00:00","author":"Patrick Landman","twitter_card":"summary_large_image","twitter_creator":"@xotels","twitter_misc":{"Written by":"Patrick Landman"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.xotels.com\/en\/glossary\/mpi-market-penetration-index#article","isPartOf":{"@id":"https:\/\/www.xotels.com\/en\/glossary\/mpi-market-penetration-index"},"author":{"name":"Patrick Landman","@id":"https:\/\/www.xotels.com\/en\/#\/schema\/person\/f51e882bd553ae1b905fc0214cdca6f5"},"headline":"MPI &#8211; Market Penetration Index","datePublished":"2020-04-10T17:22:37+00:00","dateModified":"2024-12-23T09:21:19+00:00","mainEntityOfPage":{"@id":"https:\/\/www.xotels.com\/en\/glossary\/mpi-market-penetration-index"},"wordCount":88,"publisher":{"@id":"https:\/\/www.xotels.com\/en\/#organization"},"articleSection":["Hotel Terminology &amp; Glossary","M"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.xotels.com\/en\/glossary\/mpi-market-penetration-index","url":"https:\/\/www.xotels.com\/en\/glossary\/mpi-market-penetration-index","name":"MPI - Market Penetration Index Definition \/ Meaning","isPartOf":{"@id":"https:\/\/www.xotels.com\/en\/#website"},"datePublished":"2020-04-10T17:22:37+00:00","dateModified":"2024-12-23T09:21:19+00:00","description":"Definition: MPI is a calculation to measure your hotel\u00b4s occupancy compared to the average market occupancy levels (also referred to as market share).","breadcrumb":{"@id":"https:\/\/www.xotels.com\/en\/glossary\/mpi-market-penetration-index#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.xotels.com\/en\/glossary\/mpi-market-penetration-index"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.xotels.com\/en\/glossary\/mpi-market-penetration-index#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.xotels.com\/en"},{"@type":"ListItem","position":2,"name":"Hotel Terminology &amp; Glossary Cat","item":"https:\/\/www.xotels.com\/en\/glossary-cat"},{"@type":"ListItem","position":3,"name":"M","item":"https:\/\/www.xotels.com\/en\/glossary-cat\/m"},{"@type":"ListItem","position":4,"name":"MPI &#8211; Market Penetration Index"}]},{"@type":"WebSite","@id":"https:\/\/www.xotels.com\/en\/#website","url":"https:\/\/www.xotels.com\/en\/","name":"Xotels","description":"Xotels - Revenue Management Consulting","publisher":{"@id":"https:\/\/www.xotels.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.xotels.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.xotels.com\/en\/#organization","name":"Xotels - Hotel Management Company","url":"https:\/\/www.xotels.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.xotels.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.xotels.com\/wp-content\/uploads\/2022\/05\/xotels-hotel-management-company-logoOriginal-compress.webp","contentUrl":"https:\/\/www.xotels.com\/wp-content\/uploads\/2022\/05\/xotels-hotel-management-company-logoOriginal-compress.webp","width":196,"height":65,"caption":"Xotels - Hotel Management Company"},"image":{"@id":"https:\/\/www.xotels.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.xotels.com\/en\/#\/schema\/person\/f51e882bd553ae1b905fc0214cdca6f5","name":"Patrick Landman","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f58c009011be358c80a1c2ebe59eef60c38e8685209f398d3d96192f15599fff?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f58c009011be358c80a1c2ebe59eef60c38e8685209f398d3d96192f15599fff?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f58c009011be358c80a1c2ebe59eef60c38e8685209f398d3d96192f15599fff?s=96&d=mm&r=g","caption":"Patrick Landman"},"description":"As CEO and Founder of XOTELS, Patrick Landman has made it his mission to turn hotels and resorts into local market leaders. XOTELS\u00b4 diverse expertise and deep-knowledge across revenue management consulting, hotel management, and hotel consulting, enables us to drive results for independent boutique hotels, luxury resorts, and innovative lodging concepts. Below you will find opinion articles written by Patrick Landman.","sameAs":["https:\/\/www.xotels.com\/","https:\/\/www.linkedin.com\/in\/xotels\/","https:\/\/x.com\/xotels"],"url":"https:\/\/www.xotels.com\/en\/author\/patrick"}]}},"_links":{"self":[{"href":"https:\/\/www.xotels.com\/en\/wp-json\/wp\/v2\/posts\/22628","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xotels.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.xotels.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.xotels.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xotels.com\/en\/wp-json\/wp\/v2\/comments?post=22628"}],"version-history":[{"count":0,"href":"https:\/\/www.xotels.com\/en\/wp-json\/wp\/v2\/posts\/22628\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.xotels.com\/en\/wp-json\/wp\/v2\/media?parent=22628"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.xotels.com\/en\/wp-json\/wp\/v2\/categories?post=22628"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.xotels.com\/en\/wp-json\/wp\/v2\/tags?post=22628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}