{"id":22662,"date":"2020-04-10T19:15:26","date_gmt":"2020-04-10T19:15:26","guid":{"rendered":"https:\/\/www.xotels.com\/uncategorized\/preferred-placement\/"},"modified":"2024-12-23T09:21:17","modified_gmt":"2024-12-23T09:21:17","slug":"preferred-placement","status":"publish","type":"post","link":"https:\/\/www.xotels.com\/en\/glossary\/preferred-placement","title":{"rendered":"Preferred Placement"},"content":{"rendered":"<p>What is the meaning \/ definition of Preferred Placement, in the <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/hospitality-industry\">hospitality industry<\/a>?<\/p>\n<p>Preferred Placement means an enhanced visibility for hotels on <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/travel-agent\">travel agent<\/a> terminals (through <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/gds-global-distribution-system\">GDS<\/a>) and on internet travel sites (through ranking strategies).<\/p>\n<p>Preferred Placement strategy has a positional advantage. The <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/hotel\">hotel<\/a> benefits from those \u2018HOT displays\u2019 and from being mentioned ahead of their competition in the <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/hotel\">hotel<\/a> listings of the <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/ota\">OTA<\/a> <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/obe-online-booking-engine\">booking engine<\/a>.<\/p>\n<p><strong>See also:<\/strong><\/p>\n<ul>\n<li><a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/distribution-strategy\">Distribution Strategy<\/a><\/li>\n<li><a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/merchant-model\">Merchant Model<\/a><\/li>\n<\/ul>\n<p><strong>Synonyms<\/strong><\/p>\n<ul>\n<li>Preferred placement<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>What is the meaning \/ definition of Preferred Placement, in  [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,46],"tags":[],"class_list":["post-22662","post","type-post","status-publish","format-standard","hentry","category-glossary","category-p"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Preferred Placement Definition - Xotels Glossary<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.xotels.com\/en\/glossary\/preferred-placement\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Preferred Placement Definition - Xotels Glossary\" \/>\n<meta property=\"og:description\" content=\"What is the meaning \/ definition of Preferred Placement, in [...]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.xotels.com\/en\/glossary\/preferred-placement\" \/>\n<meta property=\"og:site_name\" content=\"Xotels\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-10T19:15:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-23T09:21:17+00:00\" \/>\n<meta name=\"author\" content=\"Patrick Landman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@xotels\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patrick Landman\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/glossary\\\/preferred-placement#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/glossary\\\/preferred-placement\"},\"author\":{\"name\":\"Patrick Landman\",\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/#\\\/schema\\\/person\\\/f51e882bd553ae1b905fc0214cdca6f5\"},\"headline\":\"Preferred Placement\",\"datePublished\":\"2020-04-10T19:15:26+00:00\",\"dateModified\":\"2024-12-23T09:21:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/glossary\\\/preferred-placement\"},\"wordCount\":76,\"publisher\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/#organization\"},\"articleSection\":[\"Hotel Terminology &amp; 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