{"id":22678,"date":"2020-04-13T14:15:10","date_gmt":"2020-04-13T14:15:10","guid":{"rendered":"https:\/\/www.xotels.com\/uncategorized\/representation-company\/"},"modified":"2024-12-23T09:21:16","modified_gmt":"2024-12-23T09:21:16","slug":"representation-company","status":"publish","type":"post","link":"https:\/\/www.xotels.com\/en\/glossary\/representation-company","title":{"rendered":"Representation Company"},"content":{"rendered":"

What is the meaning \/ definition of Representation Company, in the hospitality industry<\/a>?<\/p>\n

Representation Company is a company that manages either the entire hotel or an outlet at the hotel on behalf of the property<\/a>. As part of outsourcing, a representation company can be on-site or off-site, depending on the needs of the hotel<\/a>.<\/p>\n

There are several reasons why a hotel may decide to hire a representation company. It might be lack of knowledge in a specific area, financial reasons (to lower costs), increasing quality or other reasons.<\/p>\n

Examples might be: Hiring a PR agency, a Sales Representative or a Revenue Manager. It can also be an organization that provides reservation services, including processing of voice<\/a> reservation requests and\/ or GDS<\/a> connectivity for hotels (as its distribution partner).<\/p>\n

Advantages of representation companies are expertise, terminable contracts, space and cost savings, as well as no training or retraining involved. One disadvantage is a certain loss of control over the outsourced department.<\/p>\n

See Also:<\/strong><\/p>\n