{"id":22704,"date":"2020-04-14T07:15:58","date_gmt":"2020-04-14T07:15:58","guid":{"rendered":"https:\/\/www.xotels.com\/uncategorized\/sell-rate\/"},"modified":"2024-12-23T09:21:14","modified_gmt":"2024-12-23T09:21:14","slug":"sell-rate","status":"publish","type":"post","link":"https:\/\/www.xotels.com\/en\/glossary\/sell-rate","title":{"rendered":"Sell Rate"},"content":{"rendered":"<p>What is the meaning \/ definition of <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/sell-rate\">Se<\/a>ll <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/sell-rate\">Rate<\/a> in the <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/hospitality-industry\">hospitality industry<\/a>?<\/p>\n<p>Sell rate can be simply defined as the amount the guest has to pay for your hotel\u2019s room night. Not all hotel reservations are made directly through the hotel itself \u2013 over the \u2018phone, at Reception or through the hotel\u2019s brand website.<\/p>\n<p>These days, prospective guests can book rooms through distribution channels, paying their chosen channel\u2019s Sell Rate.<\/p>\n<p>The diverse distribution landscape can include all this:<\/p>\n<ul>\n<li>Online travel agencies (<a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/ota\">OTAs<\/a>)<\/li>\n<li>High Street travel agencies (\u2018bricks and mortar\u2019 outlets)<\/li>\n<li>Global distribution systems (GDSs)<\/li>\n<li>Social Media platforms<\/li>\n<li>Mobile (apps, handheld devices with <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/booking\">booking<\/a> system compatibility\u2026)<\/li>\n<\/ul>\n<p>As well as:<\/p>\n<ul>\n<li>Hot Deal sites<\/li>\n<li><a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/voice\">Voice<\/a> reservations<\/li>\n<li><a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/flash-sales\">Flash sales<\/a><\/li>\n<li>And more!<\/li>\n<\/ul>\n<p>When setting a <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/sell-rate\">Sell Rate<\/a>, a <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/hotel\">hotel<\/a> must try to get the very best deal for themselves whilst still making the agreement worthwhile for <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/channels\">channels<\/a>. This can sometimes be a difficult balance to strike, but it is well worth revenue management and pricing teams at hotels taking the time to calculate the best Sell Rates for each type of room or suite they are seeking to fill, so that their own <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/net-rate\">Net Rate<\/a> received later is as high as possible.<\/p>\n<p><strong>See Also:<\/strong><\/p>\n<ul>\n<li><a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/open-pricing\">Open Pricing<\/a><\/li>\n<li><a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/negotiated-rate\">Negotiated Rate<\/a><\/li>\n<\/ul>\n<p><strong>Synonyms<\/strong><\/p>\n<ul>\n<li>Sell Rate<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>What is the meaning \/ definition of Sell Rate in  [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,48],"tags":[],"class_list":["post-22704","post","type-post","status-publish","format-standard","hentry","category-glossary","category-s"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sell Rate Definition \/ Meaning - Xotels<\/title>\n<meta name=\"description\" content=\"Definition: Sell rate can be simply defined as the amount the guest has to pay for your hotel&#039;s room night.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.xotels.com\/en\/glossary\/sell-rate\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sell Rate Definition \/ Meaning - Xotels\" \/>\n<meta property=\"og:description\" content=\"Definition: Sell rate can be simply defined as the amount the guest has to pay for your hotel&#039;s room night.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.xotels.com\/en\/glossary\/sell-rate\" \/>\n<meta property=\"og:site_name\" content=\"Xotels\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-14T07:15:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-23T09:21:14+00:00\" \/>\n<meta name=\"author\" content=\"Patrick Landman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@xotels\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patrick Landman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/glossary\\\/sell-rate#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/glossary\\\/sell-rate\"},\"author\":{\"name\":\"Patrick Landman\",\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/#\\\/schema\\\/person\\\/f51e882bd553ae1b905fc0214cdca6f5\"},\"headline\":\"Sell Rate\",\"datePublished\":\"2020-04-14T07:15:58+00:00\",\"dateModified\":\"2024-12-23T09:21:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/glossary\\\/sell-rate\"},\"wordCount\":210,\"publisher\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/#organization\"},\"articleSection\":[\"Hotel Terminology &amp; 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