{"id":22706,"date":"2020-04-14T07:18:40","date_gmt":"2020-04-14T07:18:40","guid":{"rendered":"https:\/\/www.xotels.com\/uncategorized\/shoulder-date\/"},"modified":"2024-12-23T09:21:14","modified_gmt":"2024-12-23T09:21:14","slug":"shoulder-date","status":"publish","type":"post","link":"https:\/\/www.xotels.com\/en\/glossary\/shoulder-date","title":{"rendered":"Shoulder Date"},"content":{"rendered":"<p>What is the meaning \/ definition of Shoulder Date in the <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/hospitality-industry\">hospitality industry<\/a>?<\/p>\n<p>Sometimes a <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/hotel\">hotel<\/a> can generate extra revenue by selling rooms on Shoulder Dates; these are basically dates that fall very close to other high <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/demand\">demand<\/a> dates. For example, a couple decides to treat themselves to a luxury break at a sumptuous <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/rural-hotel\">rural hotel<\/a>. Their reservation is for the last Friday and Saturday night in August. But they enjoy themselves so much that they wish to extend their <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/stay\">stay<\/a> by another night, the Sunday. This would be a Shoulder Date booking, simply because it falls right next to\/immediately after the other pre-booked dates.<\/p>\n<p>At small and large hotels across the world, most shoulder date bookings tend to occur before and after a high demand date, or multiple ones.<img decoding=\"async\" class=\"entered lazyloaded\" src=\"\/wp-content\/images\/shoulder-date-1.png\" alt=\"shoulder date 1\" width=\"480\" height=\"248\" data-lazy-src=\"\/wp-content\/images\/shoulder-date-1.png\" data-ll-status=\"loaded\" \/><noscript><img width=\"480\" height=\"248\" decoding=\"async\" src=\"\/wp-content\/images\/shoulder-date-1.png\" alt=\"shoulder date 1\" \/><\/noscript><\/p>\n<p>Smart revenue managers consider carefully shoulder dates and try to attract extra demand for these\u00a0dates by applying several strategies, also called stays control, such as:<\/p>\n<ul>\n<li>MLOS \/ <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/minlos-minimum-length-of-stay\">minimum length of stay<\/a><\/li>\n<li>Maximum lenght of <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/stay\">stay<\/a><\/li>\n<li>Min \/ Max <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/los-length-of-stay\">length of stay<\/a> combination<\/li>\n<li>Understand<\/li>\n<li>CTA \/ <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/cta-closed-to-arrival\">closed to arrival<\/a><\/li>\n<li>CTD \/ <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/ctd-closed-to-departure\">closed to departure<\/a><\/li>\n<li><a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/stay\">Stay<\/a> through <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/stay-restriction\">restriction<\/a><\/li>\n<\/ul>\n<p>Note: Usually, shoulder dates are next to full or very compressed dates. If a Tuesday and Wednesday are forecasted to be sold out, and Thursday is not, Thursday would be considered a shoulder date in that example.<\/p>\n<p><strong>See Also:<\/strong><\/p>\n<ul>\n<li><a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/unconstrained-demand\">Unconstrained Demand<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>What is the meaning \/ definition of Shoulder Date in  [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,48],"tags":[],"class_list":["post-22706","post","type-post","status-publish","format-standard","hentry","category-glossary","category-s"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Shoulder Date Definition \/ Meaning - Xotels<\/title>\n<meta name=\"description\" content=\"Definition: Sometimes a hotel can generate extra revenue by selling rooms on Shoulder Dates; 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