{"id":22736,"date":"2021-04-30T12:47:28","date_gmt":"2021-04-30T12:47:28","guid":{"rendered":"https:\/\/www.xotels.com\/uncategorized\/virtual-hotel-operator-chain\/"},"modified":"2024-12-23T13:21:24","modified_gmt":"2024-12-23T13:21:24","slug":"virtual-hotel-operator-chain","status":"publish","type":"post","link":"https:\/\/www.xotels.com\/en\/glossary\/virtual-hotel-operator-chain","title":{"rendered":"Virtual Hotel Operator &#038; Chain"},"content":{"rendered":"<p>Virtual Hotel Operators \/ Chains (or VHO in short) offer independent hotels the opportunity to benefit from international exposure and management expertise brought in by the VHO\u00b4s umbrella branding without sacrificing their own identity and service quality. On the contrary, choosing the right VHO will result in higher performance across the board whilst maintaining the hotel\u00b4s strong brand image and characteristics that are so important to the overall hotel experience.<\/p>\n<p>VHO\u00b4s can be both beneficial to new and existing properties as support is cross-departmental and stretches across all <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/hotel\">hotel<\/a> lifecycles.<\/p>\n<p>For example, the below two examples clearly show the benefits that can be obtained for any <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/property\">property<\/a> type (hotels, <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/resort-hotel\">resorts<\/a>, hostels, B&amp;Bs, motels etc.) :<\/p>\n<ul class=\"wp-block-list\">\n<li>Existing hotel:\n<ul>\n<li>Increased visibility and exposure through the power of umbrella marketing and improved strategic positioning;<\/li>\n<li>Value add to customers by elevated product and service quality;<\/li>\n<li>Expert knowledge brought in by the VHO across all departments such as Revenue Management, Marketing;<\/li>\n<li>Financial optimization and subsequent increased asset value of the hotel.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li>New hotel:\n<ul>\n<li>Establishing a cohesive hotel business plan, marketing strategy, and pricing structure;<\/li>\n<li>Acquiring a strong position in the market from the get-go, instead of the typically slow trajectory to gain traction;<\/li>\n<li>Pre-opening marketing exposure through umbrella marketing;<\/li>\n<li>Reduced risk of entering the market, backed by the hotel opening track record of the VHO.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>See Also:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"\/en\/glossary\/hospitality-industry\/\">Hospitality Industry<\/a><\/li>\n<li><a href=\"\/en\/glossary\/hospitality\/\">Hospitality<\/a><\/li>\n<li><a href=\"\/en\/glossary\/hospitality-management\/\">Hospitality Management<\/a><\/li>\n<li><a href=\"\/en\/glossary\/virtual-hotel-operator-chain\/\">Virtual Hotel Operator<\/a><\/li>\n<li><a href=\"\/en\/glossary\/soft-brand\/\">Hotel Soft Brand<\/a><\/li>\n<li><a href=\"\/en\/glossary\/chain-hotel\/\">Chain Hotel<\/a><\/li>\n<li><a href=\"\/en\/glossary\/hotel-chain\/\">Hotel Chain<\/a><\/li>\n<li><a href=\"\/en\/glossary\/lodging\/\">Lodging<\/a><\/li>\n<\/ul>\n<p><strong>Synonyms:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/hotel-chain\">Hotel Chain<\/a><\/li>\n<li><a href=\"\/en\/glossary\/hotel-franchise\/\">Hotel Franchising<\/a><\/li>\n<li><a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/independent-hotel\">Independent <\/a><a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/en\/glossary\/hotel-group\">Hotel<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Virtual Hotel Operators \/ Chains (or VHO in short) offer  [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,51],"tags":[],"class_list":["post-22736","post","type-post","status-publish","format-standard","hentry","category-glossary","category-v"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Virtual Hotel Operator &amp; Chain Definition\/Benefits | XOTELS Glossary<\/title>\n<meta name=\"description\" content=\"Virtual Hotel Operator\/Chain: a path for independent hotels to get higher exposure and greater quality of services and product. 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