{"id":22745,"date":"2020-04-14T09:28:17","date_gmt":"2020-04-14T09:28:17","guid":{"rendered":"https:\/\/www.xotels.com\/uncategorized\/yield\/"},"modified":"2024-12-23T13:31:29","modified_gmt":"2024-12-23T13:31:29","slug":"yield","status":"publish","type":"post","link":"https:\/\/www.xotels.com\/en\/glossary\/yield","title":{"rendered":"Yield"},"content":{"rendered":"

What is the meaning \/ definition of Yield in the hospitality industry<\/a>?<\/p>\n

Yield simply means revenue made. But a common mistake is to assume that Yield is the revenue created from the selling of rooms and suites and from in-house services within the hotel. That is not necessarily so! Yield can sometimes also mean the money generated from different outlets trading on the hotel\u2019s premises, or connected to it externally. What\u2019s more, yield can refer to the profitability of a hotel\u2019s departments, measured individually rather than only collectively.<\/p>\n

Yield<\/a> can also be considered a synonym of revenue management simply resumed as the dynamic pricing<\/a>, overbooking<\/a> and allocation<\/a> of perishable assets to maximise revenue.<\/p>\n

Managing yield is essential, for obvious reasons. It is so important that many hotels now employ a yield manager or even a whole yield management<\/a> team. These professionals tend to be reliant on computers to perform their jobs \u2013 the gathering and analysis of hotel<\/a> statistics and other data \u2013 and may make use of the Internet a lot in the course of carrying out various yield<\/a> management-related tasks.<\/p>\n

Periodically, yield management professionals will devote time to analysing information pertaining to past transactions for services and goods offered by a hotel, or they will try to forecast<\/a> the future, with the focus being on projected sales of services and goods not yet supplied.<\/p>\n

See Also:<\/strong><\/p>\n