{"id":23084,"date":"2009-10-06T10:27:25","date_gmt":"2009-10-06T10:27:25","guid":{"rendered":"https:\/\/www.xotels.com\/uncategorized\/revenue-management-strategies-step-11"},"modified":"2025-09-25T10:33:25","modified_gmt":"2025-09-25T10:33:25","slug":"revenue-management-strategies-11","status":"publish","type":"post","link":"https:\/\/www.xotels.com\/en\/revenue-management\/revenue-management-book\/revenue-management-strategies-11","title":{"rendered":"Strategies \u2013 Step 11"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p style=\"text-align: justify;\">Proposez-vous ce que vos clients potentiels ou clients actuels recherchent ? Vos gammes de prix et de produits sont-elle assez larges afin de toucher tous les sous-segments de march\u00e9 et clients ? Voici quelques astuces concernant la mise en place de votre tarification et strat\u00e9gies de <a href=\"\/fr\">revenue management<\/a>.<\/p>\n<ol>\n<li style=\"text-align: justify;\">Evaluez les besoins des clients : sensibilit\u00e9 aux prix, clients s&#8217;attachant \u00e0 la qualit\u00e9 et \u00e0 l&#8217;exp\u00e9rience, quels sont les services pour lesquels ils sont pr\u00eats \u00e0 payer ?<\/li>\n<li style=\"text-align: justify;\">Construisez vos produits avec des barri\u00e8res physiques et non physiques pour cibler plusieurs types de clients.<\/li>\n<li style=\"text-align: justify;\">Assurez-vous d&#8217;une diff\u00e9rentiation claire entre vos produits au travers de tous les canaux de distribution.<\/li>\n<\/ol>\n<\/div><div class=\"fusion-text fusion-text-2\"><p><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.xotels.com\/fr\/hotel-management\/les-barrieres-physiques-et-non-physiques\" id=\"buttonemail\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Pr\u00e9c\u00e9dente<\/span><\/a><\/div> <div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"\/fr\/manuel-gestion-revenu\/\" id=\"buttonemail\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Index des Livres<\/span><\/a><\/div> <div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-3 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.xotels.com\/fr\/manuel-gestion-revenu\/tarification-opaque\" id=\"buttonemail\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Suivante<\/span><\/a><\/div><\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-4 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-left:+1.5%;\" target=\"_self\" href=\"\/en\/subscribe\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\"> Abonnez-vous \u00e0 Notre Blog<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<div style=\"text-align: justify;\"><span style=\"font-size: 12pt;\">Are you offering what your potential customer or guest is looking for? Do you have enough rates and product variations available to reach all sub market segements and consumer? Here some <a href=\"en\/hotel-revenue-management\">revenue management<\/a> strategies and pricing tips&#8230;<\/span><\/div>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[189],"tags":[],"class_list":["post-23084","post","type-post","status-publish","format-standard","hentry","category-revenue-management-book"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strategies &amp; Tips<\/title>\n<meta name=\"description\" content=\"Do you have the rates and products consumers are looking for? Here are strategies and tips on the Xotels Revenue Management Book.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.xotels.com\/en\/revenue-management\/revenue-management-book\/revenue-management-strategies-11\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategies &amp; Tips\" \/>\n<meta property=\"og:description\" content=\"Do you have the rates and products consumers are looking for? Here are strategies and tips on the Xotels Revenue Management Book.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.xotels.com\/en\/revenue-management\/revenue-management-book\/revenue-management-strategies-11\" \/>\n<meta property=\"og:site_name\" content=\"Xotels\" \/>\n<meta property=\"article:published_time\" content=\"2009-10-06T10:27:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-25T10:33:25+00:00\" \/>\n<meta name=\"author\" content=\"Patrick Landman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@xotels\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patrick Landman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/revenue-management\\\/revenue-management-book\\\/revenue-management-strategies-11#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/revenue-management\\\/revenue-management-book\\\/revenue-management-strategies-11\"},\"author\":{\"name\":\"Patrick Landman\",\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/#\\\/schema\\\/person\\\/f51e882bd553ae1b905fc0214cdca6f5\"},\"headline\":\"Strategies \u2013 Step 11\",\"datePublished\":\"2009-10-06T10:27:25+00:00\",\"dateModified\":\"2025-09-25T10:33:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/revenue-management\\\/revenue-management-book\\\/revenue-management-strategies-11\"},\"wordCount\":705,\"publisher\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/#organization\"},\"articleSection\":[\"Revenue Management Book\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/revenue-management\\\/revenue-management-book\\\/revenue-management-strategies-11\",\"url\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/revenue-management\\\/revenue-management-book\\\/revenue-management-strategies-11\",\"name\":\"Strategies & Tips\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/#website\"},\"datePublished\":\"2009-10-06T10:27:25+00:00\",\"dateModified\":\"2025-09-25T10:33:25+00:00\",\"description\":\"Do you have the rates and products consumers are looking for? 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