{"id":23088,"date":"2009-10-06T10:45:48","date_gmt":"2009-10-06T10:45:48","guid":{"rendered":"https:\/\/www.xotels.com\/uncategorized\/rate-parity-as-a-revenue-management-tool"},"modified":"2025-02-05T13:54:31","modified_gmt":"2025-02-05T13:54:31","slug":"rate-parity-tool","status":"publish","type":"post","link":"https:\/\/www.xotels.com\/en\/revenue-management\/revenue-management-book\/rate-parity-tool","title":{"rendered":"Rate Parity as a Revenue Management Tool"},"content":{"rendered":"
\"rate_parity_for_hotels\"<\/span>The objective of rate parity in hotels is to encourage consumers to book direct. They should not find any advantage of booking via a third party website over making a reservation on your own hotel website. Learn in this weeks article how to get organized and use rate parity as a hotel revenue management<\/a> tool.<\/span><\/div>\n
\n

\u00a0<\/span><\/span><\/p>\n

\n

In order to implement rate parity properly in a hotel, and truly have the same price over all your distribution channels, you need to log and configure the taxes and margins of the 3rd party websites correctly.<\/p>\n

Too often we still see hotels making calculation mistakes. Simple math is at the basis of this. And of course we need to know what the difference is between margin and mark-up. This occasionally still is a challenge.<\/p>\n<\/div>\n<\/div>\n<\/div>

<\/div><\/div>
<\/div>

Maximize Your
\nHotel Revenue<\/strong><\/span><\/a><\/p><\/div><\/div>

Uncover the hidden revenue potential
of your hotel or resort.<\/p><\/h3><\/div>

<\/div>
<\/span>LEARN MORE<\/span><\/a><\/div><\/div>
CONTACT US<\/span><\/a><\/div><\/div><\/div>
<\/span>LEARN MORE<\/span><\/a><\/div><\/div>
CONTACT US<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n
<\/div><\/div>
\n
\n

Make an excel table with all the conditions of each portal, include;<\/p>\n