{"id":23091,"date":"2009-10-06T10:24:03","date_gmt":"2009-10-06T10:24:03","guid":{"rendered":"https:\/\/www.xotels.com\/uncategorized\/physical-versus-non-physical-rate-fences"},"modified":"2025-11-27T15:07:36","modified_gmt":"2025-11-27T15:07:36","slug":"physical-rate-fences","status":"publish","type":"post","link":"https:\/\/www.xotels.com\/en\/revenue-management\/revenue-management-book\/physical-rate-fences","title":{"rendered":"Physical versus non Physical Rate Fences"},"content":{"rendered":"
So how can we differentiate and optimize the product we offer? One more challenge in revenue management<\/a>. By using physical and non-physical rate fences for your hotel rooms…<\/span><\/div>\n
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Do your superior room types really match the needs of the consumers? Can the consumers really value the reasons that they would pay 35 euro extra to stay in your superior room? Do your clients really bother about the nice carpet? <\/span><\/p>\n

If guests can clearly see the difference between room features, you have to differentiate them in your inventory.<\/p>\n

If you have products with different benefits and characteristics, you have to identify them and sell them in a different way. It will help you create \u201cphysical rate fences\u201d: justify higher or lower rates at different moments with competitive differentiation.<\/p>\n<\/div>\n

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Optimize your Products!<\/strong><\/p>\n

Products are a combination of price and value. Developing different products enable to target different type of clients with different needs.<\/p>\n<\/div>\n

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