{"id":23104,"date":"2009-10-06T12:19:17","date_gmt":"2009-10-06T12:19:17","guid":{"rendered":"https:\/\/www.xotels.com\/uncategorized\/forecasting-in-hotels-starts-with-making-a-budget"},"modified":"2025-08-12T10:46:46","modified_gmt":"2025-08-12T10:46:46","slug":"hotel-forecast","status":"publish","type":"post","link":"https:\/\/www.xotels.com\/en\/revenue-management\/revenue-management-book\/hotel-forecast","title":{"rendered":"Forecasting in Hotels starts with making a Budget"},"content":{"rendered":"

The budget is indeed your first forecasting. <\/a>But how do we make an accurate hotel revenue management<\/a> forecast for a hotel? To do so we will be discussing the following elements; unconstrained demand, stay patterns, booking pace <\/span><\/p>\n

Your hotel budget plan<\/a> should be realistic but it is also time to set new targets. What if you invest in sales resources, what if you invest in online marketing, what if you increase your online visibility? The budget should be developed day by day, to answer the following question: <\/span><\/p>\n

At which rate and how many rooms can you sell for every future day (booking pace)?<\/em><\/span><\/p>\n

The budget can therefore be developed by market segments<\/a> in room nights and revenue. The budget can also be widened with monthly forecasting per country of origin and top accounts (corporate, tour operators). How do you anticipate the business demand, the leisure demand per country? At which rate can you sell on the upcoming months? How will your main corporate accounts behave?<\/span><\/p>\n

The forecast will reflect the expected situation in the short term (1 to 3 months). Forecasts will be compared to the budget. New rate and selling strategies will be applied depending on the new revenue expectations to maximize revenue<\/a>. <\/span><\/p>\n

Besides the frequency of the budget review, you can implement a rolling Budget. That means keeping open constantly 12 or 13-month strategy. It will help you be more accurate as the revenue management<\/a> data you will use to budget or forecast for the same month next year is fresh in your mind.<\/span><\/p>\n

The next revenue management<\/a> topic we will look at is how to create a demand calendar<\/a>.<\/span><\/p>\n<\/div>

Previous<\/span><\/a><\/div>
Book Index<\/span><\/a><\/div>
Next<\/span><\/a><\/div><\/p>\n<\/div>
Subscribe to Our Blog<\/span><\/a><\/div>\n
<\/div><\/div>
<\/div>

Maximize Your
\nHotel Revenue<\/strong><\/span><\/a><\/p><\/div><\/div>

Uncover the hidden revenue potential
of your hotel or resort.<\/p><\/h3><\/div>

<\/div>
<\/span>LEARN MORE<\/span><\/a><\/div><\/div>
CONTACT US<\/span><\/a><\/div><\/div><\/div>
<\/span>LEARN MORE<\/span><\/a><\/div><\/div>
CONTACT US<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n
<\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

The budget is indeed your first forecasting<\/a>. But how do we make an accurate forecast for a hotel? To do so we will be discussing the following elements; unconstrained demand, stay patterns, booking pace <\/span><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[189],"tags":[],"class_list":["post-23104","post","type-post","status-publish","format-standard","hentry","category-revenue-management-book"],"acf":[],"yoast_head":"\nHotel Forecast and Budget - Forecasting and Budgeting in Hotels<\/title>\n<meta name=\"description\" content=\"Forecasting in Hotels starts with making a Budget. In this article we discuss what to consider when to make a hotel sales forecast and budgeting tips.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.xotels.com\/en\/revenue-management\/revenue-management-book\/hotel-forecast\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hotel Forecast and Budget - Forecasting and Budgeting in Hotels\" \/>\n<meta property=\"og:description\" content=\"Forecasting in Hotels starts with making a Budget. In this article we discuss what to consider when to make a hotel sales forecast and budgeting tips.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.xotels.com\/en\/revenue-management\/revenue-management-book\/hotel-forecast\" \/>\n<meta property=\"og:site_name\" content=\"Xotels\" \/>\n<meta property=\"article:published_time\" content=\"2009-10-06T12:19:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-12T10:46:46+00:00\" \/>\n<meta name=\"author\" content=\"Patrick Landman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@xotels\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patrick Landman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/revenue-management\\\/revenue-management-book\\\/hotel-forecast#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/revenue-management\\\/revenue-management-book\\\/hotel-forecast\"},\"author\":{\"name\":\"Patrick Landman\",\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/#\\\/schema\\\/person\\\/f51e882bd553ae1b905fc0214cdca6f5\"},\"headline\":\"Forecasting in Hotels starts with making a Budget\",\"datePublished\":\"2009-10-06T12:19:17+00:00\",\"dateModified\":\"2025-08-12T10:46:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/revenue-management\\\/revenue-management-book\\\/hotel-forecast\"},\"wordCount\":918,\"publisher\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/#organization\"},\"articleSection\":[\"Revenue Management Book\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/revenue-management\\\/revenue-management-book\\\/hotel-forecast\",\"url\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/revenue-management\\\/revenue-management-book\\\/hotel-forecast\",\"name\":\"Hotel Forecast and Budget - Forecasting and Budgeting in Hotels\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/#website\"},\"datePublished\":\"2009-10-06T12:19:17+00:00\",\"dateModified\":\"2025-08-12T10:46:46+00:00\",\"description\":\"Forecasting in Hotels starts with making a Budget. In this article we discuss what to consider when to make a hotel sales forecast and budgeting tips.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/revenue-management\\\/revenue-management-book\\\/hotel-forecast#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.xotels.com\\\/en\\\/revenue-management\\\/revenue-management-book\\\/hotel-forecast\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/revenue-management\\\/revenue-management-book\\\/hotel-forecast#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.xotels.com\\\/en\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Revenue & Yield Management Blog\",\"item\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/revenue-management\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Revenue Management Book\",\"item\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/revenue-management\\\/revenue-management-book\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Forecasting in Hotels starts with making a Budget\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/\",\"name\":\"Xotels\",\"description\":\"Xotels - Revenue Management Consulting\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/#organization\",\"name\":\"Xotels - Hotel Management Company\",\"url\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.xotels.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/xotels-hotel-management-company-logoOriginal-compress.webp\",\"contentUrl\":\"https:\\\/\\\/www.xotels.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/xotels-hotel-management-company-logoOriginal-compress.webp\",\"width\":196,\"height\":65,\"caption\":\"Xotels - Hotel Management Company\"},\"image\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/#\\\/schema\\\/person\\\/f51e882bd553ae1b905fc0214cdca6f5\",\"name\":\"Patrick Landman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f58c009011be358c80a1c2ebe59eef60c38e8685209f398d3d96192f15599fff?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f58c009011be358c80a1c2ebe59eef60c38e8685209f398d3d96192f15599fff?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f58c009011be358c80a1c2ebe59eef60c38e8685209f398d3d96192f15599fff?s=96&d=mm&r=g\",\"caption\":\"Patrick Landman\"},\"description\":\"As CEO and Founder of XOTELS, Patrick Landman has made it his mission to turn hotels and resorts into local market leaders. XOTELS\u00b4 diverse expertise and deep-knowledge across revenue management consulting, hotel management, and hotel consulting, enables us to drive results for independent boutique hotels, luxury resorts, and innovative lodging concepts. Below you will find opinion articles written by Patrick Landman.\",\"sameAs\":[\"https:\\\/\\\/www.xotels.com\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/xotels\\\/\",\"https:\\\/\\\/x.com\\\/xotels\"],\"url\":\"https:\\\/\\\/www.xotels.com\\\/en\\\/author\\\/patrick\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hotel Forecast and Budget - Forecasting and Budgeting in Hotels","description":"Forecasting in Hotels starts with making a Budget. In this article we discuss what to consider when to make a hotel sales forecast and budgeting tips.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.xotels.com\/en\/revenue-management\/revenue-management-book\/hotel-forecast","og_locale":"en_US","og_type":"article","og_title":"Hotel Forecast and Budget - Forecasting and Budgeting in Hotels","og_description":"Forecasting in Hotels starts with making a Budget. In this article we discuss what to consider when to make a hotel sales forecast and budgeting tips.","og_url":"https:\/\/www.xotels.com\/en\/revenue-management\/revenue-management-book\/hotel-forecast","og_site_name":"Xotels","article_published_time":"2009-10-06T12:19:17+00:00","article_modified_time":"2025-08-12T10:46:46+00:00","author":"Patrick Landman","twitter_card":"summary_large_image","twitter_creator":"@xotels","twitter_misc":{"Written by":"Patrick Landman","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.xotels.com\/en\/revenue-management\/revenue-management-book\/hotel-forecast#article","isPartOf":{"@id":"https:\/\/www.xotels.com\/en\/revenue-management\/revenue-management-book\/hotel-forecast"},"author":{"name":"Patrick Landman","@id":"https:\/\/www.xotels.com\/en\/#\/schema\/person\/f51e882bd553ae1b905fc0214cdca6f5"},"headline":"Forecasting in Hotels starts with making a Budget","datePublished":"2009-10-06T12:19:17+00:00","dateModified":"2025-08-12T10:46:46+00:00","mainEntityOfPage":{"@id":"https:\/\/www.xotels.com\/en\/revenue-management\/revenue-management-book\/hotel-forecast"},"wordCount":918,"publisher":{"@id":"https:\/\/www.xotels.com\/en\/#organization"},"articleSection":["Revenue Management Book"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.xotels.com\/en\/revenue-management\/revenue-management-book\/hotel-forecast","url":"https:\/\/www.xotels.com\/en\/revenue-management\/revenue-management-book\/hotel-forecast","name":"Hotel Forecast and Budget - Forecasting and Budgeting in Hotels","isPartOf":{"@id":"https:\/\/www.xotels.com\/en\/#website"},"datePublished":"2009-10-06T12:19:17+00:00","dateModified":"2025-08-12T10:46:46+00:00","description":"Forecasting in Hotels starts with making a Budget. In this article we discuss what to consider when to make a hotel sales forecast and budgeting tips.","breadcrumb":{"@id":"https:\/\/www.xotels.com\/en\/revenue-management\/revenue-management-book\/hotel-forecast#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.xotels.com\/en\/revenue-management\/revenue-management-book\/hotel-forecast"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.xotels.com\/en\/revenue-management\/revenue-management-book\/hotel-forecast#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.xotels.com\/en"},{"@type":"ListItem","position":2,"name":"Revenue & Yield Management Blog","item":"https:\/\/www.xotels.com\/en\/revenue-management"},{"@type":"ListItem","position":3,"name":"Revenue Management Book","item":"https:\/\/www.xotels.com\/en\/revenue-management\/revenue-management-book"},{"@type":"ListItem","position":4,"name":"Forecasting in Hotels starts with making a Budget"}]},{"@type":"WebSite","@id":"https:\/\/www.xotels.com\/en\/#website","url":"https:\/\/www.xotels.com\/en\/","name":"Xotels","description":"Xotels - Revenue Management Consulting","publisher":{"@id":"https:\/\/www.xotels.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.xotels.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.xotels.com\/en\/#organization","name":"Xotels - Hotel Management Company","url":"https:\/\/www.xotels.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.xotels.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.xotels.com\/wp-content\/uploads\/2022\/05\/xotels-hotel-management-company-logoOriginal-compress.webp","contentUrl":"https:\/\/www.xotels.com\/wp-content\/uploads\/2022\/05\/xotels-hotel-management-company-logoOriginal-compress.webp","width":196,"height":65,"caption":"Xotels - Hotel Management Company"},"image":{"@id":"https:\/\/www.xotels.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.xotels.com\/en\/#\/schema\/person\/f51e882bd553ae1b905fc0214cdca6f5","name":"Patrick Landman","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f58c009011be358c80a1c2ebe59eef60c38e8685209f398d3d96192f15599fff?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f58c009011be358c80a1c2ebe59eef60c38e8685209f398d3d96192f15599fff?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f58c009011be358c80a1c2ebe59eef60c38e8685209f398d3d96192f15599fff?s=96&d=mm&r=g","caption":"Patrick Landman"},"description":"As CEO and Founder of XOTELS, Patrick Landman has made it his mission to turn hotels and resorts into local market leaders. XOTELS\u00b4 diverse expertise and deep-knowledge across revenue management consulting, hotel management, and hotel consulting, enables us to drive results for independent boutique hotels, luxury resorts, and innovative lodging concepts. Below you will find opinion articles written by Patrick Landman.","sameAs":["https:\/\/www.xotels.com\/","https:\/\/www.linkedin.com\/in\/xotels\/","https:\/\/x.com\/xotels"],"url":"https:\/\/www.xotels.com\/en\/author\/patrick"}]}},"_links":{"self":[{"href":"https:\/\/www.xotels.com\/en\/wp-json\/wp\/v2\/posts\/23104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xotels.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.xotels.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.xotels.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xotels.com\/en\/wp-json\/wp\/v2\/comments?post=23104"}],"version-history":[{"count":0,"href":"https:\/\/www.xotels.com\/en\/wp-json\/wp\/v2\/posts\/23104\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.xotels.com\/en\/wp-json\/wp\/v2\/media?parent=23104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.xotels.com\/en\/wp-json\/wp\/v2\/categories?post=23104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.xotels.com\/en\/wp-json\/wp\/v2\/tags?post=23104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}