{"id":23106,"date":"2009-10-06T12:36:06","date_gmt":"2009-10-06T12:36:06","guid":{"rendered":"https:\/\/www.xotels.com\/uncategorized\/group-trends"},"modified":"2024-12-24T08:20:40","modified_gmt":"2024-12-24T08:20:40","slug":"group-trends","status":"publish","type":"post","link":"https:\/\/www.xotels.com\/en\/revenue-management\/revenue-management-book\/group-trends","title":{"rendered":"Group Trends"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1200px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><div style=\"text-align: justify;\"><span style=\"font-size: 12pt;\">Group patterns and trends are different from your regular demand. You can look at your reservations on the Books (OTB) and pick-up, but this does not reveal all the trends. You will have to record all the requests to read trends and apply a coherent <a href=\"\/\">revenue management<\/a> strategy.<\/span><\/div>\n<div style=\"text-align: center;\">\n<div><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-size: 12pt;\">Evaluate what you should record: How many leads have you received? How many leads do you currently receive in total? How does that compare to the past months, and to the same period last year? What are the trends? How can you incorporate that into your forecasts and <a href=\"\/en?p=126\">revenue management strategies<\/a>? <\/span><\/div>\n<div><\/div>\n<p>What is your conversion ratio? (number of groups converted by leads received). Depending on the size of your hotel, you may develop the calculation by group market segments.<\/p>\n<\/div>\n<p><span style=\"font-size: 12pt;\"><span style=\"font-size: 12pt;\"><br \/>\n<img decoding=\"async\" class=\"size-auto\" style=\"margin: 5px; border: 1px solid #757575; vertical-align: middle;\" title=\"Hotel Revenue Management\" src=\"\/wp-content\/images\/stories\/blog\/group-trend-rmb1.jpg\" alt=\"group-trend-rmb1\" \/><\/span><\/span><\/p>\n<div style=\"text-align: justify;\">\n<p>Elements to consider:<\/p>\n<ul>\n<li>Conversion ratio<\/li>\n<li>Lead time ratio on basis of the dates of request<\/li>\n<li>Total spend by group<\/li>\n<li>Size of the groups<\/li>\n<li>Wash factor<\/li>\n<li>Segmentation of groups: leisure or corporate<\/li>\n<li>Denial and cancellation stats with reasons.<\/li>\n<\/ul>\n<\/div>\n<\/div><div class=\"fusion-text fusion-text-2\"><p><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"\/en\/revenue-management\/revenue-management-book\/unconstrained-demand\/\" id=\"buttonemail\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Previous<\/span><\/a><\/div> <div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"\/en\/revenue-management\/ebook-revenue-management\/\" id=\"buttonemail\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Book Index<\/span><\/a><\/div> <div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-3 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"\/en\/revenue-management\/revenue-management-book\/action-steps-4\/\" id=\"buttonemail\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Next<\/span><\/a><\/div><\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-4 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-left:+1.5%;\" target=\"_self\" href=\"\/en\/subscribe\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Subscribe to Our Blog<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<div style=\"text-align: justify;\"><span style=\"font-size: 12pt;\">Group patterns and trends are different from your regular demand. You can look at your reservations on the Books (OTB) and pick-up, but this does not reveal all the trends. You will have to record all the requests to read trends and apply a coherent <a href=\"en\/hotel-revenue-management\">revenue management<\/a> strategy.<\/span><\/div>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[189],"tags":[],"class_list":["post-23106","post","type-post","status-publish","format-standard","hentry","category-revenue-management-book"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hotel Group Trends: demand patterns, request lead time, pick-up, wash factor<\/title>\n<meta name=\"description\" content=\"Group demand trends and lead time are different from transient demand patterns in your hotel. Track your group requests, conversion, pick-up and wash factor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.xotels.com\/en\/revenue-management\/revenue-management-book\/group-trends\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hotel Group Trends: demand patterns, request lead time, pick-up, wash factor\" \/>\n<meta property=\"og:description\" content=\"Group demand trends and lead time are different from transient demand patterns in your hotel. 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