{"id":23112,"date":"2009-10-06T12:23:33","date_gmt":"2009-10-06T12:23:33","guid":{"rendered":"https:\/\/www.xotels.com\/uncategorized\/demand-calendar-hotel-revenue-management-tool"},"modified":"2025-11-20T15:14:24","modified_gmt":"2025-11-20T15:14:24","slug":"demand-calendar","status":"publish","type":"post","link":"https:\/\/www.xotels.com\/en\/revenue-management\/revenue-management-book\/demand-calendar","title":{"rendered":"Demand Calendar &#8211; Hotel Revenue Management Tool"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><span style=\"font-size: 12pt;\">So how can we make informed decisions about our pricing strategies? I mean decisions founded on solid data and statistics. A demand calendar is the answer for your <a href=\"\/\">revenue management<\/a> operations.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">A hotel needs an extensive <a href=\"\/\">revenue management<\/a> demand calendar to show multiple demand indicators to appropriately analyze market situations. Sounds nice, right? But what are we talking about \u2026<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">The most basic version of a demand calendar contains the following information;<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 12pt;\">RevPAR last year<\/span><\/li>\n<li><span style=\"font-size: 12pt;\">Groups or events last year<\/span><\/li>\n<li><span style=\"font-size: 12pt;\">Demand level indicator last year (High, Medium, Low, Distressed)<\/span><\/li>\n<li><span style=\"font-size: 12pt;\">Demand level indicator this year<\/span><\/li>\n<li><span style=\"font-size: 12pt;\">Bank holidays<\/span><\/li>\n<li><span style=\"font-size: 12pt;\">School holidays<\/span><\/li>\n<li><span style=\"font-size: 12pt;\">Exceptional demand indicators<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 12pt;\">Take a look at the example below;<br \/>\n<img decoding=\"async\" class=\"size-auto\" style=\"margin-top: 10px; margin-bottom: 10px; vertical-align: middle; border: 1px solid #757575;\" title=\"hotel demand calendar\" src=\"\/wp-content\/images\/stories\/blog\/demand_calendar_1.png\" alt=\"demand_calendar_1\" width=\"640\" height=\"371\" \/><\/span><\/p>\n<p><span style=\"font-size: 12pt;\">So a lot of the <a href=\"\/en?p=848\">revenue management<\/a> information is easy to get. RevPAR last year, groups or events in the hotel etc, can be retrieved from internal PMS data. To determine if school holidays or bank holidays affect you, you should run arrival statistics of last years holidays per feeder market (country) against their holidays. This way you can see if any particular school or holiday from a particular country affects your hotel. It allows <a href=\"\/en?page_id=4546\">revenue managers<\/a> to target it intelligently with special offers and packages this year.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">The data and information from your demand calendar can now be integrated into your OTB (on the books) and pick-up summaries. It is a great <a href=\"\/en?p=126\">revenue management tactic<\/a> that gives you a much broader view of where your hotel is trending.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">In the end informed decisions are better decisions, leading to better results from your <a href=\"\/\">hotel revenue management<\/a> efforts!<\/span><\/p>\n<\/div><div class=\"fusion-text fusion-text-2\"><p><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.xotels.com\/revenue-management\/revenue-management-book\/hotel-forecast\/\" id=\"buttonemail\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Previous<\/span><\/a><\/div> <div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 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style=\"--awb-padding-right:23px;--awb-padding-left-small:30px;--awb-bg-size:cover;--awb-width-large:65%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:2.95384615385%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.95384615385%;--awb-width-medium:65%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:2.95384615385%;--awb-spacing-left-medium:2.95384615385%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:1rem;margin-bottom:1rem;width:100%;\"><\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-div\" style=\"--awb-text-color:#e3e2de;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:4em;\"><div class=\"fusion-title-heading title-heading-center title-heading-tag fusion-responsive-typography-calculated\" style=\"margin:0;letter-spacing:-0.1em;font-size:1em;--fontSize:64;line-height:1.25;\"><p style=\"text-align: center; ;cursor: pointer;\"><a style=\"text-decoration: none !important;\" href=\"\/en\"><span style=\"color: #e3e2de!important; text-decoration: none !important;\"><strong>Maximize Your<br \/>\nHotel Revenue<\/strong><\/span><\/a><\/p><\/div><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:#e3e2de;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:1.2em;\"><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;letter-spacing:0.01em;font-size:1em;--fontSize:19.2;--minFontSize:19.2;line-height:1.3;\"><p style=\"text-align: center;\">Uncover the hidden revenue potential <br \/>of your hotel or resort.<\/p><\/h3><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:1rem;margin-bottom:1rem;width:100%;\"><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-flex-end fusion-flex-content-wrap\" 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center;\n background-color: #1351aa;\n color: #e3e2de;; \n border-radius: 20px;\n width: 15rem;\n height: 3rem;\n font-weight: 700;\n font-size: 1em;\n border-bottom-width: 2px;\n border-top-width: 2px;\n border-right-width: 2px;\n border-left-width: 2px;\n border-color:#e3e2de;\nmargin-left:10px\ntext-decoration: none !important;\n \"\n target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.xotels.com\/en\/locations\" id=\"nativeads\"><span>CONTACT US<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:50px;width:100%;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-color3);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p><span style=\"font-size: 12pt;\">So how can we make informed decisions about our pricing strategies? I mean decisions founded on solid data and statistics. A demand calendar is the answer for your revenue management operations.<\/span><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[189],"tags":[],"class_list":["post-23112","post","type-post","status-publish","format-standard","hentry","category-revenue-management-book"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Demand Calendar - Hotel Revenue Management Tool - XOTELS RM Book<\/title>\n<meta name=\"description\" content=\"A demand calendar is an essential hotel revenue management tool. 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