{"id":23120,"date":"2009-10-06T12:31:46","date_gmt":"2009-10-06T12:31:46","guid":{"rendered":"https:\/\/www.xotels.com\/uncategorized\/hotel-revenue-management-action-steps-4"},"modified":"2025-08-12T10:45:08","modified_gmt":"2025-08-12T10:45:08","slug":"action-steps-4","status":"publish","type":"post","link":"https:\/\/www.xotels.com\/en\/revenue-management\/revenue-management-book\/action-steps-4","title":{"rendered":"Hotel Revenue Management Action Steps 4"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><div style=\"text-align: justify;\"><span style=\"font-size: 12pt;\">What are our trends? Do we have a surplus in demand? How many people did we turn away for a specific date? How far out do groups book? To answer these questions and map our unconstrained demand we will have to start measuring all requests. Here are some <a href=\"\/\">hotel revenue management<\/a>\u00a0action steps to help you out.<\/span><\/div>\n<div><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-size: 12pt;\">Step 4 in our strategic <a href=\"\/\">hotel revenue management<\/a> plan is:<\/span><\/div>\n<ol>\n<li>Record your turnaways or denials for all types of business: individuals, groups, day meetings, conferences etc.<\/li>\n<li>Decide of the level of details of recording turnaways: days of stay, market segment, total revenue value.<\/li>\n<li>Develop reasons for turn-aways in order to evaluate your decisions<\/li>\n<li>Track your conversion ratio for groups, day meetings, conferences, etc.<\/li>\n<li>Anticipate your room blocks wash in your decisions : analyze periodically the wash per group type (initial room block versus actual pick-up).<\/li>\n<\/ol>\n<\/div><div class=\"fusion-text fusion-text-2\"><p><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"\/en\/revenue-management\/revenue-management-book\/group-trends\/\" id=\"buttonemail\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Previous<\/span><\/a><\/div> <div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"\/en\/revenue-management\/ebook-revenue-management\/\" id=\"buttonemail\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Book Index<\/span><\/a><\/div> <div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-3 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"\/en\/revenue-management\/revenue-management-book\/pickup-report\/\" id=\"buttonemail\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Next<\/span><\/a><\/div><\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-4 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-left:+1.5%;\" target=\"_self\" href=\"\/en\/subscribe\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Subscribe to Our Blog<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<div style=\"text-align: justify;\"><span style=\"font-size: 12pt;\">What are our trends? Do we have a surplus in demand? How many people did we turn away for a specific date? How far out do groups book? To answer these questions and map our unconstrained demand we will have start measuring all requests. Here are some hotel <a href=\"en\/hotel-revenue-management\">revenue management<\/a>\u00a0action steps to help you out.<\/span><\/div>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[189],"tags":[],"class_list":["post-23120","post","type-post","status-publish","format-standard","hentry","category-revenue-management-book"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Revenue Management Strategy for Hotels - Yield Action Steps 4<\/title>\n<meta name=\"description\" content=\"Revenue management action steps by Xotels. A detailed plan and manual for the implementation of a revenue management strategy and yield in your hotel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.xotels.com\/en\/revenue-management\/revenue-management-book\/action-steps-4\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Revenue Management Strategy for Hotels - Yield Action Steps 4\" \/>\n<meta property=\"og:description\" content=\"Revenue management action steps by Xotels. 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