{"id":23124,"date":"2010-07-22T09:30:41","date_gmt":"2010-07-22T09:30:41","guid":{"rendered":"https:\/\/www.xotels.com\/uncategorized\/rate-parity-or-rate-disparity"},"modified":"2025-06-23T10:30:43","modified_gmt":"2025-06-23T10:30:43","slug":"rate-parity-or-rate-disparity","status":"publish","type":"post","link":"https:\/\/www.xotels.com\/en\/revenue-management\/rate-parity-or-rate-disparity","title":{"rendered":"Rate Parity or Rate Disparity"},"content":{"rendered":"
\"hotel_rate_partiy\"Wake up! Stop dreaming\u2026 all this blah blah blah about rate parity\u2026 please, give me a break\u2026 it doesn\u2019t exist!!! When will hotel finally get it and start understanding that as long as they do not become more professional in their revenue management<\/a> they will not control their rate integrity\u2026<\/span><\/div>\n
\n


\nMeta-search has destroyed the dream of many hoteliers. The sweet thought that we control our rates online has been crushed. Kind of na\u00efve no? <\/span><\/p>\n

How come? We control our rates no? We almost all use channel management systems and have revenue managers (aka glorified reservation supervisors). But still we can\u2019t get it under control.<\/p>\n

Or at least we thought we did till meta-search sites like Kayak, HotelsCombined and Trivago got big. These price comparison websites shop the hotel prices on many different websites. And the websites include tour operators and wholesalers. Yes your FIT rates can be found online.<\/p>\n<\/div>\n<\/div>

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Maximize Your
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of your hotel or resort.<\/p><\/h3><\/div>

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CONTACT US<\/span><\/a><\/div><\/div><\/div>
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But not only this creates the rate mess offered by hotels. We shopped the top 5 hotels on Kayak.com and HotelsCombined.com for New York, Las Vegas, London and Paris. Destinations where you would expect top hotels to have their house in order. Sorry, not even the glorious Intercontinental has it under control.<\/p>\n

We have found rates to vary at least \u20ac20 \/ US$ 25 with some hotels. But many hotels show rates differences of up to \u20ac 100 \/ US$ 125. Amazing no? Below some slides to show the rate shop results\u2026<\/p>\n

<\/object><\/p>\n
Want to get it right, and increase REVPAR + GOPPAR? Check out hotel revenue management<\/a> by Xotels<\/span><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"
\"hotel_rate_partiy\"Wake up! Stop dreaming\u2026 all this blah blah blah about rate parity\u2026 please, give me a break\u2026 it doesn\u2019t exist!!! When will hotel finally get it and start understanding that as long as they do not become more professional in their revenue management<\/a> they will not control their rate integrity\u2026<\/span><\/div>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[195,188],"tags":[],"class_list":["post-23124","post","type-post","status-publish","format-standard","hentry","category-blog","category-revenue-management"],"acf":[],"yoast_head":"\nRate Parity or Rate Disparity - Xotels Blog<\/title>\n<meta name=\"description\" content=\"Hotel rate parity does not exist. 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