{"id":23205,"date":"2021-02-03T10:01:01","date_gmt":"2021-02-03T10:01:01","guid":{"rendered":"https:\/\/www.xotels.com\/uncategorized\/how-to-use-qr-codes-as-a-hotel-marketing-or-guest-service-tool"},"modified":"2025-09-17T13:49:00","modified_gmt":"2025-09-17T13:49:00","slug":"how-to-use-qr-codes-as-a-hotel-marketing-or-guest-service-tool","status":"publish","type":"post","link":"https:\/\/www.xotels.com\/en\/marketing\/how-to-use-qr-codes-as-a-hotel-marketing-or-guest-service-tool","title":{"rendered":"How to use QR Codes in Hotels as a Marketing or Guest Service Tool,  Also after Covid-19"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><i><span style=\"font-weight: 400;\">What are QR codes? QR codes (short for <\/span><\/i><b><i>Q<\/i><\/b><i><span style=\"font-weight: 400;\">uick <\/span><\/i><b><i>R<\/i><\/b><i><span style=\"font-weight: 400;\">esponse Code) contain data used to point towards your hotel website or any other form of information you want to provide to your hotel guests.<\/span><\/i><i><\/i><\/p>\n<p><span style=\"font-weight: 400;\">QR Codes have taken the hospitality industry by storm, and can be seen used anywhere from restaurants menus to playing a role in sharing information about health and safety measures.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We will share our insights as a <\/span><a href=\"https:\/\/www.xotels.com\/en\/\"><span style=\"font-weight: 400;\">Hotel Management Company<\/span><\/a><span style=\"font-weight: 400;\"> by answering two main questions in this article are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Is it just a FAD, or will the use of QR codes stay after the COVID-19 crisis is over?<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">How can hotel managers efficiently use QR as a communication tool as well as creating revenue generating opportunities including creative examples to use QR codes<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Nowadays, it would be difficult to imagine a restaurant or hotel visit without seeing a QR code on display. Anywhere you will see this recognizable signage being used for informative reasons or marketing purposes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Providing a quick and easy method to access information, QR codes offer great opportunities for hotels to drive revenue, record guest preferences (read further here on smart tips to <\/span><a href=\"\/en?p=10403\"><span style=\"font-weight: 400;\">capture guests information and emails<\/span><\/a><span style=\"font-weight: 400;\">) as well improving guest experience by providing useful information to guests throughout the property.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Simply scanning the 2D \u2018BAR\u2019-code offers an easy method to take guests into an online mobile platform, the opportunities seem to be endless (create your own at www.qr-code-generator.com).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, let us take a look at how hotels can fully unlock the potential of QR codes.<\/span><\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:50px;width:100%;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-color3);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div> <div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1-1 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-none hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:106px;--awb-padding-left:0px;--awb-padding-right-medium:0px;--awb-padding-left-medium:0px;--awb-padding-top-small:0px;--awb-background-image:url(&quot;https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/07\/Native-Ads-Xotels-background-blue.webp&quot;);--awb-background-size:cover;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-flex-end fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion-flex-column\" style=\"--awb-padding-right:23px;--awb-padding-left-small:30px;--awb-bg-size:cover;--awb-width-large:65%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:2.95384615385%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.95384615385%;--awb-width-medium:65%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:2.95384615385%;--awb-spacing-left-medium:2.95384615385%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:1rem;margin-bottom:1rem;width:100%;\"><\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-div\" style=\"--awb-text-color:#e3e2de;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:4em;\"><div class=\"fusion-title-heading title-heading-center title-heading-tag fusion-responsive-typography-calculated\" style=\"margin:0;letter-spacing:-0.1em;font-size:1em;--fontSize:64;line-height:1.25;\"><p style=\"text-align: center; ;cursor: pointer;\"><a style=\"text-decoration: none !important;\" href=\"\/en\"><span style=\"color: #e3e2de!important; text-decoration: none !important;\"><strong>Maximize Your<br \/>\nHotel Revenue<\/strong><\/span><\/a><\/p><\/div><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:#e3e2de;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:1.2em;\"><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;letter-spacing:0.01em;font-size:1em;--fontSize:19.2;--minFontSize:19.2;line-height:1.3;\"><p style=\"text-align: center;\">Uncover the hidden revenue potential <br \/>of your hotel or resort.<\/p><\/h3><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:1rem;margin-bottom:1rem;width:100%;\"><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-flex-end fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:0%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:28.8%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:0%;--awb-spacing-left-medium:28.8%;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:0%;--awb-spacing-left-small:28.8%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row\"> <a style=\"\n display: flex;\n align-items: center;\n justify-content: center;\n background-color: #e3e2de; \n color:#1351aa; \n border-radius: 20px;\n width: 12rem;\n height: 3rem;\n font-weight: 700;\n font-size: 1em;\n border-bottom-width: 3px;\n border-top-width: 3px;\n border-right-width: 3px;\n border-left-width: 3px;\n border-color:#e3e2de;\n text-decoration: none !important;\n \"\n target=\"_blank\" rel=\"noopener noreferrer\" href=\"\/en\"><span><\/span>LEARN MORE<\/span><\/a><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:20.736%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:0%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:20.736%;--awb-spacing-left-medium:0%;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:20.736%;--awb-spacing-left-small:0%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row\"> <a style=\"\n display: flex;\n align-items: center;\n justify-content: center;\n background-color: #1351aa;\n color: #e3e2de;; \n border-radius: 20px;\n width: 12rem;\n height: 3rem;\n font-weight: 700;\n font-size: 1em;\n border-bottom-width: 3px;\n border-top-width: 3px;\n border-right-width: 3px;\n border-left-width: 3px;\n border-color:#e3e2de; \n text-decoration: none !important;\n \"\n target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.xotels.com\/en\/locations\" id=\"nativeads\"><span>CONTACT US<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-flex-end fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-2 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-no-medium-visibility fusion-no-large-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:0%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:28.8%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:0%;--awb-spacing-left-medium:28.8%;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:0%;--awb-spacing-left-small:0%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row\"> <a style=\"\n display: flex;\n align-items: center;\n justify-content: center;\n background-color: #e3e2de; \n color:#1351aa; \n border-radius: 20px;\n width: 15rem;\n height: 3rem;\n font-weight: 700;\n font-size: 1em;\n border-bottom-width: 2px;\n border-top-width: 2px;\n border-right-width: 2px;\n border-left-width: 2px;\n border-color:#e3e2de; \ntext-decoration: none !important;\nmargin-right:5px;\n \"\n target=\"_blank\" rel=\"noopener noreferrer\" href=\"\/en\"><span><\/span>LEARN MORE<\/span><\/a><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-3 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-no-medium-visibility fusion-no-large-visibility\" style=\"--awb-padding-right-small:0px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:20.736%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:0%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:20.736%;--awb-spacing-left-medium:0%;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:0%;--awb-spacing-left-small:0%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row\"> <a style=\"\n display: flex;\n align-items: center;\n justify-content: center;\n background-color: #1351aa;\n color: #e3e2de;; \n border-radius: 20px;\n width: 15rem;\n height: 3rem;\n font-weight: 700;\n font-size: 1em;\n border-bottom-width: 2px;\n border-top-width: 2px;\n border-right-width: 2px;\n border-left-width: 2px;\n border-color:#e3e2de;\nmargin-left:10px\ntext-decoration: none !important;\n \"\n target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.xotels.com\/en\/locations\" id=\"nativeads\"><span>CONTACT US<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:50px;width:100%;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-color3);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-text fusion-text-2\"><h2><span style=\"font-weight: 400;\">QR codes as a Marketing Tool for Hotels<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We can think of quite a few ways QR codes can be used. From pointing to a general web address, to a landing page of your hotel, welcome center, social media page, promotion page, contact pages and more&#8230;<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Importance of Value<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The key in using QR codes comes down to added value.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You have to give them something that they did not know yet. Of course, you can for the \u2018win a price\u2019 approach, or try to push your special offers. But our guess is consumers are getting a bit tired of all the special offers thrown at them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For everything there is always a turning point where consumers get tired of being sent offers every single day &#8211; otherwise known as the \u201cAdvertising Saturation Point\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your customer\u00b4s inboxes are already getting flooded with poor deals with no real value behind them. Think of the likes of Booking.com or Groupon which endlessly send out new \u201cdeals\u201d to their audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Knowing the above makes our tip clear: provide value if it is for promotional\/marketing purposes. Otherwise it is better to stay away from it and use it for improving guest experience.<\/span><\/p>\n<\/div><div class=\"fusion-image-element\" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img  alt class=\"img-responsive wp-image-11068\"\/><\/span><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:+3%;width:100%;\"><\/div><div class=\"fusion-text fusion-text-3\"><h2><span style=\"font-weight: 400;\">QR Codes as a Tool for Guest Experience<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Let\u2019s take a look at it from another angle, and instead see QR codes as a great opportunity to improve the guest\u2019s service experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">QR codes in various ways including on:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cards in the rooms<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Announcements in elevators<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">At the concierge desk and message boards in the lobby (inspiring guests with tips on where to dine or ideas for which activities to do)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Upon scanning the QR code, they will be diverted to the hotel website\u2019s blog which contains the latest events, restaurant tips, attractions and activity recommendations, our favorite shops, etc. From here the guest can also navigate to any social media pages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is a simple way to increase the guest service level in your hotel, and at the same time connect to your guest through social media platforms like a Hotel Blog, FaceBook, Twitter and Instagram.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We have introduced this concept with several of our hotels, and received very positive feedback.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We recommend driving consumers to a specific promotion or landing page, not just your hotel website. In the beginning you will need to educate your guests and include a \u00b4Call to Action\u00b4.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best way is to just tell them exactly what to do, in a way that is clear and concise such as: <\/span><i><span style=\"font-weight: 400;\">\u2018Scan this Code for our Latest Restaurant, Shopping and Tourist Tips\u2019<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The key here is that people need to think that upon scanning the code they will receive some very cool and interesting information.<\/span><\/p>\n<p><b>How to make something great to offer?\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">A great way is to get your team together and collectively curate a list of everyone&#8217;s favorite things to do.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In a way you make a concierge\u00b4s recommendation but with easy access for every guest with the additional benefit of guests having the information by their side on their mobile device at all times. The perfect suggestions include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Favourite restaurants and bars<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Insider tips on special locations or buildings in the city<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quiet or bustling areas, giving options for everyone\u2019s taste (e.g. maybe someone hates going to an overcrowded beach, but would love the quaint little beach that nobody else knows of).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Local delicacies, treats and souvenirs<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">We dive deeper into this topic in our <\/span><a href=\"\/en?p=10992\"><span style=\"font-weight: 400;\">article about driving the \u201cThe Perfect Guest Experience\u201d<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<\/div><div class=\"fusion-image-element\" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-dropshadow imageframe-2 hover-type-none\" style=\"-webkit-box-shadow: 3px 3px 7px var(--awb-color7);box-shadow: 3px 3px 7px var(--awb-color7);\"><img  alt class=\"img-responsive wp-image-11074\"\/><\/span><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:+3%;width:100%;\"><\/div><div class=\"fusion-text fusion-text-4\"><h2><span style=\"font-weight: 400;\">Creative Examples to use QR Codes<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Being creative and thoughtful about the use and placement is important as we previously discussed. So, what are great ideas of QR codes for usage in hotels? Let&#8217;s take you through some examples:<\/span><\/p>\n<p><b>In-room<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Room features<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Scan the code and every detail and feature of the room will become visible with a description attached. Think of describing the exact location, full details, and any price per usage that might be involved.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Guests will have to call less to the reception for any questions and the information will be quicker available to them (decreasing risk of service failure).<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Activities<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Start inspiring guests not only upon check in, but also when they are in the room. No opportunity to create experiences and drive revenue should go untouched so make sure you have an attractive list ready to be linked to a QR code (use the above listed examples under the \u201cmarketing section\u201d for inspiration).<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><b>Public Areas<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hotel amenities &amp; special features<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Which amenities and where to find them (e.g. gym, spa, restaurant, parking garage, and even though it sounds silly: the shoe polish machine location could be valuable to guests!).<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">History<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Leverage your hotel\/area\u00b4s history to engage customers more and drive better guest experiences.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Other information<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Any other information can always be used, but again, make sure that it is relevant and provides additional value to the guests.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><b>F&amp;B<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You could also use it as a promotional tool to offer a discount on drinks in the bar or dinner in the restaurant, and offer 10% \u2013 25% off during certain hours for those who scan it. The QR Code Happy Hour is born \u2026 Again be careful not to make it feel like a generic discount with no boundaries set to time or without a \u201creal\u201d discount that makes it worthwhile.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Menus<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Opportunities reach further than just inside the dining room (use the QR code on the menu board outside of the hotel or in the lobby as well).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">The benefits include:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">Cost saving and better for the environment with less paper waste<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">More customizable and more frequent updates possible<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">Higher degree of available information with \u201chover over\u201d effects as a tool to have a clean design. Great for showing allergenic information for example, which usually gathers up quite the list to be able to fully show on a traditional menu.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><b>General<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Loyalty programs and call to action for downloading the Hotel App<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Include it on your keycards, brochures, print outs, or the curated recommendation list as explained previously.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Write a review<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Spread your opportunities by having a QR in the room for reviewing the hotel stay, and also in other places such as the bar on napkins or coasters to review the bar or taste of your drink!<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Registering for an event or activities in your hotel<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Yoga session<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Guided city tours<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Airport shuttle service<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Anything could work that allows simple registration for guests<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promote events<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Again, only if you can make it work well and provide value. Perhaps offering more information about an event you are hosting whereby guests can directly register on the same page after reading the full details of the event.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facilitating contactless payments<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Contactless payment is a hot ticket right now everywhere so why not use it. Just like in the example above, it can be for events or scanning a QR code to pay for something small in the lobby or your room. A great option for guests who do not want something billed to the room (family or the guest themselves) or simply do not have the cash on hand. Otherwise, you might risk losing that conversion of revenue into your pocket!<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Here an example that just comes to mind, how about a daily raffle for a free upgrade? \u00a8WANT A FREE UPGRADE? SCAN ME!\u00a8<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Upon scanning guests receive instructions to post hotel pictures with a specific hashtag(s) on their social media account, to be eligible for a complimentary room upgrade, or another giveaway prize. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This way you will leverage their personal network to create exposure for your hotel. And while you are at it, they should add a discount code for their friends. This should get you some decent viral exposure&#8230;\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">QR Codes are Here to Stay in Hotels<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In summary, it can be said that QR codes offer great ways especially for driving revenue and improving guest experiences.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hopefully, you have gotten some great inspiration from this article to apply in your hotel and improve performance through marketing and guest experiences!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cheers,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Patrick Landman<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">PS. If you need help with your hotel, click here: <\/span><\/i><a href=\"\/en\/hotel-consulting\"><i><span style=\"font-weight: 400;\">Hotel Management Consulting<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/p>\n<\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-margin-top-small:0px;\"><p><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.xotels.com\/subscribe\/\" id=\"buttonemail\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Subscribe<\/span><\/a><\/div> <div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.xotels.com\/en\/blog\/\" id=\"buttoabout\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Latest Articles<\/span><\/a><\/div><\/p>\n<\/div>\n<\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>QR Codes have taken the hospitality industry by storm, and can be seen used anywhere from restaurants menus to playing a role in sharing information about health and safety measures.<\/p>\n<p>We will share our insights as a <a href=\"\/en\/hotel-operator\">Hotel Management Company:<\/a><\/p>\n","protected":false},"author":3,"featured_media":11067,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[192,195],"tags":[],"class_list":["post-23205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to use QR Codes in Hotels as a Marketing or Guest Service tool, also after Covid-19<\/title>\n<meta name=\"description\" content=\"How can QR codes be used to drive revenue in your hotel as a hotel marketing or guest service tool? 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