{"id":23247,"date":"2020-04-05T12:52:48","date_gmt":"2020-04-05T12:52:48","guid":{"rendered":"https:\/\/www.xotels.com\/uncategorized\/the-hotel-asset-manager-understanding-the-role-importance-and-benefits"},"modified":"2025-11-18T10:35:38","modified_gmt":"2025-11-18T10:35:38","slug":"role-of-hotel-asset-manager","status":"publish","type":"post","link":"https:\/\/www.xotels.com\/en\/hotel-management\/role-of-hotel-asset-manager","title":{"rendered":"The Hotel Asset Manager: Understanding the Role, Importance and Benefits"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><span style=\"font-weight: 400;\">Operating hotels for over more than a decade and a half with the Xotels team, we have noticed that many hotel owners and investors do not always see the need to engage with a hotel asset manager to oversee the strategic management of their lodging business. But if you&#8217;re not an industry insider, or are not up to speed with the rapidly evolving complexity and competitiveness of the hospitality industry, you might find yourself with a missed opportunity of optimizing profitability as well as mitigating risk exposure. <\/span><a href=\"\/en\/hotel-asset-management\"><span style=\"font-weight: 400;\">Hotel Asset Management<\/span><\/a><span style=\"font-weight: 400;\"> plays a key role in achieving a strong return on investment.<\/span><\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:+2%;width:100%;\"><\/div><div class=\"fusion-text fusion-text-2\"><p><span style=\"font-weight: 400;\">Hotels that can pivot fast and adapt to changes in the industry to protect cash flow and profitability are better positioned to seize opportunity and drive performance. Let&#8217;s discuss this in greater detail, so your hotel can take advantage of the benefits of effective hospitality asset management today.<\/span><\/p>\n<p><b>In this article:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#whatisassetmanagement\"><span style=\"font-weight: 400;\">What exactly is hotel asset management?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#role\"><span style=\"font-weight: 400;\">The role of an asset manager in hospitality?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#capabilities\"><span style=\"font-weight: 400;\">Capabilities and the skill-set required<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#challenges\"><span style=\"font-weight: 400;\">Challenges for asset managers in hospitality<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#benefits\"><span style=\"font-weight: 400;\">Three benefits of having a hotel asset manager<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#need\"><span style=\"font-weight: 400;\">The need for hotel asset managers<\/span><\/a><\/li>\n<li aria-level=\"1\"><a href=\"#success\">How to set your hotel up for success<\/a><\/li>\n<\/ul>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:+3%;width:100%;\"><\/div><div class=\"fusion-text fusion-text-3\" id=\"whatisassetmanagement\"><h2><span style=\"font-weight: 400;\">First, What Exactly is Hotel Asset Management?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Companies that provide hotel asset management services oversee funds on behalf of individual hotels or a portfolio of hotel properties. The overarching goal is to increase cash flow and value. They achieve this by optimizing operational processes for greater efficiency and driving the implementation and running of strategies and management practices.<\/span><\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:+2%;width:100%;\"><\/div><div class=\"fusion-text fusion-text-4\" id=\"role\"><h2><span style=\"font-weight: 400;\">The Role of an Asset Manager in Hospitality<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Hospitality asset managers align investment and sell opportunities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They carry out two principal roles:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increasing hotel value over time<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Preparing a hotel for sale at the peak of a lifecycle<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Decisions are based on expected ROI and value-add that they bring, with a thorough review of the status quo and market conditions in mind. The difference in the role that a hotel asset manager carries out from the aforementioned two depends on where the hotel finds itself in its lifecycle (see the chart below).<\/span><\/p>\n<\/div><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img  alt class=\"img-responsive wp-image-10947\"\/><\/span><\/div><div class=\"fusion-text fusion-text-5\"><p><strong><i>Before opening a hotel<\/i><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Hotel asset managers help with entering the market. Volatility in the hospitality market tends to be high, meaning risk is also high. The asset manager is responsible for mitigating this risk. Entering into a deal with a hotel operator without the help of an experienced asset manager can be very risky.<\/span><\/p>\n<p><strong><i>Once a hotel is open<\/i><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">If a hotel is already open, hospitality asset managers help with the following roles.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cash flow<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Flow-through<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Risk mitigation of further investments\/business strategy<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Budgeting<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Forecasting<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Profit and loss<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sales strategy<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"\/en\/hotel-revenue-management\"><span style=\"font-weight: 400;\">Revenue Management<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Operational support (food and beverage, hotel management, purchasing optimization, and so forth)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In both scenarios, there should be a strong emphasis on bringing in quality investors as well as carefully planned, well-executed investments, with risk front of mind.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They have another vital role: that of mediator between owners and operators who have different objectives in mind.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An operator tends to be more focused on protecting their brand \/ image and on growing their footprint, whereas an owner may instead be interested in maximizing their profits or the value of the hotel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Operators often yield greater power than owners. An asset manager, through experience and insight, provides an owner with a form of protection as well as greater power in the working relationship. Additionally, a specialized hospitality asset manager can make up for a lack of hotel expertise from either or both sides. It can be common for one or both parties to lack the requisite knowledge in hotel types, the local market, segmentation, pertinent brands, and hotel management best practices. In this type of situation, the asset manager has an important Information role to play. They provide key niche and high-expertise information where it is missing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The goals for the hotel asset manager are to identify the right decisions to be made between owners and operators and to provide strong communication of information to keep everyone on the same page.<\/span><\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:+2%;width:100%;\"><\/div><div class=\"fusion-text fusion-text-6\" id=\"capabilities\"><h2><span style=\"font-weight: 400;\">Capabilities and the Skill-set Required<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The team roles range from data analysts and economists to asset managers and revenue managers, all bringing different types of expertise to the table.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These include the following qualities:<\/span><b><i><\/i><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b><i>Precise analysis<\/i><\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Assessing and discovering patterns and trends that support strategic business decisions<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b><i>Stellar communication<\/i><\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The need to get the right understanding across, including through interpretation of complex data. This is not an easy task and typically requires expertise.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b><i>A first-class hospitality mindset<\/i><\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Without the right hospitality know-how and background it is difficult to make the right decisions. We often see a disconnect here at Xotels &#8211; where there is only an interest in the financial side without taking operations and guest experience into account on an equal footing, or the complete opposite.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b><i>Outstanding time management<\/i><\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Processes require extensive planning to be successfully executed. Strong time management is a prerequisite to achieving excellence.<\/span><\/p>\n<\/div><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img  alt class=\"img-responsive wp-image-10935\"\/><\/span><\/div><div class=\"fusion-text fusion-text-7\" id=\"challenges\"><h2><span style=\"font-weight: 400;\">Challenges for Asset Managers in Hospitality<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The hotel asset manager faces a number of crucial obstacles to overcome. They must understand the intricacies and complexities of the wider industry. No hotel is exactly the same, so an ability to be adaptable is necessary. For instance, there are so many aspects and variables in each hotel to consider. Moreover, an asset manager should understand competitor hotels inside and out too.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One possible issue from the outset is that there is usually a significant knowledge gap between the different involved parties and a high level of expertise can be difficult to communicate.<\/span><\/p>\n<\/div><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><img  alt class=\"img-responsive wp-image-10953\"\/><\/span><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:+2%;width:100%;\"><\/div><div class=\"fusion-text fusion-text-8\" id=\"benefits\"><h2><span style=\"font-weight: 400;\">Three Benefits of Having a Hotel Asset Manager<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Underneath the surface, many industry challenges actually represent opportunities for hotel investors to take advantage and have their lodging business move ahead of the competition and wider hospitality market. A hotel asset management company with strong pedigree can unleash these opportunities within.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The three main benefits that a hotel asset manager brings include the following:<\/span><\/p>\n<p><b>1. Higher awareness and communication levels<\/b><\/p>\n<p><span style=\"font-weight: 400;\">All information is quickly forwarded to the owner and\/or management. Asset managers can provide better quality data and reporting. At Xotels, our revenue team provides deep insights into what is coming with forecasting and budgets with comprehensive and easily digestible reporting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another value-generating improvement is the standardization of processes, which leads to improved consistency in quality and reduced operating costs. This occurs at all departmental levels, including human resources, operations, revenue management, marketing, and sales.<\/span><\/p>\n<p><b>2. Industry connections<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Hotels benefit from more quickly established and stronger relationships with distributors, competitors, website makers, and contacts in the local businesses board or municipality that we at Xotels and other partners are in touch with.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">International connections help to bring in foreign investment if required and a strong hotel asset manager typically understands how to funnel external investment.<\/span><\/p>\n<p><b>3. Qualitative growth<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The right asset management firm focuses on growth of the portfolio in a qualitative manner. This means that they don\u2019t have a buy\/sell mentality. Importantly, this is different from banks and large venture capital firms. The impact of the latter is that it can lead to a decrease in service quality and products offered, because they are so focused on squeezing every last cent and cut costs wherever possible to make a profit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Merging expertise from hotel management, revenue management, marketing and asset management greatly improves the growth opportunities without sacrificing on quality.<\/span><\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:+2%;width:100%;\"><\/div><div class=\"fusion-text fusion-text-9\" id=\"need\"><h2><span style=\"font-weight: 400;\">The Need for Hotel Asset Managers<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There is a growing need for hotel owners to work with industry-specialized asset managers. There are a number of reasons that are fuelling this.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One, industry complexity is increasing all the time, and relationships can easily become tied up. When stakes are high, this is particularly risky. Two, hotels can struggle to find investment while simultaneously maintaining quality standards across their business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Three, hotel investors face challenges when deciding which projects to channel their capital into.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Four, there is so much untapped potential within hotels because of a lack of resources and a deficit in process understanding. It is understandable that many hoteliers and other industry managers have not developed the required advanced knowledge and expertise in the field of asset management, whether it be due to their educational background or simply because there have not been enough opportunities to develop their skills outside on the job learning.<\/span><\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:50px;width:100%;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-color3);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div> <div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1-1 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-none hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:106px;--awb-padding-left:0px;--awb-padding-right-medium:0px;--awb-padding-left-medium:0px;--awb-padding-top-small:0px;--awb-background-image:url(&quot;https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/07\/Native-Ads-Xotels-background-blue.webp&quot;);--awb-background-size:cover;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-flex-end fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion-flex-column\" style=\"--awb-padding-right:23px;--awb-padding-left-small:30px;--awb-bg-size:cover;--awb-width-large:65%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:2.95384615385%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.95384615385%;--awb-width-medium:65%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:2.95384615385%;--awb-spacing-left-medium:2.95384615385%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:1rem;margin-bottom:1rem;width:100%;\"><\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-div\" style=\"--awb-text-color:#e3e2de;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:4em;\"><div class=\"fusion-title-heading title-heading-center title-heading-tag fusion-responsive-typography-calculated\" style=\"margin:0;letter-spacing:-0.1em;font-size:1em;--fontSize:64;line-height:1.25;\"><p style=\"text-align: center; ;cursor: pointer;\"><a style=\"text-decoration: none !important;\" href=\"\/en\"><span style=\"color: #e3e2de!important; text-decoration: none !important;\"><strong>Maximize Your<br \/>\nHotel Revenue<\/strong><\/span><\/a><\/p><\/div><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:#e3e2de;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:1.2em;\"><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;letter-spacing:0.01em;font-size:1em;--fontSize:19.2;--minFontSize:19.2;line-height:1.3;\"><p style=\"text-align: center;\">Uncover the hidden revenue potential <br \/>of your hotel or resort.<\/p><\/h3><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:1rem;margin-bottom:1rem;width:100%;\"><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-flex-end fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:0%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:28.8%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:0%;--awb-spacing-left-medium:28.8%;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:0%;--awb-spacing-left-small:28.8%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row\"> <a style=\"\n display: flex;\n align-items: center;\n justify-content: center;\n background-color: #e3e2de; \n color:#1351aa; \n border-radius: 20px;\n width: 12rem;\n height: 3rem;\n font-weight: 700;\n font-size: 1em;\n border-bottom-width: 3px;\n border-top-width: 3px;\n border-right-width: 3px;\n border-left-width: 3px;\n border-color:#e3e2de;\n text-decoration: none !important;\n \"\n target=\"_blank\" rel=\"noopener noreferrer\" href=\"\/en\"><span><\/span>LEARN MORE<\/span><\/a><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:20.736%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:0%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:20.736%;--awb-spacing-left-medium:0%;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:20.736%;--awb-spacing-left-small:0%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row\"> <a style=\"\n display: flex;\n align-items: center;\n justify-content: center;\n background-color: #1351aa;\n color: #e3e2de;; \n border-radius: 20px;\n width: 12rem;\n height: 3rem;\n font-weight: 700;\n font-size: 1em;\n border-bottom-width: 3px;\n border-top-width: 3px;\n border-right-width: 3px;\n border-left-width: 3px;\n border-color:#e3e2de; \n text-decoration: none !important;\n \"\n target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.xotels.com\/en\/locations\" id=\"nativeads\"><span>CONTACT US<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-flex-end fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-2 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-no-medium-visibility fusion-no-large-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:0%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:28.8%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:0%;--awb-spacing-left-medium:28.8%;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:0%;--awb-spacing-left-small:0%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row\"> <a style=\"\n display: flex;\n align-items: center;\n justify-content: center;\n background-color: #e3e2de; \n color:#1351aa; \n border-radius: 20px;\n width: 15rem;\n height: 3rem;\n font-weight: 700;\n font-size: 1em;\n border-bottom-width: 2px;\n border-top-width: 2px;\n border-right-width: 2px;\n border-left-width: 2px;\n border-color:#e3e2de; \ntext-decoration: none !important;\nmargin-right:5px;\n \"\n target=\"_blank\" rel=\"noopener noreferrer\" href=\"\/en\"><span><\/span>LEARN MORE<\/span><\/a><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-3 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-no-medium-visibility fusion-no-large-visibility\" style=\"--awb-padding-right-small:0px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:20.736%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:0%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:20.736%;--awb-spacing-left-medium:0%;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:0%;--awb-spacing-left-small:0%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row\"> <a style=\"\n display: flex;\n align-items: center;\n justify-content: center;\n background-color: #1351aa;\n color: #e3e2de;; \n border-radius: 20px;\n width: 15rem;\n height: 3rem;\n font-weight: 700;\n font-size: 1em;\n border-bottom-width: 2px;\n border-top-width: 2px;\n border-right-width: 2px;\n border-left-width: 2px;\n border-color:#e3e2de;\nmargin-left:10px\ntext-decoration: none !important;\n \"\n target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.xotels.com\/en\/locations\" id=\"nativeads\"><span>CONTACT US<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:50px;width:100%;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-color3);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-text fusion-text-10\" id=\"success\"><h2><span style=\"font-weight: 400;\">How to Set your Hotel Business Up for Long-term Success<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To successfully implement an asset management strategy for a hotel, it is important to pay attention to each of the following elements which play an essential role in the execution and control of your strategy.<\/span><\/p>\n<p><b>Communication and mediation<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Delivering knowledge in a fast and efficient manner to all parties involved will increase awareness of performance, and will enable faster decision making. This also applies to the mediating role that asset managers play. The possibility of any delays due to disagreements is highly reduced by the mediating role of the asset manager, therefore directly having a positive impact on the cost involved.<\/span><\/p>\n<p><b>Performance enhancement<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Performance enhancement will be required across all units, including operations, marketing, revenue, sales, and accounting. In essence, this means that the hotel as a whole will have to be reviewed to maximize results. Not taking the opportunity to turn specific departments\/processes around could adversely impact other initiatives that have been taken, negatively counterbalancing any previous progress that has been made. This is often seen at investment firms prioritizing quick return on investment, whereby isolated optimizations are implemented which come at the expense of other departments at a later stage after their part of the deal is completed.<\/span><\/p>\n<p><b>Creativity and industry understanding<\/b><\/p>\n<p><span style=\"font-weight: 400;\">So many hotels have the plans to turn their performance around backed up by their hospitality knowledge, but suffer from a lack of process creativity, a misunderstanding of the hotel market, and sub-standard background knowledge.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From an asset management perspective, this typically is seen the other way around, where the financial and market knowledge might be there, but the essential hospitality knowledge is lacking to truly make the difference.<\/span><\/p>\n<p><b>The clients\u2019 interests always front of mind<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Keeping a clients\u00b4 interests front and center is essential, whether it is to improve value over time or prepare the hotel business for a sale. Making decisions that are misaligned with the interest of a client could prove to be disastrous, and negatively impact the value of the hotel.<\/span><\/p>\n<p><b>Strong return on investment<\/b><\/p>\n<p><span style=\"font-weight: 400;\">All in all, when push comes to shove, ROI is king. By focusing on the elements discussed in the article and by bringing in the right knowledge, it is possible to retain high quality of service without compromising ROI.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I hope that this article has helped you to gain more insight into the world of hotel asset management and how it can strongly benefit your hotel business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cheers,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Patrick Landman<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">PS. Need help with managing your hotel assets? Our <\/span><a href=\"\/en\/hotel-asset-management\"><span style=\"font-weight: 400;\">Hotel Asset Managers at Xotels<\/span><\/a><span style=\"font-weight: 400;\"> provide expert help to support your business in making the right financial decisions. Bring in the experts!<\/span><\/em><\/p>\n<\/div><div class=\"fusion-text fusion-text-11\" style=\"--awb-margin-top-small:0px;\"><p><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.xotels.com\/subscribe\/\" id=\"buttonemail\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Subscribe<\/span><\/a><\/div> <div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.xotels.com\/en\/blog\/\" id=\"buttoabout\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Latest Articles<\/span><\/a><\/div><\/p>\n<\/div>\n<\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Operating hotels for over more than a decade and a half with the Xotels team, we have noticed that many hotel owners and investors do not always see the need to engage with a hotel asset manager to oversee the strategic management of their lodging business. But if you&#8217;re not an industry insider, or are not up to speed with the rapidly evolving complexity and competitiveness of the hospitality industry, you might find yourself with a missed opportunity of optimizing profitability as well as mitigating risk exposure. Hotel Asset Management plays a key role in achieving a strong return on investment.<\/p>\n","protected":false},"author":3,"featured_media":10946,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[193,195],"tags":[],"class_list":["post-23247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-management","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Hotel Asset Manager: Understanding the Role, Importance and Benefits | XOTELS<\/title>\n<meta name=\"description\" content=\"What does a Hotel Asset Manager do? What is his \/ her role and tasks? 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