{"id":23260,"date":"2020-10-20T20:00:51","date_gmt":"2020-10-20T20:00:51","guid":{"rendered":"https:\/\/www.xotels.com\/uncategorized\/hotel-trends"},"modified":"2025-11-18T09:24:57","modified_gmt":"2025-11-18T09:24:57","slug":"hotel-trends","status":"publish","type":"post","link":"https:\/\/www.xotels.com\/en\/hotel-management\/hotel-trends","title":{"rendered":"Top Hotel Trends of 2026 and Beyond"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>Fundamentally it has been a completely different year from any other &#8211; many referring to a \u201cnew normal\u201d &#8211; bringing a plethora of contrasts to the hotel industry compared to pre-covid times. This urges the need to review which trends have come and gone and put any concerns into perspective.<\/p>\n<p>Of course, Covid-19 has scrambled things up causing ripples in the hotel industry pond, just as we have seen with previous crises. Regardless of the negative effects that came into being, there are always new opportunities that arise as a result. In this article, we will be sharing everything we\u00b4ve seen as a <a href=\"\/\">revenue management consulting company<\/a> to get you up to speed on the trends in the hotel industry, from consumer behavior to hotel concept trends.<\/p>\n<p><b>In this article:<\/b><\/p>\n<ul>\n<li><b>Need for Higher Level Customer Service<\/b>\n<ul>\n<li><a href=\"#safety\">Safety as the New Luxury &amp; Cleanliness First<\/a><\/li>\n<li><a href=\"#personalization\">Personalization<\/a><\/li>\n<li><a href=\"#tech\">Tech-savvy Hotels<\/a><\/li>\n<li><a href=\"#health\">Health &amp; Wellness Stays<\/a><\/li>\n<li><a href=\"#luxury\">Luxury Nature Travel<\/a><\/li>\n<li><a href=\"#connection\">Personal Connections &amp; Experiences<\/a><\/li>\n<li><a href=\"#rentals\">Next Level Vacation Rentals<\/a><\/li>\n<li><a href=\"#rentals\">Unique Experiences<\/a><\/li>\n<\/ul>\n<\/li>\n<li><b><a href=\"#consumertrends\">Consumer Trends<\/a><\/b>\n<ul>\n<li><a href=\"#local\">Local Travel<\/a><\/li>\n<li><a href=\"#bookingtrends\">Changing Booking Trends<\/a><\/li>\n<li><a href=\"#corporateandgroup\">Transformation of Corporate &amp; Group Travel<\/a><\/li>\n<li><a href=\"#middleclass\">Growing Middle-class in Developing Countries<\/a><\/li>\n<li><a href=\"#millennials\">Millennials &amp; Aging population<\/a><\/li>\n<\/ul>\n<\/li>\n<li><b><a href=\"#concepttrends\">Concept Trends<\/a><\/b>\n<ul>\n<li><a href=\"#sustainability\">Sustainability<\/a><\/li>\n<li><a href=\"#hybridhotels\">Hybrid Hotels<\/a><\/li>\n<li><a href=\"#nature\">Merging Nature into Hotels<\/a><\/li>\n<li><a href=\"#home\">Home Away from Home<\/a><\/li>\n<li><a href=\"#history\">Mixing History and Modern Architecture<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:+3%;width:100%;\"><\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:var(--awb-typography1-line-height);\">Accelerated Need of Higher Customer Experience<\/h2><\/div><div class=\"fusion-text fusion-text-2\"><p>From stuffy &#8211; uninspiring hotel concepts and operating procedures to ancient hotel systems, there was always a need of improvement rather than seeing consistent high quality of services and products being offered across the board.<\/p>\n<p>Then Covid-19 came &#8211; and now that time is over\u2026<\/p>\n<p>People\u2019s needs and wants have been fundamentally shifted, creating the need for the hotel industry to shape towards the traits of the \u201cnew normal\u201d.<\/p>\n<p>Which hotel trends should we be looking out for, and what are the best ways to navigate the myriad of developments in the market. Let&#8217;s break it down\u2026<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:+2%;width:100%;\"><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\" id=\"safety\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;line-height:1.3;\">\u201cSafety as the New Luxury\u201d<\/h3><\/div><div class=\"fusion-text fusion-text-3\"><p><i>\u201cGoing above and beyond\u201d<\/i> is the typical phrase used in hotels in order to provide excellent service. But how does this translate into practical terms when it comes to health and safety measures? How can we meet expectations and deliver unmatched customer experience during these challenging times during Covid19.<\/p>\n<p><b>XOTELS\u00b4 Tips:<\/b><\/p>\n<p>Implement well developed protocols making your guest feel safe and not preoccupied with thinking of their health. Steps that you can take directly include:<\/p>\n<p><b>Be there every step of the way<\/b>, outlining every step of the customer journey from when the booking is made until they arrive home safely again. For example:<\/p>\n<ul>\n<li>Booking confirmation email (containing all the safety measures taken at the hotel). Include any relevant information from check-in information to cleaning protocols, and even activities that guests can safely do around your hotel.<\/li>\n<\/ul>\n<p>Understand that any doubts on your safety standards could mean the difference between a cancellation or successful hotel stay, at any point after the booking has been confirmed.<\/p>\n<p><b>Creating an elevated experience of security<\/b> throughout the hotel. Go for a small scale approach in your pursuit to make guests feel secure. Build a personal connection to become part of the customer journey, introducing possibilities to make a positive impact on the customer journey without being too intrusive.<\/p>\n<ul>\n<li>Be prepared to cater to new needs and wants of guests, whether it is organizing corona-proof events and activities, or more generally, making sure the guest experiences a perfectly safe and clean environment.<\/li>\n<\/ul>\n<p><b>Make information clearly visible.<\/b> Efforts shown by the hotel should be brought to light. The last thing you want is guests having to look for information when everything is right at hand. Do not let your efforts go to waste &#8211; make it available wherever you think guests might need it! Our tips include:<\/p>\n<ul>\n<li>Prevent any doubts by providing as much information as possible before arrival<\/li>\n<li>Utilize QR codes pointing to your protocols<\/li>\n<li>Ask during the check-in if guest are interested in additional information per email (read more on <a title=\"The Importance of Capturing Hotel Guest Data and Email Addresses\" href=\"\/en?p=10403\">guest email collection opportunities<\/a>)<\/li>\n<\/ul>\n<p><b>What fits your property type\/service level.<\/b> Make sure sufficient value is created in the eyes of the guest within your price range\/hotel positioning. For instance, ask yourself &#8211; does a hotel qualify as \u201cluxury\u201d if one cannot ensure health and safety measures are equally matched to the same level of service and product expected from a property of higher caliber.<\/p>\n<p><b>Attention to detail<\/b> makes the above efforts even better. Your efforts will be fruitful when you go beyond only covering the basics, and go the extra mile for guests.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:+2%;width:100%;\"><\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;line-height:1.3;\">Cleanliness First<\/h3><\/div><div class=\"fusion-text fusion-text-4\"><p>Clearly, people are prioritizing their health during this pandemic, and will likely continue to do so for quite some time. Recent articles such as from the <a title=\"Importance of the Word Cleran in Hospitallity\" href=\"https:\/\/www.nytimes.com\/2020\/06\/03\/travel\/the-most-important-word-in-the-hospitality-industry-clean.html\">New York Times<\/a> claiming the most important and trending word in the hotel industry right now is \u201cclean.\u201d, and a <a title=\"Consumer Sentiment travel survey\" href=\"https:\/\/www.oliverwyman.com\/media-center\/2020\/jun\/oliver-wyman-data-in-the-new-york-times.html\">survey by Oliver Wyman<\/a> that found that improved health and cleaning is a primary factor impacting the decision to stay at a specific hotel.<\/p>\n<p>The meaning and association with the word clean has been turned around. To make sure what was once taken for granted (a \u201cclean\u201d room), it is needed to step up your game in order to live up to the customer\u00b4s completely new different definition of cleanliness (a \u201cvirus-free\u201d room).<\/p>\n<p><b>XOTELS\u00b4 Tip:<\/b><\/p>\n<p><b>Technology<\/b><\/p>\n<ul>\n<li>Killer lamps a.k.a. disinfectant lights using UV-light to sanitize surfaces (portable light modules, robots etc.)<\/li>\n<\/ul>\n<p><b>Communication<\/b> &#8211; how to get the (right) information across<\/p>\n<ul>\n<li>Chat services, whether automatic (chatbots) or not (instant messaging with staff such as Whatsapp) allow for more swift and accurate ways to communicate information to guest<\/li>\n<li>Hotel app, all protocols and initiatives should be listed. Referring to the app\u00b4s readily available information primes guests to make use of the app before reaching for an alternative such as calling to the reception.<\/li>\n<\/ul>\n<p><b>Marketing message,<\/b> make sure to include the initiatives in your marketing message.<\/p>\n<ul>\n<li>Clearly display them on your website in various ways:\n<ul>\n<li>Concise short-list of your steps to tackle any concerns guest might have<\/li>\n<li>Similarly, a pop-up message can be used to bring the information to guests attention<\/li>\n<li>Do not overlook other departments. Promoting F&amp;B specific measures such as food safety or convenient delivery options you might have should take away any doubts<\/li>\n<\/ul>\n<\/li>\n<li>Let your guest experience talk for itself. Be sure to include it in your marketing efforts across your hotel website, email campaigns, social media, and on OTAs. Highlight positive reviews and customer success stories about your outstanding health and safety measures.<\/li>\n<\/ul>\n<p>Nothing is worse than putting in the efforts and money without the guest having the knowledge of what was actually done. Following the above examples and making sure the message is clearly visible throughout the guest journey will maximize potential results.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:+2%;width:100%;\"><\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\" id=\"personalization\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;line-height:1.3;\">Personalization<\/h3><\/div><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img alt=\"Personalization Trends in Hotel Almalusa, Lisbon\" class=\"img-responsive wp-image-10696\"\/><\/span><\/div><div class=\"fusion-text fusion-text-5\"><p><b><a title=\"Almalusa Hotel Lisbon\" href=\"https:\/\/www.almalusahotels.com\/\">Almalusa Hotel<\/a>, Lisbon<\/b><i>, Taking personalization to the next level&#8230;<\/i><\/p>\n<p>Creating unique experiences has always been a core value of the hotel industry. However, for guests to qualify their stay as exceptional takes more than just covering the basics. Focusing specifically on their needs and wants and tailoring the provided services accordingly is where the difference can be made.<\/p>\n<p>On a more fundamental level, it is evermore important not to lose the human touch to your services during these times. For both reasons, we believe personalization should always be front of mind.<\/p>\n<p><b>XOTELS\u00b4 Tip:<\/b><\/p>\n<p><b>In room features examples<\/b><\/p>\n<ul>\n<li>Selection of pillows and blankets, lighting color\/intensity, choice of food and beverages available, curation of guest activities)<\/li>\n<li>Personal turndown gift\/note<\/li>\n<\/ul>\n<p><b>Personalization of communication.<\/b> Ask upon check in questions like \u201cwhat kind of activities they have planned\u201d and \u201cwhat they would really like to do before they head back home\u201d. This information allows you to receive detailed feedback of their interest and provide detailed suggestions to make their stay truly special. This can be included on many places including:<\/p>\n<ul>\n<li>Hotel app: activities and packages bookable through the app streamlines the experience and allows for automatically created content suggestions based on previous choices<\/li>\n<li>Complementary tablet\/smartphone during the stay: make an individually curated selection of activities which can be pre-downloaded onto the device and given to the guests<\/li>\n<li>Personal chat and telephone operators, keeping track of what has been asked and ordered is essential here. This input should always inserted into the system if relevant for future personalization<\/li>\n<\/ul>\n<p><b>Leverage your PMS and CRM systems,<\/b> personalization can become complicated very quickly especially for larger properties. Managing data in this case could become impossible without the support of a good PMS and CRM system. The loss of valuable information could be devastating for any hotel.<\/p>\n<ul>\n<li><b>Sustainability,<\/b> bring sustainable choices to your guests. Give them options such as the frequency of towel and linen changes. Showing not only that you care about the environment but also at the same time adding an extra level of personalization and value to your service.<\/li>\n<li><b>Get your staff on board,<\/b> they are at the center of your success to elevate personalization in your hotel. Overcoming the issue of undedicated staff should not be overlooked, as it is the most-cited hurdle when it comes to harnessing the potential of personalization (<a title=\"Profiting from Personalization\" href=\"https:\/\/www.bcg.com\/publications\/2017\/retail-marketing-sales-profiting-personalization.aspx\">74%<\/a>, BCG).<\/li>\n<\/ul>\n<p>Thinking of holding off on the personalization of your services during current times? First, consider how easy it is to lose customers. Most (<a title=\"Customer Journey Survey\" href=\"https:\/\/www.qubit.com\/wp-content\/uploads\/2017\/12\/qubit-research-getting-6-percent-more.pdf\">80% of consumers<\/a>, Qubit) are open to switching their choice if they find services better catering to their needs. The same applies to marketing, with 25% of consumers (<a title=\"Customer Frustration with Travel Marketing\" href=\"http:\/\/www.netimperative.com\/2020\/02\/27\/consumer-frustrations-with-travel-marketing-gen-z-want-more-tailored-offers\/\">Netimperative<\/a>) would be more loyal to a travel brand that shows an understanding of their needs through marketing, avoiding what they feel are irrelevant offers such specific periods\/seasons they would never travel in, or types of vacations they would never book.<\/p>\n<p>In short, switch into a higher gear when it comes to personalization and start asking yourself what can be done to take your services to the next level, otherwise it might be too late!<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:+2%;width:100%;\"><\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\" id=\"tech\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;line-height:1.3;\">Tech-savvy \/ Smart hotels<\/h3><\/div><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img alt=\"Tech savvy Apartment Hotel Zoku, Amsterdam\" class=\"img-responsive wp-image-10714\"\/><\/span><\/div><div class=\"fusion-text fusion-text-6\"><p><b><a title=\"Zoku Loft Apartments\" href=\"https:\/\/livezoku.com\/\">Zoku<\/a><\/b><i> &#8211; Smartly designed, offering a contactless experience with express self service check-in\/out through self service and automated billing via email<\/i><\/p>\n<p>The world is becoming more involved in technology, and will have to follow suit to provide to the needs of the already tech-savvy guests. In current times, technology in the hotel industry aids both the customer experience and, importantly, the need of a safe and clean setting. A great example is stepping into a fully contactless hotel, which seems like a simple feature to offer, but goes a long way in making the guest feel secure and comfortable.<\/p>\n<p><b>XOTELS\u00b4 Tip:<\/b><\/p>\n<p>Try finding what tech suits your brand best if you want to go big. More specifically, in case of luxury properties, you want to make sure human touch points are kept allowing the elevated guest experience expected in such properties to take place. On the opposite end are hotels and hostels characterized by simplicity and streamlined operational processes. Here, tech is THE facilitator for exactly what is nowadays expected by this target group. Chiefly, things such as mobile check in\/out, an integrated hotel app, all in a contactless environment, are the essentials to elevate your customer experience, which is likely to become the standard in the industry sooner rather than later.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:+2%;width:100%;\"><\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\" id=\"health\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;line-height:1.3;\">Health, Exercise &amp; Wellness Stays<\/h3><\/div><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><img alt=\"REV\u012aV\u014c Wellness Resort Bali offers exercises such as yoga in the pool to relax and unwind\" class=\"img-responsive wp-image-10720\"\/><\/span><\/div><div class=\"fusion-text fusion-text-7\"><p><b><a title=\"REV\u012aV\u014c Wellness Resort Bali\" href=\"https:\/\/www.revivoresorts.com\/\">REV\u012aV\u014c Wellness Resort Bali<\/a><\/b><i>, offering Sports and Wellness Experiences to Truly Unwind<\/i><\/p>\n<p>People find sports as a way to unwind and <a title=\"The relationship between physical activity and mental health\" href=\"https:\/\/www.researchgate.net\/publication\/26287179_Exercise_and_Mental_Health_Many_Reasons_to_Move\">improve quality of life<\/a>, with recommendations pointing to exercise at least <a title=\"Excercising to Relax\" href=\"https:\/\/www.health.harvard.edu\/staying-healthy\/exercising-to-relax\">30 to 40 minutes a day<\/a>. Also, many feel the need to relax and are willing to spend, with estimates going from a $639 billion market, to $919.4 billion by the end of 2020 (<a title=\"Global Wellness Statistics\" href=\"https:\/\/globalwellnessinstitute.org\/industry-research\/2018-global-wellness-economy-monitor\/\">Global Wellness Institute<\/a>).<\/p>\n<p>Offering unique ways for people to stay active and healthy, such as yoga in the swimming pool in the image above, can really make you stand out from the crowd. Especially offering extended services such as exercise and nutrition plans can make you go the extra mile in personalization creating a personal bond and making the guest feel extra special.<\/p>\n<p><b>XOTELS\u00b4 Tip:<\/b><\/p>\n<p>Willing to invest in healthy activities or wellness facilities? Start building your strategy first, researching your competitors thoroughly to come up with ways to stand out. Keep in mind that this does not necessarily have to translate into large amounts of time and money to broaden your service offerings. Below are listed a few initiates fit for any hotel wanting to expand on their health and wellness services.+<\/p>\n<ul>\n<li>Follow the latest hotel trends and spa tech. <b>Consider if it fits your brand first,<\/b> and if it truly adds value. Not every initiative is for every hotel.<\/li>\n<li>Look into <b>partnerships<\/b> with well-established spa product providers to create additional value. Possible, even leveraging their marketing power to your benefit. Be picky though &#8211; make sure the brand fits the image you want to portray (e.g. luxury hotels should only partner with top-level brands known for their exceptional quality).<\/li>\n<li><b>Be vocal on social media<\/b> even if you implement simple initiatives. The activities make up for great content, so be sure to take advantage of it.<\/li>\n<li><b>Externalise<\/b>&#8211; fitness and other activities such as yoga, tai chi, and meditation can all be outsourced with minimal costs involved. The activities do not even have to take place within the walls of your property.<\/li>\n<\/ul>\n<p>A <b>final tip<\/b> to consider is how well any of the above offerings fit your brand, and where the line between cost and value-add ends. Although resources might be available, sometimes going for smaller implementations can pay off big time and your valuable time and resources can be better spent on other initiatives.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:+2%;width:100%;\"><\/div><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\" id=\"luxury\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;line-height:1.3;\">Reconnecting with Mother Nature in Luxury<\/h3><\/div><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-none\"><img alt=\"Nihiwatu resort follows the luxury nature travel trends by allowing you to connect with nature and offering amazing views across the beautiful landscape\" class=\"img-responsive wp-image-10672\"\/><\/span><\/div><div class=\"fusion-text fusion-text-8\"><p><b><a title=\"Nihiwatu Hotel\" href=\"https:\/\/nihi.com\/sumba\/about\/our-story\/\">Nihiwatu Hotel<\/a><\/b><i>, everything can be said with their motto: Socially Distant, Wildly Connected<\/i><\/p>\n<p>Beautifully located in nature emerges guests in the natural setting, allowing guests to be one with nature. Curating special experiences fully embracing local culture and unique features of the hotel\u2019s surroundings forms the go-to approach. To qualify as \u201cluxury\u201d, services should focus on tailoring the experience to the guests individual needs and wants, and deliver an experience unlike something they have ever seen before.<\/p>\n<p>Some inspiration from Nihi Sumba involves hikes into local villages, bird watching in the midst of the jungle, or a guided tour to hidden lakes combining a swim with a delightful personalized lunch.<\/p>\n<p><b>XOTELS\u00b4 Tip:<\/b><\/p>\n<p>Unfortunately, not any hotel can just copy paste these views onto their backdrop. However, activities can be offered in the same way to fully experience what the destination has to offer. Whether it is cultural experiences or natural attractions around your hotel, try showing the beauty of what is out there. It can widely broaden your offerings and attract guests that are in the market for something special.<\/p>\n<p><b>Extra Tip<\/b>: build a wide range of packages special to your area, and put the effort by tailoring the service to each guest for a personal twist. And do not forget to include what your destination has to offer on your hotel blog to entice people to book and capture traffic on popular keywords.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:+2%;width:100%;\"><\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\" id=\"connection\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;line-height:1.3;\">Experiences &amp; Building Personal Connections<\/h3><\/div><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-5 hover-type-none\"><img alt=\"Vaganto Barcelona Hotel offers experiences, such as the complimentary cava and tapas moments to truly build personal connections\" class=\"img-responsive wp-image-10702\"\/><\/span><\/div><div class=\"fusion-text fusion-text-9\"><p><b><a title=\"Casa Vaganto, Barcelona\" href=\"https:\/\/www.vagantohotel.com\/\">Casa Vaganto, Barcelona<\/a><\/b>, <i>Tapas &amp; Cava on the House! A Perfect Moment to Connect with Guests and Meet New People<\/i><\/p>\n<p>Despite the implications Covid-19 has on social interactions and activities, people are still looking to experience new things. Those willing to go out there might still be craving the personal attention and special care that hotels are known for. Taking back that personal connection and interaction in current times could be more important than ever before. Things like offering complimentary tapas and drinks just like provided at Casa Vaganto, Barcelona can be just that occasion where you can truly take advantage of a moment to connect with guests.<\/p>\n<p><b>XOTELS\u00b4 Tip:<\/b><\/p>\n<ul>\n<li>Invest in <b>small scale moments<\/b> to create memorable guest experiences. The guest\u2019s experience will overreach anything tangible that can be produced (<a title=\"Experiences vs Purchases\" href=\"https:\/\/news.cornell.edu\/stories\/2013\/01\/feel-happier-talk-about-experiences-not-things\">Cornell<\/a>).<\/li>\n<li>Increase your chances to <b>rectify negative experiences.<\/b> Tackling any issues personally before check out will prevent negative sentiment in many cases, subsequently protecting your review score..<\/li>\n<li>Do not set any <b>boundaries to time.<\/b> The setting should be unforced with ample time for any guest to make use of the service.<\/li>\n<\/ul>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:+2%;width:100%;\"><\/div><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\" id=\"rentals\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;line-height:1.3;\">Bringing Vacation Rental to the Next Level: Design and Unique Local Experiences<\/h3><\/div><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-6 hover-type-none\"><img alt=\"Experience luxuriously designed vacation rentals at Kabano showing handcrafted furniture in Bali and individually decorated rooms and spaces\" class=\"img-responsive wp-image-10750\"\/><\/span><\/div><div class=\"fusion-text fusion-text-10\"><p><b><a title=\"Kabano Vacation Rentals\" href=\"https:\/\/kokono.com\/\">KOKONO Boutique Holiday Homes, Andorra<\/a><\/b><i>, caters to all needs and excels in delivering unique experiences<\/i><\/p>\n<h4>Design<\/h4>\n<p>If we are honest, the vacation rental business has proved to be a laggard in the hotel industry when it comes to concept design, missing the consistency and product quality we find in hotels. But why? Especially considering the fact that the product makes up for a much larger part of the overall experience in comparison to hotels, where service is typically more central.<\/p>\n<p>So why not stand out from the crowd in a largely aesthetically indifferent pool of rentals out there? A great example of concept development is KOKONO Rentals, shown in the above image. Distancing itself from the herd with its own character, custom design, premium finishings, and curated local experiences. Let&#8217;s go through some design inspiration taken from KOKONO that can make you stand out:<\/p>\n<ul>\n<li>Premium furnishing, designed and <b>equipped to the highest standards<\/b>\n<ul>\n<li>Unique furniture, handcrafted in Bali, Indonesia<\/li>\n<li>Premium linen, giving that extra comfort and luxury feeling<\/li>\n<li>Individually designed spaces, with a little design twist to each room<\/li>\n<\/ul>\n<\/li>\n<li><b>Functionality front of mind<\/b>, considering functionality across every possible touchpoint throughout the property (e.g. specially allocated area in the private parking made to get changed in comfort after a day of skiing, outfitted with a washing basin, ski equipment and clothing storage\/drying rack, and sitting area). In case of KOKONO, which is right in front of the ski pistes, the services are catered towards the specific needs of customers booking in that area. Look for similar ways to implement features to make guests feel comfortable.<\/li>\n<li><b>Seamless experiences<\/b>, contactless check-in\/out and availability of information (concierge and tablet providing everything you need)<\/li>\n<\/ul>\n<h4>Local &amp; Unique Experiences<\/h4>\n<p>The majority of travellers find local experiences important, with only 3%: finding it not important at all (<a title=\"Rethinking Local Travel to Engage with Customers\" href=\"https:\/\/www.phocuswire.com\/Travel-brands-need-to-rethink-local-if-they-want-to-engage-customers\">85%<\/a>). Shifting the focus to highlighting local experiences at your property is therefore essential to attract guests to your property.<\/p>\n<p><b>XOTELS\u00b4 Tip:<\/b><\/p>\n<p>We suggest you dive deeper into the following actions:<\/p>\n<ul>\n<li>Generate as <b>many ideas<\/b> as you can to promote to your audience\n<ul>\n<li><b>Local food<\/b>: cooking classes, food packages (e.g. fonduing with local cheeses in the chalet), local drink tastings<\/li>\n<\/ul>\n<\/li>\n<li>Creating the <b>VIP experience<\/b>, taking all the effort out of travelling (everything is pre-arranged). Think of:\n<ul>\n<li>Suggest a full plan of activities ranging from ski rental and restaurants bookings, to transportation to all the locations.<\/li>\n<li>Take the opportunity to curate it to the guest\u00b4s preferences &#8211; <b>personalize<\/b> it<\/li>\n<li>Go the <b>extra mile<\/b> when it comes to special experiences. Do not fall into the same category as everyone else with generic offerings that will not impress anybody.<\/li>\n<\/ul>\n<\/li>\n<li>Promote your activities, posting it in on your <b>social media and hotel blog<\/b> page<\/li>\n<li>Inform the guest as much beforehand, and get them excited about all the possibilities. It allows you to <b>start earlier<\/b> with planning and gives guests more time to decide on their choices.\n<ul>\n<li><b>Watch out<\/b><span style=\"font-weight: 400;\">: most guest book experiences on spot so be prepared <\/span><a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/mobile-influence-travel-decision-making-explore-moments\/\"><span style=\"font-weight: 400;\">(85%)<\/span><\/a><span style=\"font-weight: 400;\">. Starting with introducing options as early as possible might help you to bring this number down.<\/span><\/li>\n<\/ul>\n<\/li>\n<li><b>Revenue opportunity<\/b>: build on your online strategy. Only 20% of experiences are available bookable online!<\/li>\n<\/ul>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:+2%;width:100%;\"><\/div><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:+4%;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\" id=\"consumertrends\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:var(--awb-typography1-line-height);\">Consumer Trends for Hotels<\/h2><\/div><div class=\"fusion-title title fusion-title-11 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\" id=\"local\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;line-height:1.3;\">Local Travel<\/h3><\/div><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-7 hover-type-none\"><img alt=\"Increase of the query \u201cnear me\u201d in Google Trends over the past years\" class=\"img-responsive wp-image-10738\"\/><\/span><\/div><div class=\"fusion-text fusion-text-11\"><p><i>Increase of the query \u201cnear me\u201d in Google Trends clearly showing the heightened traffic on local searches over the past years (October, Google Trends)<\/i><\/p>\n<p>Despite a dip from March until June for obvious reasons, we have seen an increase in traffic for local searches being performed.<\/p>\n<p><b>Shift in Destinations<\/b><\/p>\n<p>Popular destinations seem to have shifted as well. According to a recent <a title=\"Optimising for Local Travel\" href=\"https:\/\/partner.booking.com\/en-gb\/click-magazine\/how-bookingcom-optimising-search-local-travel\">Booking.com article<\/a>, six of the top 10 had never been in the top 10 before (globally), such as the Baltic Sea and R\u00fcgen region in Germany.<\/p>\n<p>Previously, lists of popular destinations shown on OTAs and hotel chain websites would typically consist of various trending cities spread across multiple countries. Today, however, showing local destinations, within driving distance, would make more sense.<\/p>\n<p>Challenges for hotels that arise from this include lower visibility of your otherwise \u201cpopular\u201d destination, resulting in less impressions and clicks.<\/p>\n<p><b>XOTELS\u00b4 Tip:<\/b><\/p>\n<p>In practical terms, this means that we should be on top of local search trends by focusing on regional opportunities. Think of:<\/p>\n<ul>\n<li>What the \u201cnew\u201d consumers might be searching for when discovering different destinations beyond major cities and large tourist destinations. Possibly, these guests are completely unfamiliar with the city\/destination itself, and this is where you can stand out and gain direct traffic. Think of:\n<ul>\n<li><b>Blogging<\/b>: target local activities and the unique characteristics of your surroundings<\/li>\n<li><b>Social media<\/b>: has always been a great tool to display your hotel to a wide audience. Similarly to blogging, make sure to inform your audience about the possibilities at both your hotel as well as the city\/region as much as possible to draw them in. This also allows you to curate content from different sources to expand your content strategy.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>In other words, if the traffic is there you must be strategizing to capture as much of it as you can! We cover this more in our article about <a title=\"Revenue Management in a Crisis or Economic Downturn\" href=\"\/en?p=9036\">revenue management in a crisis or economic downturn<\/a>.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:+2%;width:100%;\"><\/div><div class=\"fusion-title title fusion-title-12 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\" id=\"bookingtrends\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;line-height:1.3;\">Changing Booking Trends<\/h3><\/div><div class=\"fusion-text fusion-text-12\"><p>Since Covid-19 started to show its impact on the hotel industry, we have seen significant changes in consumer behaviour. Uncertainty being the main driver of how guests are searching and deciding on their travel plans. With travel restrictions in place, people are looking for safer ways to travel leading them to book closer to home, avoiding the risk of moving through high traffic areas. Another implication of uncertainty is the delayed moment of booking, meaning a shorter booking window.<\/p>\n<p><b>XOTELS\u00b4 Tip:<\/b><\/p>\n<p>In the same way the situation keeps changing, we can anticipate that booking behaviour will follow along. Our recommendation is to keep an eye on your data and take actions accordingly. Be sure to follow any changes in your on the books data, utilizing metrics provided by OTAs and by talking with your direct competition for additional insights. We advise to take the following action:<\/p>\n<ul>\n<li>Build marketing campaigns according to the characteristics of the target segment. Furthermore, metrics such as <b>lead time<\/b> and <b>feeder market<\/b> can give you insight into when campaigns could be launched to maximize effectiveness.<\/li>\n<li><b>Promotions and packages<\/b>, both will help you to tackle low demand and target price sensitive customers. Aim not only to offer cheap deals, but also create value at the same time when prices are bottoming out. Add value without increasing the overall price too much can simply be achieved by including add-ons at cost-price. Whether it is a free dinner, breakfast or a welcome package, anything can help to sell rooms as long as the price is right for the customer.<\/li>\n<\/ul>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:+2%;width:100%;\"><\/div><div class=\"fusion-title title fusion-title-13 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\" id=\"corporateandgroup\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;line-height:1.3;\">Transformation of Corporate &amp; Group Travel<\/h3><\/div><div class=\"fusion-text fusion-text-13\"><p>This one might pose the obvious, since people are shying away from leisure travel let alone taking a trip for work\u2026<\/p>\n<p>As some companies choose teleworking- and communication instead of putting their employees at risk by making them travel for business, it is a logical outcome that corporate travel is impacted negatively.<\/p>\n<p><b>Xotels\u00b4 Tip:<\/b><\/p>\n<p>Put your sales hat on and focus to maximize business from <b>local markets<\/b> as well as driving <b>ancillary revenue<\/b>. Making up for the loss of revenue otherwise coming from your corporate segment will not be easy, but the multitude of opportunities must give you the chance to diversify your revenue streams. Our tips include using your current customer database for retargeting, building marketing campaigns hyper-focused on the benefits of travelling locally, and introducing new packages and services catering specifically to the needs of consumers in the \u201cnew normal\u201d.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:+2%;width:100%;\"><\/div><div class=\"fusion-title title fusion-title-14 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\" id=\"middleclass\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;line-height:1.3;\">Growing Middle-class &amp; Emerging Markets<\/h3><\/div><div class=\"fusion-text fusion-text-14\"><p>A prime example of a country showing prospering middle class growth is, of course, China.<br \/>\nTaking into consideration the steep incline of China\u2019s middle class over the past years (4% of China\u2019s urban population, to over 30% in 2018), which is expected to hit 75% by 2022 (<a title=\"Mapping China's middle class\" href=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/mapping-chinas-middle-class#:~:text=By%202022%2C%20our%20research%20suggests,9%2C000%20to%20%2434%2C000)%20a%20year.&amp;text=Households%20in%20this%20income%20range,and%20display%20distinctive%20consumer%20behavior.\">McKinsey &amp; Company<\/a>), means a large number of consumer buying power that can be funneled into your hotel business with the right strategy.<\/p>\n<p>From another perspective, entire regions can be expected to show strong growth figures. Take for example the African population, which is expected to account for approximately 40% of the world&#8217;s population by the end of this century (UNPF, 2015; World Tourism Organization, 2010; York, 2014). We know, speaking about an entire continent typically asks for some extent of generalisation. However, we use this example on purpose, being that it&#8217;s worth paying close attention to your data to possibly pick up on any trend happening in your market, hopefully a little bit earlier than your competition!<\/p>\n<p><b>XOTELS\u00b4 Tip:<\/b><\/p>\n<ul>\n<li><b>Own your data<\/b>, and be on top of any trends that might seem to appear from specific regions or countries.<\/li>\n<li><b>Gather data<\/b> from your direct channels, OTAs and anywhere else you might be able to find additional data on where travellers are coming from (i.e. municipality and regional databases).<\/li>\n<\/ul>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:+2%;width:100%;\"><\/div><div class=\"fusion-title title fusion-title-15 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\" id=\"millennials\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;line-height:1.3;\">Aging Population &amp; Millennials<\/h3><\/div><div class=\"fusion-text fusion-text-15\"><p>Focusing on specific segments based on age group might help you gather insights on what services and products you might be able to offer to drive revenue.<br \/>\nTake for example the aging population trend. The population over 60 is expected to grow at the fastest pace ever, with a growth rate of 58% over the next four decades in the developed world, well surpassed by developing countries clocking in at numbers more triple the amount of what it used to be in 2009 by 2050 (<a title=\"Extending tourism marketing: Implications for targeting the senior tourists' segment \" href=\"https:\/\/www.researchgate.net\/publication\/326464305_Extending_tourism_marketing_Implications_for_targeting_the_senior_tourists'_segment\">Nella &amp; Evangelos, 2016<\/a>).<\/p>\n<p><b>XOTELS\u00b4 Tip:<\/b><\/p>\n<p>Looking at the above statistics must prompt the urge to start thinking about the best ways to <b>cater to the needs<\/b> of this segment. The same applies to Millenials and other age groups, whether the numbers show such significant growth or not, <b>there are always opportunities to drive revenue!<\/b><\/p>\n<p>Also, read our article on <a title=\"How to Get Millennials to Book at your Hotel\" href=\"\/en\/hotel-management\/how-to-get-millennials-to-book-your-hotel\">how to get Millennials to Book at your hotel<\/a>, for a detailed approach to get this consumer demographic to your hotel.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:+2%;width:100%;\"><\/div><div class=\"fusion-title title fusion-title-16 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:+4%;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\" id=\"concepttrends\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:var(--awb-typography1-line-height);\">Hotel Concept Trends<\/h2><\/div><div class=\"fusion-title title fusion-title-17 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\" id=\"sustainability\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;line-height:1.3;\">Sustainable Lifestyle &amp; Accomodation<\/h3><\/div><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-8 hover-type-none\"><img alt=\"the treehouses floating in the air of urnatur are built fully sustainable\" class=\"img-responsive wp-image-10684\"\/><\/span><\/div><div class=\"fusion-text fusion-text-16\"><p><b><a title=\"Urnatur, Sweden\" href=\"https:\/\/urnatur.se\/en\/\/\">Urnatur, Sweden<\/a><\/b><i>, Secluded in the Swedish Countryside and Built with the Utmost Respect for Nature<\/i><\/p>\n<p>Sustainable accommodation seems to become more popular by the day, showing 73% of global travellers intend to stay at least once in an eco-friendly or \u201cgreen\u201d accommodation when looking to book their next trip. In addition, another 70% of travellers are more likely to book an accommodation knowing it was eco-friendly, whether they were looking for a sustainable stay or not (<a title=\"Sustainable Travel Report\" href=\"https:\/\/globalnews.booking.com\/bookingcom-reveals-key-findings-from-its-2019-sustainable-travel-report\/\">Booking.com, 2019<\/a>). Also, giving back to the community and planet is shown to be of importance, as indicated by a survey conducted by Cond\u00e9 Nast Traveler, that showed 58% of travellers said they choose a hotel on whether it gives back to local people and the planet.<\/p>\n<p><b>XOTELS\u00b4 Tip:<\/b><\/p>\n<ul>\n<li>The road towards becoming more sustainable does not always have to be complicated. Of course, no matter how beautifully implemented with every aspect of sustainability in mind the above example is, there are other ways for hotels to positively impact the environment. Creating a concept built on a sustainable foundation does pose significant benefits if <b>well-planned<\/b> and <b>marketed in the right way<\/b>. Before taking action, make sure to consider the following first:<\/li>\n<li><b>Market research<\/b>, this should tell you whether there are options to diversify yourself, or if there is the need to follow the market which is already moving into sustainable solutions<\/li>\n<li><b>Cost vs value calculation<\/b>, depending on your budget and willingness to implement solutions, you should start discarding ideas based on your resources when it comes to time and money.<\/li>\n<li><b>Small vs Big<\/b>, evaluate simple steps can be taken towards a more sustainable property. Start by partnering locally with food producers and organizations focusing on improving sustainability in your area. Together you might be able to effectively provide value to the community. Anything from serving fresh local produce to using sustainably made decoration in rooms and public areas can make a big difference. Make these items available for sale to support the local economy as well.<\/li>\n<li><b>Involve your staff<\/b> in creating sustainable solutions that are easy to implement and are supported by your team from the get go.<\/li>\n<\/ul>\n<p>In summary, <b>do not go overboard<\/b> in your efforts without a proper feasibility study and commitment from your team! However, choosing not to follow the sustainable path could translate into <b>missed opportunities<\/b> and loss of revenue.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:+2%;width:100%;\"><\/div><div class=\"fusion-title title fusion-title-18 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\" id=\"hybridhotels\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;line-height:1.3;\">Hybrid Concepts<\/h3><\/div><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-9 hover-type-none\"><img alt=\"The green elephant hostel in Maastricht offers a spa in combination with hostel dormitories and private rooms\" class=\"img-responsive wp-image-10690\"\/><\/span><\/div><div class=\"fusion-text fusion-text-17\"><p><b><a title=\"The Green Elephant, Maastricht\" href=\"https:\/\/www.thegreenelephant.nl\/en\/\">The Green Elephant Hostel, Maastricht<\/a><\/b><i>, The perfect execution of a \u00a8Glostel\u00a8<\/i><\/p>\n<p>Combining the words \u201cGlamourous\u201d and &#8220;Hostel&#8221; defines what has been brought to life at The Green Elephant, Maastricht (TGE). The concept brings luxury facilities, such as a full spa, to more affordable hotel types such as hostels. TGE has managed to tastefully merge more upscale amenities with the economical benefits of shared sleeping facilities, elevating the whole hostel experience to a new level.<\/p>\n<p><b>XOTELS\u00b4 Tip:<\/b><\/p>\n<ul>\n<li>Mixing two concepts <b>widens the audience<\/b>, still attracting guests whose limited budget prevents them from visiting \u201cluxury\u201d properties with upscale amenities, as well as guests with higher budgets where a bunk bed suffices as long as extensive facilities are on offer.<\/li>\n<li><b>Do it the right way<\/b>, which is neither too trendy nor overly swanky, establishing a comfortable atmosphere for every guest. Otherwise, it will just not make sense!<\/li>\n<\/ul>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:+2%;width:100%;\"><\/div><div class=\"fusion-title title fusion-title-19 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\" id=\"nature\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;line-height:1.3;\">Merging Nature and Urban Life<\/h3><\/div><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-10 hover-type-none\"><img alt=\"The walls at Bunk hotel utrecht are covered in plants and greenery\" class=\"img-responsive wp-image-10726\"\/><\/span><\/div><div class=\"fusion-text fusion-text-18\"><p><b><a title=\"BUNK Utrecht\" href=\"https:\/\/bunkhotels.com\/utrecht\/\">BUNK Utrecht<\/a><\/b><i>, Creating a Sense of Nature Throughout the Hotel<\/i><\/p>\n<p>Apart from sustainable solutions, hotels can implement other ways to bring a sense of \u201cnature\u201d to the hotel. Using plants can give a fresh and vibrant vibe, offering the possibility to be creative with the use of plants by blending them harmoniously with the rest of the decor.<br \/>\nProviding a splash of green in the hotel can prove to be beneficial to the overall guest experience, as green spaces are shown to have health-promoting and stress relieving purposes in residential environments (<a title=\"Exposure to Neighborhood Green Space and Mental Health\" href=\"https:\/\/www.mdpi.com\/1660-4601\/11\/3\/3453\">Beyer et al., 2014<\/a>). Similarly, introducing sounds of nature can provide corresponding results, promoting relaxation and wellbeing amongst guests (<a title=\"The Sound of Nature Helps us Relax\" href=\"https:\/\/www.sciencedaily.com\/releases\/2017\/03\/170330132354.htm\">Cassandra et. al., 2017<\/a>)<\/p>\n<p><b>XOTELS\u00b4 Tip:<\/b><\/p>\n<p>Great results can be achieved with only <b>little investment<\/b> and <b>smart placement<\/b> of greenery. Various solutions can be found depending on the climate and your budget. The key here, again, is to make it <b>fit your concept<\/b> in order to guarantee a successful implementation. Anything could work from self-sustaining ecosystems to virtually maintenance free choice of plants (e.g. cacti and succulents), as long as it fits your style and concept.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:+2%;width:100%;\"><\/div><div class=\"fusion-title title fusion-title-20 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\" id=\"home\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;line-height:1.3;\">(Long)-Stay away from Home &amp; Remote Working<\/h3><\/div><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-11 hover-type-none\"><img alt=\"Creative design at Zoku with gynamstic rings in the room and a smart designed seperation between the living room and the bed\" class=\"img-responsive wp-image-10708\"\/><\/span><\/div><div class=\"fusion-text fusion-text-19\"><p><b><a title=\"Zoku Amsterdam\" href=\"https:\/\/livezoku.com\/\">Zoku Amsterdam<\/a><\/b><i>, Offering Unique In-room Facilities Increasing the Comfort of Being away from Home for Work<\/i><\/p>\n<p>Offering simple and effective design centered around a balance between work and life is what Zoku does exceptionally well. Creativity is what sets them apart. Take for example the seamlessly integrated section hiding the sleeping area from the living room, and for a little bit of extra fun &#8211; gymnastics rings (as shown in the room image above) installed for those craving a little workout during their stay.<\/p>\n<p><b>XOTELS\u00b4 Tip:<\/b><\/p>\n<p>Before conducting any research into implementations, make sure you understand the fundamentals of this segment. Specifically, what are their needs and wants, and maybe even more importantly, how can you <b>most effectively<\/b> cater to those desires.<\/p>\n<ul>\n<li><b>No skipping<\/b>, meaning taking no shortcuts when it comes to making your entire hotel ready to accommodate the needs of this segment. Anywhere from public areas (lobby, breakfast area, cafe), and meeting areas (function spaces, breakrooms) to the rooms should be covered when it comes to offering comfort and accessibility to create a comfortable working environment.<\/li>\n<li><b>Keep it fun<\/b>, bringing a touch of playfulness to the implementation, just like Zoku does with the gymnastic rings. Also, community managers can fulfil an important role in establishing a balanced environment that fits every guest well.<\/li>\n<\/ul>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:+2%;width:100%;\"><\/div><div class=\"fusion-title title fusion-title-21 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\" id=\"history\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;line-height:1.3;\">Mixing Historic and Modern Architecture<\/h3><\/div><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-12 hover-type-none\"><img alt=\"A mix of modern and historic architecture coming together at Marienhage Hotel Eindhoven\" class=\"img-responsive wp-image-10678\"\/><\/span><\/div><div class=\"fusion-text fusion-text-20\"><p><b><a title=\"Hotel Mari\u00ebnhage, Eindhoven\" href=\"https:\/\/www.marienhage.com\/en\/\">Hotel Mari\u00ebnhage, Eindhoven<\/a><\/b><i>, Combining breathtaking modern architecture with the beauty of an old monastery<\/i><\/p>\n<p>Mixing heritage sites with new and exciting architecture, such as the example above, allows for ways to repurpose old buildings and create new and inspiring concepts. Planning and execution of these kinds of projects usually can rack up a fair bit in additional costs, but will make you stand out more from the crowd and give people an extra reason to visit your property.<\/p>\n<p><b>XOTELS\u00b4 Tip:<\/b><\/p>\n<p>Embracing the concept in a well thought through marketing strategy is vital to the success for this kind of venue. Associate other amenities such as your meeting rooms and restaurant in your marketing message to complete the package and overall experience<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:+2%;width:100%;\"><\/div><div class=\"fusion-title title fusion-title-22 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:+3%;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:var(--awb-typography1-line-height);\">To Trend or Not to Trend<\/h2><\/div><div class=\"fusion-text fusion-text-21\"><p>Hope you are all caught up with the latest hotel trends and have been inspired by <a href=\"\/en?p=454\">new ideas for your hotel concept<\/a>. Whether we are talking about small or large investments, adjusting to trends remains evermore important in current times. Adapting does not necessarily translate into resource heavy, though. By making the right decision, hotels can stay ahead of the game and remain innovative to navigate these difficult times more effectively.<\/p>\n<p>Cheers,<\/p>\n<p>Patrick Landman<\/p>\n<p><b><i>PS<\/i><\/b><br \/>\n<i>Struggling to keep up with all the developments in the market and need guidance in the decision making process and implementation of your vision? Contact us for <a href=\"\/\">revenue management consulting<\/a> and <a title=\"Hotel Consulting\" href=\"\/en\/hotel-consulting\">tailored hotel management <\/a> development solutions providing expert support and knowledge along every step of your journey.<\/i><\/p>\n<\/div><div class=\"fusion-text fusion-text-22\" style=\"--awb-margin-top-small:0px;\"><p><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.xotels.com\/subscribe\/\" id=\"buttonemail\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Subscribe<\/span><\/a><\/div> <div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.xotels.com\/en\/blog\/\" id=\"buttoabout\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Latest Articles<\/span><\/a><\/div><\/p>\n<\/div>\n<\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p><a title=\"Hotel Trends &#038; Concepts in 2026 by XOTELS\" href=\"https:\/\/www.xotels.com\/en\/hotel-management\/hotel-trends\/\"> <img decoding=\"async\" src=\"\/wp-content\/uploads\/2021\/02\/top-hotel-trends-concepts-xotels.webp\" alt=\"Hotel Trends &#038; Concepts in 2026\" \/><\/a><\/p>\n<p>Fundamentally it has been a completely different year from any other &#8211; many referring to a \u201cnew normal\u201d &#8211; bringing a plethora of contrasts to the hotel industry compared to pre-covid times. This urges the need to review which trends have come and go, and put any concerns into perspective.<\/p>\n<p>Of course, Covid-19 has scrambled things up causing ripples in the hotel industry pond, just as we have seen with previous crises. Regardless of the negative effects that came into being, there are always new opportunities that arise as a result. In this article, we will be sharing everything we\u00b4ve seen as a <a href=\"\/en\/hotel-operator\">hotel management company<\/a> to get you up-to-speed on the trends in the hotel industry, from consumer behaviour to hotel concept trends.<\/p>\n","protected":false},"author":3,"featured_media":11143,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[193,195],"tags":[],"class_list":["post-23260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-management","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top Hotel Trends in 2026 &amp; Beyond | Latest Trends in the Hotel Industry<\/title>\n<meta name=\"description\" content=\"What are the latest and upcoming hotel trends for 2026 and beyond? 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