{"id":23263,"date":"2022-09-22T11:52:09","date_gmt":"2022-09-22T11:52:09","guid":{"rendered":"https:\/\/www.xotels.com\/uncategorized\/hotel-marketing-plan-strategies"},"modified":"2025-11-18T11:42:11","modified_gmt":"2025-11-18T11:42:11","slug":"hotel-marketing-plan-strategies","status":"publish","type":"post","link":"https:\/\/www.xotels.com\/en\/hotel-management\/hotel-marketing-plan-strategies","title":{"rendered":"Hotel Marketing Plan for 2026"},"content":{"rendered":"

Today\u2019s traveler\u2019s journey is more fragmented than ever. With the recent proliferation of new travel super apps, distribution Goliaths such as Google and Expedia updating their ranking algorithms at a frantic pace, and the seemingly unstoppable growth of metasearch engine traffic, <\/span>building and executing an effective hotel marketing strategy can seem intimidating<\/b>. <\/span>Maintaining a holistic, cross-channel approach is essential<\/b> and always is highly-recommended by our<\/span> revenue management consulting<\/a>.<\/span><\/p>\n

The primary goal of a robust hotel marketing plan, in fact, is to increase your brand visibility (and to do so transversally), ensuring that your property is bookable wherever your potential customers choose to research their trip. Mapping your guest’s journey becomes, therefore, critical to success.<\/p>\n

In this article, we will cover 15 best practices<\/strong> to create a solid marketing plan and strategy for your property:<\/p>\n

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  1. Guest Experience is Everything<\/a><\/li>\n
  2. Don’t Underestimate your Website<\/a><\/li>\n
  3. Social Media<\/a><\/li>\n
  4. Reputation Management<\/a><\/li>\n
  5. CRM<\/a><\/li>\n
  6. Advertisement<\/a><\/li>\n
  7. Content Marketing<\/a><\/li>\n
  8. SEO<\/a><\/li>\n
  9. Hyper-target<\/a><\/li>\n
  10. Diversify and Experiment<\/a><\/li>\n
  11. Understand the Effectiveness of Each Marketing Activity<\/a><\/li>\n
  12. Review your Distribution<\/a><\/li>\n
  13. Train your Staff to Sell Better<\/a><\/li>\n
  14. Communication with the Team and Stakeholders<\/a><\/li>\n
  15. Set the Right Objectives to Succeed<\/a><\/li>\n<\/ol>\n<\/div>
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    <\/div><\/div>
    <\/div>

    Maximize Your
    \nHotel Revenue<\/strong><\/span><\/a><\/p><\/div><\/div>

    Uncover the hidden revenue potential of your hotel
    \nor resort.<\/p><\/h3><\/div>

    <\/div>
    <\/span>LEARN MORE<\/span><\/a><\/div><\/div>
    CONTACT US<\/span><\/a><\/div><\/div><\/div>
    <\/span>LEARN MORE<\/span><\/a><\/div><\/div>
    CONTACT US<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n
    <\/div><\/div>
    <\/div><\/div>

    1. Guest Experience is Everything<\/h1>\n

    In August 2022, the Expedia Group released a new algorithm update that affects how properties appear in the OTA’s search results. The new factors do not only take into consideration the strength of the listing itself, but also give particular importance to “how frequently your property delivers great experiences to guests<\/strong> (…), taking into account relocation and refund rates, average ratings from cleanliness, amenities, room comfort, staff and service, and the property as a whole.”<\/em><\/p>\n

    The fact that one of the world’s leading OTAs concentrates so much on the guest experience proves this aspect’s importance. As we like to say at XOTELS, “you cannot oversell but only underdeliver”<\/em>.<\/p>\n

    (See more tips on improving guest experience<\/span>)<\/a>.<\/em><\/p>\n<\/div>

    \"incorporate<\/span><\/div>
    <\/div>

    Zoku Hotels<\/a><\/em>.<\/p>\n<\/div>

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    2. Don’t Underestimate your Website<\/h2>\n

    Talking about websites in 2022 can seem like an anachronism. Still, your official website is still your most effective marketing tool<\/strong>, whether your direct traffic comes from SEO, paid search advertising, newsletter, social networks, or metasearch engines. There are countless aspects to consider when creating a website, but make sure to follow these essential rules:<\/p>\n