{"id":23272,"date":"2020-07-01T08:33:39","date_gmt":"2020-07-01T08:33:39","guid":{"rendered":"https:\/\/www.xotels.com\/uncategorized\/hotel-feasibility-study-step-1-when-planning-a-new-hotel-or-resort"},"modified":"2025-11-20T13:15:23","modified_gmt":"2025-11-20T13:15:23","slug":"hotel-feasibility-study","status":"publish","type":"post","link":"https:\/\/www.xotels.com\/en\/hotel-management\/hotel-feasibility-study","title":{"rendered":"Hotel Feasibility Study &#038; Example"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>In over ten years of helping hotels to open and remodel successfully as a <a class=\"waffle-rich-text-link\" href=\"http:\/\/www.xotels.com\/\">Hotel Revenue Management Consulting<\/a> and <a class=\"waffle-rich-text-link\" href=\"http:\/\/www.xotels.com\/en\/hotel-operator\">Hotel Management Company<\/a>, we have seen time and again at XOTELS <strong>how indispensable a hotel feasibility study is. <\/strong><\/p>\n<p><span style=\"font-weight: 400;\">We have also seen how many would-be hoteliers simply assume that their vision will succeed, without conducting any notable research on building a hotel business that will be consistently profitable and competitive.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, we look at the steps involved in carrying out an effective hotel feasibility study and provide practical examples on how to obtain one effectively.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What Is a Hotel Feasibility Study?\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As the name suggests, a feasibility study investigates your hotel, resort, or hostel proposal to see if it is feasible as a sustainable and profitable <\/span><span style=\"font-weight: 400;\">business model. It does so by considering its viability relating to market, location, costs and financing. Typically, hotel feasibility studies are completed by external consultants who review the overall value and quality of the proposed project from an independent third-party point of view.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Below you will find a template and plan of approach our team of expert hotel consultants takes to put together a comprehensive validation report, based on the financial and market analysis, to determine the viability of a new hospitality project or lodging concept.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">The Importance of a Hotel Feasibility Study<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A feasibility study and <\/span><a href=\"\/en?p=449\"><span style=\"font-weight: 400;\">hotel business plan<\/span><\/a><span style=\"font-weight: 400;\"> form the cornerstone of your preparations for your new or remodelled hotel. It shows investors how they will receive a return on their investment (ROI, and if you\u00b4re able to stand out by producing an <\/span><a href=\"\/en?p=454\"><span style=\"font-weight: 400;\">innovative hotel concept<\/span><\/a><span style=\"font-weight: 400;\">. It is therefore ill-advised to proceed without carrying out this crucial investigatory and illuminatory step.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How to do a Hotel Feasibility Study (Example)<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">1. Location Analysis<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Studying proposed sites for your hotel or resort aims to answer a number of questions critical to the success of your hotel project.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What makes the location an attractive site?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Is there a supply of labour sufficient in number and quality?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What human resource costs can be expected?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Is the hotel supported by easy transport links?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What are the potential risks and advantages associated with the local area?<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">2. Total Costs Calculation<\/span><\/h3>\n<p><img decoding=\"async\" class=\"alignnone\" style=\"display: block; margin-left: auto; margin-right: auto;\" title=\"Hotel Feasibility Study &amp; Example\" src=\"\/wp-content\/images\/stories\/blog\/hotel_feasibility_study_-_by_Xotels.jpg\" alt=\"Hotel Feasibility Study - by Xotels\" width=\"650\" height=\"433\" \/><\/p>\n<p><a href=\"\/en?p=457\"><span style=\"font-weight: 400;\">Starting your own hotel business<\/span><\/a><span style=\"font-weight: 400;\"> involves a large scope of expenses that have to be investigated including development and architectural costs that are incurred prior to opening.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then there are the operating overheads which the hotel will incur, including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Licences (consider government restrictions, taxes, zoning limitations, sustainability requirements)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Franchising (whether it will be an independent or franchise hotel)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Taxes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Equipment<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Amenities (e.g. F&amp;B outlets, swimming pool, spa, parking, and their upkeep costs)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Furniture<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Insurance<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Human resources<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Inventories<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Electricity<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Water\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Future refurbishments<\/span><\/li>\n<\/ul>\n<h4><\/h4>\n<h3><span style=\"font-weight: 400;\">3. Local Hotel Supply and Demand Investigation<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This involves analyzing all competition in the local area according to your selected concept type (hotels, resorts, hostels, apartments). Chiefly, their competitiveness. Information can be found on tourist boards, tour operators and travel research groups. Knowing local hotel supply and demand helps in projecting occupancy levels and rates for your hotel, one of the key elements in establishing its economic feasibility. Ask questions about competitors such as: \u00a8What has their performance been like during the past years in terms of ADR, RevPAR, and occupancy levels?\u00a8.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Room Rates and Year-round Occupancy Levels<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">After establishing hotel supply and demand, your own hotel\u2019s competitiveness, your projected operating costs, desired ROI, and crucially, benchmarking your competitor hotels, you can focus on room rates to see which ADRs (Average Daily Rate) you can anticipate. Year-round projections for demand will go a long way to informing your pricing decisions.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone\" style=\"display: block; margin-left: auto; margin-right: auto;\" title=\"Hotel Feasibility Study &amp; Example\" src=\"\/wp-content\/images\/stories\/blog\/hotel_feasibility_study_-_by_Xotels_3.jpg\" alt=\"Hotel Feasibility Study - by Xotels\" width=\"650\" height=\"433\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">5. Establishing and Projecting Hotel Revenue Sources<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The main sources of revenue for your hotel will come from room stays, food and beverage, and events such as conferences and meetings. Using your projections for average year-round room rates and occupancy levels, you can project sales from different revenue sources, including food and beverage, leisure and events (learn everything about these subjects in our online <\/span><a href=\"\/en\/revenue-management\/ebook-revenue-management\"><span style=\"font-weight: 400;\">Revenue Management eBook<\/span><\/a><span style=\"font-weight: 400;\"> or <\/span><a href=\"https:\/\/www.xotels.com\/wp-content\/uploads\/2020\/06\/Revenue-Management-Manual-Xotels.pdf\"><span style=\"font-weight: 400;\">pdf version of our Revenue Management Book<\/span><\/a><span style=\"font-weight: 400;\">).<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">6. Hotel Feasibility Study Projected ROI<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One of the most important parts of your hotel feasibility study is the projected ROI. ROI is worked out by using a number of metrics, including internal rate of return (<\/span><b>IRR<\/b><span style=\"font-weight: 400;\">), net present value (<\/span><b>NPV<\/b><span style=\"font-weight: 400;\">), debt coverage ratios and discounted cash flow (<\/span><b>DCF<\/b><span style=\"font-weight: 400;\">), as well as others. They help to show if the investment return is enough to proceed and if you will need to find financing from elsewhere.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If so, will the lenders of this capital be content with the projected ROI? If not, the hotel proposal can be abandoned altogether or it can be altered to make the return on investment attractive enough to proceed, such as changing site, tweaking room rates and reducing costs. A clear and comprehensive report is what banks, institutional or private investors (family offices) will be looking for.<\/span><\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-color3);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:rgba(249,249,249,0);--awb-flex-wrap:wrap;--awb-box-shadow:1px 1px 10px 1px rgba(114,114,114,0.5);\" ><div class=\"fusion-builder-row 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US<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-top:15px;--awb-padding-right:15px;--awb-padding-left:15px;--awb-bg-size:cover;--awb-width-large:50%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element fusion-no-small-visibility fusion-no-medium-visibility\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-dropshadow imageframe-1 hover-type-none\" style=\"-webkit-box-shadow: 3px 3px 7px var(--awb-color7);box-shadow: 3px 3px 7px var(--awb-color7);\"><img  alt class=\"img-responsive wp-image-14720\"\/><\/span><\/div><div class=\"fusion-image-element fusion-no-large-visibility\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-object-position:45% 61%;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-dropshadow imageframe-2 hover-type-none has-aspect-ratio\" style=\"-webkit-box-shadow: 3px 3px 7px var(--awb-color7);box-shadow: 3px 3px 7px var(--awb-color7);\"><img class=\"img-responsive wp-image-14720 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" alt \/><\/span><\/div><\/div><\/div><\/div><\/div>\n<div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-color3);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-text fusion-text-4\"><h2><span style=\"font-weight: 400;\">Hotel Feasibility Study Cost<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Assembling a well-written and thorough hotel feasibility study is a comprehensive and time-consuming process. For this reason, feasibility studies don&#8217;t come cheap but as they always say: you get what you pay for. Ultimately, cheap means expensive in the long term or can even prevent you from getting your project off the ground since it will be tough to convince banks and other stakeholders that your concept is worthwhile and carries value for them.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Hotel Feasibility Study \u2013 The Final Word<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As you can see, a <strong>hotel feasibility study is extensive,<\/strong> and with good reason. It gives you and all interested stakeholders such as other investors a much <strong>clearer picture regarding the costs involved, whether the return on investment is desirable, and helps in deciding how to proceed.\u00a0<\/strong><\/span><\/p>\n<p>A feasibility study is largely seen as an indispensable step, and our hotel consultants recommend this vital step is carefully completed for serious hotel proposals and accompanies the business plan in forming a blueprint for success.<\/p>\n<p><span style=\"font-weight: 400;\">Wishing you the best of luck in preparing your hotel feasibility study.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cheers,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Patrick Landman<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">PS. Need help writing a solid feasibility study or business plan? XOTELS offers help through a wide range of <a class=\"waffle-rich-text-link\" href=\"http:\/\/www.xotels.com\/\">hotel revenue management consulting<\/a> services to get your plans on the right track!<\/span><\/em><\/p>\n<\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-margin-top-small:0px;\"><p><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-5 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.xotels.com\/subscribe\/\" id=\"buttonemail\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Subscribe<\/span><\/a><\/div> <div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-6 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.xotels.com\/en\/blog\/\" id=\"buttoabout\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Latest Articles<\/span><\/a><\/div><\/p>\n<\/div>\n<\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>In over ten years of helping hotels to open and remodel successfully as a <a href=\"http:\/\/www.xotels.com\/\">Hotel Revenue Management Consulting<\/a> and <a href=\"http:\/\/www.xotels.com\/en\/hotel-operator\">Hotel Management Company<\/a>, we have seen time and again at XOTELS <strong>how indispensable a hotel feasibility study is.<\/strong><\/p>\n<p>We have also seen how many would-be hoteliers simply assume that their vision will succeed, without conducting any notable research on building a hotel business that will be consistently profitable and competitive.<\/p>\n<p>In this article we look at the steps involved in carrying out an effective hotel feasibility study and provide practical examples on how to obtain one effectively.<\/p>\n","protected":false},"author":3,"featured_media":11277,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[193,195],"tags":[352],"class_list":["post-23272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-management","category-blog","tag-popular"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hotel Feasibility Study &amp; Example | Checklist by XOTELS<\/title>\n<meta name=\"description\" content=\"Learn how to create a hotel feasibility study to start your own hospitality concept. 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