{"id":23275,"date":"2022-05-27T11:12:46","date_gmt":"2022-05-27T11:12:46","guid":{"rendered":"https:\/\/www.xotels.com\/uncategorized\/top-hospitality-industry-trends-in-2022"},"modified":"2025-11-18T11:09:52","modified_gmt":"2025-11-18T11:09:52","slug":"hospitality-industry-trends","status":"publish","type":"post","link":"https:\/\/www.xotels.com\/en\/hotel-management\/hospitality-industry-trends","title":{"rendered":"Top Hospitality Industry Trends in 2026"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><span style=\"font-weight: 400;\">The hospitality industry has undergone a seismic transformation over the last years. This period of change is set to continue through 2026, with shifts in demographics and technology, and the post-pandemic transition to a new normal all playing decisive roles. As a <\/span><span style=\"font-weight: 400;\"><a href=\"\/\">revenue management consulting<\/a> company<\/span><span style=\"font-weight: 400;\"> with clients around the world, we have seen these trends in the tourism and hospitality industry take shape and evolve.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Join us in this guide to these current and future trends in hospitality, including what businesses can expect and how to proactively take action to future-proof their success.<\/span><\/p>\n<p><b>This article about <\/b><b><i>Hospitality Trends<\/i><\/b><b> includes:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#guestexperience\"><span style=\"font-weight: 400;\">Total guest experience<\/span><\/a>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><a href=\"#health-and-wellbeing\"><span style=\"font-weight: 400;\">Health and Wellbeing<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><a href=\"#local-experiences-cultural-exploration\"><span style=\"font-weight: 400;\">Local Experiences and Cultural Exploration<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><a href=\"#package-strategies\"><span style=\"font-weight: 400;\">Package Strategies<\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#personalization\"><span style=\"font-weight: 400;\">Personalization<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#automation\"><span style=\"font-weight: 400;\">Automation<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#guest-experiences\"><span style=\"font-weight: 400;\">Streamlining Guest Experiences<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#re-imagining-hotel-spaces\"><span style=\"font-weight: 400;\">Re-imagining Hospitality Spaces<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#growing-non-core-markets\"><span style=\"font-weight: 400;\">Growing Non-Core Markets<\/span><\/a>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><a href=\"#staycations-other-market-opportunities\"><span style=\"font-weight: 400;\">Staycations and Exploring other Market Opportunities<\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#learning-from-competition\"><span style=\"font-weight: 400;\">Learning from the Competition<\/span><\/a><\/li>\n<\/ul>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:5%;width:100%;\"><\/div><div class=\"fusion-text fusion-text-2\" id=\"guestexperience\"><h2><span style=\"font-weight: 400;\">Evolving to Offer a Total Guest Experience<\/span><\/h2>\n<p>To maintain competitiveness, forward-thinking hospitality businesses are transitioning beyond the traditional model of merely offering \u201ca place to stay\u201d with the usual add-ons of breakfast and so forth. These traditional elements will persist, however, they will be housed within a broader focus on the <a href=\"\/en\/hotel-management\/top-5-essential-hotel-management-tips-perfect-guest-experience\" rel=\"noopener\">overall guest experience<\/a>.<\/p>\n<\/div><div class=\"fusion-text fusion-text-3 fusion-text-no-margin\" style=\"--awb-margin-bottom:3%;\" id=\"health-and-wellbeing\"><h3><span style=\"font-weight: 400;\">Health and Wellbeing Trends<\/span><\/h3>\n<p><img decoding=\"async\" class=\"size-full wp-image-12830 aligncenter\" src=\"https:\/\/www.xotels.com\/wp-content\/uploads\/2022\/03\/Top-Hospitality-Industry-Trends-Guest-Experience-Xotels-Hotel-Management-Company-1.webp\" alt=\"Swimming pool of Dhow Inn Hotel Zanzibar in Tanzania, a place to benefit from the health and wellbeing trend\" width=\"800\" height=\"598\" \/><\/p>\n<p style=\"text-align: center;\"><em><a href=\"https:\/\/www.dhowinn.com\/en\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Dhow Inn Hotel Zanzibar in Tanzania<\/span><\/a><span style=\"font-weight: 400;\">, offering guests a place to unwind<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">In a post-pandemic world, guests will place much <\/span><b>greater focus on their health and wellbeing<\/b><span style=\"font-weight: 400;\">. Establishments that can anticipate and meet these health-related concerns will position themselves for greater success. Of course, this relates to high standards of hygiene but also to a greater focus on both physical and psychological well being. For instance, you could consider offering classes on meditation, yoga, tai chi, pilates and other such activities. They can also introduce a greater range of vegetarian and vegan options.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What is crucial however, is to <\/span><b>not treat these areas as an afterthought<\/b><span style=\"font-weight: 400;\"> or as an inconvenience. These are reflective of the modern and fast-moving hospitality market. Moreover, with the increasing dominance of the Millennial and Generation Z demographic cohorts, such trends are only set to increase.<\/span><\/p>\n<\/div><div class=\"fusion-text fusion-text-4\" id=\"local-experiences-cultural-exploration\"><h3><span style=\"font-weight: 400;\">Local Experiences and Cultural Exploration<\/span><\/h3>\n<p><a href=\"https:\/\/www.destinationanalysts.com\/insights-updates\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">48.5%<\/span><\/a><span style=\"font-weight: 400;\"> of people who travel do so <\/span><i><span style=\"font-weight: 400;\">\u201cto open my mind to new cultures and experience\u201d<\/span><\/i><span style=\"font-weight: 400;\">. With this in mind, all types of hospitality businesses, B&amp;Bs, guest houses, and short-stay apartment complexes can take advantage. They can align with local experience providers that complement their own. For instance, a a countryside hospitality venture may wish to <\/span><b>partner with local companies<\/b><span style=\"font-weight: 400;\"> that offer activities to do with the great outdoors. Similarly, a city centre guest house could partner with local museums, walking tour guides and so forth, to offer an all-in-one deal. They could also make it exclusive to their guests to make it that much more special.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another option is to provide such experience and cultural exploration in-house. This would involve more work and commitment rather than forming alliances with specialist third-party providers. However, it enables establishments to keep all services consistently on brand, guarantees customer experience control, and can generate more avenues for revenue.<\/span><\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:3%;width:100%;\"><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:rgba(249,249,249,0);--awb-flex-wrap:wrap;--awb-box-shadow:1px 1px 10px 1px rgba(114,114,114,0.5);\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% 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class=\"fusion-text fusion-text-5\"><p style=\"font-size: 2em; text-align: center;\">Streamline Your Hotel Operations<\/p>\n<\/div><div class=\"fusion-text fusion-text-6\"><p style=\"text-align: center;\"><span class=\"WdYUQQ text-decoration-none text-strikethrough-none\">We guide hotels and resorts toward unparalleled success, positioning them as market leaders.<\/span><\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;margin-bottom:10px;width:100%;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-color3);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:3.84%;--awb-spacing-left-small:3.84%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-row\"><div 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fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:3.84%;--awb-spacing-left-small:3.84%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-row\"><div class=\"fusion-no-small-visibility\" style=\"text-align:center;\"><a class=\"fusion-button button-flat button-large button-custom fusion-button-default button-2 fusion-button-default-span fusion-button-default-type fusion-has-button-gradient\" style=\"--button_accent_color:#000000;--button_border_color:#000000;--button_accent_hover_color:#c6c6c6;--button_border_hover_color:#212121;--button-border-radius-top-left:10px;--button-border-radius-top-right:10px;--button-border-radius-bottom-right:10px;--button-border-radius-bottom-left:10px;--button_gradient_angle:180deg;--button_gradient_top_color:rgba(255,255,255,0);--button_gradient_bottom_color:rgba(255,255,255,0);--button_gradient_top_color_hover:#1c1c1c;--button_gradient_bottom_color_hover:#3d3d3d;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.xotels.com\/en\/locations\" id=\"Add_contact_us_en\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">CONTACT US<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-no-medium-visibility fusion-no-large-visibility\" style=\"text-align:center;\"><a class=\"fusion-button button-flat button-xlarge button-custom fusion-button-default button-3 fusion-button-default-span fusion-button-default-type fusion-has-button-gradient\" style=\"--awb-margin-bottom:20px;--button_accent_color:#ffffff;--button_border_color:#000000;--button_accent_hover_color:#c6c6c6;--button_border_hover_color:#212121;--button-border-radius-top-left:10px;--button-border-radius-top-right:10px;--button-border-radius-bottom-right:10px;--button-border-radius-bottom-left:10px;--button_gradient_angle:180deg;--button_gradient_top_color:#000000;--button_gradient_bottom_color:#000000;--button_gradient_top_color_hover:#1c1c1c;--button_gradient_bottom_color_hover:#3d3d3d;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.xotels.com\/en\/hotel-operator\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">LEARN HOW<\/span><\/a><\/div><div class=\"fusion-no-medium-visibility fusion-no-large-visibility\" style=\"text-align:center;\"><a class=\"fusion-button button-flat button-xlarge button-custom fusion-button-default button-4 fusion-button-default-span fusion-button-default-type fusion-has-button-gradient\" style=\"--button_accent_color:#000000;--button_border_color:#000000;--button_accent_hover_color:#c6c6c6;--button_border_hover_color:#212121;--button-border-radius-top-left:10px;--button-border-radius-top-right:10px;--button-border-radius-bottom-right:10px;--button-border-radius-bottom-left:10px;--button_gradient_angle:180deg;--button_gradient_top_color:rgba(255,255,255,0);--button_gradient_bottom_color:rgba(255,255,255,0);--button_gradient_top_color_hover:#1c1c1c;--button_gradient_bottom_color_hover:#3d3d3d;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.xotels.com\/en\/locations\" id=\"Add_contact_us_en\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">CONTACT US<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-top:15px;--awb-padding-right:15px;--awb-padding-left:15px;--awb-bg-size:cover;--awb-width-large:50%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element fusion-no-small-visibility fusion-no-medium-visibility\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-dropshadow imageframe-1 hover-type-none\" style=\"-webkit-box-shadow: 3px 3px 7px var(--awb-color7);box-shadow: 3px 3px 7px var(--awb-color7);\"><img  alt class=\"img-responsive wp-image-14720\"\/><\/span><\/div><div class=\"fusion-image-element fusion-no-large-visibility\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-object-position:45% 61%;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-dropshadow imageframe-2 hover-type-none has-aspect-ratio\" style=\"-webkit-box-shadow: 3px 3px 7px var(--awb-color7);box-shadow: 3px 3px 7px var(--awb-color7);\"><img class=\"img-responsive wp-image-14720 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" alt \/><\/span><\/div><\/div><\/div><\/div><\/div>\n<div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:3%;width:100%;\"><\/div><div class=\"fusion-text fusion-text-7 fusion-text-no-margin\" style=\"--awb-margin-bottom:3%;\" id=\"package-strategies\"><h3><span style=\"font-weight: 400;\">Packaging it Up<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Whether it is wellbeing and health or experience and culture, or both, business growth can be driven by designing packages to <\/span><b>target distinct customer profile segments<\/b><span style=\"font-weight: 400;\">. According to the <\/span><a href=\"https:\/\/worldssimplestbrands.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Simplicity Index<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">\u201c64% of consumers are more likely to recommend a brand because of a simple experience\u201d<\/span><\/i><span style=\"font-weight: 400;\">, demonstrating the benefits of marketing a distilled customer service offering. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Offering package deals for a fixed fee enables to target market where customers desire more specialized stays. For instance, a choosing to offer a wellbeing and digital detox getaway or a city centre culture vulture experience. Such package deals could include room, breakfast and dinner, and activities in the area, all of which could tie into the overarching experiential theme.<\/span><\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:3%;width:100%;\"><\/div><div class=\"fusion-text fusion-text-8 fusion-text-no-margin\" style=\"--awb-margin-bottom:3%;\" id=\"personalization\"><h2><span style=\"font-weight: 400;\">Personalization Across Far More Touch Points<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The days of one-size-fits-all offerings are declining. Customers are increasingly demanding of experiences that meet their specific and even idiosyncratic wants. And the hospitality businesses that are able to embrace this changing market trend rather than treat it with reticence will win business and guest loyalty.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-12800 size-full aligncenter\" src=\"https:\/\/www.xotels.com\/wp-content\/uploads\/2022\/03\/Hospitality-Industry-Trends-Personalization-Xotels-Hotel-Management-Company.webp\" alt=\"Hospitality Industry Trends Personalization - Xotels Hotel Management Company\" width=\"800\" height=\"560\" \/><\/p>\n<p style=\"text-align: center;\"><em><span style=\"font-weight: 400;\">Spa Services at the <\/span><a href=\"https:\/\/www.hotelbowmannparis.com\/en\/spa-and-wellness\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Hotel Bowmann Paris<\/span><\/a><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Generic offerings simply don\u2019t cut it anymore to <\/span><a href=\"\/en?p=11154\" rel=\"noopener\"><span style=\"font-weight: 400;\">make your property stand out<\/span><\/a><span style=\"font-weight: 400;\">. It is possible to analyze the customer journey from initial booking all the way through to after checkout. A deep recreation of a typical customer journey reveals the incredible number of touchpoints that are personalizable, and which offer an opportunity to provide a bespoke service.\u00a0<\/span><\/p>\n<p><b>Just a few examples include:<\/b><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Either calling or emailing each guest with a <\/span><b>personalized message<\/b><span style=\"font-weight: 400;\"> after booking, rather than a generic automated email, asking for preference requests. This personal touch can make an important difference. <\/span><span style=\"font-weight: 400;\">Automated personalized guest communication is also a possibility, but requires a capable CRM system to be in place along with efforts of the staff to carefully gather and record valuable guest information.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Making an even <\/span><b>better first impression<\/b><span style=\"font-weight: 400;\"> by asking what the guest\u2019s favourite drink is upon check-in, which can then be delivered to their room as a complementary welcome gift.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Introducing an <\/span><b>extra moment of appreciation<\/b><span style=\"font-weight: 400;\">, Sending a staff member to the guest\u2019s room, or following up a different moment after check-in to see if everything is to their liking.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Training all client-facing employees, including front desk, food and drink staff, and activity sales employees in upselling and cross-selling is another way to drive customer engagement as well as revenue. It is a relatively inexpensive investment that can produce high ROI. Importantly though, employees should be well-versed in upselling or cross-selling to enhance the customer experience with personalized offerings without veering into pushy territory, which can have the opposite effect.<\/span><\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:3%;width:100%;\"><\/div><div class=\"fusion-text fusion-text-9 fusion-text-no-margin\" style=\"--awb-margin-bottom:3%;\" id=\"automation\"><h2><span style=\"font-weight: 400;\">Using Automation the Right Way<\/span><\/h2>\n<p><img decoding=\"async\" class=\"size-full wp-image-12824 aligncenter\" src=\"https:\/\/www.xotels.com\/wp-content\/uploads\/2022\/03\/Technology-Trends-in-Hospitality-Xotels-Hotel-Management-Company.webp\" alt=\"Self check in desks for a streamlined guest experience, at the The Green Elephant Hostel\" width=\"800\" height=\"355\" \/><\/p>\n<p style=\"text-align: center;\"><em><span style=\"font-weight: 400;\">Self check in desks for a streamlined guest experience, at the <\/span><a href=\"https:\/\/www.thegreenelephant.nl\/en\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">The Green Elephant Hostel<\/span><\/a><span style=\"font-weight: 400;\"> (left) &amp; <\/span><a href=\"https:\/\/livezoku.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Zoku Aparthotels<\/span><\/a><span style=\"font-weight: 400;\"> (right)<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Success with automation is impossible without a strong data function. This means the ability to gather, store, analyze, and <\/span><b>interpret quality data to drive business performance<\/b><span style=\"font-weight: 400;\">. In order to achieve this, there are two options: enter the highly competitive skilled data science professional recruitment market as well as invest in the requisite <\/span><a href=\"\/en\/hotel-management\/10-ways-how-to-improve-hotel-operations\" rel=\"noopener\"><span style=\"font-weight: 400;\">technology stack<\/span><\/a><span style=\"font-weight: 400;\"> and design a data management workflow or experts that provide <\/span><a href=\"https:\/\/www.xotels.com\/\" rel=\"noopener\"><span style=\"font-weight: 400;\">hotel consulting<\/span><\/a><span style=\"font-weight: 400;\"> services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Harnessing the power of customer data can provide invaluable insights to inform key decision-making. Moreover, it can also support all departments with data-driven automation of repetitive, time-consuming tasks. This can also help address staff shortages faced in hospitality, seasonal fluctuations, and the pressing current issues of inflation and rising wages.<\/span><\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:3%;width:100%;\"><\/div><div class=\"fusion-text fusion-text-10 fusion-text-no-margin\" style=\"--awb-margin-bottom:3%;\" id=\"guest-experiences\"><h2 data-fontsize=\"48\" style=\"--fontSize: 48; line-height: 1.2;\" data-lineheight=\"57.6px\" class=\"fusion-responsive-typography-calculated\"><span style=\"font-weight: 400;\">Streamlining the Guest Experience in 2026 and Beyond<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">By focusing on <\/span><a href=\"\/en\/hotel-management\/10-ways-how-to-improve-hotel-operations\" rel=\"noopener\"><span style=\"font-weight: 400;\">ways to improve hotel operations<\/span><\/a><span style=\"font-weight: 400;\"> in an <\/span><b>all-encompassing approach<\/b><span style=\"font-weight: 400;\">, hotels can elevate the guest experience to an unprecedented level. This involves all aspects that form part of the overarching operational function. For instance, upgrading from legacy systems to data-led, digital technologies, and empowering employees with results-focused training on customer experience delivery, hyper-personalized sales (food and drink, spa services, activities, room upgrades, repeat stays), and technology use.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Properties can also integrate customer experience elements that are relatively new to market to offer guests something fresh, new, and convenient. An example is to offer an optional contactless check-in and checkout, which allows guests to bypass the traditional method of going to the front desk. Such integrations can also indirectly impress guests by conveying that they are ahead of the technology trend curve and embraces the change that improves the guest experience.<\/span><\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:3%;width:100%;\"><\/div><div class=\"fusion-text fusion-text-11 fusion-text-no-margin\" style=\"--awb-margin-bottom:3%;\" id=\"re-imagining-hotel-spaces\"><h2><span style=\"font-weight: 400;\">Reimaging Hospitality Spaces for the New Working World<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Tap into the rapid changes in the world of work by also becoming remote and coworking hubs. In 2022, <\/span><a href=\"https:\/\/findstack.com\/remote-work-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">16% of companies worldwide are fully remote, whereas 58.6% of the entire US workforce is remote<\/span><\/a><span style=\"font-weight: 400;\">. Moreover, these figures are only set to trend up further, with <\/span><a href=\"https:\/\/www.flexjobs.com\/blog\/post\/remote-work-predictions\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">78% of company respondents in one survey<\/span><\/a><span style=\"font-weight: 400;\"> expecting this shift to continue.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lobbies and underused spaces such as conference rooms or even entire floors that are left dormant in low season periods can suddenly <\/span><b>take on a new lease of life<\/b><span style=\"font-weight: 400;\">. As a result, it is possible to generate new revenue sources, strengthen competitiveness, modernize their brand appeal, and serve the community with a much-needed amenity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As discussed previously, offering professional working spaces can also tie into overall guest package offers. It enables hospitality businesses to cater to different types of professional clients. From travelling business people to digital nomads, and from local freelancers or even small startups who want a space to work out of, there are various buyer personas that establishments can target. Don\u00b4t forget about the rooms either. As a great example shown in the below image, Zoku offers guests both public spaces as well as space inside of the room to comfortably get some work done.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-12806 size-full aligncenter\" src=\"https:\/\/www.xotels.com\/wp-content\/uploads\/2022\/03\/Hospitality-Trends-Co-Working-Xotels-Hotel-Management-Company.webp\" alt=\"Hospitality-Trends-Co-Working-Xotels-Hotel-Management-Company\" width=\"800\" height=\"346\" \/><\/p>\n<p style=\"text-align: center;\"><em><a href=\"https:\/\/livezoku.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Zoku Aparthotels<\/span><\/a><span style=\"font-weight: 400;\"> Amsterdam, reimaging hospitality spaces for the new working world<\/span><\/em><\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:3%;width:100%;\"><\/div><div class=\"fusion-text fusion-text-12\" id=\"growing-non-core-markets\"><h2><span style=\"font-weight: 400;\">Growing Non-Core Markets Trends<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Depending on the market of the destination, the \u201cbread and butter\u201d income for hotels can come predominantly from people visiting from out of town or the country. However, there is a growing shift away from viewing hotels primarily as merely somewhere to stay to a place that offers a unique, memorable experience. With this in mind, hospitality managers can <\/span><b>supplement their main revenue driver <\/b><span style=\"font-weight: 400;\">&#8211; guests visiting from elsewhere on vacation or for business trips &#8211; by targeting ancillary markets.<\/span><\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:3%;width:100%;\"><\/div><div class=\"fusion-text fusion-text-13 fusion-text-no-margin\" style=\"--awb-margin-bottom:3%;\" id=\"staycations-other-market-opportunities\"><h3><span style=\"font-weight: 400;\">The Local Market for Staycations in Hospitality and Tourism<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In the past it sometimes made little sense to target the local market. After all, if people live in the area, why on earth would they want to stay in a local establishment? The trend has shifted as this is no longer the case and the reason is because hospitality businesses are moving beyond merely viewing their main business unit as somewhere to stay overnight.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Targeting the local area with experiential <\/span><a href=\"\/en\/glossary\/staycation\/\" rel=\"noopener\"><span style=\"font-weight: 400;\">staycations<\/span><\/a><span style=\"font-weight: 400;\">, whether for individuals, couples, or families, is a potentially <\/span><b>highly lucrative business driver<\/b><span style=\"font-weight: 400;\">. Between 2020 and 2021, <\/span><a href=\"https:\/\/www.travelpulse.com\/news\/hotels-and-resorts\/staycations-on-the-rise-around-the-world.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">staycation bookings rose 18%<\/span><\/a><span style=\"font-weight: 400;\">. Getting the experience right leads to a 14% price premium in the hotel industry, <\/span><a href=\"https:\/\/www.pwc.com\/us\/en\/services\/consulting\/library\/consumer-intelligence-series\/future-of-customer-experience.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">according to PwC<\/span><\/a><span style=\"font-weight: 400;\">. Additionally, in the low season, it is the local mark that can sustain a business in hospitality.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Family Experience Package Deals<\/span><\/h3>\n<p><img decoding=\"async\" class=\"wp-image-12812 size-full aligncenter\" src=\"https:\/\/www.xotels.com\/wp-content\/uploads\/2022\/03\/Hospitality-Trends-Xotels-Hotel-Management-Company-2.webp\" alt=\"Hospitality-Trends-Xotels-Hotel-Management-Company-2\" width=\"800\" height=\"533\" \/><\/p>\n<p style=\"text-align: center;\"><em><span style=\"font-weight: 400;\">Family room experience at <\/span><a href=\"https:\/\/www.kaboomhotel.nl\/en\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Kaboom Hotel Maastricht<\/span><\/a><\/em><\/p>\n<p><span style=\"font-weight: 400;\">In one <\/span><a href=\"https:\/\/www.destinationanalysts.com\/insights-updates\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">hospitality survey<\/span><\/a><span style=\"font-weight: 400;\">, 76.2% of respondents said that <\/span><b>family experience was either an essential or high priority<\/b><span style=\"font-weight: 400;\">. In the same survey, 72.1% said that \u201cspending time with family and making memories with them is important to why they travel\u201d. This sort of market feedback can direct a property\u00b4s strategy by creating all-new experiential packages for families.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Proactive properties are already harnessing their customer data to understand how best to design family packages that go much further than the traditional and somewhat dated one-size-fits-all approach.<\/span><\/p>\n<\/div><div class=\"fusion-text fusion-text-14\" style=\"--awb-font-size:24px;\"><p style=\"text-align: center;\"><em><span style=\"font-weight: 400;\">\u201c&#8230;go much further than the traditional and somewhat dated one-size-fits-all approach\u2026\u201d<\/span><\/em><\/p>\n<\/div><div class=\"fusion-text fusion-text-15 fusion-text-no-margin\" style=\"--awb-margin-bottom:3%;\" id=\"staycations-other-market-opportunities\"><p><span style=\"font-weight: 400;\">The market is more demanding now. Parents increasingly want experiences that corresponds to their specific needs and wants. Those who can meet this demand will be best-positioned to thrive (read more on <\/span><a href=\"\/en\/hotel-management\/how-to-make-a-hotel-family-friendly\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">making your hotel family friendly<\/span><\/i><\/a><span style=\"font-weight: 400;\">).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These are just two examples of how you can diversify your overall business strategy. Depending on so many variables, such as a location, type of hospitality business, product suite, and so forth, there are many possible ancillary markets that establishments can grow. In addition to generating more revenue sources, doing so also protects them from the market downside risk of being overly reliant on their core business driver.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, it requires more work, especially in the beginning, but there is a significant potential reward for the hotels ready and willing to invest the time and resources.<\/span><\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:3%;width:100%;\"><\/div><div class=\"fusion-text fusion-text-16 fusion-text-no-margin\" style=\"--awb-margin-bottom:3%;\" id=\"learning-from-competition\"><h2><span style=\"font-weight: 400;\">Learning From AirBnB as a Market Innovator<\/span><\/h2>\n<p><img decoding=\"async\" class=\"wp-image-12818 size-full aligncenter\" src=\"https:\/\/www.xotels.com\/wp-content\/uploads\/2022\/03\/Hospitality-Industry-Trends-Xotels-Hotel-Management-Company-3.webp\" alt=\"Hospitality Industry Trends - Xotels Hotel Management Company-3\" width=\"800\" height=\"600\" \/><\/p>\n<p style=\"text-align: center;\"><em><span style=\"font-weight: 400;\">Seamless guest experience at <\/span><span style=\"font-weight: 400;\">KOKONO <a href=\"https:\/\/kokono.com\/places\/andorra\/\" target=\"_blank\" rel=\"noopener\">Andorra Vacation Rentals &amp; Holiday Homes<\/a>, and their <a href=\"https:\/\/kokono.com\/places\/andorra\/canillo\/el-tarter\/ski-chalet-andorra-el-tarter\" target=\"_blank\" rel=\"noopener\">Ski Chalet in El Tarter<\/a>, AD.<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Hotels can learn a great deal from <\/span><a href=\"\/en?p=212\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">how AirBnB engages customers<\/span><\/a><span style=\"font-weight: 400;\">. The company understands that<\/span><b> experience is the primary driver<\/b> <b>of customer impression<\/b><span style=\"font-weight: 400;\">. Its purchase of Trip4Real enabled the company to combine its primary business &#8211; apartments and rooms for rent around the world &#8211; with perfectly complementary experiential activities, which customers can book directly all within the AirBnB app or via the company\u2019s website.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The focus on experience runs through everything AirBnB does. Even their slogan communicates it: <\/span><i><span style=\"font-weight: 400;\">\u201cBelong everywhere\u201d<\/span><\/i><span style=\"font-weight: 400;\">. The implicit message is that not only with AirBnB can you stay anywhere in the world, but they allow you to fully immerse yourself in any country, culture, way of life. In other words, you can live an unforgettable experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AirBnB also promotes easy, convenient customer service access throughout the user interface. Guests can contact their accommodation hosts easily before, during and after their stay. This human touch elevates the guest experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The review system is also an important feature, helping entrench bonds between host and guest and, by extension, generating a positive impression of AirBnB for making it all possible. All in all, what it adds up to is a feeling of community, rather than a generic transactional system of booking and paying through a corporate online interface.<\/span><\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:50px;width:100%;\"><\/div> <div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1-2 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-none hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:106px;--awb-padding-left:0px;--awb-padding-right-medium:0px;--awb-padding-left-medium:0px;--awb-padding-top-small:0px;--awb-background-image:url(&quot;https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/07\/Native-Ads-Xotels-background-blue.webp&quot;);--awb-background-size:cover;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-flex-end fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion-flex-column\" style=\"--awb-padding-right:23px;--awb-padding-left-small:30px;--awb-bg-size:cover;--awb-width-large:65%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:2.95384615385%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.95384615385%;--awb-width-medium:65%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:2.95384615385%;--awb-spacing-left-medium:2.95384615385%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:1rem;margin-bottom:1rem;width:100%;\"><\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-div\" style=\"--awb-text-color:#e3e2de;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:4em;\"><div class=\"fusion-title-heading title-heading-center title-heading-tag fusion-responsive-typography-calculated\" style=\"margin:0;letter-spacing:-0.1em;font-size:1em;--fontSize:64;line-height:1.25;\"><p style=\"text-align: center; ;cursor: pointer;\"><a style=\"text-decoration: none !important;\" href=\"\/en\"><span style=\"color: #e3e2de!important; text-decoration: none !important;\"><strong>Maximize Your<br \/>\nHotel Revenue<\/strong><\/span><\/a><\/p><\/div><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:#e3e2de;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:1.2em;\"><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;letter-spacing:-0.1em;font-size:1em;--fontSize:19.2;--minFontSize:19.2;line-height:1.3;\"><p style=\"text-align: center;\">Uncover the hidden revenue potential of your hotel<br \/>\nor resort.<\/p><\/h3><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:1rem;margin-bottom:1rem;width:100%;\"><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-flex-end fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-2 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:0%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:28.8%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:0%;--awb-spacing-left-medium:28.8%;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:0%;--awb-spacing-left-small:28.8%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row\"> <a style=\"\n display: flex;\n align-items: center;\n justify-content: center;\n background-color: #e3e2de; \n color:#1351aa; \n border-radius: 20px;\n width: 12rem;\n height: 3rem;\n font-weight: 700;\n font-size: 1em;\n border-bottom-width: 3px;\n border-top-width: 3px;\n border-right-width: 3px;\n border-left-width: 3px;\n border-color:#e3e2de;\n text-decoration: none !important;\n \"\n target=\"_blank\" rel=\"noopener noreferrer\" href=\"\/en\"><span><\/span>LEARN MORE<\/span><\/a><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-3 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:20.736%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:0%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:20.736%;--awb-spacing-left-medium:0%;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:20.736%;--awb-spacing-left-small:0%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row\"> <a style=\"\n display: flex;\n align-items: center;\n justify-content: center;\n background-color: #1351aa;\n color: #e3e2de;; \n border-radius: 20px;\n width: 12rem;\n height: 3rem;\n font-weight: 700;\n font-size: 1em;\n border-bottom-width: 3px;\n border-top-width: 3px;\n border-right-width: 3px;\n border-left-width: 3px;\n border-color:#e3e2de; \n text-decoration: none !important;\n \"\n target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.xotels.com\/en\/locations\" id=\"nativeads\"><span>CONTACT US<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-flex-end fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-4 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-no-medium-visibility fusion-no-large-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:0%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:28.8%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:0%;--awb-spacing-left-medium:28.8%;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:0%;--awb-spacing-left-small:0%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row\"> <a style=\"\n display: flex;\n align-items: center;\n justify-content: center;\n background-color: #e3e2de; \n color:#1351aa; \n border-radius: 20px;\n width: 15rem;\n height: 3rem;\n font-weight: 700;\n font-size: 1em;\n border-bottom-width: 2px;\n border-top-width: 2px;\n border-right-width: 2px;\n border-left-width: 2px;\n border-color:#e3e2de; \ntext-decoration: none !important;\nmargin-right:5px;\n \"\n target=\"_blank\" rel=\"noopener noreferrer\" href=\"\/en\"><span><\/span>LEARN MORE<\/span><\/a><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-5 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-no-medium-visibility fusion-no-large-visibility\" style=\"--awb-padding-right-small:0px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:20.736%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:0%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:20.736%;--awb-spacing-left-medium:0%;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:0%;--awb-spacing-left-small:0%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row\"> <a style=\"\n display: flex;\n align-items: center;\n justify-content: center;\n background-color: #1351aa;\n color: #e3e2de;; \n border-radius: 20px;\n width: 15rem;\n height: 3rem;\n font-weight: 700;\n font-size: 1em;\n border-bottom-width: 2px;\n border-top-width: 2px;\n border-right-width: 2px;\n border-left-width: 2px;\n border-color:#e3e2de;\nmargin-left:10px\ntext-decoration: none !important;\n \"\n target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.xotels.com\/en\/locations\" id=\"nativeads\"><span>CONTACT US<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:50px;width:100%;\"><\/div><div class=\"fusion-text fusion-text-17\"><h2><span style=\"font-weight: 400;\">Tapping Into the Top Trends in Hospitality\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The changes to the hospitality industry may understandably seem overwhelming at times, given how broad they are and the speed with which they are taking place. However, <\/span><b>with the right approach<\/b><span style=\"font-weight: 400;\">, hospitality managers can make the requisite changes to operations in order to take full advantage for commercial success. What is clear is that it will be the proactive managers and businesses, open to and embracing of change, with an intuitive understanding of how these hospitality trends <\/span><b>represent unprecedented opportunities<\/b><span style=\"font-weight: 400;\"> for business growth, who stand to benefit the most.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These trends are driven by demographic movements, advancement in hospitality technology, and the importance of the mentality and approach from upper management. By designing a new, broad strategy that encompasses all aspects of hospitality for the modern market, and a willingness to evolve beyond traditional methods whose effectiveness is on the wane, properties can chart a robust, successful path forward. As a <\/span>REVENUE<span style=\"font-weight: 400;\">, we have seen that failing to do so, and continuing by \u201csticking with what we know\u201d, hospitality businesses may run a serious risk of falling behind their competitors, which can quickly transform into an existential threat.\u00a0<\/span><\/p>\n<\/div><div class=\"fusion-text fusion-text-18\"><p><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-5 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.xotels.com\/subscribe\/\" id=\"buttonemail\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Subscribe<\/span><\/a><\/div> <div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-6 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.xotels.com\/en\/blog\/\" id=\"buttoabout\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Latest Articles<\/span><\/a><\/div><\/p>\n<\/div>\n<\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The hospitality industry has undergone a seismic transformation since 2020. This period of change is set to continue through 2026, with shifts in demographics and technology, and the post-pandemic transition to a new normal all playing decisive roles. As a <a href=\"\/en\/hotel-operator\">hotel management company<\/a> with clients around the world, we have seen these trends in the tourism and hospitality industry take shape and evolve.<\/p>\n","protected":false},"author":3,"featured_media":13548,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[193,195],"tags":[],"class_list":["post-23275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-management","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top Hospitality Industry Trends in 2026 | Current &amp; Future Trends in Hospitality<\/title>\n<meta name=\"description\" content=\"We review current and future trends in the hospitality and tourism industry, sharing every new &amp; emerging trend to keep an eye on. 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