{"id":26884,"date":"2025-10-02T15:09:48","date_gmt":"2025-10-02T15:09:48","guid":{"rendered":"https:\/\/www.xotels.com\/?p=26884"},"modified":"2025-11-13T10:16:30","modified_gmt":"2025-11-13T10:16:30","slug":"hotel-sales-strategies","status":"publish","type":"post","link":"https:\/\/www.xotels.com\/en\/blog\/hotel-sales-strategies","title":{"rendered":"15 Unconventional Hotel Sales Strategies"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\" style=\"--awb-margin-bottom:40px;\"><p>Being stuck in a rut as a hotelier sucks. We\u2019ve all been there. Those sleepless nights, staring at the ceiling, wondering what else you can try to <strong>drive sales<\/strong> for your hotel.<\/p>\n<p>It\u2019s a theme that keeps popping up in my calls with our<a href=\"http:\/\/www.xotels.com\"> revenue management consulting<\/a> clients. So today, I want to share a few bold, practical ideas straight from the trenches. Ideas that <strong>break the cycle<\/strong> and <strong>keep you from playing the same old tune as every other hotelier<\/strong>.<\/p>\n<\/div><div class=\"fusion-text fusion-text-2 fusion-text-no-margin\" style=\"--awb-margin-bottom:40px;\"><p><strong>Article Summary<\/strong><\/p>\n<ul>\n<li><a href=\"#stop\">Stop Dropping the Ball on Corporate Bookers<\/a><\/li>\n<li><a href=\"#turn\">Turn Guests into Brand Ambassadors<\/a><\/li>\n<li><a href=\"#finally\">Finally Start Using Your Guest Data (Properly)<\/a><\/li>\n<li><a href=\"#custom\">Custom Packages Based on Preferences<\/a><\/li>\n<li><a href=\"#every\">Turn Every Hotel Space into a Sellable Space<\/a><\/li>\n<li><a href=\"#vip\">VIP Corporate Booking Circle<\/a><\/li>\n<li><a href=\"#stay\">\u2018Stay for a Cause\u2019 Events<\/a><\/li>\n<li><a href=\"#corporate\">Corporate Referral Program<\/a><\/li>\n<li><a href=\"#office\">\u201cOffice on the Go\u201d Packages<\/a><\/li>\n<li><a href=\"#experiential\">Experiential Upsell Options<\/a><\/li>\n<li><a href=\"#extend\">Extend Outreach to Event Planners<\/a><\/li>\n<li><a href=\"#hotel\">\u2018Hotel Preview\u2019 Days for Corporate Decision-Makers<\/a><\/li>\n<li><a href=\"#looks\">Looks Are Everything (Everywhere You Appear)<\/a><\/li>\n<li><a href=\"#leverage\">Leverage \u2018Bleisure\u2019 Packages<\/a><\/li>\n<li><a href=\"#after\">After-Stay Engagement Plan<\/a><\/li>\n<\/ul>\n<\/div><div class=\"fusion-text fusion-text-3 fusion-text-no-margin\" style=\"--awb-margin-bottom:40px;\"><h2 id=\"stop\">1. Stop Dropping the Ball on Corporate Bookers<\/h2>\n<p><strong>Onboarding<\/strong> <strong>isn\u2019t just for employees; it\u2019s for your corporate bookers<\/strong>, <strong>too<\/strong>. The number one mistake<strong> I see hotel salespeople make is going silent the moment the contract is signed. That\u2019s not just wrong, it can cost you room nights, or worse, the entire account<\/strong>. All those hours spent on calls and meetings to acquire them, you just lost.<\/p>\n<p>I always preach: <strong>keep the communication alive, and make it personal<\/strong>. No automated emails. Call them. Invite them for a coffee. Show them what\u2019s new at your property. If they\u2019re too far away, jump on a quick video call. I have seen that getting face-to-face with them makes a huge difference.<\/p>\n<p>Here\u2019s a practical example: let\u2019s say you turned that unused corner of your lobby into a multifunctional coworking space, complete with exactly what corporate guests love. Don\u2019t let that go unnoticed. Show it to your corporate bookers. Make them feel the value.<\/p>\n<p><strong>The key is simple: never stop \u201cselling\u201d after the ink is dry.<\/strong><\/p>\n<\/div><div class=\"fusion-image-element\" style=\"--awb-margin-bottom:40px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1920\" height=\"1080\" alt=\"A smiling couple&#039;s selfie illustrates effective hotel sales strategies using UGC (user-generated content) marketing.\" title=\"UGC-Hotel-Sales-Strategies\" src=\"https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/10\/UGC-Hotel-Sales-Strategies.webp\" class=\"img-responsive wp-image-27011\" srcset=\"https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/10\/UGC-Hotel-Sales-Strategies-200x113.webp 200w, https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/10\/UGC-Hotel-Sales-Strategies-400x225.webp 400w, https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/10\/UGC-Hotel-Sales-Strategies-600x338.webp 600w, https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/10\/UGC-Hotel-Sales-Strategies-800x450.webp 800w, https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/10\/UGC-Hotel-Sales-Strategies-1200x675.webp 1200w, https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/10\/UGC-Hotel-Sales-Strategies.webp 1920w\" sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-4 fusion-text-no-margin\" style=\"--awb-margin-bottom:40px;\" id=\"turn\"><h2>2. Turn Guests into Brand Ambassadors<\/h2>\n<p><strong>Your happiest guests are your best salespeople<\/strong>. Encourage them to share their stay through <a href=\"https:\/\/wiwt.travel\/blog\/ugc-for-hotels\/\" rel=\"noopener nofollow\">user-generated content (UGC) <\/a>such as photos, stories, or videos.<\/p>\n<p><strong>The more authentic, real, and relatable the post, the better.<\/strong><\/p>\n<p>Much better advertising than any glossy brochure.<\/p>\n<p>How? An easy practical example: create a signature drink and make it complimentary when guests tag your hotel.<\/p>\n<\/div><div class=\"fusion-text fusion-text-5 fusion-text-no-margin\" style=\"--awb-margin-bottom:40px;\" id=\"finally\"><h2>3. Finally Start Using Your Guest Data (Properly)<\/h2>\n<p>Hotels collect tons of <a href=\"https:\/\/www.xotels.com\/en\/hotel-management\/the-importance-of-capturing-hotel-guest-data-and-email-addresses\">guest data<\/a>, but most of it sits idle so it\u2019s time to put it to work.<\/p>\n<p><strong>Part 1 (gathering data):<\/strong> Get creative in how you collect it. Wi-Fi logins, online check-in forms, feedback surveys, or even small contests can give you valuable insights.<\/p>\n<p><strong>Part 2 (using it):<\/strong> Segment your messages. A corporate booker wants efficiency and perks for business. A leisure guest cares about experiences and value. Don\u2019t blast the same newsletter to both. It\u2019s like serving the same dish to vegans and steak lovers; it won\u2019t land.<\/p>\n<\/div><div class=\"fusion-text fusion-text-6\" id=\"custom\"><h2>4. Custom Packages Based on Preferences<\/h2>\n<\/div><div class=\"fusion-image-element\" style=\"--awb-margin-bottom:40px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"1000\" height=\"750\" alt=\"A Family Package room showcasing how tailored amenities enhance guest experience and boost hotel sales strategies.\" title=\"Hotel-Sales-Strategies\" src=\"https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/10\/Hotel-Sales-Strategies.webp\" class=\"img-responsive wp-image-27017\" srcset=\"https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/10\/Hotel-Sales-Strategies-200x150.webp 200w, https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/10\/Hotel-Sales-Strategies-400x300.webp 400w, https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/10\/Hotel-Sales-Strategies-600x450.webp 600w, https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/10\/Hotel-Sales-Strategies-800x600.webp 800w, https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/10\/Hotel-Sales-Strategies.webp 1000w\" sizes=\"(max-width: 640px) 100vw, 1000px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-7 fusion-text-no-margin\" style=\"--awb-margin-bottom:40px;\" id=\"custom\"><p>Now you have the data, use it to <strong>build packages that actually resonate<\/strong>.<\/p>\n<p>A couple stayed before? Offer a \u201cRomantic Weekend\u201d add-on with champagne and late checkout.<\/p>\n<p>A family? Bundle the family\/connecting room with breakfast, parking for their big family car, and tickets to a local attraction that the kids will 100% love.<\/p>\n<p>The point I am getting to is to <strong>mirror their lifestyle. And make sure these packages are visible on your website<\/strong> not buried three clicks deep.<\/p>\n<\/div><div class=\"fusion-text fusion-text-8\" id=\"every\"><h2>5. Turn Every Hotel Space into a Sellable Space<\/h2>\n<\/div><div class=\"fusion-image-element\" style=\"--awb-margin-bottom:40px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><img decoding=\"async\" width=\"862\" height=\"575\" alt=\"A hotel lobby that has been converted into a coworking space illustrates creative hotel sales strategies to monetize underutilized areas.\" title=\"Co-Working-Hotel-Sales-Strategies\" src=\"https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/10\/Co-Working-Hotel-Sales-Strategies.webp\" class=\"img-responsive wp-image-27023\" srcset=\"https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/10\/Co-Working-Hotel-Sales-Strategies-200x133.webp 200w, https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/10\/Co-Working-Hotel-Sales-Strategies-400x267.webp 400w, https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/10\/Co-Working-Hotel-Sales-Strategies-600x400.webp 600w, https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/10\/Co-Working-Hotel-Sales-Strategies-800x534.webp 800w, https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/10\/Co-Working-Hotel-Sales-Strategies.webp 862w\" sizes=\"(max-width: 640px) 100vw, 862px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-9 fusion-text-no-margin\" style=\"--awb-margin-bottom:40px;\" id=\"every\"><p><strong>Empty corners are lost revenue.<\/strong> Transform them.<\/p>\n<p>Lobby corner? Pop-up art gallery.<\/p>\n<p>Unused meeting room? Daytime coworking space.<\/p>\n<p>Rooftop? Sunset yoga or cocktail nights.<\/p>\n<p><strong>Hotels are real estate, and every square meter should either delight your guest or make you money. Preferably both.<\/strong><\/p>\n<\/div><div class=\"fusion-text fusion-text-10 fusion-text-no-margin\" style=\"--awb-margin-bottom:40px;\" id=\"vip\"><h2>6. VIP Corporate Booking Circle<\/h2>\n<p><strong>Corporate bookers<\/strong> are like loyalty members; they love feeling special. <strong>Create a \u201ccircle\u201d with extra perks: free room upgrades, access to an exclusive lounge, or quarterly appreciation dinners<\/strong>.<\/p>\n<p>Group the benefits, give it a special name, and properly market it to them so it actually gets noticed.<\/p>\n<p>It\u2019s like turning your best bookers into your hotel\u2019s \u201cinner club.\u201d<\/p>\n<\/div><div class=\"fusion-text fusion-text-11 fusion-text-no-margin\" style=\"--awb-margin-bottom:40px;\" id=\"stay\"><h2>7. \u2018Stay for a Cause\u2019 Events<\/h2>\n<p>Align bookings with purpose. <strong>Partner with a charity and run events where a percentage of each stay goes to a cause<\/strong>.<\/p>\n<p>For instance, \u201cStay in September, X% goes to the local foodbank.\u201d Guests love knowing their stay has a positive impact. It\u2019s sales with a conscience.<\/p>\n<\/div><div class=\"fusion-text fusion-text-12 fusion-text-no-margin\" style=\"--awb-margin-bottom:40px;\" id=\"corporate\"><h2>8. Corporate Referral Program<\/h2>\n<p><strong>Word of mouth works in B2B, too<\/strong>. Reward corporate clients who bring new business.<\/p>\n<p>Example: a corporate booker who refers another company gets a weekend voucher or priority booking perks. Suddenly, your clients become your sales team. And, as always, I could not emphasize enough on communicating the benefit. Creating it without saying it = time and effort down the drain.<\/p>\n<\/div><div class=\"fusion-text fusion-text-13 fusion-text-no-margin\" style=\"--awb-margin-bottom:40px;\" id=\"office\"><h2>9. \u201cOffice on the Go\u201d Packages<\/h2>\n<p>We all know <strong>remote work<\/strong> isn\u2019t just a trend, it&#8217;s a reality, and it&#8217;s here to stay. <strong>Package rooms with fast Wi-Fi, ergonomic chairs, meal plans, and access to amenities that help them unwind<\/strong>.<\/p>\n<p>Think of a mini WeWork inside your hotel. Add small touches like coffee refills or after-hours drinks, and you\u2019ll <strong>capture a whole new segment<\/strong>.<\/p>\n<\/div><div class=\"fusion-image-element\" style=\"--awb-margin-bottom:40px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-none\"><img decoding=\"async\" width=\"1920\" height=\"1080\" alt=\"A smartphone screen showing a hotel interface with a &quot;Top picks for you&quot; section featuring experiential upsell options, one of the key hotel sales strategies.\" title=\"Upselling-Hotel-Sales-Strategies\" src=\"https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/10\/Upselling-Hotel-Sales-Strategies.webp\" class=\"img-responsive wp-image-27029\" srcset=\"https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/10\/Upselling-Hotel-Sales-Strategies-200x113.webp 200w, https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/10\/Upselling-Hotel-Sales-Strategies-400x225.webp 400w, https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/10\/Upselling-Hotel-Sales-Strategies-600x338.webp 600w, https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/10\/Upselling-Hotel-Sales-Strategies-800x450.webp 800w, https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/10\/Upselling-Hotel-Sales-Strategies-1200x675.webp 1200w, https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/10\/Upselling-Hotel-Sales-Strategies.webp 1920w\" sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-14 fusion-text-no-margin\" style=\"--awb-margin-bottom:40px;\" id=\"experiential\"><h2>10. Experiential Upsell Options<\/h2>\n<p><strong>Upselling<\/strong> isn\u2019t just about breakfast. At check-in, offer unique experiences.<\/p>\n<p>Exclusive local food tours.<\/p>\n<p>Personalized city itineraries (especially if you know what guests like!)<\/p>\n<p>A surprise \u201cpillow menu.\u201d<\/p>\n<p><strong>Upsells don\u2019t just add revenue; they deepen the memory<\/strong> and elevate the entire <strong><a href=\"https:\/\/www.xotels.com\/en\/hotel-management\/top-5-essential-hotel-management-tips-perfect-guest-experience\">guest experience<\/a><\/strong>.<\/p>\n<\/div><div class=\"fusion-text fusion-text-15 fusion-text-no-margin\" style=\"--awb-margin-bottom:40px;\" id=\"extend\"><h2>11. Extend Outreach to Event Planners<\/h2>\n<p><strong>Event planners<\/strong> are goldmines for <strong>group bookings<\/strong>. Don\u2019t wait for them to find you, go to them. Attend local expos, join associations, and build personal relationships.<\/p>\n<p><strong>One planner can bring in dozens of events over the years<\/strong>. It\u2019s the difference between fishing with a rod and casting a net.<\/p>\n<\/div><div class=\"fusion-text fusion-text-16 fusion-text-no-margin\" style=\"--awb-margin-bottom:40px;\" id=\"hotel\"><h2>12. \u2018Hotel Preview\u2019 Days for Corporate Decision-Makers<\/h2>\n<p><strong>Don\u2019t just pitch your facilities, show them off<\/strong>. Host an open day where <strong>corporate buyers<\/strong> tour the rooms, try the food, and experience your service.<\/p>\n<p>It\u2019s like a test drive. Once they see it, the sale becomes ten times easier.<\/p>\n<\/div><div class=\"fusion-text fusion-text-17 fusion-text-no-margin\" style=\"--awb-margin-bottom:40px;\" id=\"looks\"><h2>13. Looks Are Everything (Everywhere You Appear)<\/h2>\n<p>Your hotel\u2019s photos are its first handshake. And first impressions stick.<\/p>\n<p><strong>Make sure new photos appear consistently across <a href=\"https:\/\/www.xotels.com\/en\/revenue-management\/ota-revenue-management-advice\">OTAs<\/a>, your website, and corporate booking platforms<\/strong>. I\u2019ve seen beautiful hotels lose sales because one channel still showed outdated, poorly lit pictures. Guests will scroll past without giving you a chance.<\/p>\n<\/div><div class=\"fusion-text fusion-text-18 fusion-text-no-margin\" style=\"--awb-margin-bottom:40px;\" id=\"leverage\"><h2>14. Leverage \u2018Bleisure\u2019 Packages<\/h2>\n<p>Business + leisure = \u201c<a href=\"https:\/\/www.xotels.com\/en\/marketing\/5-step-plan-to-successfully-target-the-bleisure-market\">bleisure<\/a>.\u201d Many corporate travelers tack on a weekend for fun. <strong>Package deals that make it easy<\/strong>: discounted spa access, local tours, or extended weekend rates.<\/p>\n<p>It turns a two-night corporate stay into a four-night booking.<\/p>\n<\/div><div class=\"fusion-text fusion-text-19 fusion-text-no-margin\" style=\"--awb-margin-bottom:40px;\" id=\"after\"><h2>15. After-Stay Engagement Plan<\/h2>\n<p>Most hotels say goodbye and then\u2026 silence. Big mistake.<\/p>\n<p>Follow up with <strong>personalized<\/strong> thank-you notes, feedback requests, or special offers. <strong>Keep the relationship alive.<\/strong> Think of it as watering the plant, you don\u2019t stop once it\u2019s sprouted.<\/p>\n<\/div> <div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1-1 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-none hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:106px;--awb-padding-left:0px;--awb-padding-right-medium:0px;--awb-padding-left-medium:0px;--awb-padding-top-small:0px;--awb-background-image:url(&quot;https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/07\/Native-Ads-Xotels-background-blue.webp&quot;);--awb-background-size:cover;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-flex-end fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion-flex-column\" style=\"--awb-padding-right:23px;--awb-padding-left-small:30px;--awb-bg-size:cover;--awb-width-large:65%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:2.95384615385%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.95384615385%;--awb-width-medium:65%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:2.95384615385%;--awb-spacing-left-medium:2.95384615385%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:1rem;margin-bottom:1rem;width:100%;\"><\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-div\" style=\"--awb-text-color:#e3e2de;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:4em;\"><div class=\"fusion-title-heading title-heading-center title-heading-tag fusion-responsive-typography-calculated\" style=\"margin:0;letter-spacing:-0.1em;font-size:1em;--fontSize:64;line-height:1.25;\"><p style=\"text-align: center; ;cursor: pointer;\"><a style=\"text-decoration: none !important;\" href=\"\/en\"><span style=\"color: #e3e2de!important; text-decoration: none !important;\"><strong>Maximize Your<br \/>\nHotel Revenue<\/strong><\/span><\/a><\/p><\/div><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:#e3e2de;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:1.2em;\"><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;letter-spacing:0.01em;font-size:1em;--fontSize:19.2;--minFontSize:19.2;line-height:1.3;\"><p style=\"text-align: center;\">Uncover the hidden revenue potential <br \/>of your hotel or resort.<\/p><\/h3><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:1rem;margin-bottom:1rem;width:100%;\"><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-flex-end fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:0%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:28.8%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:0%;--awb-spacing-left-medium:28.8%;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:0%;--awb-spacing-left-small:28.8%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row\"> <a style=\"\n display: flex;\n align-items: center;\n justify-content: center;\n background-color: #e3e2de; \n color:#1351aa; \n border-radius: 20px;\n width: 12rem;\n height: 3rem;\n font-weight: 700;\n font-size: 1em;\n border-bottom-width: 3px;\n border-top-width: 3px;\n border-right-width: 3px;\n border-left-width: 3px;\n border-color:#e3e2de;\n text-decoration: none !important;\n \"\n target=\"_blank\" rel=\"noopener noreferrer\" href=\"\/en\"><span><\/span>LEARN MORE<\/span><\/a><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:20.736%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:0%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:20.736%;--awb-spacing-left-medium:0%;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:20.736%;--awb-spacing-left-small:0%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row\"> <a style=\"\n display: flex;\n align-items: center;\n justify-content: center;\n background-color: #1351aa;\n color: #e3e2de;; \n border-radius: 20px;\n width: 12rem;\n height: 3rem;\n font-weight: 700;\n font-size: 1em;\n border-bottom-width: 3px;\n border-top-width: 3px;\n border-right-width: 3px;\n border-left-width: 3px;\n border-color:#e3e2de; \n text-decoration: none !important;\n \"\n target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.xotels.com\/en\/locations\" id=\"nativeads\"><span>CONTACT US<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-flex-end fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-2 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-no-medium-visibility fusion-no-large-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:0%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:28.8%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:0%;--awb-spacing-left-medium:28.8%;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:0%;--awb-spacing-left-small:0%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row\"> <a style=\"\n display: flex;\n align-items: center;\n justify-content: center;\n background-color: #e3e2de; \n color:#1351aa; \n border-radius: 20px;\n width: 15rem;\n height: 3rem;\n font-weight: 700;\n font-size: 1em;\n border-bottom-width: 2px;\n border-top-width: 2px;\n border-right-width: 2px;\n border-left-width: 2px;\n border-color:#e3e2de; \ntext-decoration: none !important;\nmargin-right:5px;\n \"\n target=\"_blank\" rel=\"noopener noreferrer\" href=\"\/en\"><span><\/span>LEARN MORE<\/span><\/a><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-3 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-no-medium-visibility fusion-no-large-visibility\" style=\"--awb-padding-right-small:0px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:20.736%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:0%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:20.736%;--awb-spacing-left-medium:0%;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:0%;--awb-spacing-left-small:0%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row\"> <a style=\"\n display: flex;\n align-items: center;\n justify-content: center;\n background-color: #1351aa;\n color: #e3e2de;; \n border-radius: 20px;\n width: 15rem;\n height: 3rem;\n font-weight: 700;\n font-size: 1em;\n border-bottom-width: 2px;\n border-top-width: 2px;\n border-right-width: 2px;\n border-left-width: 2px;\n border-color:#e3e2de;\nmargin-left:10px\ntext-decoration: none !important;\n \"\n target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.xotels.com\/en\/locations\" id=\"nativeads\"><span>CONTACT US<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<div class=\"fusion-text fusion-text-20 fusion-text-no-margin\" style=\"--awb-margin-top:40px;--awb-margin-bottom:40px;\" id=\"final\"><h2>Final Thoughts<\/h2>\n<p>As you see, I like to keep things practical. <strong>Testing new ideas and experimenting with sales strategies isn\u2019t just \u201cnice to have\u201d, it\u2019s essential.<\/strong><\/p>\n<p>It helps us learn what works, and even more importantly, what doesn&#8217;t work.<\/p>\n<p>From experience,<strong> I\u2019ve seen a massive difference in performance between hotels that embrace change and those that play it safe.<\/strong><\/p>\n<p><strong>So, what\u2019s the next strategy you\u2019re willing to try?<\/strong><\/p>\n<p><em>Cheers,<\/em><\/p>\n<p><em>Remko West<\/em><\/p>\n<p><em>PS. Any doubts or uncertainties about how to tackle next year? Contact us for our <\/em><a href=\"\/\"><span style=\"text-decoration: underline;\">revenue management consultin<\/span>g<\/a> <em><span style=\"font-weight: 400;\">or <\/span><\/em><span style=\"text-decoration: underline;\"><a href=\"\/en\/hotel-consulting\"><span style=\"font-weight: 400;\">hotel consulting services<\/span><\/a><\/span><em><span style=\"font-weight: 400;\"> to help build a solid plan to outperform your competition.<\/span>.<\/em><\/p>\n<\/div><div class=\"fusion-text fusion-text-21\" style=\"--awb-margin-top-small:0px;\"><p><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.xotels.com\/subscribe\/\" id=\"buttonemail\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Subscribe<\/span><\/a><\/div> <div class=\"fusion-button-wrapper\"><a 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