{"id":25882,"date":"2025-04-15T10:52:47","date_gmt":"2025-04-15T10:52:47","guid":{"rendered":"https:\/\/www.xotels.com\/case-studies\/revenue-management-boutique-hotel-de-esqui"},"modified":"2025-07-21T09:10:44","modified_gmt":"2025-07-21T09:10:44","slug":"revenue-management-boutique-hotel-de-esqui","status":"publish","type":"avada_portfolio","link":"https:\/\/www.xotels.com\/es\/casos-de-estudio\/revenue-management-boutique-hotel-de-esqui","title":{"rendered":"Caso de Estudio de Revenue Management en un Hotel Boutique de Esqu\u00ed"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:36px;--awb-padding-bottom:36px;--awb-padding-right-medium:0px;--awb-padding-bottom-medium:20px;--awb-padding-left-medium:0px;--awb-padding-top-small:20px;--awb-padding-bottom-small:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-border-color:hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc( var(--awb-color8-a) - 95% ));--awb-border-style:solid;--awb-filter:opacity(93%);--awb-filter-transition:filter 0.3s ease, -webkit-backdrop-filter 0.3s ease, backdrop-filter 0.3s ease;--awb-filter-hover:opacity(100%);--awb-width-large:33.3333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:11.52%;--awb-width-medium:33.3333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInDown\" data-animationDuration=\"1.6\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><i class=\"fb-icon-element-1 fb-icon-element fontawesome-icon icon-mkb-stats circle-no\" style=\"--awb-iconcolor:#64ce27;--awb-iconcolor-hover:var(--awb-custom_color_1);--awb-font-size:20px;--awb-align-self:center;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:12px;--awb-margin-left:0px;\"><\/i><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:6px;--awb-margin-bottom:6px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:0px;--awb-margin-left-small:0px;--awb-margin-bottom-medium:12px;--awb-font-size:var(--awb-typography1-font-size);\"><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"font-family:&quot;Montserrat&quot;;font-style:normal;font-weight:600;margin:0;letter-spacing:var(--awb-typography1-letter-spacing);text-transform:var(--awb-typography1-text-transform);font-size:1em;--fontSize:60;line-height:var(--awb-typography1-line-height);\">47%<\/h3><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-four\" style=\"--awb-margin-top:0px;--awb-margin-bottom:8px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-margin-bottom-medium:12px;\"><h4 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:28;line-height:1.36;\">Ventas Directas en 2024<\/h4><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-border-color:hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc( var(--awb-color8-a) - 95% ));--awb-border-style:solid;--awb-filter:opacity(93%);--awb-filter-transition:filter 0.3s ease, -webkit-backdrop-filter 0.3s ease, backdrop-filter 0.3s ease;--awb-filter-hover:opacity(100%);--awb-width-large:33.3333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:11.52%;--awb-width-medium:33.3333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInDown\" data-animationDuration=\"1.6\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><i class=\"fb-icon-element-2 fb-icon-element fontawesome-icon icon-mkb-group circle-no\" style=\"--awb-iconcolor:#64ce27;--awb-iconcolor-hover:var(--awb-custom_color_1);--awb-font-size:20px;--awb-align-self:center;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:12px;--awb-margin-left:0px;\"><\/i><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:6px;--awb-margin-bottom:6px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:0px;--awb-margin-left-small:0px;--awb-margin-bottom-medium:12px;--awb-font-size:60px;\"><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"font-family:&quot;Montserrat&quot;;font-style:normal;font-weight:600;margin:0;letter-spacing:var(--awb-typography1-letter-spacing);text-transform:var(--awb-typography1-text-transform);font-size:1em;--fontSize:60;line-height:var(--awb-typography1-line-height);\">5* a 4*<\/h3><\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-four\" style=\"--awb-margin-top:0px;--awb-margin-bottom:8px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-margin-bottom-medium:12px;\"><h4 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:28;line-height:1.36;\">Cambio de Clasificaci\u00f3n de Estrellas<\/h4><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-border-color:hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc( var(--awb-color8-a) - 95% ));--awb-border-style:solid;--awb-filter:opacity(93%);--awb-filter-transition:filter 0.3s ease, -webkit-backdrop-filter 0.3s ease, backdrop-filter 0.3s ease;--awb-filter-hover:opacity(100%);--awb-width-large:33.3333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:11.52%;--awb-width-medium:33.3333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInDown\" data-animationDuration=\"1.6\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><i class=\"fb-icon-element-3 fb-icon-element fontawesome-icon icon-mkb-connection circle-no\" style=\"--awb-iconcolor:#64ce27;--awb-iconcolor-hover:var(--awb-custom_color_1);--awb-font-size:20px;--awb-align-self:center;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:12px;--awb-margin-left:0px;\"><\/i><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:6px;--awb-margin-bottom:6px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:0px;--awb-margin-left-small:0px;--awb-margin-bottom-medium:12px;--awb-font-size:var(--awb-typography1-font-size);\"><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"font-family:&quot;Montserrat&quot;;font-style:normal;font-weight:600;margin:0;letter-spacing:var(--awb-typography1-letter-spacing);text-transform:var(--awb-typography1-text-transform);font-size:1em;--fontSize:60;line-height:var(--awb-typography1-line-height);\">+3%<\/h3><\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-four\" style=\"--awb-margin-top:0px;--awb-margin-bottom:8px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-margin-bottom-medium:12px;\"><h4 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:28;line-height:1.36;\">Ventas Web Interanuales<\/h4><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.6666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:83.3333333333%;--awb-order-medium:0;--awb-spacing-right-medium:2.304%;--awb-spacing-left-medium:2.304%;--awb-width-small:100%;--awb-order-small:0;--awb-margin-top-small:0px;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:35px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:35;line-height:var(--awb-typography1-line-height);\"><strong>Desaf\u00edo #1: Maximizar los Ingresos (Directos)<\/strong><\/h2><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.6666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:83.3333333333%;--awb-order-medium:0;--awb-spacing-right-medium:2.304%;--awb-spacing-left-medium:2.304%;--awb-width-small:100%;--awb-order-small:0;--awb-margin-top-small:0px;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:20px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:var(--awb-typography1-line-height);\">El Desaf\u00edo<\/h2><\/div><div class=\"fusion-text fusion-text-1\" style=\"--awb-content-alignment:left;\"><p><span style=\"font-weight: 400;\">Como hotel boutique de esqu\u00ed, <strong>la propiedad solo abre durante 5 meses al a\u00f1o<\/strong>, con breves periodos de alta demanda seguidos de cierre total. La dependencia de tour operadores de esqu\u00ed, mayoristas y plataformas online de terceros limitaba el control sobre las estrategias de precios y reduc\u00eda los m\u00e1rgenes de beneficio. Adem\u00e1s, <strong>el hotel no estaba aprovechando todo el potencial<\/strong> de canales de distribuci\u00f3n especializados en invierno y deportes de nieve.  <\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-bottom:40px;--awb-padding-right-small:0px;--awb-padding-bottom-small:10px;--awb-padding-left-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.6666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:83.3333333333%;--awb-order-medium:0;--awb-spacing-right-medium:2.304%;--awb-spacing-left-medium:2.304%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:20px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:var(--awb-typography1-line-height);\">La Soluci\u00f3n<\/h2><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-content-alignment:left;\"><p>Nuestros <a href=\"\/\"><b>consultores de revenue management<\/b><\/a> aplicaron un enfoque polifac\u00e9tico que inclu\u00eda 3 grandes oportunidades:<\/p>\n<\/div><ul style=\"--awb-iconcolor:#64ce27;--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-chart-line fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><a href=\"#Seasonality\"><b>Optimizaci\u00f3n de la Estacionalidad<\/b><\/a><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-chart-line fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><a href=\"#Distribution\"><b>Expansi\u00f3n de Canales de Distribuci\u00f3n<\/b><\/a><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-chart-line fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><a href=\"#Direct\"><b>Mejora de Ventas Directas<\/b><\/a><\/p>\n<\/div><\/li><\/ul><div class=\"fusion-menu-anchor\" id=\"Seasonality\"><\/div><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:32px;--awb-margin-bottom:20px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;line-height:1.3;\">Optimizaci\u00f3n de la Estacionalidad<\/h3><\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-content-alignment:left;\"><p>Se <span style=\"font-weight: 400;\">aplicaron modelos de precios din\u00e1micos adaptados<\/span> a la naturaleza estacional del hotel, <span style=\"font-weight: 400;\">utilizando previsiones de demanda<\/span> para <b>optimizar tarifas durante los picos de ocupaci\u00f3n<\/b>.<span style=\"font-weight: 400;\">. Se introdujeron estrategias de reserva anticipada para <\/span><b>maximizar ingresos<\/b> <span style=\"font-weight: 400;\">en semanas clave y promociones t\u00e1cticas<\/span> <b>para mantener la ocupaci\u00f3n en periodos <\/b><span style=\"font-weight: 400;\"> de alta demanda. La gesti\u00f3n din\u00e1mica de la estancia m\u00ednima fue esencial para  <\/span>optimizar la ocupaci\u00f3n <span style=\"font-weight: 400;\">durante toda la temporada de invierno<\/span>.<\/p>\n<\/div><div class=\"fusion-menu-anchor\" id=\"Distribution\"><\/div><div class=\"fusion-title title fusion-title-11 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:32px;--awb-margin-bottom:20px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;line-height:1.3;\">Expansi\u00f3n de Canales de Distribuci\u00f3n<\/h3><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-content-alignment:left;\"><p>Para mejorar el rendimiento,<b> se incorporaron canales de distribuci\u00f3n estrat\u00e9gicos<\/b>, incluyendo plataformas espec\u00edficas del sector del esqu\u00ed, con el objetivo de atraer audiencias de nicho.<\/p>\n<\/div><div class=\"fusion-menu-anchor\" id=\"Direct\"><\/div><div class=\"fusion-title title fusion-title-12 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:32px;--awb-margin-bottom:20px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;line-height:1.3;\">Mejora de Ventas Directas<\/h3><\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-content-alignment:left;\"><p>Se lanz\u00f3 una campa\u00f1a enfocada en aumentar las reservas directas, incluyendo <b>ofertas exclusivas<\/b> en la web del hotel y su motor de reservas,<b> junto con campa\u00f1as de marketing segmentadas<\/b> como Google Ads y publicidad en metabuscadores.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-13 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:32px;--awb-margin-bottom:20px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;line-height:1.3;\">Resumen de Acciones<\/h3><\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-content-alignment:left;\"><ul>\n<li><span style=\"letter-spacing: 0.24px; background-color: rgba(0, 0, 0, 0);\">Revisi\u00f3n de todos los contratos FIT para proteger el ADR y asegurar ocupaci\u00f3n base.<\/span><\/li>\n<li>Alianzas con el centro de congresos para reservas anticipadas y de grupo.<\/li>\n<li>Aplicaci\u00f3n de estancias m\u00ednimas y ajuste de tarifas en periodos de alta demanda.<\/li>\n<li>Alineaci\u00f3n del calendario de demanda con las vacaciones de los mercados emisores.<\/li>\n<li>Restricci\u00f3n de tarifas flexibles para reducir cancelaciones de \u00faltima hora.<\/li>\n<li>Revisi\u00f3n de estrategias y ofertas en OTAs para alinearlas con los objetivos de ingresos.<\/li>\n<li>Gesti\u00f3n del inventario para fomentar estancias completas y equilibrio en tipos de habitaciones.<\/li>\n<li>Uso de tarifas no reembolsables en picos de demanda para reducir cancelaciones.<\/li>\n<li>Segmentaci\u00f3n de clientes para personalizar estrategias seg\u00fan el canal.<\/li>\n<li>Optimizaci\u00f3n del contenido en OTAs para mejorar competitividad y posicionamiento.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:20px;--awb-border-radius-top-right:20px;--awb-border-radius-bottom-right:20px;--awb-border-radius-bottom-left:20px;--awb-overflow:hidden;--awb-padding-top:40px;--awb-padding-bottom:40px;--awb-padding-top-small:0px;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-background-color:#f9f9fb;--awb-background-image:linear-gradient(180deg, #f2f2f2 12%,#cccccc 100%);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-stretch fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-animated\" style=\"--awb-padding-top-small:31px;--awb-padding-right-small:30px;--awb-padding-left-small:30px;--awb-overflow:hidden;--awb-bg-size:cover;--awb-border-radius:20px 20px 20px 20px;--awb-width-large:66.6666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:8.64%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:8.64%;--awb-width-medium:83.3333333333%;--awb-order-medium:0;--awb-spacing-right-medium:30px;--awb-spacing-left-medium:30px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:10px;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInDown\" data-animationDuration=\"1.6\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-14 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-paragraph\" style=\"--awb-margin-top:6px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:16px;--awb-margin-left-small:0px;--awb-font-size:18px;\"><p class=\"fusion-title-heading title-heading-center title-heading-tag fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:18;--minFontSize:18;line-height:var(--awb-typography4-line-height);\">\u201c<span style=\"font-size: 1em; background-color: rgba(0, 0, 0, 0);\">En propiedades estacionales, maximizar los ingresos cada d\u00eda de apertura no es tarea f\u00e1cil. Pero con la estrategia adecuada, en XOTELS sabemos c\u00f3mo afrontar ese reto. <\/span><span style=\"font-size: 1em; background-color: rgba(0, 0, 0, 0);\">\u201d<\/span><span style=\"font-size: 1em; background-color: rgba(0, 0, 0, 0);\"><br \/>\n<\/span><\/p><\/div><div class=\"fusion-image-element\" style=\"text-align:center;--awb-max-width:60px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\" style=\"border-radius:50%;\"><img decoding=\"async\" width=\"300\" height=\"300\" title=\"management-team-xotels-remko-west-portrait-bw\" src=\"https:\/\/www.xotels.com\/wp-content\/uploads\/2020\/03\/management-team-xotels-remko-west-portrait-bw.jpg\" alt class=\"img-responsive wp-image-18463\" srcset=\"https:\/\/www.xotels.com\/wp-content\/uploads\/2020\/03\/management-team-xotels-remko-west-portrait-bw-200x200.jpg 200w, https:\/\/www.xotels.com\/wp-content\/uploads\/2020\/03\/management-team-xotels-remko-west-portrait-bw.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 300px\" \/><\/span><\/div><div class=\"fusion-title title fusion-title-15 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-six\" style=\"--awb-margin-top:12px;--awb-margin-bottom:4px;--awb-margin-top-small:4px;--awb-margin-right-small:0px;--awb-margin-bottom-small:4px;--awb-margin-left-small:0px;--awb-margin-top-medium:4px;--awb-margin-bottom-medium:4px;\"><h6 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:18;--minFontSize:18;line-height:1.5;\">Remko West<\/h6><\/div><div class=\"fusion-text fusion-text-7 fusion-text-no-margin\" style=\"--awb-content-alignment:center;--awb-font-size:14px;--awb-line-height:24px;--awb-margin-bottom:0px;\"><p><i>Cofundador de XOTELS &amp; Experto en Revenue<\/i><\/p>\n<\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat button-xlarge button-custom fusion-button-default button-1 fusion-button-span-no fusion-button-default-type fusion-has-button-gradient\" style=\"--awb-margin-top:5%;--button_accent_color:var(--awb-color1);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:var(--awb-custom_color_1);--button_gradient_bottom_color:var(--awb-custom_color_4);--button_gradient_top_color_hover:hsla(var(--awb-color8-h),calc(var(--awb-color8-s) - 5%),calc(var(--awb-color8-l) - 10%),var(--awb-color8-a));--button_gradient_bottom_color_hover:hsla(var(--awb-color8-h),calc(var(--awb-color8-s) - 5%),calc(var(--awb-color8-l) - 10%),var(--awb-color8-a));\" target=\"_self\" href=\"#contact\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Recibe una Consulta<\/span><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:40px;--awb-padding-top-small:20px;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.6666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:83.3333333333%;--awb-order-medium:0;--awb-spacing-right-medium:2.304%;--awb-spacing-left-medium:2.304%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-16 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:20px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:var(--awb-typography1-line-height);\">Resultados<\/h2><\/div><div class=\"fusion-text fusion-text-8\" style=\"--awb-content-alignment:left;\"><p><strong>El aumento significativo de ventas directas<\/strong> redujo la dependencia de OTAs y mejor\u00f3 los m\u00e1rgenes. Las estrategias de precios estacionales optimizadas generaron <strong>ingresos m\u00e1ximos<\/strong> durante las semanas pico de esqu\u00ed, manteniendo a la vez una ocupaci\u00f3n s\u00f3lida a lo largo de la temporada. La expansi\u00f3n hacia canales especializados en deportes de nieve capt\u00f3 eficazmente al p\u00fablico objetivo, impulsando los ingresos globales. El hotel gan\u00f3 <strong>mayor control sobre su distribuci\u00f3n<\/strong>, lo que permiti\u00f3 ajustar precios de forma \u00e1gil en funci\u00f3n de la demanda del mercado.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:18px;--awb-padding-top-small:20px;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_5_6 5_6 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:83.3333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.304%;--awb-margin-bottom-large:38px;--awb-spacing-left-large:2.304%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:24px;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInDown\" data-animationDuration=\"1.6\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:center;--awb-aspect-ratio: 100 \/ 55;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none has-aspect-ratio\" style=\"border-radius:20px;\"><img decoding=\"async\" width=\"800\" height=\"600\" title=\"XOTELS-ski-boutique-hotel-revenue-management-case-study\" src=\"https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/05\/XOTELS-ski-boutique-hotel-revenue-management-case-study.jpg\" class=\"img-responsive wp-image-25679 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" alt srcset=\"https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/05\/XOTELS-ski-boutique-hotel-revenue-management-case-study-200x150.jpg 200w, https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/05\/XOTELS-ski-boutique-hotel-revenue-management-case-study-400x300.jpg 400w, https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/05\/XOTELS-ski-boutique-hotel-revenue-management-case-study-600x450.jpg 600w, https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/05\/XOTELS-ski-boutique-hotel-revenue-management-case-study.jpg 800w\" sizes=\"(max-width: 640px) 100vw, 800px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.6666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:83.3333333333%;--awb-order-medium:0;--awb-spacing-right-medium:2.304%;--awb-spacing-left-medium:2.304%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-17 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:35px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:35;line-height:var(--awb-typography1-line-height);\"><strong>Desaf\u00edo #2: Cambio de Clasificaci\u00f3n de 5 a 4 Estrellas<\/strong><\/h2><\/div><div class=\"fusion-title title fusion-title-18 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom:20px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;line-height:1.3;\">El Desaf\u00edo<\/h3><\/div><div class=\"fusion-text fusion-text-9\" style=\"--awb-content-alignment:left;\"><p>El hotel necesitaba reposicionarse en un mercado altamente competitivo y <b>optimizar su rentabilidad<\/b>. El cambio de categor\u00eda era una oportunidad para reducir costes operativos y redirigir parte del presupuesto hacia marketing online. Este cambio exig\u00eda ajustar la estrategia de precios para adaptarse a las expectativas de los hu\u00e9spedes y a la percepci\u00f3n del mercado.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-19 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:0px;--awb-margin-bottom:20px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;line-height:1.3;\">La Soluci\u00f3n<\/h3><\/div><div class=\"fusion-text fusion-text-10\" style=\"--awb-content-alignment:left;\"><p>Se aplic\u00f3 una estrategia de precios orientada al valor, con un posicionamiento competitivo dentro del segmento de 4 estrellas. Las <b>t\u00e1cticas de revenue management<\/b> incluyeron la implementaci\u00f3n de niveles tarifarios (rate fences) para captar distintos segmentos y la adaptaci\u00f3n a patrones de demanda estacional. Tambi\u00e9n se dise\u00f1aron paquetes y promociones para aumentar la percepci\u00f3n de valor sin comprometer la rentabilidad.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-20 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom:20px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;line-height:1.3;\">Resultados<\/h3><\/div><div class=\"fusion-text fusion-text-11\" style=\"--awb-content-alignment:left;\"><p>El hotel logr\u00f3 atraer a un p\u00fablico m\u00e1s amplio <b>sin perder m\u00e1rgenes de beneficio<\/b>. El enfoque estrat\u00e9gico de precios y el valor a\u00f1adido optimizaron las fuentes de ingresos, asegurando estabilidad financiera durante el proceso de transici\u00f3n. Esta t\u00e1ctica minimiz\u00f3 la p\u00e9rdida de ingresos y maximiz\u00f3 la ocupaci\u00f3n, consolidando al hotel como referente dentro del segmento 4 estrellas.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.6666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:83.3333333333%;--awb-order-medium:0;--awb-spacing-right-medium:2.304%;--awb-spacing-left-medium:2.304%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-21 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:27px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:27;line-height:var(--awb-typography1-line-height);\"><strong>Sobre el Hotel<\/strong><\/h2><\/div><div class=\"fusion-text fusion-text-12\" style=\"--awb-content-alignment:left;\"><p><span style=\"letter-spacing: 0.24px; background-color: rgba(0, 0, 0, 0);\">Este hotel boutique, hoy l\u00edder en su mercado, est\u00e1 ubicado en una prestigiosa estaci\u00f3n de esqu\u00ed francesa. Cuenta con 54 habitaciones y suites, restaurante en el lugar, bar, spa y piscina. <\/span><\/p>\n<p><span style=\"letter-spacing: 0.24px; background-color: rgba(0, 0, 0, 0);\"><b>\u00bfImpresionado? \u00bfTambi\u00e9n quieres convertir tu hotel en un referente del mercado?<br \/>Ponte en contacto con nosotros hoy mismo y descubre lo que nuestros servicios de<a href=\"\/\"><u> consultor\u00eda de revenue management<\/u><\/a> pueden hacer por tu propiedad.  <\/b><\/span><\/p>\n<\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat button-xlarge button-custom fusion-button-default button-2 fusion-button-span-no fusion-button-default-type fusion-has-button-gradient\" style=\"--button_accent_color:var(--awb-color1);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:var(--awb-custom_color_1);--button_gradient_bottom_color:var(--awb-custom_color_4);--button_gradient_top_color_hover:hsla(var(--awb-color8-h),calc(var(--awb-color8-s) - 5%),calc(var(--awb-color8-l) - 10%),var(--awb-color8-a));--button_gradient_bottom_color_hover:hsla(var(--awb-color8-h),calc(var(--awb-color8-s) - 5%),calc(var(--awb-color8-l) - 10%),var(--awb-color8-a));\" target=\"_self\" href=\"#contact\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Recibe una Consulta<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<h3 style=\"font-size:54px; line-height:1.14em; font-weight: 700; margin: 0 0 0 ;\">+47%<\/h3>\n<p>Ventas Directas en 2024<\/p>\n","protected":false},"author":5,"featured_media":26113,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"portfolio_category":[391],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-25882","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-casos-de-estudio-de-revenue-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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