{"id":22825,"date":"2020-04-08T08:39:32","date_gmt":"2020-04-08T08:39:32","guid":{"rendered":"https:\/\/www.xotels.com\/sin-categorizar\/consortia-organizacion\/"},"modified":"2025-01-15T16:34:30","modified_gmt":"2025-01-15T16:34:30","slug":"consortia-organizacion","status":"publish","type":"post","link":"https:\/\/www.xotels.com\/es\/glosario\/consortia-organizacion","title":{"rendered":"Consortia &#8211; Organizaci\u00f3n"},"content":{"rendered":"<p>\u00bfCu\u00e1l es el significado \/ la definici\u00f3n de Consortia en la industria de la hospitalidad?<\/p>\n<p>Los consorcios son asociaciones u organizaciones de marketing que vinculan agencias de viajes independientes de tama\u00f1o peque\u00f1o a mediano para aprovechar el poder adquisitivo y las oportunidades de comercializaci\u00f3n. Ejemplos de consorcios son American Express, Carlson Wagonlit, BCD Travel o HRG.<\/p>\n<p>La tarifa del consorcio se negocia entre los hoteles y las agencias de viajes y solo est\u00e1 disponible para los consorcios contratados.<\/p>\n<p>Las ventajas de un hotel que trabaja con consorcios son:<\/p>\n<ul>\n<li>Mayor potencial de reserva: las agencias de viajes primero miran los hoteles participantes al seleccionar la <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/es\/glosario\/propiedad\">propiedad<\/a> adecuada para sus clientes<\/li>\n<li>Negocio de alto <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/es\/glosario\/rendimiento-yield\">rendimiento<\/a>: las agencias de viajes generalmente hacen reservas de promedio diario (ADR) m\u00e1s altas<\/li>\n<li>Aumento de la disponibilidad: mayor exposici\u00f3n en el <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/es\/glosario\/gds-sistema-de-distribucion-global\">GDS<\/a> al poder utilizar el c\u00f3digo de tarifa negociado del Consorcio<\/li>\n<li>Mayor visibilidad: exposici\u00f3n adicional en material de marketing de la agencia, bases de datos, comunicaciones, etc. promoviendo el programa hotelero del Consorcio<\/li>\n<\/ul>\n<p><strong>Ver tambi\u00e9n:<\/strong><\/p>\n<ul>\n<li><a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/es\/glosario\/estrategia-de-distribucion\">Estrategia de distribuci\u00f3n<\/a><\/li>\n<li>Gesti\u00f3n de canales<\/li>\n<\/ul>\n<p><strong>Sin\u00f3nimos<\/strong><\/p>\n<ul>\n<li>Consortia<\/li>\n<\/ul>\n<p><!-- CONTENT END 1 --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfCu\u00e1l es el significado \/ la definici\u00f3n de Consortia en  [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[157,55],"tags":[],"class_list":["post-22825","post","type-post","status-publish","format-standard","hentry","category-c-es","category-glosario"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Consortia - Organizaci\u00f3n Definici\u00f3n \/ Significado<\/title>\n<meta name=\"description\" content=\"Cual es la definici\u00f3n de consortia en la ind\u00fastria hostelera? | El diccionario m\u00e1s completo de la industria hotelera.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.xotels.com\/es\/glosario\/consortia-organizacion\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consortia - Organizaci\u00f3n Definici\u00f3n \/ Significado\" \/>\n<meta property=\"og:description\" content=\"Cual es la definici\u00f3n de consortia en la ind\u00fastria hostelera? | El diccionario m\u00e1s completo de la industria hotelera.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.xotels.com\/es\/glosario\/consortia-organizacion\" \/>\n<meta property=\"og:site_name\" content=\"Xotels\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-08T08:39:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-15T16:34:30+00:00\" \/>\n<meta name=\"author\" content=\"Patrick Landman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@xotels\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patrick Landman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es\\\/glosario\\\/consortia-organizacion#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es\\\/glosario\\\/consortia-organizacion\"},\"author\":{\"name\":\"Patrick Landman\",\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es#\\\/schema\\\/person\\\/f51e882bd553ae1b905fc0214cdca6f5\"},\"headline\":\"Consortia &#8211; Organizaci\u00f3n\",\"datePublished\":\"2020-04-08T08:39:32+00:00\",\"dateModified\":\"2025-01-15T16:34:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es\\\/glosario\\\/consortia-organizacion\"},\"wordCount\":193,\"publisher\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es#organization\"},\"articleSection\":[\"C\",\"Hotel Glosario &amp; Revenue Management Terminolog\u00eda\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es\\\/glosario\\\/consortia-organizacion\",\"url\":\"https:\\\/\\\/www.xotels.com\\\/es\\\/glosario\\\/consortia-organizacion\",\"name\":\"Consortia - Organizaci\u00f3n Definici\u00f3n \\\/ Significado\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es#website\"},\"datePublished\":\"2020-04-08T08:39:32+00:00\",\"dateModified\":\"2025-01-15T16:34:30+00:00\",\"description\":\"Cual es la definici\u00f3n de consortia en la ind\u00fastria hostelera? 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