{"id":22830,"date":"2020-04-08T17:15:54","date_gmt":"2020-04-08T17:15:54","guid":{"rendered":"https:\/\/www.xotels.com\/sin-categorizar\/cuota-de-mercado\/"},"modified":"2025-01-15T16:35:52","modified_gmt":"2025-01-15T16:35:52","slug":"cuota-de-mercado","status":"publish","type":"post","link":"https:\/\/www.xotels.com\/es\/glosario\/cuota-de-mercado","title":{"rendered":"Cuota de Mercado"},"content":{"rendered":"<p>\u00bfCu\u00e1l es el significado \/ la definici\u00f3n de Cuota de Mercado Hotelero en la industria de la hospitalidad?<\/p>\n<p>En la Industria de la hospitalidad, todos los hoteles deben esforzarse por obtener el m\u00e1ximo de ingresos en todo momento. Y, a veces, comparar los niveles de ingresos con otros hoteles puede proporcionar una idea valiosa. Esto puede ayudar a establecer la cuota de mercado de un hotel: el porcentaje de negocios que est\u00e1 obteniendo dentro del mercado hotelero en general.<\/p>\n<p>Un hotel debe tratar de descubrir c\u00f3mo se est\u00e1 desempe\u00f1ando en comparaci\u00f3n con otros hoteles vecinos, e incluso a varios hoteles dentro de un conjunto competitivo (o \u00abconjunto de comps\u00bb), para obtener una perspectiva m\u00e1s amplia. Con este conocimiento, pueden considerar c\u00f3mo ajustar su estrategia empresarial, mejorar el <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/es\/glosario\/rendimiento-yield\">rendimiento<\/a> y trabajar para maximizar los ingresos de manera m\u00e1s eficiente.<\/p>\n<p>La pregunta clave que debe hacer el equipo de gesti\u00f3n de ingresos de un hotel, despu\u00e9s de estudiar y analizar los hallazgos recopilados y compilados en un informe de investigaci\u00f3n comp set, es: \u00ab\u00bfEstamos realmente satisfechos con nuestra participaci\u00f3n en el mercado?\u00bb. La participaci\u00f3n se puede establecer r\u00e1pidamente realizando un c\u00e1lculo simple:<\/p>\n<p>El porcentaje real de las noches vendidas o los ingresos obtenidos durante un per\u00edodo de tiempo determinado, por ejemplo: Semana Santa, Navidad, la temporada de verano o la temporada alta de esqu\u00ed, p. dividido por el total de noches de habitaci\u00f3n o ingresos vendidos dentro del conjunto competitivo (incluido el hotel sujeto).<\/p>\n<p>F\u00f3rmula: Cuota de mercado = ingresos vendidos en el hotel \/ ingresos vendidos dentro del conjunto competitivo<\/p>\n<p>C\u00e1lculo: Cuota de mercado = 5000\/14500 = 34%<\/p>\n<p><strong>Ver tambien:<\/strong><\/p>\n<ul>\n<li>\u00cdndice de penetraci\u00f3n de mercado<\/li>\n<li>\u00cdndice de generaci\u00f3n de ingresos<\/li>\n<\/ul>\n<p><strong>Ver tambien:<\/strong><\/p>\n<ul>\n<li>Cuota de mercado<\/li>\n<\/ul>\n<p><!-- CONTENT END 1 --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfCu\u00e1l es el significado \/ la definici\u00f3n de Cuota de  [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[157,163,55],"tags":[],"class_list":["post-22830","post","type-post","status-publish","format-standard","hentry","category-c-es","category-h-es","category-glosario"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cuota de Mercado Definici\u00f3n \/ Significado - Xotels<\/title>\n<meta name=\"description\" content=\"Cual es la definici\u00f3n de Cuota de mercado a en la ind\u00fastria hostelera? 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