{"id":22831,"date":"2020-04-08T10:13:19","date_gmt":"2020-04-08T10:13:19","guid":{"rendered":"https:\/\/www.xotels.com\/sin-categorizar\/cuota-justa-de-mercado\/"},"modified":"2025-01-15T16:36:41","modified_gmt":"2025-01-15T16:36:41","slug":"cuota-justa-de-mercado","status":"publish","type":"post","link":"https:\/\/www.xotels.com\/es\/glosario\/cuota-justa-de-mercado","title":{"rendered":"Cuota Justa de Mercado"},"content":{"rendered":"<p>\u00bfCu\u00e1l es el significado \/ la definici\u00f3n de Cuota Justa de Mercado en la industria de la hospitalidad?<\/p>\n<p>La participaci\u00f3n justa en el mercado es una indicaci\u00f3n de que el <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/es\/glosario\/rendimiento-yield\">rendimiento<\/a> general de un hotel se compara con el de sus competidores inmediatos.<\/p>\n<p>Un hotel dentro de un conjunto competitivo puede funcionar si obtiene su Cuota de mercado equitativo mediante un simple c\u00e1lculo:<\/p>\n<p>\u2013 Cuota de mercado justo = N\u00famero total de habitaciones en el hotel \/ N\u00famero total de habitaciones en el conjunto de comp.<\/p>\n<p>Sin importar cu\u00e1n grande o peque\u00f1o sea el conjunto de comp, un hotel que intenta hacerse m\u00e1s competitivo puede usar una <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/es\/glosario\/ngs-herramienta-next-generation-seamless\">herramienta<\/a> de Compartir Mercado Justo para comparar su porcentaje individual con su conjunto de comp.<\/p>\n<p>Durante las horas punta, un hotel puede recopilar informaci\u00f3n importante sobre el rendimiento de los otros hoteles en su conjunto de comp. Luego, utilizando una herramienta de reparto equitativo de mercado, puede descubrir c\u00f3mo se compara con otros hoteles durante esos momentos de gran actividad. Esto puede ayudar al planear con anticipaci\u00f3n. Hay varias formas de medir su participaci\u00f3n en el mercado justo.<\/p>\n<p>Aqu\u00ed puedes encontrar ejemplos: \u00cdndice de penetraci\u00f3n de mercado.<\/p>\n<p><strong>Ver tambien:<\/strong><\/p>\n<ul>\n<li><a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/es\/glosario\/pmi-indice-de-penetracion-de-mercado\">MPI<\/a><\/li>\n<li>ARI<\/li>\n<li>RGI<\/li>\n<li>Hotel Market Intelligence<\/li>\n<\/ul>\n<p><strong>Sin\u00f3nimos<\/strong><\/p>\n<ul>\n<li>Cuota justa de mercado<\/li>\n<\/ul>\n<p><!-- CONTENT END 1 --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfCu\u00e1l es el significado \/ la definici\u00f3n de Cuota Justa  [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[157,162,55],"tags":[],"class_list":["post-22831","post","type-post","status-publish","format-standard","hentry","category-c-es","category-f-es","category-glosario"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cuota Justa de Mercado Definici\u00f3n \/ Significado - Xotels<\/title>\n<meta name=\"description\" content=\"Cual es la definici\u00f3n de cuota justa de mercadoa en la ind\u00fastria hostelera? 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