{"id":22836,"date":"2020-04-08T12:01:22","date_gmt":"2020-04-08T12:01:22","guid":{"rendered":"https:\/\/www.xotels.com\/sin-categorizar\/desplazamiento-grupal\/"},"modified":"2025-01-15T16:38:48","modified_gmt":"2025-01-15T16:38:48","slug":"desplazamiento-grupal","status":"publish","type":"post","link":"https:\/\/www.xotels.com\/es\/glosario\/desplazamiento-grupal","title":{"rendered":"Desplazamiento Grupal"},"content":{"rendered":"<p>\u00bfCu\u00e1l es el significado \/ la definici\u00f3n de <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/es\/glosario\/desplazamiento-grupal\">Desplazamien<\/a>t<a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/es\/glosario\/desplazamiento-grupal\">o Grupal<\/a> en la industria de la hospitalidad?<\/p>\n<p>Las reservas grupales pueden ayudar a aumentar las ganancias de los hoteles, pero (quiz\u00e1s sorprendentemente) \u00a1no siempre! En ocasiones, reservar habitaciones para una reserva de grupo (y por lo tanto, hacer que no est\u00e9n disponibles para clientes transitorios) puede ser un error.<\/p>\n<p>Podr\u00eda haber habido m\u00e1s rentabilidad al rechazar una reserva de grupo, incluso si se trataba de un grupo compuesto por varias personas que deseaban quedarse por varias noches e incluso durante el fin de semana.<\/p>\n<p>Por lo general, los grupos obtienen mejores tasas que los que reservan en forma individual.<\/p>\n<p>Por ejemplo, estas mismas habitaciones podr\u00edan venderse a un precio m\u00e1s alto a trav\u00e9s de <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/es\/glosario\/ota-agencia-de-viajes-en-linea\">OTA<\/a> o incluso directamente desde su sitio web.<\/p>\n<p>Esta es la raz\u00f3n por la cual, antes de aceptar un grupo, es necesario realizar un an\u00e1lisis de desplazamiento.<\/p>\n<p>Cuando los clientes transitorios o sin cita previa (e individuales, en pareja o en familia) no pueden hacer una reserva debido a una reserva de grupo que se realiza, se describen como \u00abdesplazados\u00bb por la reserva de grupo.<\/p>\n<p>Uno o varios grupos pueden ser desplazados por un grupo particular, tambi\u00e9n, si el hotel as\u00ed lo decide.<\/p>\n<p>Afortunadamente para los hoteles, Group Displacement, que formar\u00eda parte de su proceso de <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/es\/glosario\/analisis-de-desplazamiento\">An\u00e1lisis de Desplazamiento<\/a>, \u00a1no se trata solo de adivinar! El desplazamiento grupal se puede medir.<\/p>\n<p>Antes de aceptar cualquier reserva de grupo, se deben tener en cuenta los siguientes datos al calcular la rentabilidad general:<\/p>\n<ul>\n<li>\u00bfCu\u00e1ntas salas requerir\u00e1 el grupo?<\/li>\n<li>\u00bfCu\u00e1ntos ingresos tambi\u00e9n se generar\u00e1n de alimentos y bebidas y otros servicios?<\/li>\n<li>\u00bfNecesitar\u00e1 el grupo una sala de reuniones (o quiz\u00e1s m\u00e1s de una)?<\/li>\n<li>Y si es as\u00ed, \u00bfcu\u00e1l ser\u00e1 el costo adicional de esto?<\/li>\n<\/ul>\n<p>Si el grupo desea quedarse en el hotel, ya que tambi\u00e9n est\u00e1n participando en un evento, \u00bfquerr\u00e1n reservar un amplio espacio para eventos? Y si es as\u00ed, \u00bfcu\u00e1nto dinero extra generar\u00e1 esto para el hotel?<\/p>\n<p>Un error que algunos hoteles cometen es aceptar siempre la reserva de grupo que les har\u00e1 ganar m\u00e1s dinero.<\/p>\n<p>FPor supuesto, es importante esforzarse siempre por maximizar los beneficios, pero a veces esto puede ser un error, \u00a1un ejemplo cl\u00e1sico de pensamiento a corto plazo! A veces puede resultar mejor para las relaciones comerciales y de hotel \/ cliente si un hotel acepta una reserva de grupo de una organizaci\u00f3n o empresa que hace una reserva anualmente (y lo ha hecho durante varios a\u00f1os) que de una reserva grupal \u00fanica con una reserva m\u00e1s inmediata, potencial de rentabilidad.<\/p>\n<p><strong>Ver tambien:<\/strong><\/p>\n<ul>\n<li><a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/es\/glosario\/tarifa-de-grupo\">Tarifa de Grupo<\/a><\/li>\n<\/ul>\n<p><strong>Sin\u00f3nimos<\/strong><\/p>\n<ul>\n<li>Desplazamiento grupal<\/li>\n<\/ul>\n<p><!-- CONTENT END 1 --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfCu\u00e1l es el significado \/ la definici\u00f3n de Desplazamiento Grupal  [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[159,186,55],"tags":[],"class_list":["post-22836","post","type-post","status-publish","format-standard","hentry","category-d-es","category-g-es","category-glosario"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Desplazamiento Grupal Definici\u00f3n \/ Significado<\/title>\n<meta name=\"description\" content=\"Cual es la definici\u00f3n de desplazamiento grupal a en la ind\u00fastria hostelera?| El diccionario m\u00e1s completo de la industria hotelera.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.xotels.com\/es\/glosario\/desplazamiento-grupal\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Desplazamiento Grupal Definici\u00f3n \/ Significado\" \/>\n<meta property=\"og:description\" content=\"Cual es la definici\u00f3n de desplazamiento grupal a en la ind\u00fastria hostelera?| El diccionario m\u00e1s completo de la industria hotelera.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.xotels.com\/es\/glosario\/desplazamiento-grupal\" \/>\n<meta property=\"og:site_name\" content=\"Xotels\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-08T12:01:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-15T16:38:48+00:00\" \/>\n<meta name=\"author\" content=\"Patrick Landman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@xotels\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patrick Landman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es\\\/glosario\\\/desplazamiento-grupal#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es\\\/glosario\\\/desplazamiento-grupal\"},\"author\":{\"name\":\"Patrick Landman\",\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es#\\\/schema\\\/person\\\/f51e882bd553ae1b905fc0214cdca6f5\"},\"headline\":\"Desplazamiento Grupal\",\"datePublished\":\"2020-04-08T12:01:22+00:00\",\"dateModified\":\"2025-01-15T16:38:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es\\\/glosario\\\/desplazamiento-grupal\"},\"wordCount\":466,\"publisher\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es#organization\"},\"articleSection\":[\"D\",\"G\",\"Hotel Glosario &amp; 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