{"id":22846,"date":"2020-04-08T09:43:30","date_gmt":"2020-04-08T09:43:30","guid":{"rendered":"https:\/\/www.xotels.com\/sin-categorizar\/estrategia-de-distribucion\/"},"modified":"2024-12-23T08:47:31","modified_gmt":"2024-12-23T08:47:31","slug":"estrategia-de-distribucion","status":"publish","type":"post","link":"https:\/\/www.xotels.com\/es\/glosario\/estrategia-de-distribucion","title":{"rendered":"Estrategia de Distribuci\u00f3n"},"content":{"rendered":"<p>\u00bfCu\u00e1l es el significado \/ la definici\u00f3n de <a href=\"https:\/\/www.xotels.com\/es\/glosario\/estrategia-de-distribucion\" class=\"glossary-only-link\">Estrategia de Distribuci\u00f3n<\/a> en la industria de la hospitalidad?<\/p>\n<p>La <a href=\"https:\/\/www.xotels.com\/es\/glosario\/estrategia-de-distribucion\" class=\"glossary-only-link\">estrategia de distribuci\u00f3n<\/a> determina cu\u00e1ndo y a trav\u00e9s de qu\u00e9 canales vender habitaciones de hotel en funci\u00f3n de un an\u00e1lisis de los costos de adquisici\u00f3n del canal individual.<\/p>\n<p>Todos los costos de adquisici\u00f3n de cada canal individual ser\u00e1n considerados y calculados antes de que el hotel finalice la lista de distribuci\u00f3n de canales que utilizar\u00e1. Mediante el uso del canal de distribuci\u00f3n correcto y la conducci\u00f3n de negocios a canales m\u00e1s rentables durante los per\u00edodos de alta <a href=\"https:\/\/www.xotels.com\/es\/glosario\/demanda\" class=\"glossary-only-link\">demanda<\/a>, los hoteles pueden maximizar su rentabilidad.<\/p>\n<p>Sin embargo, hay una gran variedad de canales en los que un hotel puede vender sus habitaciones. Los principales que deben considerarse son los Sistemas de Distribuci\u00f3n Global (<a href=\"https:\/\/www.xotels.com\/es\/glosario\/gds-sistema-de-distribucion-global\" class=\"glossary-only-link\">GDS<\/a>) y los Consorcios, los Agentes de Viajes y los Operadores de Giras, las <a href=\"https:\/\/www.xotels.com\/es\/glosario\/ota-agencia-de-viajes-en-linea\" class=\"glossary-only-link\">OTA<\/a>, las DMC, las Oficinas de Turismo y las Oficinas de Convenciones. Sin olvidar los representantes de ventas y, por supuesto, el propio sitio web del hotel (optimizado).<\/p>\n<p><strong>Ver tambien:<\/strong><\/p>\n<ul>\n<li>Gesti\u00f3n de Canales<\/li>\n<\/ul>\n<p><strong>Sin\u00f3nimos<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.xotels.com\/es\/glosario\/estrategia-de-distribucion\" class=\"glossary-only-link\">Estrategia de distribuci\u00f3n<\/a><\/li>\n<\/ul>\n<p><!-- CONTENT END 1 --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfCu\u00e1l es el significado \/ la definici\u00f3n de Estrategia de  [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[159,164,55],"tags":[],"class_list":["post-22846","post","type-post","status-publish","format-standard","hentry","category-d-es","category-e-es","category-glosario"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Estrategia de Distribuci\u00f3n Definici\u00f3n \/ Significado<\/title>\n<meta name=\"description\" content=\"Cual es la definici\u00f3n de estrategia de distribuci\u00f3nen la ind\u00fastria hostelera?| El diccionario m\u00e1s completo de la industria hotelera.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.xotels.com\/es\/glosario\/estrategia-de-distribucion\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estrategia de Distribuci\u00f3n Definici\u00f3n \/ Significado\" \/>\n<meta property=\"og:description\" content=\"Cual es la definici\u00f3n de estrategia de distribuci\u00f3nen la ind\u00fastria hostelera?| El diccionario m\u00e1s completo de la industria hotelera.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.xotels.com\/es\/glosario\/estrategia-de-distribucion\" \/>\n<meta property=\"og:site_name\" content=\"Xotels\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-08T09:43:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-23T08:47:31+00:00\" \/>\n<meta name=\"author\" content=\"Patrick Landman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@xotels\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patrick Landman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es\\\/glosario\\\/estrategia-de-distribucion#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es\\\/glosario\\\/estrategia-de-distribucion\"},\"author\":{\"name\":\"Patrick Landman\",\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es#\\\/schema\\\/person\\\/f51e882bd553ae1b905fc0214cdca6f5\"},\"headline\":\"Estrategia de Distribuci\u00f3n\",\"datePublished\":\"2020-04-08T09:43:30+00:00\",\"dateModified\":\"2024-12-23T08:47:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es\\\/glosario\\\/estrategia-de-distribucion\"},\"wordCount\":204,\"publisher\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es#organization\"},\"articleSection\":[\"D\",\"E\",\"Hotel Glosario &amp; 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