{"id":22847,"date":"2020-04-13T15:16:22","date_gmt":"2020-04-13T15:16:22","guid":{"rendered":"https:\/\/www.xotels.com\/sin-categorizar\/estrategia-de-revenue-management\/"},"modified":"2024-12-23T08:47:31","modified_gmt":"2024-12-23T08:47:31","slug":"estrategia-de-revenue-management","status":"publish","type":"post","link":"https:\/\/www.xotels.com\/es\/glosario\/estrategia-de-revenue-management","title":{"rendered":"Estrategia de Revenue Management"},"content":{"rendered":"<p>\u00bfCu\u00e1l es el significado \/ la definici\u00f3n de <a href=\"https:\/\/www.xotels.com\/es\/glosario\/estrategia-de-revenue-management\" class=\"glossary-only-link\">Estrategia de Revenue Management<\/a> (gesti\u00f3n de ingresos) en la industria de la hospitalidad?<\/p>\n<p>Aunque en todos los hoteles <a href=\"https:\/\/www.xotels.com\/es\/glosario\/gestion-de-ingresos-revenue-management\" class=\"glossary-only-link\">Revenue Management<\/a> es esencial, \u00a1eso no significa que sea f\u00e1cil! Un individuo o equipo responsable de administrar los ingresos en un hotel, o tal vez incluso en varios hoteles que forman parte de una cadena internacional, se sentir\u00e1 aliviado al tener una <a href=\"https:\/\/www.xotels.com\/es\/glosario\/estrategia-de-revenue-management\" class=\"glossary-only-link\">estrategia de revenue management<\/a> a la que hacer referencia cuando enfrenta problemas y aborda problemas inesperados, y por supuesto cuando se busca maximizar las ganancias a trav\u00e9s de la <a href=\"https:\/\/www.xotels.com\/es\/glosario\/ocupacion\" class=\"glossary-only-link\">ocupaci\u00f3n<\/a> total a la mayor tasa posible durante todo el a\u00f1o (el sue\u00f1o de cualquier gerente de hotel).<\/p>\n<p>Entonces, \u00bfc\u00f3mo deber\u00eda organizarse una <a href=\"https:\/\/www.xotels.com\/es\/glosario\/estrategia-de-revenue-management\" class=\"glossary-only-link\">estrategia de revenue management<\/a> y qu\u00e9 deber\u00eda incluir? Bueno, la mejor manera de verlo es como una caja de herramientas de <a href=\"https:\/\/www.xotels.com\/es\/glosario\/gestion-de-ingresos-revenue-management\" class=\"glossary-only-link\">revenue management<\/a>: una que incluye un conjunto de herramientas y t\u00e9cnicas que pueden aplicar efectivamente el concepto de <a href=\"https:\/\/www.xotels.com\/es\/glosario\/gestion-de-ingresos-revenue-management\" class=\"glossary-only-link\">revenue management<\/a> hoteleros, donde a veces se deben analizar y evaluar enormes conjuntos de datos.<\/p>\n<p>Para empezar, aqu\u00ed hay 10 herramientas sugeridas que los equipos de administraci\u00f3n de ingresos hoteleros pueden utilizar:<\/p>\n<ul>\n<li>Calendario de <a href=\"https:\/\/www.xotels.com\/es\/glosario\/demanda\" class=\"glossary-only-link\">demanda<\/a><\/li>\n<li>Segmentaci\u00f3n de mercado<\/li>\n<li>Previsi\u00f3n<\/li>\n<li>Curvas de reserva<\/li>\n<li>Posicionamiento de precios<\/li>\n<li>Controles de permanencia<\/li>\n<li>Vallas de tasa<\/li>\n<li>Benchmarking<\/li>\n<li>C\u00e1lculos de desplazamiento<\/li>\n<li><a href=\"https:\/\/www.xotels.com\/es\/glosario\/demanda\" class=\"glossary-only-link\">Demanda<\/a> sin restricciones<\/li>\n<\/ul>\n<p>Con estas herramientas siempre a mano, los gerentes de ingresos y los equipos deben considerar factores b\u00e1sicos que influyen en los niveles actuales de ingresos y tambi\u00e9n en los pronosticados:<\/p>\n<ul>\n<li>Tasas de <a href=\"https:\/\/www.xotels.com\/es\/glosario\/ocupacion\" class=\"glossary-only-link\">ocupaci\u00f3n<\/a> anteriores<\/li>\n<li>Ventas generales<\/li>\n<li>Grupos objetivo de la compa\u00f1\u00eda<\/li>\n<li>Segmentaci\u00f3n de clientes<\/li>\n<li>Informaci\u00f3n de mercado (compartir)<\/li>\n<li>La satisfacci\u00f3n del cliente<\/li>\n<\/ul>\n<p>Las influencias externas tambi\u00e9n pueden dar forma a una estrategia de administraci\u00f3n de ingresos, factores tales como:<\/p>\n<ul>\n<li>Condiciones clim\u00e1ticas pasadas<\/li>\n<li>Informaci\u00f3n de vacaciones y eventos<\/li>\n<li>Cierre de hoteles cercanos<\/li>\n<li>Informaci\u00f3n de precios de la <a href=\"https:\/\/www.xotels.com\/es\/glosario\/comptset-set-competitivo\" class=\"glossary-only-link\">competencia<\/a><\/li>\n<li>Circunstancias similares que pueden afectar un negocio hotelero<\/li>\n<\/ul>\n<p>Al considerar todas estas herramientas y factores, es obvio que todas las estrategias de administraci\u00f3n de ingresos deben ser flexibles, para hacer frente a los cambios anticipados e inesperados en las tendencias del sector hotelero y los cambios inevitables en el comportamiento del consumidor com\u00fan.<\/p>\n<p><strong>Ver tambien:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.xotels.com\/es\/glosario\/estrategia-de-distribucion\" class=\"glossary-only-link\">Estrategia de distribuci\u00f3n<\/a><\/li>\n<\/ul>\n<p><strong>Sin\u00f3nimos<\/strong><\/p>\n<ul>\n<li>Estrat\u00e9gia de <a href=\"https:\/\/www.xotels.com\/es\/glosario\/gestion-de-ingresos-revenue-management\" class=\"glossary-only-link\">revenue management<\/a><\/li>\n<\/ul>\n<p><!-- CONTENT END 1 --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfCu\u00e1l es el significado \/ la definici\u00f3n de Estrategia de  [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[164,55,178],"tags":[],"class_list":["post-22847","post","type-post","status-publish","format-standard","hentry","category-e-es","category-glosario","category-r-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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