{"id":22853,"date":"2020-04-08T17:03:59","date_gmt":"2020-04-08T17:03:59","guid":{"rendered":"https:\/\/www.xotels.com\/sin-categorizar\/franquicia-hotelera-hotel-franchise\/"},"modified":"2024-12-23T08:27:03","modified_gmt":"2024-12-23T08:27:03","slug":"franquicia-hotelera-eng-hotel-franchise","status":"publish","type":"post","link":"https:\/\/www.xotels.com\/es\/glosario\/franquicia-hotelera-eng-hotel-franchise","title":{"rendered":"Franquicia Hotelera (= Hotel Franchise)"},"content":{"rendered":"<p>\u00bfCu\u00e1l es el significado \/ la definici\u00f3n de <a href=\"https:\/\/www.xotels.com\/es\/glosario\/franquicia-hotelera-eng-hotel-franchise\" class=\"glossary-only-link\">Franquicia Hotelera<\/a> en la industria de la hospitalidad?<\/p>\n<p>Una <a href=\"https:\/\/www.xotels.com\/es\/glosario\/franquicia-hotelera-eng-hotel-franchise\" class=\"glossary-only-link\">franquicia<\/a> es el derecho de usar la marca y el modelo comercial de una compa\u00f1\u00eda matriz espec\u00edfica durante un per\u00edodo de tiempo prescrito. Es un m\u00e9todo para expandir un negocio y distribuir productos y servicios a trav\u00e9s de una relaci\u00f3n de licencia.<\/p>\n<p>Un franquiciador es una compa\u00f1\u00eda que \u2018da\u2019 la licencia a un tercero para la realizaci\u00f3n de un negocio bajo su marca comercial. Especifican los productos y servicios que deber\u00edan ofrecerse.<\/p>\n<p>Un franquiciado es una compa\u00f1\u00eda que \u2018usa\u2019 la licencia del franquiciador para hacer negocios bajo su nombre comercial, de acuerdo con los t\u00e9rminos y condiciones del contrato.<\/p>\n<p>En otras palabras, significa que la empresa matriz otorga permiso al propietario local para usar el nombre y los productos de la compa\u00f1\u00eda matriz. Una <a href=\"https:\/\/www.xotels.com\/es\/glosario\/franquicia-hotelera-eng-hotel-franchise\" class=\"glossary-only-link\">franquicia<\/a> puede ser <a href=\"https:\/\/www.xotels.com\/es\/glosario\/propiedad\" class=\"glossary-only-link\">propiedad<\/a> de una corporaci\u00f3n, propietario \u00fanico, compa\u00f1\u00eda de responsabilidad limitada u otra estructura comercial.<\/p>\n<p>En la industria de la hospitalidad, una <a href=\"https:\/\/www.xotels.com\/es\/glosario\/franquicia-hotelera-eng-hotel-franchise\" class=\"glossary-only-link\">franquicia hotelera<\/a> puede compararse vagamente con una cadena, ya que es un acuerdo de administraci\u00f3n que brinda ciertos servicios (marca, sistema de reserva, soporte, etc.) a cambio de seguir regulaciones y procedimientos espec\u00edficos. En otras palabras, la marca del hotel es compartida por otros propietarios.<\/p>\n<p>Lo m\u00e1s beneficioso es que los franquiciados pueden calificar su hotel con una marca conocida y popular, mientras que el contrato de <a href=\"https:\/\/www.xotels.com\/es\/glosario\/franquicia-hotelera-eng-hotel-franchise\" class=\"glossary-only-link\">franquicia<\/a> les proporciona un poderoso conjunto de herramientas para impulsar nuevos negocios. Los franquiciados operan negocios para ellos, pero no por s\u00ed mismos.<\/p>\n<p>Las ventajas de una <a href=\"https:\/\/www.xotels.com\/es\/glosario\/franquicia-hotelera-eng-hotel-franchise\" class=\"glossary-only-link\">franquicia<\/a> de hotel (para los franquiciados) son:<\/p>\n<ul>\n<li>f uerte cartera de marca<\/li>\n<li>conjunto espec\u00edfico de herramientas<\/li>\n<li>enfoque fuerte a los est\u00e1ndares<\/li>\n<li>buena reputaci\u00f3n<\/li>\n<li>programas de entrenamiento<\/li>\n<li>servicio de consulta y asesoramiento<\/li>\n<li>programas de marketing<\/li>\n<\/ul>\n<p>Los beneficios para el franquiciador, por otro lado, son una alternativa a la construcci\u00f3n de cadenas de tiendas \/ hoteles para distribuir sus productos. Evita las inversiones y la responsabilidad de una cadena.<\/p>\n<p>El \u00e9xito del franquiciador, sin embargo, depende del \u00e9xito de los franquiciados.<\/p>\n<p>No solo los hoteles sino tambi\u00e9n muchas cadenas de restaurantes (es decir, McDonalds) y las tiendas minoristas (es decir, 7-Eleven) son <a href=\"https:\/\/www.xotels.com\/es\/glosario\/propiedad\" class=\"glossary-only-link\">propiedad<\/a> de franquicias.<\/p>\n<p><strong>Ver tambien:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.xotels.com\/es\/glosario\/hotel-resort\" class=\"glossary-only-link\">Hotel Resort<\/a><\/li>\n<li><a href=\"https:\/\/www.xotels.com\/es\/glosario\/grupo-hotelero\" class=\"glossary-only-link\">Hotel Group<\/a><\/li>\n<li>Hotel de Cadena<\/li>\n<\/ul>\n<p><strong>Sin\u00f3nimos:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.xotels.com\/es\/glosario\/franquicia-hotelera-eng-hotel-franchise\" class=\"glossary-only-link\">Franquicia hotelera<\/a><\/li>\n<li><a href=\"https:\/\/www.xotels.com\/es\/glosario\/franquicia-hotelera-eng-hotel-franchise\" class=\"glossary-only-link\">Hotel Franchise<\/a><\/li>\n<\/ul>\n<p><!-- CONTENT END 1 --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfCu\u00e1l es el significado \/ la definici\u00f3n de Franquicia Hotelera  [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[162,163,55],"tags":[],"class_list":["post-22853","post","type-post","status-publish","format-standard","hentry","category-f-es","category-h-es","category-glosario"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Franquicia Hotelera (= Hotel Franchise) Definici\u00f3n \/ Significado<\/title>\n<meta name=\"description\" content=\"Cual es la definici\u00f3n de Franquicia hotelera o Hotel Franchise en la ind\u00fastria hostelera?| El diccionario m\u00e1s completo de la industria hotelera.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.xotels.com\/es\/glosario\/franquicia-hotelera-eng-hotel-franchise\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Franquicia Hotelera (= Hotel Franchise) Definici\u00f3n \/ Significado\" \/>\n<meta property=\"og:description\" content=\"Cual es la definici\u00f3n de Franquicia hotelera o Hotel Franchise en la ind\u00fastria hostelera?| El diccionario m\u00e1s completo de la industria hotelera.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.xotels.com\/es\/glosario\/franquicia-hotelera-eng-hotel-franchise\" \/>\n<meta property=\"og:site_name\" content=\"Xotels\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-08T17:03:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-23T08:27:03+00:00\" \/>\n<meta name=\"author\" content=\"Patrick Landman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@xotels\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patrick Landman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es\\\/glosario\\\/franquicia-hotelera-eng-hotel-franchise#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es\\\/glosario\\\/franquicia-hotelera-eng-hotel-franchise\"},\"author\":{\"name\":\"Patrick Landman\",\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es#\\\/schema\\\/person\\\/f51e882bd553ae1b905fc0214cdca6f5\"},\"headline\":\"Franquicia Hotelera (= Hotel Franchise)\",\"datePublished\":\"2020-04-08T17:03:59+00:00\",\"dateModified\":\"2024-12-23T08:27:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es\\\/glosario\\\/franquicia-hotelera-eng-hotel-franchise\"},\"wordCount\":403,\"publisher\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es#organization\"},\"articleSection\":[\"F\",\"H\",\"Hotel Glosario &amp; 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