{"id":22858,"date":"2020-04-08T11:43:59","date_gmt":"2020-04-08T11:43:59","guid":{"rendered":"https:\/\/www.xotels.com\/sin-categorizar\/gds-hotel-marketing\/"},"modified":"2024-12-23T09:12:27","modified_gmt":"2024-12-23T09:12:27","slug":"gds-hotel-marketing","status":"publish","type":"post","link":"https:\/\/www.xotels.com\/es\/glosario\/gds-hotel-marketing","title":{"rendered":"GDS &#8211; Hotel Marketing"},"content":{"rendered":"<p>\u00bfCu\u00e1l es el significado \/ la definici\u00f3n de <a href=\"https:\/\/www.xotels.com\/es\/glosario\/gds-sistema-de-distribucion-global\" class=\"glossary-only-link\">GDS<\/a> Marketing en la industria de la hospitalidad?<\/p>\n<p>Hablamos de <a href=\"https:\/\/www.xotels.com\/es\/glosario\/gds-sistema-de-distribucion-global\" class=\"glossary-only-link\">GDS<\/a> Marketing cuando un hotel utiliza un sistema <a href=\"https:\/\/www.xotels.com\/es\/glosario\/gds-sistema-de-distribucion-global\" class=\"glossary-only-link\">GDS<\/a>. Se considera que es una de las formas m\u00e1s eficientes y rentables de llegar a la audiencia de la agencia de viajes para crear conciencia que informar\u00e1, posicionar\u00e1 y, en \u00faltima instancia, promover\u00e1 el hotel.<\/p>\n<p>Adem\u00e1s, se refiere al Marketing realizado en el Sistema <a href=\"https:\/\/www.xotels.com\/es\/glosario\/gds-sistema-de-distribucion-global\" class=\"glossary-only-link\">GDS<\/a>. Como el sistema presenta caracter\u00edsticas diferentes de los sistemas de ventas tradicionales, las estrategias de marketing deben desarrollarse en consecuencia.<\/p>\n<p>De aqu\u00ed en adelante algunas de las estrategias:<\/p>\n<ul>\n<li>1. Optimizaci\u00f3n de contenido. El <a href=\"https:\/\/www.xotels.com\/es\/glosario\/gds-sistema-de-distribucion-global\" class=\"glossary-only-link\">GDS<\/a> tiene una base de datos con la <a href=\"https:\/\/www.xotels.com\/es\/glosario\/hod-detalle-del-hotel\" class=\"glossary-only-link\">descripci\u00f3n del hotel<\/a>, la lista de caracter\u00edsticas e instalaciones, ubicaci\u00f3n, puntos de inter\u00e9s, etc., un llamado <a href=\"https:\/\/www.xotels.com\/es\/glosario\/hod-detalle-del-hotel\" class=\"glossary-only-link\">HOD<\/a> (Detalles del hotel). Dado que las agencias de viajes y las agencias de viajes (<a href=\"https:\/\/www.xotels.com\/es\/glosario\/ota-agencia-de-viajes-en-linea\" class=\"glossary-only-link\">OTA<\/a>) principalmente venden hoteles en base a la informaci\u00f3n provista en esa base de datos, es esencial que esta descripci\u00f3n sea correcta y objetiva (hechos, no consignas).<\/li>\n<li>2. Im\u00e1genes. Es posible cargar im\u00e1genes de hoteles en un solo portal dedicado a la distribuci\u00f3n de todo el <a href=\"https:\/\/www.xotels.com\/es\/glosario\/gds-sistema-de-distribucion-global\" class=\"glossary-only-link\">GDS<\/a> (Leonardo). Las im\u00e1genes deben ser representativas del hotel, de buena calidad y presentadas de forma estructurada.<\/li>\n<li>3. Tarifas y condiciones de reserva. Las tarifas se toman directamente de la plataforma te<\/li>\n<li>cnol\u00f3gica. Las condiciones deben ser claras y comprensibles.<\/li>\n<li>4. Mensajes de marketing. Esos mensajes aparecen al agente durante el proceso de reserva. Es crucial que estos est\u00e9n optimizados para mejorar la promoci\u00f3n del hotel.<\/li>\n<li>5. Publicidad en <a href=\"https:\/\/www.xotels.com\/es\/glosario\/gds-sistema-de-distribucion-global\" class=\"glossary-only-link\">GDS<\/a>. Hay varios tipos de publicidad dirigida para promocionar el hotel en <a href=\"https:\/\/www.xotels.com\/es\/glosario\/gds-sistema-de-distribucion-global\" class=\"glossary-only-link\">GDS<\/a>. Los ejemplos son: Marketing de inicio de sesi\u00f3n, Marketing de punto de venta, Punto de promoci\u00f3n gr\u00e1fico, Ubicaci\u00f3n prioritaria, Boletines electr\u00f3nicos.<\/li>\n<li>6. Selecci\u00f3n de consorcios socios Para optimizar las ventas, el hotel puede seleccionar Consorcios con los que operar\u00e1 y definir las tarifas y condiciones<\/li>\n<\/ul>\n<p><strong>Ver tambien:<\/strong><\/p>\n<ul>\n<li>Apollon<\/li>\n<li>Amadeus<\/li>\n<li><a href=\"https:\/\/www.xotels.com\/es\/glosario\/galileo-gds\" class=\"glossary-only-link\">Galileo<\/a><\/li>\n<\/ul>\n<p><!-- CONTENT END 1 --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfCu\u00e1l es el significado \/ la definici\u00f3n de GDS Marketing  [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[186,55],"tags":[],"class_list":["post-22858","post","type-post","status-publish","format-standard","hentry","category-g-es","category-glosario"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GDS - Hotel Marketing Definici\u00f3n \/ Significado<\/title>\n<meta name=\"description\" content=\"Cual es la definici\u00f3n de GDS Marketing en la ind\u00fastria hostelera?| El diccionario m\u00e1s completo de la industria hotelera.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.xotels.com\/es\/glosario\/gds-hotel-marketing\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GDS - Hotel Marketing Definici\u00f3n \/ Significado\" \/>\n<meta property=\"og:description\" content=\"Cual es la definici\u00f3n de GDS Marketing en la ind\u00fastria hostelera?| El diccionario m\u00e1s completo de la industria hotelera.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.xotels.com\/es\/glosario\/gds-hotel-marketing\" \/>\n<meta property=\"og:site_name\" content=\"Xotels\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-08T11:43:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-23T09:12:27+00:00\" \/>\n<meta name=\"author\" content=\"Patrick Landman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@xotels\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patrick Landman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es\\\/glosario\\\/gds-hotel-marketing#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es\\\/glosario\\\/gds-hotel-marketing\"},\"author\":{\"name\":\"Patrick Landman\",\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es#\\\/schema\\\/person\\\/f51e882bd553ae1b905fc0214cdca6f5\"},\"headline\":\"GDS &#8211; 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