{"id":22860,"date":"2020-04-08T09:18:36","date_gmt":"2020-04-08T09:18:36","guid":{"rendered":"https:\/\/www.xotels.com\/sin-categorizar\/generadores-de-demanda\/"},"modified":"2024-12-23T09:12:27","modified_gmt":"2024-12-23T09:12:27","slug":"generadores-de-demanda","status":"publish","type":"post","link":"https:\/\/www.xotels.com\/es\/glosario\/generadores-de-demanda","title":{"rendered":"Generadores de Demanda"},"content":{"rendered":"<p>\u00bfCu\u00e1l es el significado \/ la definici\u00f3n de <a href=\"https:\/\/www.xotels.com\/es\/glosario\/generadores-de-demanda\" class=\"glossary-only-link\">Generadores de Demanda<\/a> en la industria de la hospitalidad?<\/p>\n<p>En hospitalidad, satisfacer la <a href=\"https:\/\/www.xotels.com\/es\/glosario\/demanda\" class=\"glossary-only-link\">demanda<\/a> de bienes y servicios no solo se trata de satisfacer las necesidades de los clientes, cuando sea necesario; a veces, un hotel u otro tipo de negocio de hospitalidad puede crear <a href=\"https:\/\/www.xotels.com\/es\/glosario\/demanda\" class=\"glossary-only-link\">demanda<\/a>.<\/p>\n<p>La mejor forma de hacerlo es mediante el uso de <a href=\"https:\/\/www.xotels.com\/es\/glosario\/generadores-de-demanda\" class=\"glossary-only-link\">generadores de demanda<\/a>.<\/p>\n<p>S\u00ed, parece bastante autoexplicativo, \u00bfno? Pero consideremos esto con m\u00e1s detalle \u2026<\/p>\n<p>La <a href=\"https:\/\/www.xotels.com\/es\/glosario\/demanda\" class=\"glossary-only-link\">demanda<\/a> puede aumentar en los hoteles (o, de hecho, disminuirse durante los per\u00edodos de reserva de grupos ocupados o al renovar, por ejemplo), dependiendo de cu\u00e1ndo lo necesiten o quieran. No tienen que sentarse y esperar para ver qu\u00e9 har\u00e1n los clientes (y, por lo tanto, est\u00e1n a merced del comportamiento del consumidor todo el tiempo). No. Hay otra manera. Una mejor manera. Y eso es Demand Generation. Cuando no hay suficiente <a href=\"https:\/\/www.xotels.com\/es\/glosario\/demanda\" class=\"glossary-only-link\">demanda<\/a> para alcanzar un buen resultado de ingresos u <a href=\"https:\/\/www.xotels.com\/es\/glosario\/ocupacion\" class=\"glossary-only-link\">ocupaci\u00f3n<\/a>, el hotel puede tomar medidas para generar m\u00e1s <a href=\"https:\/\/www.xotels.com\/es\/glosario\/demanda\" class=\"glossary-only-link\">demanda<\/a> (cambie la <a href=\"https:\/\/www.xotels.com\/es\/glosario\/demanda\" class=\"glossary-only-link\">demanda<\/a> a su hotel)<\/p>\n<p>Algunos ejemplos de controladores de <a href=\"https:\/\/www.xotels.com\/es\/glosario\/demanda\" class=\"glossary-only-link\">demanda<\/a> son:<\/p>\n<ul>\n<li>promociones (piense en los sitios web de <a href=\"https:\/\/www.xotels.com\/es\/glosario\/venta-flash\" class=\"glossary-only-link\">ventas flash<\/a>)<\/li>\n<li>paquetes (vendidos directamente a trav\u00e9s del hotel, <a href=\"https:\/\/www.xotels.com\/es\/glosario\/ota-agencia-de-viajes-en-linea\" class=\"glossary-only-link\">ota<\/a> u otros canales)<\/li>\n<li>descuentos (<a href=\"https:\/\/www.xotels.com\/es\/glosario\/estancia\" class=\"glossary-only-link\">estancia<\/a> 4 paga 3, permanece 2 20% de descuento)<\/li>\n<\/ul>\n<p>Veamos este ejemplo:<\/p>\n<p>Un hotel en la regi\u00f3n portuguesa de Algarve no tiene muchas reservas en la pre y despu\u00e9s de la temporada, fuera de los principales per\u00edodos de <a href=\"https:\/\/www.xotels.com\/es\/glosario\/demanda\" class=\"glossary-only-link\">demanda<\/a> pico de verano. Entonces, la administraci\u00f3n del hotel debe encontrar una forma de atraer clientes durante esos momentos. Lo mejor que pueden hacer es crear un <a href=\"https:\/\/www.xotels.com\/es\/glosario\/generadores-de-demanda\" class=\"glossary-only-link\">generador de demanda<\/a>, como ofrecer un precio reducido, con muchas ofertas adicionales integradas.<\/p>\n<p>\u00a1Habitaciones a mitad de precio, con desayuno gratis! \u00a1Ahora, eso ser\u00eda dif\u00edcil de resistir!<\/p>\n<p>Para hacer esto a\u00fan m\u00e1s atractivo, el hotel podr\u00eda poner un l\u00edmite de tiempo a la oferta: \u00abEste paquete solo est\u00e1 disponible para los pr\u00f3ximos catorce d\u00edas\u00bb. Esto alentar\u00eda a los clientes potenciales a reservar r\u00e1pidamente, por temor a perderse la promoci\u00f3n.<\/p>\n<p>La psicolog\u00eda tambi\u00e9n se puede usar en Demand Generation al ofrecer un paquete exclusivo. Est\u00e1 bien; \u00a1no solo tiene que reducir los precios para aumentar la <a href=\"https:\/\/www.xotels.com\/es\/glosario\/demanda\" class=\"glossary-only-link\">demanda<\/a>! A veces, al hacer que las personas sientan que pueden convertirse en miembros de un prestigioso \u2018club \u00e9lite\u2019 uni\u00e9ndose a otras personas en unas vacaciones exclusivas, eso puede resultar en mayores reservas (m\u00e1s caras) para un hotel, tambi\u00e9n.<\/p>\n<p><strong>Ver tambien:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.xotels.com\/es\/glosario\/precios-basados-en-la-demanda\" class=\"glossary-only-link\">Precios Basados en la Demanda<\/a><\/li>\n<\/ul>\n<p><strong>Sin\u00f3nimos:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.xotels.com\/es\/glosario\/generadores-de-demanda\" class=\"glossary-only-link\">Generadores de demanda<\/a><\/li>\n<\/ul>\n<p><!-- CONTENT END 1 --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfCu\u00e1l es el significado \/ la definici\u00f3n de Generadores de  [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[159,186,55],"tags":[],"class_list":["post-22860","post","type-post","status-publish","format-standard","hentry","category-d-es","category-g-es","category-glosario"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Generadores de Demanda Definici\u00f3n \/ Significado<\/title>\n<meta name=\"description\" content=\"Cual es la definici\u00f3n de generadores de demanda en la ind\u00fastria hostelera? 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