{"id":22864,"date":"2020-04-14T09:29:42","date_gmt":"2020-04-14T09:29:42","guid":{"rendered":"https:\/\/www.xotels.com\/sin-categorizar\/gestion-del-rendimiento-yield-management\/"},"modified":"2024-12-23T09:12:27","modified_gmt":"2024-12-23T09:12:27","slug":"rendimiento-eng-yield","status":"publish","type":"post","link":"https:\/\/www.xotels.com\/es\/glosario\/rendimiento-eng-yield","title":{"rendered":"Gesti\u00f3n del Rendimiento (=Yield Management)"},"content":{"rendered":"<p>\u00bfCu\u00e1l es el significado \/ definici\u00f3n de Gestion del <a href=\"https:\/\/www.xotels.com\/es\/glosario\/rendimiento-yield\" class=\"glossary-only-link\">Rendimiento<\/a> (<a href=\"https:\/\/www.xotels.com\/es\/glosario\/rendimiento-eng-yield\" class=\"glossary-only-link\">Yield Management<\/a>) en la industria de la hospitalidad?<\/p>\n<p>En pocas palabras, el prop\u00f3sito de <a href=\"https:\/\/www.xotels.com\/es\/glosario\/rendimiento-eng-yield\" class=\"glossary-only-link\">Yield Management<\/a> (tambi\u00e9n conocido como <a href=\"https:\/\/www.xotels.com\/es\/glosario\/gestion-de-ingresos-revenue-management\" class=\"glossary-only-link\">Revenue Management<\/a>) es lograr el m\u00e1ximo ingreso \/ beneficio. Para hacer esto, una estrategia de gesti\u00f3n de <a href=\"https:\/\/www.xotels.com\/es\/glosario\/rendimiento-yield\" class=\"glossary-only-link\">rendimiento<\/a> debe ser reflexiva y prospectiva. Es decir, los gestores de <a href=\"https:\/\/www.xotels.com\/es\/glosario\/rendimiento-yield\" class=\"glossary-only-link\">rendimiento<\/a> deben obtener una comprensi\u00f3n clara pero detallada de lo que sucedi\u00f3 antes y de lo que est\u00e1 su cediendo ahora.<\/p>\n<p>La forma m\u00e1s eficiente de hacerlo es extraer datos hist\u00f3ricos para predecir lo que puede suceder en el futuro. Por lo tanto, el proceso de <a href=\"https:\/\/www.xotels.com\/es\/glosario\/rendimiento-eng-yield\" class=\"glossary-only-link\">yield management<\/a> efectiva implica comprender, anticipar y reaccionar ante el comportamiento del consumidor (\u00a1en \u00faltima instancia, maximizar los ingresos!).<\/p>\n<p>Al optimizar la administraci\u00f3n del <a href=\"https:\/\/www.xotels.com\/es\/glosario\/rendimiento-yield\" class=\"glossary-only-link\">rendimiento<\/a>, un <a href=\"https:\/\/www.xotels.com\/es\/glosario\/hotel-independiente\" class=\"glossary-only-link\">hotel independiente<\/a> o una <a href=\"https:\/\/www.xotels.com\/es\/glosario\/grupo-hotelero\" class=\"glossary-only-link\">cadena de hoteles<\/a> puede ajustar sus precios para satisfacer las caracter\u00edsticas de <a href=\"https:\/\/www.xotels.com\/es\/glosario\/demanda\" class=\"glossary-only-link\">demanda<\/a> total de sus mercados.<\/p>\n<p>Los precios pueden ser determinados por:<\/p>\n<ul>\n<li>Servicio<\/li>\n<li>Grupo de Servicio<\/li>\n<li>Mercado (tipo de consumidor o geogr\u00e1fico), o<\/li>\n<li>Una combinaci\u00f3n de lo anterior<\/li>\n<\/ul>\n<p>Los modelos de <a href=\"https:\/\/www.xotels.com\/es\/glosario\/rendimiento-eng-yield\" class=\"glossary-only-link\">gesti\u00f3n del rendimiento<\/a> son m\u00e1s eficaces cuando el servicio que se suministra se caracteriza por:<\/p>\n<ul>\n<li>Capital intensivo<\/li>\n<li>Perecedero (los ingresos se pierden si el producto \/ servicio no se vende en un momento determinado)<\/li>\n<\/ul>\n<p>Y el lado de la <a href=\"https:\/\/www.xotels.com\/es\/glosario\/demanda\" class=\"glossary-only-link\">demanda<\/a> se caracteriza por:<\/p>\n<ul>\n<li>Variabilidad de la <a href=\"https:\/\/www.xotels.com\/es\/glosario\/demanda\" class=\"glossary-only-link\">demanda<\/a><\/li>\n<li>Variabilidad de valor<\/li>\n<\/ul>\n<p>En la actualidad, los gestores de <a href=\"https:\/\/www.xotels.com\/es\/glosario\/rendimiento-yield\" class=\"glossary-only-link\">rendimiento<\/a> inteligentes o los equipos de gesti\u00f3n de <a href=\"https:\/\/www.xotels.com\/es\/glosario\/rendimiento-yield\" class=\"glossary-only-link\">rendimiento<\/a> utilizan software desarrollado espec\u00edficamente cuando formulan estrategias de precios variables.<\/p>\n<p>Cuando un hotel peque\u00f1o o reci\u00e9n abierto necesite ayuda y asesoramiento para organizar y luego implementar con \u00e9xito una <a href=\"https:\/\/www.xotels.com\/es\/glosario\/estrategia-de-revenue-management\" class=\"glossary-only-link\">estrategia de revenue management<\/a> bien pensada, se podr\u00edan utilizar los servicios de una consultora externa o incluso un consultor aut\u00f3nomo independiente. Esto puede ser una inversi\u00f3n inteligente, ahorrando a los hoteles a\u00f1os de prueba y error al tratar de familiarizarse con un <a href=\"https:\/\/www.xotels.com\/es\/glosario\/gestion-de-ingresos-revenue-management\" class=\"glossary-only-link\">revenue management<\/a> efectivo. Un consultor experimentado puede asesorar sobre pasos clave, f\u00f3rmulas, ideas y mejores pr\u00e1cticas, as\u00ed como compartir algunos consejos y trucos poco conocidos de la industria.<\/p>\n<p><strong>Ver tambien:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.xotels.com\/es\/glosario\/estrategia-de-revenue-management\" class=\"glossary-only-link\">Estrategia de revenue management<\/a><\/li>\n<\/ul>\n<p><strong>Sin\u00f3nimos:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.xotels.com\/es\/glosario\/rendimiento-eng-yield\" class=\"glossary-only-link\">Gesti\u00f3n del rendimiento<\/a><\/li>\n<li><a href=\"https:\/\/www.xotels.com\/es\/glosario\/rendimiento-eng-yield\" class=\"glossary-only-link\">Yield management<\/a><\/li>\n<\/ul>\n<p><!-- CONTENT END 1 --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfCu\u00e1l es el significado \/ definici\u00f3n de Gestion del Rendimiento  [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[186,55],"tags":[],"class_list":["post-22864","post","type-post","status-publish","format-standard","hentry","category-g-es","category-glosario"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gesti\u00f3n del Rendimiento (=Yield Management) Definici\u00f3n \/ Significado<\/title>\n<meta name=\"description\" content=\"Cual es la definici\u00f3n de Gestion de rendimiento en la ind\u00fastria hostelera? | El diccionario m\u00e1s completo de la industria hotelera.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.xotels.com\/es\/glosario\/rendimiento-eng-yield\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gesti\u00f3n del Rendimiento (=Yield Management) Definici\u00f3n \/ Significado\" \/>\n<meta property=\"og:description\" content=\"Cual es la definici\u00f3n de Gestion de rendimiento en la ind\u00fastria hostelera? | El diccionario m\u00e1s completo de la industria hotelera.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.xotels.com\/es\/glosario\/rendimiento-eng-yield\" \/>\n<meta property=\"og:site_name\" content=\"Xotels\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-14T09:29:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-23T09:12:27+00:00\" \/>\n<meta name=\"author\" content=\"Patrick Landman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@xotels\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patrick Landman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es\\\/glosario\\\/rendimiento-eng-yield#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es\\\/glosario\\\/rendimiento-eng-yield\"},\"author\":{\"name\":\"Patrick Landman\",\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es#\\\/schema\\\/person\\\/f51e882bd553ae1b905fc0214cdca6f5\"},\"headline\":\"Gesti\u00f3n del Rendimiento (=Yield Management)\",\"datePublished\":\"2020-04-14T09:29:42+00:00\",\"dateModified\":\"2024-12-23T09:12:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es\\\/glosario\\\/rendimiento-eng-yield\"},\"wordCount\":381,\"publisher\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es#organization\"},\"articleSection\":[\"G\",\"Hotel Glosario &amp; Revenue Management Terminolog\u00eda\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es\\\/glosario\\\/rendimiento-eng-yield\",\"url\":\"https:\\\/\\\/www.xotels.com\\\/es\\\/glosario\\\/rendimiento-eng-yield\",\"name\":\"Gesti\u00f3n del Rendimiento (=Yield Management) Definici\u00f3n \\\/ Significado\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es#website\"},\"datePublished\":\"2020-04-14T09:29:42+00:00\",\"dateModified\":\"2024-12-23T09:12:27+00:00\",\"description\":\"Cual es la definici\u00f3n de Gestion de rendimiento en la ind\u00fastria hostelera? 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