{"id":22894,"date":"2020-04-14T09:24:56","date_gmt":"2020-04-14T09:24:56","guid":{"rendered":"https:\/\/www.xotels.com\/sin-categorizar\/mayorista-wholesaler\/"},"modified":"2024-12-23T08:54:56","modified_gmt":"2024-12-23T08:54:56","slug":"mayorista-eng-wholesaler","status":"publish","type":"post","link":"https:\/\/www.xotels.com\/es\/glosario\/mayorista-eng-wholesaler","title":{"rendered":"Mayorista (=Wholesaler )"},"content":{"rendered":"<p>\u00bfCu\u00e1l es el significado \/ definici\u00f3n de <a href=\"https:\/\/www.xotels.com\/es\/glosario\/mayorista-eng-wholesaler\" class=\"glossary-only-link\">mayorista<\/a> (<a href=\"https:\/\/www.xotels.com\/es\/glosario\/mayorista-eng-wholesaler\" class=\"glossary-only-link\">wholesaler<\/a>) en la industria de la hospitalidad?<\/p>\n<p>Un <a href=\"https:\/\/www.xotels.com\/es\/glosario\/mayorista-eng-wholesaler\" class=\"glossary-only-link\">mayorista<\/a> es una organizaci\u00f3n de terceros que vende noches de habitaci\u00f3n de hotel. Los mayoristas son compa\u00f1\u00edas que compran habitaciones a granel y luego las venden a agencias de viaje y <a href=\"https:\/\/www.xotels.com\/es\/glosario\/ota-agencia-de-viajes-en-linea\" class=\"glossary-only-link\">OTA<\/a>, lo que permite que los hoteles generen m\u00e1s ventas. Los mayoristas operan en el segmento B2B, lo que significa que no venden directamente al p\u00fablico sino a otros sitios de terceros y canales de distribuci\u00f3n.<\/p>\n<p>Antes de Internet, un hotel vender\u00eda habitaciones a un <a href=\"https:\/\/www.xotels.com\/es\/glosario\/mayorista-eng-wholesaler\" class=\"glossary-only-link\">mayorista<\/a>, que lo vender\u00eda a una agencia de viajes, que luego vender\u00eda al cliente final. Todas las transacciones incluir\u00edan un marcado, para que todas las partes puedan ganar dinero con la venta. Desde Internet, los mayoristas generalmente venden sus habitaciones a cualquier tipo de <a href=\"https:\/\/www.xotels.com\/es\/glosario\/ota-agencia-de-viajes-en-linea\" class=\"glossary-only-link\">OTA<\/a> (grande o peque\u00f1a y desconocida) y otros mayoristas. Esto causa confusi\u00f3n para los hoteles e impulsa los m\u00e1rgenes de ganancia hacia abajo. <a href=\"https:\/\/www.xotels.com\/es\/glosario\/mayorista-eng-wholesaler\" class=\"glossary-only-link\">Mayorista<\/a> \/ Agentes de viajes \/ OTAs m\u00e1rgenes de beneficio significan p\u00e9rdida de beneficios del hotel!<\/p>\n<p>Para solucionarlo, los hoteles est\u00e1n dedicando sus esfuerzos a comercializar sus propiedades y a desarrollar sus propios sistemas de reserva de reservas en l\u00ednea para generar reservas directas. Algunas cadenas incluso han adoptado una garant\u00eda de igualaci\u00f3n de precios, donde si un hu\u00e9sped encuentra un precio por la misma habitaci\u00f3n en un sitio diferente, el hotel lo igualar\u00e1 (la tarifa m\u00e1s baja que el hu\u00e9sped puede encontrar en otro lugar es porque no incluye grandes recargos y comisiones de las <a href=\"https:\/\/www.xotels.com\/es\/glosario\/ota-agencia-de-viajes-en-linea\" class=\"glossary-only-link\">OTA<\/a>). Los hoteles de hoy en d\u00eda deben tener cuidado al firmar contratos con mayoristas y asegurarse de aclarar el proceso de reventa de la sala en los t\u00e9rminos y condiciones.<\/p>\n<p>Los beneficios de trabajar con mayoristas son:<\/p>\n<ul>\n<li>est\u00e1n especializados en proporcionar acceso a una amplia gama de mercados a los que es posible que no pueda llegar directamente<\/li>\n<li>trabajar con ellos es una especie de \u2018marketing gratuito\u2019 para ti<\/li>\n<li>los contratos de mayoristas le permiten prever los patrones de <a href=\"https:\/\/www.xotels.com\/es\/glosario\/ocupacion\" class=\"glossary-only-link\">ocupaci\u00f3n<\/a><\/li>\n<li>evita la fragmentaci\u00f3n de la <a href=\"https:\/\/www.xotels.com\/es\/glosario\/demanda\" class=\"glossary-only-link\">demanda<\/a> en muchos de los mercados emisores<\/li>\n<li>usted puede generar negocios de volumen<\/li>\n<\/ul>\n<p>Las desventajas de trabajar con mayoristas son:<\/p>\n<ul>\n<li>exigiendo tarifas netas bajas (o altas comisiones) reducen su rentabilidad<\/li>\n<li>en algunos mercados son poderosos y lo aprovechan, no jugando de manera justa<\/li>\n<li>su modelo de operaciones no es transparente<\/li>\n<li>no cubren asignaciones basadas en sus compromisos<\/li>\n<li>el precio es est\u00e1tico por largos per\u00edodos de tiempo<\/li>\n<\/ul>\n<p><strong>Ver tambien: <\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.xotels.com\/es\/glosario\/modelo-mercantil\" class=\"glossary-only-link\">modelo mercantil<\/a><\/li>\n<li><a href=\"https:\/\/www.xotels.com\/es\/glosario\/estrategia-de-distribucion\" class=\"glossary-only-link\">estrategia de distribuci\u00f3n<\/a><\/li>\n<\/ul>\n<p><strong>Sin\u00f3nimos:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.xotels.com\/es\/glosario\/mayorista-eng-wholesaler\" class=\"glossary-only-link\">Wholesaler<\/a><\/li>\n<li><a href=\"https:\/\/www.xotels.com\/es\/glosario\/mayorista-eng-wholesaler\" class=\"glossary-only-link\">Mayorista<\/a><\/li>\n<\/ul>\n<p><!-- CONTENT END 1 --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfCu\u00e1l es el significado \/ definici\u00f3n de mayorista (wholesaler) en  [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[55,170,185],"tags":[],"class_list":["post-22894","post","type-post","status-publish","format-standard","hentry","category-glosario","category-m-es","category-w-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mayorista (=Wholesaler ) Definici\u00f3n \/ Significado - Xotels<\/title>\n<meta name=\"description\" content=\"Cual es la definici\u00f3n de mayorista en la ind\u00fastria hostelera? | El diccionario m\u00e1s completo de la industria hotelera.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.xotels.com\/es\/glosario\/mayorista-eng-wholesaler\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mayorista (=Wholesaler ) Definici\u00f3n \/ Significado - Xotels\" \/>\n<meta property=\"og:description\" content=\"Cual es la definici\u00f3n de mayorista en la ind\u00fastria hostelera? | El diccionario m\u00e1s completo de la industria hotelera.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.xotels.com\/es\/glosario\/mayorista-eng-wholesaler\" \/>\n<meta property=\"og:site_name\" content=\"Xotels\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-14T09:24:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-23T08:54:56+00:00\" \/>\n<meta name=\"author\" content=\"Patrick Landman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@xotels\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patrick Landman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es\\\/glosario\\\/mayorista-eng-wholesaler#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es\\\/glosario\\\/mayorista-eng-wholesaler\"},\"author\":{\"name\":\"Patrick Landman\",\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es#\\\/schema\\\/person\\\/f51e882bd553ae1b905fc0214cdca6f5\"},\"headline\":\"Mayorista (=Wholesaler )\",\"datePublished\":\"2020-04-14T09:24:56+00:00\",\"dateModified\":\"2024-12-23T08:54:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es\\\/glosario\\\/mayorista-eng-wholesaler\"},\"wordCount\":451,\"publisher\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es#organization\"},\"articleSection\":[\"Hotel Glosario &amp; Revenue Management Terminolog\u00eda\",\"M\",\"W\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es\\\/glosario\\\/mayorista-eng-wholesaler\",\"url\":\"https:\\\/\\\/www.xotels.com\\\/es\\\/glosario\\\/mayorista-eng-wholesaler\",\"name\":\"Mayorista (=Wholesaler ) Definici\u00f3n \\\/ Significado - Xotels\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es#website\"},\"datePublished\":\"2020-04-14T09:24:56+00:00\",\"dateModified\":\"2024-12-23T08:54:56+00:00\",\"description\":\"Cual es la definici\u00f3n de mayorista en la ind\u00fastria hostelera? 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