{"id":22906,"date":"2020-04-10T18:31:57","date_gmt":"2020-04-10T18:31:57","guid":{"rendered":"https:\/\/www.xotels.com\/sin-categorizar\/opaco-opaque-sites\/"},"modified":"2024-12-23T08:57:56","modified_gmt":"2024-12-23T08:57:56","slug":"opaco-opaque-sites","status":"publish","type":"post","link":"https:\/\/www.xotels.com\/es\/glosario\/opaco-opaque-sites","title":{"rendered":"Opaco (=Opaque Sites)"},"content":{"rendered":"<p>\u00bfCu\u00e1l es el significado \/ la definici\u00f3n de Sitios Opacos en la industria de la hospitalidad?<\/p>\n<p>Los sitios opacos son canales de reserva y sitios web de <a href=\"https:\/\/www.xotels.com\/es\/glosario\/ota-agencia-de-viajes-en-linea\" class=\"glossary-only-link\">OTA<\/a> donde el proveedor (en este caso el hotel) permanece oculto hasta que se completa la compra. El cliente solo ve la categor\u00eda del producto (destino, clasificaci\u00f3n por estrellas del hotel) y el precio, pero no la marca. Despu\u00e9s de pagar, el sitio web revelar\u00e1 el nombre del hotel. Por lo general, no acepta reembolsos, cambios o cancelaciones.<\/p>\n<p>B\u00e1sicamente es una oferta de descuento no transparente. Los sitios se llaman \u2018opacos\u2019 porque el proveedor permanece oculto durante el proceso de reserva.<\/p>\n<p>Este segmento es popular en la industria de viajes. Se utiliza para vender habitaciones de hotel no vendidas, asientos de l\u00edneas a\u00e9reas, etc. La estrategia de precios ayuda a los hoteles a vender habitaciones vac\u00edas sin da\u00f1ar la integridad de su marca y el posicionamiento de precios. Permite que el hotel llegue a un p\u00fablico consciente de los precios, adem\u00e1s de su grupo objetivo habitual. Una ventaja es la ganancia garantizada que tiene el hotel, ya que la reserva no se puede modificar despu\u00e9s de la compra.<\/p>\n<p>Los sitios web de viajes Opaque m\u00e1s conocidos son Priceline y Hotwire.<\/p>\n<p>Muchas <a href=\"https:\/\/www.xotels.com\/es\/glosario\/ota-agencia-de-viajes-en-linea\" class=\"glossary-only-link\">OTA<\/a> tambi\u00e9n han presentado su propia versi\u00f3n de Opaque Pricing:<\/p>\n<ul>\n<li>PTravelocity \/ Lastminute \u2013 Top Secret Hotels<\/li>\n<li>Getaroom.com \u2013 Unpublished Rates<\/li>\n<li>Booking \u2013 Hidden Hotel<\/li>\n<li>GTAHotels.com \u2013 Mystery Hotel<\/li>\n<li>Hotel.de \u2013 Hotel Roulette<\/li>\n<li>HotelsCombined.com \u2013 Hotel Roulette<\/li>\n<li>TravBuddy.com \u2013 Hotel Roulette<\/li>\n<li>Easyclicktravel.com \u2013 Off The Record<\/li>\n<li>HotelDirect.co.uk \u2013 Hidden Gem\u2019 Hotels<\/li>\n<li>BookIt.com \u2013 Mystery Hotel<\/li>\n<li>SuperBreak.com \u2013 Mystery Hotels<\/li>\n<li>Wotif.com \u2013 Wot Hotel?<\/li>\n<\/ul>\n<p><strong>Ver tambien: <\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.xotels.com\/es\/glosario\/tarifas-restringidas\" class=\"glossary-only-link\">Fenced Rates<\/a><\/li>\n<li>Pagina de subastas<\/li>\n<\/ul>\n<p><!-- CONTENT END 1 --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfCu\u00e1l es el significado \/ la definici\u00f3n de Sitios Opacos  [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[55,174],"tags":[],"class_list":["post-22906","post","type-post","status-publish","format-standard","hentry","category-glosario","category-o-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Opaco (=Opaque Sites) Definici\u00f3n \/ Significado<\/title>\n<meta name=\"description\" content=\"Cual es la definici\u00f3n de sitio opaco en la industria hostelera? 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