{"id":22929,"date":"2020-04-08T17:14:51","date_gmt":"2020-04-08T17:14:51","guid":{"rendered":"https:\/\/www.xotels.com\/sin-categorizar\/segmentos-de-mercado-market-segments\/"},"modified":"2024-12-23T09:03:35","modified_gmt":"2024-12-23T09:03:35","slug":"segmentos-de-mercado-eng-target-market","status":"publish","type":"post","link":"https:\/\/www.xotels.com\/es\/glosario\/segmentos-de-mercado-eng-target-market","title":{"rendered":"Segmentos de Mercado (= Market Segments)"},"content":{"rendered":"<p>\u00bfCu\u00e1l es el significado \/ la definici\u00f3n de Segmentos del Mercado Hotelero en la industria de la hospitalidad?<\/p>\n<p>No todos los clientes son iguales. Aunque, por supuesto, todos los hu\u00e9spedes deben recibir el mismo alto nivel de servicio en un hotel u otro tipo de instalaci\u00f3n dentro del sector de hospitalidad, definitivamente hay diferentes tipos de clientes. Y ofrecerles una experiencia de hospitalidad que satisfaga completamente su tipo particular y las necesidades exactas es la clave para proporcionar una <a href=\"https:\/\/www.xotels.com\/es\/glosario\/estancia\" class=\"glossary-only-link\">estancia<\/a> agradable en un hotel, donde la satisfacci\u00f3n est\u00e9 pr\u00e1cticamente garantizada.<\/p>\n<p>Entonces, \u00bfc\u00f3mo se puede organizar mejor esta diferenciaci\u00f3n en los tipos de clientes? La respuesta es dise\u00f1ar un sistema de segmentos, conocido en Hospitalidad como <a href=\"https:\/\/www.xotels.com\/es\/glosario\/segmentos-de-mercado-eng-target-market\" class=\"glossary-only-link\">Segmentos de Mercado<\/a>.<\/p>\n<p>Los <a href=\"https:\/\/www.xotels.com\/es\/glosario\/segmentos-de-mercado-eng-target-market\" class=\"glossary-only-link\">segmentos de mercado<\/a> pueden ser:<\/p>\n<ul>\n<li>Geogr\u00e1fico<\/li>\n<li>Demogr\u00e1fico<\/li>\n<li>Comportamiento<\/li>\n<li>Psicogr\u00e1fico<\/li>\n<li>Ocasional<\/li>\n<li>Cultural<\/li>\n<\/ul>\n<p>Del mismo modo que puede haber:<\/p>\n<ul>\n<li>Segmentaci\u00f3n de cuentas multivariables, y<\/li>\n<li>Segmentaci\u00f3n por beneficios!<\/li>\n<\/ul>\n<p>Una vez que se logra la segmentaci\u00f3n, se pueden organizar servicios y actividades espec\u00edficos de cada segmento, lo que ayuda a proporcionar a los clientes una experiencia hotelera personalizada y, al mismo tiempo, contribuye a la maximizaci\u00f3n de los beneficios de un hotel.<\/p>\n<p>Otros segmentos pueden ser:<\/p>\n<ul>\n<li>P\u00fablico<\/li>\n<li>Promociones<\/li>\n<li>Tasas Negociadas<\/li>\n<li>Grupos, y<\/li>\n<li>Venta al por mayor<\/li>\n<\/ul>\n<p><strong>Ver tambien: <\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.xotels.com\/es\/glosario\/inteligencia-de-mercado-hotelero\" class=\"glossary-only-link\">Inteligencia de Mercado Hotelero<\/a><\/li>\n<li><a href=\"https:\/\/www.xotels.com\/es\/glosario\/segmentos-de-mercado-eng-target-market\" class=\"glossary-only-link\">Mercado Objetivo<\/a><\/li>\n<\/ul>\n<p><strong>Sin\u00f3nimos:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.xotels.com\/es\/glosario\/segmentos-de-mercado-eng-target-market\" class=\"glossary-only-link\">Market segments<\/a><\/li>\n<li><a href=\"https:\/\/www.xotels.com\/es\/glosario\/segmentos-de-mercado-eng-target-market\" class=\"glossary-only-link\">Segmentos de mercado<\/a><\/li>\n<\/ul>\n<p><!-- CONTENT END 1 --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfCu\u00e1l es el significado \/ la definici\u00f3n de Segmentos del  [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[163,55,180],"tags":[],"class_list":["post-22929","post","type-post","status-publish","format-standard","hentry","category-h-es","category-glosario","category-s-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Segmentos de Mercado (= Market Segments) Definici\u00f3n \/ Significado<\/title>\n<meta name=\"description\" content=\"Cual es la definici\u00f3n de Segmentos de mercado hoteleroen la industria hostelera? 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