{"id":24746,"date":"2009-10-06T11:58:46","date_gmt":"2009-10-06T11:58:46","guid":{"rendered":"https:\/\/www.xotels.com\/sin-categorizar\/hotel-revenue-management-pasos-de-accion-2"},"modified":"2025-01-23T08:51:38","modified_gmt":"2025-01-23T08:51:38","slug":"hotel-revenue-management-pasos-de-accion-2","status":"publish","type":"post","link":"https:\/\/www.xotels.com\/es\/revenuemanagement\/libro-revenue-management\/hotel-revenue-management-pasos-de-accion-2","title":{"rendered":"Hotel Revenue Management Pasos de Acci\u00f3n 2"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><span style=\"font-size: 12pt;\">En base a los art\u00edculos anteriores sobre los elementos claves de la <a href=\"\/es\">revenue management<\/a>, KPI, la segmentaci\u00f3n del mercado, los segmentos yieldable y non-yieldable y el c\u00e1lculo del desplazamiento hemos definido serie de medidas sencillas para la gesti\u00f3n de ingresos de hoteles.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">Aqu\u00ed est\u00e1n los segundos pasos en nuestro plan de acci\u00f3n de gesti\u00f3n de ingresos :<\/span><\/p>\n<ol>\n<li>\u00bfSu segmentaci\u00f3n es la apropiada? \u00bfPuede introducir pricing points?<\/li>\n<li>\u00bfPuede reconocer los segmentos yieldable de los no yieldable?<\/li>\n<li>\u00bfPuede identificar las tendencias por segmentos de mercado? Compruebe en su PMS los informes a sacar para obtener\n<ol style=\"list-style-type: lower-alpha;\">\n<li>Estancia media por d\u00edas de llegada<\/li>\n<li>La antelaci\u00f3n de reserva por d\u00edas de la semana y segmentos<\/li>\n<li>El ratio de anulaci\u00f3n por d\u00eda de la semana<\/li>\n<li>Los ingresos totales por clientes y segmentos<\/li>\n<\/ol>\n<\/li>\n<li>\u00bfPuede pasar algunos segmentos de No Yieldable a Yieldable ?<\/li>\n<li>Repase la producci\u00f3n de los clientes m\u00e1s importantes en base a un an\u00e1lisis de desplazamiento. \u00bfCu\u00e1l es la verdadera contribuci\u00f3n? \u00bfSe podr\u00eda construir una pol\u00edtica de precio adecuada?<\/li>\n<\/ol>\n<\/div><div class=\"fusion-text fusion-text-2\"><p><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.xotels.com\/es\/libro-revenue-management\/calculo-de-desplazamiento\" id=\"buttonemail\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Anterior<\/span><\/a><\/div> <div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.xotels.com\/es\/libro-revenue-management\/\" id=\"buttonemail\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Book Index<\/span><\/a><\/div> <div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-3 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.xotels.com\/es\/libro-revenue-management\/el-presupuesto-es-su-primer-forecast\" id=\"buttonemail\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Siguiente<\/span><\/a><\/div><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p><span style=\"font-size: 12pt;\">En base a los art\u00edculos anteriores sobre los elementos claves de la <a href=\"\/es\/revenue-management-hotelero\">revenue management<\/a>, KPI, la segmentaci\u00f3n del mercado, los segmentos yieldable y non-yieldable y el c\u00e1lculo del desplazamiento hemos definido serie de medidas sencillas para la gesti\u00f3n de ingresos de hoteles.<\/span><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[206],"tags":[],"class_list":["post-24746","post","type-post","status-publish","format-standard","hentry","category-libro-revenue-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Revenue Management Pasos de Acci\u00f3n 2 - Plan de Implementaci\u00f3n<\/title>\n<meta name=\"description\" content=\"Medidas de acci\u00f3n para la gesti\u00f3n de ingresos. 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