{"id":24748,"date":"2009-10-06T12:23:33","date_gmt":"2009-10-06T12:23:33","guid":{"rendered":"https:\/\/www.xotels.com\/sin-categorizar\/el-calendario-de-la-demanda-herramienta-para-el-revenue-management"},"modified":"2025-02-03T09:08:53","modified_gmt":"2025-02-03T09:08:53","slug":"el-calendario-de-la-demanda","status":"publish","type":"post","link":"https:\/\/www.xotels.com\/es\/revenuemanagement\/libro-revenue-management\/el-calendario-de-la-demanda","title":{"rendered":"El Calendario de la demanda &#8211; Herramienta para el Revenue Management"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><span style=\"font-size: 12pt;\">El calendario de la demanda es el primer paso antes del forecasting y muy importante para el <a href=\"\/es\/revenue-management-hotelero\">revenue management.<\/a>\u00a0 Es la planificaci\u00f3n anual de la demanda pasada como futura: en el mismo documento se recopila los eventos pasados y futuros.<\/span><span style=\"font-size: 12pt;\"><br \/>\n<\/span><\/p>\n<p>Identifica todos los eventos que puede impactar la demanda de manera positiva como negativa. El calendario siempre tiene que ser actualizado de manera muy frecuente, cada vez que un evento afecta la demanda\u2026 una vez a la semana como m\u00ednimo!<\/p>\n<p>El calendario de demanda ayudar\u00e1 a evaluar los ingresos que generan cada evento. No se olvides de tener en cuenta las excepciones sobre la demanda.<\/p>\n<p>Los segmentos pueden tener unos comportamientos distintos a lo normal. Ej. Entraron m\u00e1s reservas de corporate de lo normal en 2 d\u00edas en concreto, o muchas menos reservas de tour operadores. \u00bfPuede identificar con anticipaci\u00f3n estas fechas? Encontrar una manera de identificarlos y recordarlos es el primer paso para construir el futuro presupuesto d\u00eda a d\u00eda. \u00bfEste comportamiento se repetir\u00e1 o no?<\/p>\n<p>La versi\u00f3n m\u00e1s b\u00e1sica de un calendario de la demanda contiene la siguiente informaci\u00f3n:<\/p>\n<ul>\n<li>RevPAR a\u00f1o pasado<\/li>\n<li>Grupos o eventos del a\u00f1o pasado<\/li>\n<li>Indicador del nivel de demanda del a\u00f1o pasado (Alto, Medio, Bajo)<\/li>\n<li>Indicador del nivel de la demanda de este a\u00f1o<\/li>\n<li>Festivos<\/li>\n<li>Vacaciones escolares<\/li>\n<li>Indicadores de demanda excepcionales<\/li>\n<\/ul>\n<p>Eche un vistazo al siguiente ejemplo:<\/p>\n<p><span style=\"font-size: 12pt;\"><br \/>\n<img decoding=\"async\" class=\"size-auto\" style=\"margin-top: 10px; margin-bottom: 10px; border: 1px solid #757575; vertical-align: middle;\" title=\"hotel demand calendar\" src=\"\/wp-content\/images\/stories\/blog\/demand_calendar_1a.png\" alt=\"demand calendar 1a\" \/><\/span><\/p>\n<p>Un hotel necesita un extenso calendario de demanda para la gesti\u00f3n de ingresos mostrando m\u00faltiples indicadores de demanda para analizar adecuadamente las situaciones de mercado.<\/p>\n<p>De manera que la mayor parte de la informaci\u00f3n necesaria sea f\u00e1cil de visualizar. RevPAR a\u00f1o pasado, grupos o eventos en el hotel , etc, se puede recuperar a partir de datos del PMS internos. Para determinar si las vacaciones escolares o los d\u00edas festivos les afectan, deber\u00e1 ejecutar las estad\u00edsticas de llegada de los \u00faltimos a\u00f1os por mercado emisor (pa\u00eds) comparado con sus vacaciones. De esta manera puede ver si alg\u00fan cierre escolar o periodo vacacional de un pa\u00eds en particular afecta a su hotel. Se le permitir\u00e1 orientar de manera inteligente con ofertas especiales y paquetes de este a\u00f1o.<\/p>\n<p>Los datos, la informaci\u00f3n de su calendario y la demanda ahora se pueden integrar en su OTB (On the Books) y de evacuaci\u00f3n para los res\u00famenes. Le dar\u00e1 una visi\u00f3n mucho m\u00e1s amplia de las tendencias que afectan a su hotel.<\/p>\n<p>\u00a1Al final las decisiones informadas son mejores decisiones, lo que lleva a mejores resultados!<\/p>\n<\/div><div class=\"fusion-text fusion-text-2\"><p><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.xotels.com\/es\/libro-revenue-management\/el-presupuesto-es-su-primer-forecast\" id=\"buttonemail\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Anterior<\/span><\/a><\/div> <div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.xotels.com\/es\/libro-revenue-management\/\" id=\"buttonemail\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Book Index<\/span><\/a><\/div> <div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-3 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.xotels.com\/es\/libro-revenue-management\/hotel-revenue-management-pasos-de-accion-3\" id=\"buttonemail\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Siguiente<\/span><\/a><\/div><\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:50px;width:100%;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-color3);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:rgba(249,249,249,0);--awb-flex-wrap:wrap;--awb-box-shadow:1px 1px 10px 1px rgba(114,114,114,0.5);\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-right:15px;--awb-padding-left:15px;--awb-bg-size:cover;--awb-width-large:50%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:50px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\"><p style=\"font-size: 2em; text-align: center;\">Maximiza los ingresos de tu hotel<\/p>\n<\/div><div class=\"fusion-text fusion-text-4\"><p style=\"text-align: center;\">Descubre el potencial de ingresos oculto de tu hotel o resort.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;margin-bottom:10px;width:100%;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-color3);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-no-small-visibility fusion-no-medium-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:3.84%;--awb-spacing-left-small:3.84%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div class=\"fusion-no-small-visibility\" style=\"text-align:center;\"><a class=\"fusion-button button-flat button-xlarge button-custom fusion-button-default button-4 fusion-button-default-span fusion-button-default-type fusion-has-button-gradient\" style=\"--button_accent_color:#ffffff;--button_border_color:#000000;--button_accent_hover_color:#c6c6c6;--button_border_hover_color:#212121;--button-border-radius-top-left:10px;--button-border-radius-top-right:10px;--button-border-radius-bottom-right:10px;--button-border-radius-bottom-left:10px;--button_gradient_angle:180deg;--button_gradient_top_color:#000000;--button_gradient_bottom_color:#000000;--button_gradient_top_color_hover:#1c1c1c;--button_gradient_bottom_color_hover:#3d3d3d;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.xotels.com\/es\/revenue-management-hotelero\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">M\u00c1S INFO<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-no-small-visibility fusion-no-medium-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:3.84%;--awb-spacing-left-small:3.84%;\" id=\"nativeads\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row\"><div class=\"fusion-no-small-visibility\" style=\"text-align:center;\"><a class=\"fusion-button button-flat button-xlarge button-custom fusion-button-default button-5 fusion-button-default-span fusion-button-default-type fusion-has-button-gradient\" style=\"--button_accent_color:#000000;--button_border_color:#000000;--button_accent_hover_color:#c6c6c6;--button_border_hover_color:#212121;--button-border-radius-top-left:10px;--button-border-radius-top-right:10px;--button-border-radius-bottom-right:10px;--button-border-radius-bottom-left:10px;--button_gradient_angle:180deg;--button_gradient_top_color:rgba(255,255,255,0);--button_gradient_bottom_color:rgba(255,255,255,0);--button_gradient_top_color_hover:#1c1c1c;--button_gradient_bottom_color_hover:#3d3d3d;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.xotels.com\/es\/ubicaciones\/\" id=\"nativeads\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">CONT\u00c1CTANOS<\/span><i class=\"fa-angle-right fas awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-no-medium-visibility fusion-no-large-visibility\" style=\"text-align:center;\"><a class=\"fusion-button button-flat button-small button-custom fusion-button-default button-6 fusion-button-default-span fusion-button-default-type fusion-has-button-gradient\" style=\"--awb-margin-bottom:20px;--button_accent_color:#ffffff;--button_border_color:#000000;--button_accent_hover_color:#c6c6c6;--button_border_hover_color:#212121;--button-border-radius-top-left:10px;--button-border-radius-top-right:10px;--button-border-radius-bottom-right:10px;--button-border-radius-bottom-left:10px;--button_gradient_angle:180deg;--button_gradient_top_color:#000000;--button_gradient_bottom_color:#000000;--button_gradient_top_color_hover:#1c1c1c;--button_gradient_bottom_color_hover:#3d3d3d;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.xotels.com\/es\/revenue-management-hotelero\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">M\u00c1S INFO<\/span><\/a><\/div><div class=\"fusion-no-medium-visibility fusion-no-large-visibility\" style=\"text-align:center;\"><a class=\"fusion-button button-flat button-small button-custom fusion-button-default button-7 fusion-button-default-span fusion-button-default-type fusion-has-button-gradient\" style=\"--button_accent_color:#000000;--button_border_color:#000000;--button_accent_hover_color:#c6c6c6;--button_border_hover_color:#212121;--button-border-radius-top-left:10px;--button-border-radius-top-right:10px;--button-border-radius-bottom-right:10px;--button-border-radius-bottom-left:10px;--button_gradient_angle:180deg;--button_gradient_top_color:rgba(255,255,255,0);--button_gradient_bottom_color:rgba(255,255,255,0);--button_gradient_top_color_hover:#1c1c1c;--button_gradient_bottom_color_hover:#3d3d3d;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.xotels.com\/es\/ubicaciones\/\" id=\"nativeads\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">CONT\u00c1CTANOS<\/span><i class=\"fa-angle-right fas awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-top:15px;--awb-padding-right:15px;--awb-padding-left:15px;--awb-bg-size:cover;--awb-width-large:50%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element fusion-no-small-visibility fusion-no-medium-visibility\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-dropshadow imageframe-1 hover-type-none\" style=\"-webkit-box-shadow: 3px 3px 7px var(--awb-color7);box-shadow: 3px 3px 7px var(--awb-color7);\"><img decoding=\"async\" width=\"1000\" height=\"1000\" title=\"Revenue Management &#8211; Xotels\" src=\"https:\/\/www.xotels.com\/wp-content\/uploads\/2023\/05\/Revenue-Management-Xotels.webp\" alt class=\"img-responsive wp-image-20979\" srcset=\"https:\/\/www.xotels.com\/wp-content\/uploads\/2023\/05\/Revenue-Management-Xotels-200x200.webp 200w, https:\/\/www.xotels.com\/wp-content\/uploads\/2023\/05\/Revenue-Management-Xotels-400x400.webp 400w, https:\/\/www.xotels.com\/wp-content\/uploads\/2023\/05\/Revenue-Management-Xotels-600x600.webp 600w, https:\/\/www.xotels.com\/wp-content\/uploads\/2023\/05\/Revenue-Management-Xotels-800x800.webp 800w, https:\/\/www.xotels.com\/wp-content\/uploads\/2023\/05\/Revenue-Management-Xotels.webp 1000w\" sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><div class=\"fusion-image-element fusion-no-large-visibility\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-object-position:45% 61%;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-dropshadow imageframe-2 hover-type-none has-aspect-ratio\" style=\"-webkit-box-shadow: 3px 3px 7px var(--awb-color7);box-shadow: 3px 3px 7px var(--awb-color7);\"><img decoding=\"async\" width=\"1000\" height=\"1000\" title=\"Revenue Management &#8211; Xotels\" src=\"https:\/\/www.xotels.com\/wp-content\/uploads\/2023\/05\/Revenue-Management-Xotels.webp\" class=\"img-responsive wp-image-20979 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" alt srcset=\"https:\/\/www.xotels.com\/wp-content\/uploads\/2023\/05\/Revenue-Management-Xotels-200x200.webp 200w, https:\/\/www.xotels.com\/wp-content\/uploads\/2023\/05\/Revenue-Management-Xotels-400x400.webp 400w, https:\/\/www.xotels.com\/wp-content\/uploads\/2023\/05\/Revenue-Management-Xotels-600x600.webp 600w, https:\/\/www.xotels.com\/wp-content\/uploads\/2023\/05\/Revenue-Management-Xotels-800x800.webp 800w, https:\/\/www.xotels.com\/wp-content\/uploads\/2023\/05\/Revenue-Management-Xotels.webp 1000w\" sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><\/div><\/div>\n<div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:50px;width:100%;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-color3);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p><span style=\"font-size: 12pt;\">El calendario de la demanda es el primer paso antes del forecasting y muy importante para el <a href=\"\/es\/revenue-management-hotelero\">revenue management.<\/a>\u00a0 Es la planificaci\u00f3n anual de la demanda pasada como futura: en el mismo documento se recopila los eventos pasados y futuros.<\/span><span style=\"font-size: 12pt;\"><br \/><\/span><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[206],"tags":[],"class_list":["post-24748","post","type-post","status-publish","format-standard","hentry","category-libro-revenue-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El Calendario de la demanda<\/title>\n<meta name=\"description\" content=\"Un calendario de la demanda es una herramienta esencial de gesti\u00f3n de los ingresos del hotel . Ayuda a identificar y gestionar las curvas de demanda de vacaciones o acontecimientos como indicadores de demanda t\u00edpica.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.xotels.com\/es\/revenuemanagement\/libro-revenue-management\/el-calendario-de-la-demanda\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El Calendario de la demanda\" \/>\n<meta property=\"og:description\" content=\"Un calendario de la demanda es una herramienta esencial de gesti\u00f3n de los ingresos del hotel . Ayuda a identificar y gestionar las curvas de demanda de vacaciones o acontecimientos como indicadores de demanda t\u00edpica.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.xotels.com\/es\/revenuemanagement\/libro-revenue-management\/el-calendario-de-la-demanda\" \/>\n<meta property=\"og:site_name\" content=\"Xotels\" \/>\n<meta property=\"article:published_time\" content=\"2009-10-06T12:23:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-03T09:08:53+00:00\" \/>\n<meta name=\"author\" content=\"Patrick Landman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@xotels\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patrick Landman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es\\\/revenuemanagement\\\/libro-revenue-management\\\/el-calendario-de-la-demanda#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es\\\/revenuemanagement\\\/libro-revenue-management\\\/el-calendario-de-la-demanda\"},\"author\":{\"name\":\"Patrick Landman\",\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es#\\\/schema\\\/person\\\/f51e882bd553ae1b905fc0214cdca6f5\"},\"headline\":\"El Calendario de la demanda &#8211; Herramienta para el Revenue Management\",\"datePublished\":\"2009-10-06T12:23:33+00:00\",\"dateModified\":\"2025-02-03T09:08:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es\\\/revenuemanagement\\\/libro-revenue-management\\\/el-calendario-de-la-demanda\"},\"wordCount\":1125,\"publisher\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es#organization\"},\"articleSection\":[\"libro-revenue-management\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es\\\/revenuemanagement\\\/libro-revenue-management\\\/el-calendario-de-la-demanda\",\"url\":\"https:\\\/\\\/www.xotels.com\\\/es\\\/revenuemanagement\\\/libro-revenue-management\\\/el-calendario-de-la-demanda\",\"name\":\"El Calendario de la demanda\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es#website\"},\"datePublished\":\"2009-10-06T12:23:33+00:00\",\"dateModified\":\"2025-02-03T09:08:53+00:00\",\"description\":\"Un calendario de la demanda es una herramienta esencial de gesti\u00f3n de los ingresos del hotel . Ayuda a identificar y gestionar las curvas de demanda de vacaciones o acontecimientos como indicadores de demanda t\u00edpica.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es\\\/revenuemanagement\\\/libro-revenue-management\\\/el-calendario-de-la-demanda#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.xotels.com\\\/es\\\/revenuemanagement\\\/libro-revenue-management\\\/el-calendario-de-la-demanda\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es\\\/revenuemanagement\\\/libro-revenue-management\\\/el-calendario-de-la-demanda#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.xotels.com\\\/es\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog de Revenue Management Hotelero\",\"item\":\"https:\\\/\\\/www.xotels.com\\\/es\\\/revenuemanagement\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"libro-revenue-management\",\"item\":\"https:\\\/\\\/www.xotels.com\\\/es\\\/revenuemanagement\\\/libro-revenue-management\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"El Calendario de la demanda &#8211; Herramienta para el Revenue Management\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es#website\",\"url\":\"https:\\\/\\\/www.xotels.com\\\/es\",\"name\":\"Xotels\",\"description\":\"Xotels - Revenue Management Consulting\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.xotels.com\\\/es?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es#organization\",\"name\":\"Xotels - Hotel Management Company\",\"url\":\"https:\\\/\\\/www.xotels.com\\\/es\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.xotels.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/xotels-hotel-management-company-logoOriginal-compress.webp\",\"contentUrl\":\"https:\\\/\\\/www.xotels.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/xotels-hotel-management-company-logoOriginal-compress.webp\",\"width\":196,\"height\":65,\"caption\":\"Xotels - Hotel Management Company\"},\"image\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es#\\\/schema\\\/person\\\/f51e882bd553ae1b905fc0214cdca6f5\",\"name\":\"Patrick Landman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f58c009011be358c80a1c2ebe59eef60c38e8685209f398d3d96192f15599fff?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f58c009011be358c80a1c2ebe59eef60c38e8685209f398d3d96192f15599fff?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f58c009011be358c80a1c2ebe59eef60c38e8685209f398d3d96192f15599fff?s=96&d=mm&r=g\",\"caption\":\"Patrick Landman\"},\"description\":\"As CEO and Founder of XOTELS, Patrick Landman has made it his mission to turn hotels and resorts into local market leaders. XOTELS\u00b4 diverse expertise and deep-knowledge across revenue management consulting, hotel management, and hotel consulting, enables us to drive results for independent boutique hotels, luxury resorts, and innovative lodging concepts. Below you will find opinion articles written by Patrick Landman.\",\"sameAs\":[\"https:\\\/\\\/www.xotels.com\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/xotels\\\/\",\"https:\\\/\\\/x.com\\\/xotels\"],\"url\":\"https:\\\/\\\/www.xotels.com\\\/es\\\/author\\\/patrick\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"El Calendario de la demanda","description":"Un calendario de la demanda es una herramienta esencial de gesti\u00f3n de los ingresos del hotel . Ayuda a identificar y gestionar las curvas de demanda de vacaciones o acontecimientos como indicadores de demanda t\u00edpica.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.xotels.com\/es\/revenuemanagement\/libro-revenue-management\/el-calendario-de-la-demanda","og_locale":"es_ES","og_type":"article","og_title":"El Calendario de la demanda","og_description":"Un calendario de la demanda es una herramienta esencial de gesti\u00f3n de los ingresos del hotel . Ayuda a identificar y gestionar las curvas de demanda de vacaciones o acontecimientos como indicadores de demanda t\u00edpica.","og_url":"https:\/\/www.xotels.com\/es\/revenuemanagement\/libro-revenue-management\/el-calendario-de-la-demanda","og_site_name":"Xotels","article_published_time":"2009-10-06T12:23:33+00:00","article_modified_time":"2025-02-03T09:08:53+00:00","author":"Patrick Landman","twitter_card":"summary_large_image","twitter_creator":"@xotels","twitter_misc":{"Written by":"Patrick Landman","Est. reading time":"6 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.xotels.com\/es\/revenuemanagement\/libro-revenue-management\/el-calendario-de-la-demanda#article","isPartOf":{"@id":"https:\/\/www.xotels.com\/es\/revenuemanagement\/libro-revenue-management\/el-calendario-de-la-demanda"},"author":{"name":"Patrick Landman","@id":"https:\/\/www.xotels.com\/es#\/schema\/person\/f51e882bd553ae1b905fc0214cdca6f5"},"headline":"El Calendario de la demanda &#8211; Herramienta para el Revenue Management","datePublished":"2009-10-06T12:23:33+00:00","dateModified":"2025-02-03T09:08:53+00:00","mainEntityOfPage":{"@id":"https:\/\/www.xotels.com\/es\/revenuemanagement\/libro-revenue-management\/el-calendario-de-la-demanda"},"wordCount":1125,"publisher":{"@id":"https:\/\/www.xotels.com\/es#organization"},"articleSection":["libro-revenue-management"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.xotels.com\/es\/revenuemanagement\/libro-revenue-management\/el-calendario-de-la-demanda","url":"https:\/\/www.xotels.com\/es\/revenuemanagement\/libro-revenue-management\/el-calendario-de-la-demanda","name":"El Calendario de la demanda","isPartOf":{"@id":"https:\/\/www.xotels.com\/es#website"},"datePublished":"2009-10-06T12:23:33+00:00","dateModified":"2025-02-03T09:08:53+00:00","description":"Un calendario de la demanda es una herramienta esencial de gesti\u00f3n de los ingresos del hotel . Ayuda a identificar y gestionar las curvas de demanda de vacaciones o acontecimientos como indicadores de demanda t\u00edpica.","breadcrumb":{"@id":"https:\/\/www.xotels.com\/es\/revenuemanagement\/libro-revenue-management\/el-calendario-de-la-demanda#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.xotels.com\/es\/revenuemanagement\/libro-revenue-management\/el-calendario-de-la-demanda"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.xotels.com\/es\/revenuemanagement\/libro-revenue-management\/el-calendario-de-la-demanda#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.xotels.com\/es"},{"@type":"ListItem","position":2,"name":"Blog de Revenue Management Hotelero","item":"https:\/\/www.xotels.com\/es\/revenuemanagement"},{"@type":"ListItem","position":3,"name":"libro-revenue-management","item":"https:\/\/www.xotels.com\/es\/revenuemanagement\/libro-revenue-management"},{"@type":"ListItem","position":4,"name":"El Calendario de la demanda &#8211; Herramienta para el Revenue Management"}]},{"@type":"WebSite","@id":"https:\/\/www.xotels.com\/es#website","url":"https:\/\/www.xotels.com\/es","name":"Xotels","description":"Xotels - Revenue Management Consulting","publisher":{"@id":"https:\/\/www.xotels.com\/es#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.xotels.com\/es?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.xotels.com\/es#organization","name":"Xotels - Hotel Management Company","url":"https:\/\/www.xotels.com\/es","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.xotels.com\/es#\/schema\/logo\/image\/","url":"https:\/\/www.xotels.com\/wp-content\/uploads\/2022\/05\/xotels-hotel-management-company-logoOriginal-compress.webp","contentUrl":"https:\/\/www.xotels.com\/wp-content\/uploads\/2022\/05\/xotels-hotel-management-company-logoOriginal-compress.webp","width":196,"height":65,"caption":"Xotels - Hotel Management Company"},"image":{"@id":"https:\/\/www.xotels.com\/es#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.xotels.com\/es#\/schema\/person\/f51e882bd553ae1b905fc0214cdca6f5","name":"Patrick Landman","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/f58c009011be358c80a1c2ebe59eef60c38e8685209f398d3d96192f15599fff?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f58c009011be358c80a1c2ebe59eef60c38e8685209f398d3d96192f15599fff?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f58c009011be358c80a1c2ebe59eef60c38e8685209f398d3d96192f15599fff?s=96&d=mm&r=g","caption":"Patrick Landman"},"description":"As CEO and Founder of XOTELS, Patrick Landman has made it his mission to turn hotels and resorts into local market leaders. XOTELS\u00b4 diverse expertise and deep-knowledge across revenue management consulting, hotel management, and hotel consulting, enables us to drive results for independent boutique hotels, luxury resorts, and innovative lodging concepts. Below you will find opinion articles written by Patrick Landman.","sameAs":["https:\/\/www.xotels.com\/","https:\/\/www.linkedin.com\/in\/xotels\/","https:\/\/x.com\/xotels"],"url":"https:\/\/www.xotels.com\/es\/author\/patrick"}]}},"_links":{"self":[{"href":"https:\/\/www.xotels.com\/es\/wp-json\/wp\/v2\/posts\/24748","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xotels.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.xotels.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.xotels.com\/es\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xotels.com\/es\/wp-json\/wp\/v2\/comments?post=24748"}],"version-history":[{"count":0,"href":"https:\/\/www.xotels.com\/es\/wp-json\/wp\/v2\/posts\/24748\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.xotels.com\/es\/wp-json\/wp\/v2\/media?parent=24748"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.xotels.com\/es\/wp-json\/wp\/v2\/categories?post=24748"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.xotels.com\/es\/wp-json\/wp\/v2\/tags?post=24748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}