{"id":24750,"date":"2009-10-06T12:41:33","date_gmt":"2009-10-06T12:41:33","guid":{"rendered":"https:\/\/www.xotels.com\/sin-categorizar\/la-demanda-total-o-unconstrained-demand"},"modified":"2025-01-23T09:28:55","modified_gmt":"2025-01-23T09:28:55","slug":"demanda-total-o-unconstrained-demand","status":"publish","type":"post","link":"https:\/\/www.xotels.com\/es\/revenuemanagement\/libro-revenue-management\/demanda-total-o-unconstrained-demand","title":{"rendered":"La demanda total o Unconstrained demand"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><div style=\"text-align: left;\"><span style=\"font-size: 12pt;\">En la industria hotelera en general y en el <a href=\"\/es\">revenue management<\/a> en particular se entiende por \u201cunconstrained demand\u201d la demanda total para un determinado d\u00eda independientemente de la capacidad f\u00edsica del hotel. Los hoteles deber\u00edan analizar cuando su unconstrained demand est\u00e1 por encima de su capacidad total. Es posible desarrollar herramientas manuales que permitan identificar estos periodos, por ejemplo, con Excel.<\/span><\/div>\n<div style=\"text-align: left;\">\n<div style=\"text-align: justify;\"><span style=\"font-size: 12pt;\">El Unconstrained demand ayudar\u00e1 a calcular el Last Room Value para determinadas fechas y, en consecuencia, aplicar las restricciones necesarias. Una vez se han detectado los periodos de alta demanda, se podr\u00e1 empezar a rechazar negocio en tarifas bajas. La captura de datos hist\u00f3ricos ayudar\u00e1 a calcular el potencial de unconstrained demand.<\/span><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-size: 12pt;\">Recuerde tambi\u00e9n en el calendario los periodos donde los competidores est\u00e1n llenos o venden m\u00e1s alto, porque afectar\u00e1 la demanda global del hotel.<\/span><\/div>\n<p><span style=\"font-size: 12pt;\"><span style=\"font-size: 12pt;\"><br \/>\n<img decoding=\"async\" class=\"size-auto\" style=\"margin-top: 5px; margin-bottom: 5px; vertical-align: middle;\" title=\"Hotel Revenue Management\" src=\"\/wp-content\/images\/stories\/blog\/pickup-rmb.jpg\" alt=\"pickup-rmb\" \/><\/span><\/span><\/p>\n<div style=\"text-align: left;\">La Unconstrained demand ayudar\u00e1 a calcular el Last Room Value as\u00ed como el desplazamiento de ingresos.<\/div>\n<div style=\"text-align: left;\">Registra los rechazos de los individuales como de los grupos como las siguientes informaciones: Duraci\u00f3n de la estancia, el segmento de mercado y el importe total de ingreso. \u00bfCu\u00e1l es tu demanda total de grupos? Desarrolla una tabla de razones para los rechazos de parte del hotel (Denial) o por parte del cliente (Regret):<\/div>\n<p><span style=\"font-size: 12pt;\"><br \/>\n<img decoding=\"async\" class=\"size-auto\" style=\"margin-top: 5px; margin-bottom: 5px; border: 1px solid #757575; vertical-align: middle;\" title=\"Hotel Revenue Management\" src=\"\/wp-content\/images\/stories\/blog\/regret-rmb.jpg\" alt=\"regret-rmb\" \/><\/span><\/p>\n<div style=\"text-align: left;\">Tambi\u00e9n puede grabar en su calendario la demanda cuando sus principales competidores est\u00e1n completamente llenos o venden a precios altos ya que esto afecta a la demanda a su hotel.<\/div>\n<\/div>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:50px;width:100%;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-color3);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div> <div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:rgba(249,249,249,0);--awb-flex-wrap:wrap;--awb-box-shadow:1px 1px 10px 1px rgba(114,114,114,0.5);\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-right:15px;--awb-padding-left:15px;--awb-bg-size:cover;--awb-width-large:50%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:50px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><p style=\"font-size: 2em; text-align: center;\">Maximiza los ingresos de tu hotel<\/p>\n<\/div><div class=\"fusion-text fusion-text-3\"><p style=\"text-align: center;\">Descubre el potencial de ingresos oculto de tu hotel o resort.<\/p>\n<\/div><div 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fusion-no-small-visibility fusion-no-medium-visibility\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-dropshadow imageframe-1 hover-type-none\" style=\"-webkit-box-shadow: 3px 3px 7px var(--awb-color7);box-shadow: 3px 3px 7px var(--awb-color7);\"><img decoding=\"async\" width=\"1000\" height=\"1000\" title=\"Revenue Management &#8211; Xotels\" src=\"https:\/\/www.xotels.com\/wp-content\/uploads\/2023\/05\/Revenue-Management-Xotels.webp\" alt class=\"img-responsive wp-image-20979\" srcset=\"https:\/\/www.xotels.com\/wp-content\/uploads\/2023\/05\/Revenue-Management-Xotels-200x200.webp 200w, https:\/\/www.xotels.com\/wp-content\/uploads\/2023\/05\/Revenue-Management-Xotels-400x400.webp 400w, https:\/\/www.xotels.com\/wp-content\/uploads\/2023\/05\/Revenue-Management-Xotels-600x600.webp 600w, https:\/\/www.xotels.com\/wp-content\/uploads\/2023\/05\/Revenue-Management-Xotels-800x800.webp 800w, https:\/\/www.xotels.com\/wp-content\/uploads\/2023\/05\/Revenue-Management-Xotels.webp 1000w\" sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><div class=\"fusion-image-element fusion-no-large-visibility\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-object-position:45% 61%;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-dropshadow imageframe-2 hover-type-none has-aspect-ratio\" style=\"-webkit-box-shadow: 3px 3px 7px var(--awb-color7);box-shadow: 3px 3px 7px var(--awb-color7);\"><img decoding=\"async\" width=\"1000\" height=\"1000\" title=\"Revenue Management &#8211; Xotels\" src=\"https:\/\/www.xotels.com\/wp-content\/uploads\/2023\/05\/Revenue-Management-Xotels.webp\" class=\"img-responsive wp-image-20979 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" alt srcset=\"https:\/\/www.xotels.com\/wp-content\/uploads\/2023\/05\/Revenue-Management-Xotels-200x200.webp 200w, https:\/\/www.xotels.com\/wp-content\/uploads\/2023\/05\/Revenue-Management-Xotels-400x400.webp 400w, https:\/\/www.xotels.com\/wp-content\/uploads\/2023\/05\/Revenue-Management-Xotels-600x600.webp 600w, https:\/\/www.xotels.com\/wp-content\/uploads\/2023\/05\/Revenue-Management-Xotels-800x800.webp 800w, https:\/\/www.xotels.com\/wp-content\/uploads\/2023\/05\/Revenue-Management-Xotels.webp 1000w\" sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><\/div><\/div>\n<div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:50px;width:100%;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-color3);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<div style=\"text-align: left;\"><span style=\"font-size: 12pt;\">En la industria hotelera en general y en el <a href=\"\/es\/revenue-management-hotelero\">revenue management<\/a> en particular se entiende por \u201cunconstrained demand\u201d la demanda total para un determinado d\u00eda independientemente de la capacidad f\u00edsica del hotel. Los hoteles deber\u00edan analizar cuando su unconstrained demand est\u00e1 por encima de su capacidad total. Es posible desarrollar herramientas manuales que permitan identificar estos periodos, por ejemplo, con Excel.<\/span><\/div>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[206],"tags":[],"class_list":["post-24750","post","type-post","status-publish","format-standard","hentry","category-libro-revenue-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La demanda total o Unconstrained demand<\/title>\n<meta name=\"description\" content=\"Para calcular la demanda ilimitada de un hotel que tiene que seguir el negocio te das la vuelta . 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