{"id":24751,"date":"2009-10-06T12:36:06","date_gmt":"2009-10-06T12:36:06","guid":{"rendered":"https:\/\/www.xotels.com\/sin-categorizar\/conocimiento-de-los-grupos"},"modified":"2025-01-23T09:29:57","modified_gmt":"2025-01-23T09:29:57","slug":"conocimiento-de-los-grupos","status":"publish","type":"post","link":"https:\/\/www.xotels.com\/es\/revenuemanagement\/libro-revenue-management\/conocimiento-de-los-grupos","title":{"rendered":"Conocimiento de los Grupos"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><div style=\"text-align: justify;\"><span style=\"font-size: 12pt;\">Patrones y tendencias de los grupos son diferentes respeto a su demanda normal. Puede mirar sus reservas on the book (OTB) y pick-up, pero esto no revela todas las tendencias. Tendr\u00e1 que registrar todas las solicitudes recibidas para leer las tendencias y aplicar una estrategia coherente de <a href=\"\/es\">revenue management<\/a>.<\/span><\/div>\n<div style=\"text-align: center;\">\n<div style=\"text-align: justify;\"><span style=\"font-size: 12pt;\"><span style=\"font-size: 12pt;\">Eval\u00fae cuales son las informaciones que necesita: \u00bfCu\u00e1ntas peticiones ha recibido en total? \u00bfC\u00f3mo se puede comparar a los meses pasados o al a\u00f1o pasado? \u00bfCu\u00e1les son las tendencias? \u00bfC\u00f3mo puede incorporar estos datos en el forecast y en las estrategias de venta?<\/span><\/span><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">\u00bfCu\u00e1l es el ratio de materializaci\u00f3n? (n\u00famero de grupos confirmados vs n\u00famero de peticiones recibidas). Seg\u00fan el tama\u00f1o del hotel, puede desarrollar un c\u00e1lculo por sub-segmentos de grupo.<\/div>\n<p><span style=\"font-size: 12pt;\"><span style=\"font-size: 12pt;\"><br \/>\n<img decoding=\"async\" class=\"size-auto\" style=\"margin: 5px; border: 1px solid #757575; vertical-align: middle;\" title=\"Hotel Revenue Management\" src=\"\/wp-content\/images\/stories\/blog\/group-trend-rmb1.jpg\" alt=\"group-trend-rmb1\" \/><\/span><\/span><\/p>\n<div style=\"text-align: justify;\">\n<p>Elementos a considerar:<\/p>\n<ul>\n<li>Ratio de conversi\u00f3n<\/li>\n<li>Ratio de antelaci\u00f3n de confirmaci\u00f3n<\/li>\n<li>Gasto total por grupo<\/li>\n<li>Tama\u00f1o<\/li>\n<li>Ratio de materializaci\u00f3n de los grupos<\/li>\n<li>Segmentaci\u00f3n de los grupos: ocio o negocio (congreso, convenci\u00f3n\u2026)<\/li>\n<li>Estad\u00edsticas de denegaciones y cancelaciones: motivos<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<div style=\"text-align: justify;\"><span style=\"font-size: 12pt;\">Patrones y tendencias de los grupos son diferentes respeto a su demanda normal. Puede mirar sus reservas on the book (OTB) y pick-up, pero esto no revela todas las tendencias. Tendr\u00e1 que registrar todas las solicitudes recibidas para leer las tendencias y aplicar una estrategia coherente de <a href=\"\/es\/revenue-management-hotelero\">revenue management<\/a>.<\/span><\/div>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[206],"tags":[],"class_list":["post-24751","post","type-post","status-publish","format-standard","hentry","category-libro-revenue-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Conocimiento de los Grupos<\/title>\n<meta name=\"description\" content=\"Tendencias de la demanda de Grupo y plazos de entrega son diferentes de los patrones de demanda transitorios en su hotel. El seguimiento de su solicitud de grupo , la conversi\u00f3n , es posible y el factor de lavado.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.xotels.com\/es\/revenuemanagement\/libro-revenue-management\/conocimiento-de-los-grupos\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conocimiento de los Grupos\" \/>\n<meta property=\"og:description\" content=\"Tendencias de la demanda de Grupo y plazos de entrega son diferentes de los patrones de demanda transitorios en su hotel. 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