{"id":24766,"date":"2009-10-06T09:56:19","date_gmt":"2009-10-06T09:56:19","guid":{"rendered":"https:\/\/www.xotels.com\/sin-categorizar\/su-estrategia-de-precio-y-posicionamiento-tiene-sentido"},"modified":"2025-01-23T09:51:43","modified_gmt":"2025-01-23T09:51:43","slug":"su-estrategia-de-precio-y-posicionamiento-tiene-sentido","status":"publish","type":"post","link":"https:\/\/www.xotels.com\/es\/revenuemanagement\/libro-revenue-management\/su-estrategia-de-precio-y-posicionamiento-tiene-sentido","title":{"rendered":"\u00bfSu estrategia de Precio y Posicionamiento tiene sentido?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-size: 12pt;\">Refleje su posicionamiento en la matriz. \u00bfTiene su posicionamiento sentido? \u00bfEs m\u00e1s barato o m\u00e1s caro que sus competidores? \u00bfTiene en consideraci\u00f3n su posicionamiento para decidir sus tarifas diarias? Estos son los elementos importantes a considerar para una buena estrategia de <a href=\"\/es\">revenue management<\/a>.\u00a0<\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-size: 12pt;\">Una Matriz de Precio puede ser como en este ejemplo, abajo. Una vez m\u00e1s algo que hemos mirado o podr\u00edamos recordar de nuestras clases de marketing, pero probablemente nunca hemos vuelto a utilizar. La comprensi\u00f3n y la comunicaci\u00f3n de la estrategia de precios y posicionamiento de su hotel es de vital importancia.<br \/>\n<\/span><\/div>\n<div style=\"text-align: center;\"><img decoding=\"async\" class=\"size-auto\" style=\"vertical-align: middle; margin: 10px; border: 1px solid #757575;\" title=\"Hotel Price Value Matrix\" src=\"\/wp-content\/images\/stories\/blog\/hotel_rate_value_matrix.png\" alt=\"hotel rate_value_matrix\" width=\"590\" height=\"364\" \/><\/div>\n<div style=\"text-align: center;\">\n<p><span style=\"font-size: 12pt;\"><span style=\"font-size: 12pt;\">\u00a0<\/span><\/span><\/p>\n<div style=\"text-align: justify;\">La elecci\u00f3n de una estrategia de posicionamiento de precios clara ayudar\u00e1 a fortalecer la percepci\u00f3n de valor por parte de sus clientes. Hay varias estrategias que puede seguir:<\/div>\n<ul>\n<li style=\"text-align: justify;\">estrategia de precios de penetraci\u00f3n<\/li>\n<li style=\"text-align: justify;\">estrategia de igualdad de precios<\/li>\n<li style=\"text-align: justify;\">estrategia de precios alrededores<\/li>\n<li style=\"text-align: justify;\">estrategia de precios escalonados<\/li>\n<\/ul>\n<p><span style=\"font-size: 12pt;\"><span style=\"font-size: 12pt;\">\u00a0<\/span><\/span><\/p>\n<div style=\"text-align: justify;\"><strong>Estrategia de penetraci\u00f3n <\/strong><\/div>\n<\/div>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"size-auto\" style=\"vertical-align: middle; margin-top: 10px; margin-bottom: 10px; border: 1px solid #757575;\" title=\"Penetration Pricing Strategy\" src=\"\/wp-content\/images\/stories\/blog\/hotel_penetration_pricing_strategy.png\" alt=\"hotel_penetration_pricing_strategy\" width=\"493\" height=\"269\" \/><\/p>\n<div style=\"text-align: justify;\"><span style=\"font-size: 12pt;\">El mercado acepta y entiende nuestro posicionamiento: como los m\u00e1s baratos del mercado. Esto puede funcionar si este posicionamiento no lleva al mercado a bajar tarifas. \u00bfPodemos vender m\u00e1s caro en \u00e9pocas puntuales? \u00bfC\u00f3mo valora nuestro cliente el hotel?<\/span><\/div>\n<div><\/div>\n<div style=\"text-align: justify;\"><strong><span style=\"font-size: 12pt;\">La estrategia de igualdad <\/span><\/strong><\/div>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"size-auto\" style=\"vertical-align: middle; margin-top: 10px; margin-bottom: 10px; border: 1px solid #757575;\" title=\"Equal Pricing Strategy\" src=\"\/wp-content\/images\/stories\/blog\/equal_pricing_strategy.png\" alt=\"equal_pricing_strategy\" width=\"465\" height=\"300\" \/><\/p>\n<div style=\"text-align: justify;\"><span style=\"font-size: 12pt;\">El hotel vende a tarifas parecidas a nuestros competidores. El valor de nuestro hotel nos diferenciara en la elecci\u00f3n de nuestros clientes.<\/span><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:50px;width:100%;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-color3);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div> <div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:rgba(249,249,249,0);--awb-flex-wrap:wrap;--awb-box-shadow:1px 1px 10px 1px rgba(114,114,114,0.5);\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-right:15px;--awb-padding-left:15px;--awb-bg-size:cover;--awb-width-large:50%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:50px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><p style=\"font-size: 2em; text-align: center;\">Maximiza los ingresos de tu hotel<\/p>\n<\/div><div class=\"fusion-text fusion-text-3\"><p style=\"text-align: center;\">Descubre el potencial de ingresos oculto de tu hotel o resort.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;margin-bottom:10px;width:100%;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-color3);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-no-small-visibility fusion-no-medium-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:3.84%;--awb-spacing-left-small:3.84%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div class=\"fusion-no-small-visibility\" style=\"text-align:center;\"><a class=\"fusion-button button-flat button-xlarge button-custom fusion-button-default button-1 fusion-button-default-span fusion-button-default-type fusion-has-button-gradient\" style=\"--button_accent_color:#ffffff;--button_border_color:#000000;--button_accent_hover_color:#c6c6c6;--button_border_hover_color:#212121;--button-border-radius-top-left:10px;--button-border-radius-top-right:10px;--button-border-radius-bottom-right:10px;--button-border-radius-bottom-left:10px;--button_gradient_angle:180deg;--button_gradient_top_color:#000000;--button_gradient_bottom_color:#000000;--button_gradient_top_color_hover:#1c1c1c;--button_gradient_bottom_color_hover:#3d3d3d;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.xotels.com\/es\/revenue-management-hotelero\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">M\u00c1S INFO<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-no-small-visibility fusion-no-medium-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:3.84%;--awb-spacing-left-small:3.84%;\" id=\"nativeads\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row\"><div class=\"fusion-no-small-visibility\" style=\"text-align:center;\"><a class=\"fusion-button button-flat button-xlarge button-custom fusion-button-default button-2 fusion-button-default-span fusion-button-default-type fusion-has-button-gradient\" style=\"--button_accent_color:#000000;--button_border_color:#000000;--button_accent_hover_color:#c6c6c6;--button_border_hover_color:#212121;--button-border-radius-top-left:10px;--button-border-radius-top-right:10px;--button-border-radius-bottom-right:10px;--button-border-radius-bottom-left:10px;--button_gradient_angle:180deg;--button_gradient_top_color:rgba(255,255,255,0);--button_gradient_bottom_color:rgba(255,255,255,0);--button_gradient_top_color_hover:#1c1c1c;--button_gradient_bottom_color_hover:#3d3d3d;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.xotels.com\/es\/ubicaciones\/\" id=\"nativeads\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">CONT\u00c1CTANOS<\/span><i class=\"fa-angle-right fas awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-no-medium-visibility fusion-no-large-visibility\" style=\"text-align:center;\"><a class=\"fusion-button button-flat button-small button-custom fusion-button-default button-3 fusion-button-default-span fusion-button-default-type fusion-has-button-gradient\" style=\"--awb-margin-bottom:20px;--button_accent_color:#ffffff;--button_border_color:#000000;--button_accent_hover_color:#c6c6c6;--button_border_hover_color:#212121;--button-border-radius-top-left:10px;--button-border-radius-top-right:10px;--button-border-radius-bottom-right:10px;--button-border-radius-bottom-left:10px;--button_gradient_angle:180deg;--button_gradient_top_color:#000000;--button_gradient_bottom_color:#000000;--button_gradient_top_color_hover:#1c1c1c;--button_gradient_bottom_color_hover:#3d3d3d;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.xotels.com\/es\/revenue-management-hotelero\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">M\u00c1S INFO<\/span><\/a><\/div><div class=\"fusion-no-medium-visibility fusion-no-large-visibility\" style=\"text-align:center;\"><a class=\"fusion-button button-flat button-small button-custom fusion-button-default button-4 fusion-button-default-span fusion-button-default-type fusion-has-button-gradient\" style=\"--button_accent_color:#000000;--button_border_color:#000000;--button_accent_hover_color:#c6c6c6;--button_border_hover_color:#212121;--button-border-radius-top-left:10px;--button-border-radius-top-right:10px;--button-border-radius-bottom-right:10px;--button-border-radius-bottom-left:10px;--button_gradient_angle:180deg;--button_gradient_top_color:rgba(255,255,255,0);--button_gradient_bottom_color:rgba(255,255,255,0);--button_gradient_top_color_hover:#1c1c1c;--button_gradient_bottom_color_hover:#3d3d3d;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.xotels.com\/es\/ubicaciones\/\" id=\"nativeads\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">CONT\u00c1CTANOS<\/span><i class=\"fa-angle-right fas awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-top:15px;--awb-padding-right:15px;--awb-padding-left:15px;--awb-bg-size:cover;--awb-width-large:50%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element fusion-no-small-visibility fusion-no-medium-visibility\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-dropshadow imageframe-1 hover-type-none\" style=\"-webkit-box-shadow: 3px 3px 7px var(--awb-color7);box-shadow: 3px 3px 7px var(--awb-color7);\"><img decoding=\"async\" width=\"1000\" height=\"1000\" title=\"Revenue Management &#8211; Xotels\" src=\"https:\/\/www.xotels.com\/wp-content\/uploads\/2023\/05\/Revenue-Management-Xotels.webp\" alt class=\"img-responsive wp-image-20979\" srcset=\"https:\/\/www.xotels.com\/wp-content\/uploads\/2023\/05\/Revenue-Management-Xotels-200x200.webp 200w, https:\/\/www.xotels.com\/wp-content\/uploads\/2023\/05\/Revenue-Management-Xotels-400x400.webp 400w, https:\/\/www.xotels.com\/wp-content\/uploads\/2023\/05\/Revenue-Management-Xotels-600x600.webp 600w, https:\/\/www.xotels.com\/wp-content\/uploads\/2023\/05\/Revenue-Management-Xotels-800x800.webp 800w, https:\/\/www.xotels.com\/wp-content\/uploads\/2023\/05\/Revenue-Management-Xotels.webp 1000w\" sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><div class=\"fusion-image-element fusion-no-large-visibility\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-object-position:45% 61%;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-dropshadow imageframe-2 hover-type-none has-aspect-ratio\" style=\"-webkit-box-shadow: 3px 3px 7px var(--awb-color7);box-shadow: 3px 3px 7px var(--awb-color7);\"><img decoding=\"async\" width=\"1000\" height=\"1000\" title=\"Revenue Management &#8211; Xotels\" src=\"https:\/\/www.xotels.com\/wp-content\/uploads\/2023\/05\/Revenue-Management-Xotels.webp\" class=\"img-responsive wp-image-20979 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" alt srcset=\"https:\/\/www.xotels.com\/wp-content\/uploads\/2023\/05\/Revenue-Management-Xotels-200x200.webp 200w, https:\/\/www.xotels.com\/wp-content\/uploads\/2023\/05\/Revenue-Management-Xotels-400x400.webp 400w, https:\/\/www.xotels.com\/wp-content\/uploads\/2023\/05\/Revenue-Management-Xotels-600x600.webp 600w, https:\/\/www.xotels.com\/wp-content\/uploads\/2023\/05\/Revenue-Management-Xotels-800x800.webp 800w, https:\/\/www.xotels.com\/wp-content\/uploads\/2023\/05\/Revenue-Management-Xotels.webp 1000w\" sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><\/div><\/div>\n<div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:50px;width:100%;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-color3);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-text fusion-text-4\"><div style=\"text-align: justify;\"><strong><span style=\"font-size: 12pt;\">Estrategia de alrededores<\/span><\/strong><\/div>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"size-auto\" style=\"vertical-align: middle; margin-top: 10px; margin-bottom: 10px; border: 1px solid #757575;\" title=\"Surrounding Pricing Strategy\" src=\"\/wp-content\/images\/stories\/blog\/surrounding_pricing_strategy.png\" alt=\"surrounding_pricing_strategy\" width=\"533\" height=\"341\" \/><\/p>\n<div style=\"text-align: justify;\"><span style=\"font-size: 12pt;\">El primer tipo de habitaci\u00f3n ser\u00e1 la m\u00e1s barata del mercado. La clave est\u00e1 en ofrecer mayor valor a las habitaciones de categor\u00eda superior.<\/span><\/div>\n<div><\/div>\n<div style=\"text-align: justify;\"><strong><span style=\"font-size: 12pt;\">Estrategia de precios escalonados<\/span><\/strong><\/div>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"size-auto\" style=\"vertical-align: middle; margin-top: 10px; margin-bottom: 10px; border: 1px solid #757575;\" title=\"Skimming Pricing Strategy\" src=\"\/wp-content\/images\/stories\/blog\/skimming_pricing_strategy.png\" alt=\"skimming_pricing_strategy\" width=\"532\" height=\"341\" \/><\/p>\n<div style=\"text-align: justify;\"><span style=\"font-size: 12pt;\">La estrategia descremada consiste en posicionar el hotel como el m\u00e1s caro del mercado. Ser l\u00edder en precios implica obtener mayor rentabilidad. \u00bfPuede aportar m\u00e1s valor que sus competidores? \u00bfPueden los consumidores entender las razones por las que deben pagar m\u00e1s para estar en su hotel? \u00bfCu\u00e1nto est\u00e1n dispuestos a pagar sus consumidores?<\/span><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<div style=\"text-align: justify;\">\u00a0<\/div>\n<div style=\"text-align: justify;\"><span style=\"font-size: 12pt;\">Refleje su posicionamiento en la matriz. \u00bfTiene su posicionamiento sentido? \u00bfEs m\u00e1s barato o m\u00e1s caro que sus competidores? \u00bfTiene en consideraci\u00f3n su posicionamiento para decidir sus tarifas diarias? Estos son los elementos importantes a considerar para una buena estrategia de <a href=\"\/es\/revenue-management-hotelero\">revenue management<\/a>.\u00a0<\/span><\/div>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[206],"tags":[],"class_list":["post-24766","post","type-post","status-publish","format-standard","hentry","category-libro-revenue-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfSu estrategia de Precio y Posicionamiento tiene sentido?<\/title>\n<meta name=\"description\" content=\"Utilice un tipo de matriz o valor del precio de definir y comprender su estrategia de precios de hotel. \u00bfQu\u00e9 declaraci\u00f3n de posicionamiento es lo que quieres comunicar?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.xotels.com\/es\/revenuemanagement\/libro-revenue-management\/su-estrategia-de-precio-y-posicionamiento-tiene-sentido\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfSu estrategia de Precio y Posicionamiento tiene sentido?\" \/>\n<meta property=\"og:description\" content=\"Utilice un tipo de matriz o valor del precio de definir y comprender su estrategia de precios de hotel. \u00bfQu\u00e9 declaraci\u00f3n de posicionamiento es lo que quieres comunicar?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.xotels.com\/es\/revenuemanagement\/libro-revenue-management\/su-estrategia-de-precio-y-posicionamiento-tiene-sentido\" \/>\n<meta property=\"og:site_name\" content=\"Xotels\" \/>\n<meta property=\"article:published_time\" content=\"2009-10-06T09:56:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-23T09:51:43+00:00\" \/>\n<meta name=\"author\" content=\"Patrick Landman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@xotels\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patrick Landman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es\\\/revenuemanagement\\\/libro-revenue-management\\\/su-estrategia-de-precio-y-posicionamiento-tiene-sentido#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es\\\/revenuemanagement\\\/libro-revenue-management\\\/su-estrategia-de-precio-y-posicionamiento-tiene-sentido\"},\"author\":{\"name\":\"Patrick Landman\",\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es#\\\/schema\\\/person\\\/f51e882bd553ae1b905fc0214cdca6f5\"},\"headline\":\"\u00bfSu estrategia de Precio y Posicionamiento tiene sentido?\",\"datePublished\":\"2009-10-06T09:56:19+00:00\",\"dateModified\":\"2025-01-23T09:51:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es\\\/revenuemanagement\\\/libro-revenue-management\\\/su-estrategia-de-precio-y-posicionamiento-tiene-sentido\"},\"wordCount\":758,\"publisher\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es#organization\"},\"articleSection\":[\"libro-revenue-management\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es\\\/revenuemanagement\\\/libro-revenue-management\\\/su-estrategia-de-precio-y-posicionamiento-tiene-sentido\",\"url\":\"https:\\\/\\\/www.xotels.com\\\/es\\\/revenuemanagement\\\/libro-revenue-management\\\/su-estrategia-de-precio-y-posicionamiento-tiene-sentido\",\"name\":\"\u00bfSu estrategia de Precio y Posicionamiento tiene sentido?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es#website\"},\"datePublished\":\"2009-10-06T09:56:19+00:00\",\"dateModified\":\"2025-01-23T09:51:43+00:00\",\"description\":\"Utilice un tipo de matriz o valor del precio de definir y comprender su estrategia de precios de hotel. \u00bfQu\u00e9 declaraci\u00f3n de posicionamiento es lo que quieres comunicar?\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es\\\/revenuemanagement\\\/libro-revenue-management\\\/su-estrategia-de-precio-y-posicionamiento-tiene-sentido#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.xotels.com\\\/es\\\/revenuemanagement\\\/libro-revenue-management\\\/su-estrategia-de-precio-y-posicionamiento-tiene-sentido\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es\\\/revenuemanagement\\\/libro-revenue-management\\\/su-estrategia-de-precio-y-posicionamiento-tiene-sentido#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.xotels.com\\\/es\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog de Revenue Management Hotelero\",\"item\":\"https:\\\/\\\/www.xotels.com\\\/es\\\/revenuemanagement\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"libro-revenue-management\",\"item\":\"https:\\\/\\\/www.xotels.com\\\/es\\\/revenuemanagement\\\/libro-revenue-management\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"\u00bfSu estrategia de Precio y Posicionamiento tiene sentido?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es#website\",\"url\":\"https:\\\/\\\/www.xotels.com\\\/es\",\"name\":\"Xotels\",\"description\":\"Xotels - Revenue Management Consulting\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.xotels.com\\\/es?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es#organization\",\"name\":\"Xotels - Hotel Management Company\",\"url\":\"https:\\\/\\\/www.xotels.com\\\/es\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.xotels.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/xotels-hotel-management-company-logoOriginal-compress.webp\",\"contentUrl\":\"https:\\\/\\\/www.xotels.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/xotels-hotel-management-company-logoOriginal-compress.webp\",\"width\":196,\"height\":65,\"caption\":\"Xotels - Hotel Management Company\"},\"image\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es#\\\/schema\\\/person\\\/f51e882bd553ae1b905fc0214cdca6f5\",\"name\":\"Patrick Landman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f58c009011be358c80a1c2ebe59eef60c38e8685209f398d3d96192f15599fff?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f58c009011be358c80a1c2ebe59eef60c38e8685209f398d3d96192f15599fff?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f58c009011be358c80a1c2ebe59eef60c38e8685209f398d3d96192f15599fff?s=96&d=mm&r=g\",\"caption\":\"Patrick Landman\"},\"description\":\"As CEO and Founder of XOTELS, Patrick Landman has made it his mission to turn hotels and resorts into local market leaders. XOTELS\u00b4 diverse expertise and deep-knowledge across revenue management consulting, hotel management, and hotel consulting, enables us to drive results for independent boutique hotels, luxury resorts, and innovative lodging concepts. Below you will find opinion articles written by Patrick Landman.\",\"sameAs\":[\"https:\\\/\\\/www.xotels.com\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/xotels\\\/\",\"https:\\\/\\\/x.com\\\/xotels\"],\"url\":\"https:\\\/\\\/www.xotels.com\\\/es\\\/author\\\/patrick\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00bfSu estrategia de Precio y Posicionamiento tiene sentido?","description":"Utilice un tipo de matriz o valor del precio de definir y comprender su estrategia de precios de hotel. \u00bfQu\u00e9 declaraci\u00f3n de posicionamiento es lo que quieres comunicar?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.xotels.com\/es\/revenuemanagement\/libro-revenue-management\/su-estrategia-de-precio-y-posicionamiento-tiene-sentido","og_locale":"es_ES","og_type":"article","og_title":"\u00bfSu estrategia de Precio y Posicionamiento tiene sentido?","og_description":"Utilice un tipo de matriz o valor del precio de definir y comprender su estrategia de precios de hotel. \u00bfQu\u00e9 declaraci\u00f3n de posicionamiento es lo que quieres comunicar?","og_url":"https:\/\/www.xotels.com\/es\/revenuemanagement\/libro-revenue-management\/su-estrategia-de-precio-y-posicionamiento-tiene-sentido","og_site_name":"Xotels","article_published_time":"2009-10-06T09:56:19+00:00","article_modified_time":"2025-01-23T09:51:43+00:00","author":"Patrick Landman","twitter_card":"summary_large_image","twitter_creator":"@xotels","twitter_misc":{"Written by":"Patrick Landman","Est. reading time":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.xotels.com\/es\/revenuemanagement\/libro-revenue-management\/su-estrategia-de-precio-y-posicionamiento-tiene-sentido#article","isPartOf":{"@id":"https:\/\/www.xotels.com\/es\/revenuemanagement\/libro-revenue-management\/su-estrategia-de-precio-y-posicionamiento-tiene-sentido"},"author":{"name":"Patrick Landman","@id":"https:\/\/www.xotels.com\/es#\/schema\/person\/f51e882bd553ae1b905fc0214cdca6f5"},"headline":"\u00bfSu estrategia de Precio y Posicionamiento tiene sentido?","datePublished":"2009-10-06T09:56:19+00:00","dateModified":"2025-01-23T09:51:43+00:00","mainEntityOfPage":{"@id":"https:\/\/www.xotels.com\/es\/revenuemanagement\/libro-revenue-management\/su-estrategia-de-precio-y-posicionamiento-tiene-sentido"},"wordCount":758,"publisher":{"@id":"https:\/\/www.xotels.com\/es#organization"},"articleSection":["libro-revenue-management"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.xotels.com\/es\/revenuemanagement\/libro-revenue-management\/su-estrategia-de-precio-y-posicionamiento-tiene-sentido","url":"https:\/\/www.xotels.com\/es\/revenuemanagement\/libro-revenue-management\/su-estrategia-de-precio-y-posicionamiento-tiene-sentido","name":"\u00bfSu estrategia de Precio y Posicionamiento tiene sentido?","isPartOf":{"@id":"https:\/\/www.xotels.com\/es#website"},"datePublished":"2009-10-06T09:56:19+00:00","dateModified":"2025-01-23T09:51:43+00:00","description":"Utilice un tipo de matriz o valor del precio de definir y comprender su estrategia de precios de hotel. \u00bfQu\u00e9 declaraci\u00f3n de posicionamiento es lo que quieres comunicar?","breadcrumb":{"@id":"https:\/\/www.xotels.com\/es\/revenuemanagement\/libro-revenue-management\/su-estrategia-de-precio-y-posicionamiento-tiene-sentido#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.xotels.com\/es\/revenuemanagement\/libro-revenue-management\/su-estrategia-de-precio-y-posicionamiento-tiene-sentido"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.xotels.com\/es\/revenuemanagement\/libro-revenue-management\/su-estrategia-de-precio-y-posicionamiento-tiene-sentido#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.xotels.com\/es"},{"@type":"ListItem","position":2,"name":"Blog de Revenue Management Hotelero","item":"https:\/\/www.xotels.com\/es\/revenuemanagement"},{"@type":"ListItem","position":3,"name":"libro-revenue-management","item":"https:\/\/www.xotels.com\/es\/revenuemanagement\/libro-revenue-management"},{"@type":"ListItem","position":4,"name":"\u00bfSu estrategia de Precio y Posicionamiento tiene sentido?"}]},{"@type":"WebSite","@id":"https:\/\/www.xotels.com\/es#website","url":"https:\/\/www.xotels.com\/es","name":"Xotels","description":"Xotels - Revenue Management Consulting","publisher":{"@id":"https:\/\/www.xotels.com\/es#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.xotels.com\/es?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.xotels.com\/es#organization","name":"Xotels - Hotel Management Company","url":"https:\/\/www.xotels.com\/es","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.xotels.com\/es#\/schema\/logo\/image\/","url":"https:\/\/www.xotels.com\/wp-content\/uploads\/2022\/05\/xotels-hotel-management-company-logoOriginal-compress.webp","contentUrl":"https:\/\/www.xotels.com\/wp-content\/uploads\/2022\/05\/xotels-hotel-management-company-logoOriginal-compress.webp","width":196,"height":65,"caption":"Xotels - Hotel Management Company"},"image":{"@id":"https:\/\/www.xotels.com\/es#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.xotels.com\/es#\/schema\/person\/f51e882bd553ae1b905fc0214cdca6f5","name":"Patrick Landman","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/f58c009011be358c80a1c2ebe59eef60c38e8685209f398d3d96192f15599fff?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f58c009011be358c80a1c2ebe59eef60c38e8685209f398d3d96192f15599fff?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f58c009011be358c80a1c2ebe59eef60c38e8685209f398d3d96192f15599fff?s=96&d=mm&r=g","caption":"Patrick Landman"},"description":"As CEO and Founder of XOTELS, Patrick Landman has made it his mission to turn hotels and resorts into local market leaders. XOTELS\u00b4 diverse expertise and deep-knowledge across revenue management consulting, hotel management, and hotel consulting, enables us to drive results for independent boutique hotels, luxury resorts, and innovative lodging concepts. Below you will find opinion articles written by Patrick Landman.","sameAs":["https:\/\/www.xotels.com\/","https:\/\/www.linkedin.com\/in\/xotels\/","https:\/\/x.com\/xotels"],"url":"https:\/\/www.xotels.com\/es\/author\/patrick"}]}},"_links":{"self":[{"href":"https:\/\/www.xotels.com\/es\/wp-json\/wp\/v2\/posts\/24766","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xotels.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.xotels.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.xotels.com\/es\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xotels.com\/es\/wp-json\/wp\/v2\/comments?post=24766"}],"version-history":[{"count":0,"href":"https:\/\/www.xotels.com\/es\/wp-json\/wp\/v2\/posts\/24766\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.xotels.com\/es\/wp-json\/wp\/v2\/media?parent=24766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.xotels.com\/es\/wp-json\/wp\/v2\/categories?post=24766"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.xotels.com\/es\/wp-json\/wp\/v2\/tags?post=24766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}