{"id":24772,"date":"2009-10-06T10:10:10","date_gmt":"2009-10-06T10:10:10","guid":{"rendered":"https:\/\/www.xotels.com\/sin-categorizar\/estrategias-de-precio-para-hoteles"},"modified":"2025-01-23T10:25:53","modified_gmt":"2025-01-23T10:25:53","slug":"estrategias-precio-hoteles","status":"publish","type":"post","link":"https:\/\/www.xotels.com\/es\/revenuemanagement\/libro-revenue-management\/estrategias-precio-hoteles","title":{"rendered":"Estrategias de precio para Hoteles"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p style=\"text-align: justify;\">En los pr\u00f3ximos art\u00edculos vamos a hablar de estrategias de precios del hotel dentro de su plan de <a href=\"\/en?page_id=4201\">gesti\u00f3n de ingresos<\/a>. Nos enfocaremos en los conceptos de precio din\u00e1mico, GOPPAR, precios diferenciales y posicionamiento de precios. La primera cuesti\u00f3n que abordamos es cu\u00e1ntos precios deber\u00eda ofrecer su hotel &#8230;<\/p>\n<p style=\"text-align: justify;\">Los elementos sobre los cuales se basa su estrategia de precio son:<\/p>\n<p><img decoding=\"async\" class=\"size-auto\" style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"\/wp-content\/images\/Blog_Xotels_ES\/estrategias_de_precio_para_hoteles1.jpg\" alt=\"estrategias de precio para hoteles1\" \/><\/p>\n<p style=\"text-align: justify;\">Esto, por supuesto, suena muy interesante. Pero vamos a dar un paso atr\u00e1s y mirar a las personas que tienen que pagar estos precios. Les llamamos consumidores o hu\u00e9spedes. Lo m\u00e1s importante de este grupo de clientes es que son diferentes. Vienen de diferentes pa\u00edses viajar por razones diferentes y tienen un presupuesto diferente.<\/p>\n<p style=\"text-align: justify;\"><strong>Discriminaci\u00f3n de precios<\/strong><\/p>\n<p style=\"text-align: justify;\">El Yield management puede funcionar solo si puede identificar distintos tipos de clientes y llegar a ellos en todo momento con precios diferentes. Hemos intentado visualizarlo de esta forma.<\/p>\n<p><img decoding=\"async\" class=\"size-auto\" style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"\/wp-content\/images\/Blog_Xotels_ES\/estrategias_de_precio_para_hoteles2.jpg\" alt=\"estrategias de precio para hoteles2\" \/><\/p>\n<p style=\"text-align: justify;\">Si no tiene precios disponibles para los clientes potenciales con nivel m\u00e1s alto de presupuesto los perder\u00e1 en favor de otros hoteles. O si los precios son demasiado bajos para lo que la gente est\u00e1 dispuesta a pagar perder\u00e1s margen de beneficio aunque reciba la reserva.<\/p>\n<p style=\"text-align: justify;\">Entonces, \u00bfc\u00f3mo puede hacer coincidir la demanda, la oferta de precios y el presupuesto? Sencillo, es necesario diferenciar la oferta de productos.<\/p>\n<p><img decoding=\"async\" class=\"size-auto\" style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"\/wp-content\/images\/Blog_Xotels_ES\/estrategias_de_precio_para_hoteles3.jpg\" alt=\"estrategias de precio para hoteles3\" \/><\/p>\n<p style=\"text-align: justify;\">Esto b\u00e1sicamente significa que estamos introduciendo una segmentaci\u00f3n de precios o la estrategia de discriminaci\u00f3n en nuestros hoteles.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:50px;width:100%;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-color3);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:rgba(249,249,249,0);--awb-flex-wrap:wrap;--awb-box-shadow:1px 1px 10px 1px rgba(114,114,114,0.5);\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-right:15px;--awb-padding-left:15px;--awb-bg-size:cover;--awb-width-large:50%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:50px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><p style=\"font-size: 2em; text-align: center;\">Maximiza los ingresos de tu hotel<\/p>\n<\/div><div class=\"fusion-text fusion-text-3\"><p style=\"text-align: center;\">Descubre el potencial de ingresos oculto de tu hotel o resort.<\/p>\n<\/div><div 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fusion-no-small-visibility fusion-no-medium-visibility\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-dropshadow imageframe-1 hover-type-none\" style=\"-webkit-box-shadow: 3px 3px 7px var(--awb-color7);box-shadow: 3px 3px 7px var(--awb-color7);\"><img decoding=\"async\" width=\"1000\" height=\"1000\" title=\"Revenue Management &#8211; Xotels\" src=\"https:\/\/www.xotels.com\/wp-content\/uploads\/2023\/05\/Revenue-Management-Xotels.webp\" alt class=\"img-responsive wp-image-20979\" srcset=\"https:\/\/www.xotels.com\/wp-content\/uploads\/2023\/05\/Revenue-Management-Xotels-200x200.webp 200w, https:\/\/www.xotels.com\/wp-content\/uploads\/2023\/05\/Revenue-Management-Xotels-400x400.webp 400w, https:\/\/www.xotels.com\/wp-content\/uploads\/2023\/05\/Revenue-Management-Xotels-600x600.webp 600w, https:\/\/www.xotels.com\/wp-content\/uploads\/2023\/05\/Revenue-Management-Xotels-800x800.webp 800w, https:\/\/www.xotels.com\/wp-content\/uploads\/2023\/05\/Revenue-Management-Xotels.webp 1000w\" sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><div class=\"fusion-image-element fusion-no-large-visibility\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-object-position:45% 61%;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-dropshadow imageframe-2 hover-type-none has-aspect-ratio\" style=\"-webkit-box-shadow: 3px 3px 7px var(--awb-color7);box-shadow: 3px 3px 7px var(--awb-color7);\"><img decoding=\"async\" width=\"1000\" height=\"1000\" title=\"Revenue Management &#8211; Xotels\" src=\"https:\/\/www.xotels.com\/wp-content\/uploads\/2023\/05\/Revenue-Management-Xotels.webp\" class=\"img-responsive wp-image-20979 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" alt srcset=\"https:\/\/www.xotels.com\/wp-content\/uploads\/2023\/05\/Revenue-Management-Xotels-200x200.webp 200w, https:\/\/www.xotels.com\/wp-content\/uploads\/2023\/05\/Revenue-Management-Xotels-400x400.webp 400w, https:\/\/www.xotels.com\/wp-content\/uploads\/2023\/05\/Revenue-Management-Xotels-600x600.webp 600w, https:\/\/www.xotels.com\/wp-content\/uploads\/2023\/05\/Revenue-Management-Xotels-800x800.webp 800w, https:\/\/www.xotels.com\/wp-content\/uploads\/2023\/05\/Revenue-Management-Xotels.webp 1000w\" sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><\/div><\/div>\n<div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:50px;width:100%;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-color3);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify;\">En los pr\u00f3ximos art\u00edculos vamos a hablar de estrategias de precios del hotel dentro de su plan de <a href=\"https:\/\/www.xotels.com\/es\/revenue-management-hotelero\">gesti\u00f3n de ingresos<\/a>. Nos enfocaremos en los conceptos de precio din\u00e1mico, GOPPAR, precios diferenciales y posicionamiento de precios. La primera cuesti\u00f3n que abordamos es cu\u00e1ntos precios deber\u00eda ofrecer su hotel &#8230;<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[206],"tags":[],"class_list":["post-24772","post","type-post","status-publish","format-standard","hentry","category-libro-revenue-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Estrategias de precio para Hoteles - Xotels<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.xotels.com\/es\/revenuemanagement\/libro-revenue-management\/estrategias-precio-hoteles\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estrategias de precio para Hoteles - Xotels\" \/>\n<meta property=\"og:description\" content=\"En los pr\u00f3ximos art\u00edculos vamos a hablar de estrategias de precios del hotel dentro de su plan de gesti\u00f3n de ingresos. Nos enfocaremos en los conceptos de precio din\u00e1mico, GOPPAR, precios diferenciales y posicionamiento de precios. 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