{"id":24778,"date":"2009-10-06T10:45:48","date_gmt":"2009-10-06T10:45:48","guid":{"rendered":"https:\/\/www.xotels.com\/sin-categorizar\/paridad-de-precio-como-herramienta-de-revenue-management"},"modified":"2025-01-23T10:38:29","modified_gmt":"2025-01-23T10:38:29","slug":"paridad-de-precio","status":"publish","type":"post","link":"https:\/\/www.xotels.com\/es\/revenuemanagement\/libro-revenue-management\/paridad-de-precio","title":{"rendered":"Paridad de precio como herramienta de Revenue Management"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>El objetivo de la paridad de precio es animar a sus clientes a que reserven directamente. No tendr\u00edan que encontrar ninguna ventaja en reservar por un distribuidor por internet. \u00bfPero pueden encontrar su web con rapidez? Aprenda en este art\u00edculo,\u00a0c\u00f3mo organizarse y utilizar la paridad de precio como herramienta de <a href=\"\/es\">revenue management<\/a>.<\/p>\n<p style=\"text-align: justify;\">Con el fin de poner en pr\u00e1ctica la paridad de tarifas correctamente en un hotel y mantener el mismo precio en todos sus canales de distribuci\u00f3n,\u00a0es necesario subir y configurar los impuestos y los m\u00e1rgenes en p\u00e1ginas web externas correctamente.<\/p>\n<p style=\"text-align: justify;\">Demasiado a menudo seguimos viendo que los hoteles cometen errores de c\u00e1lculo. Hacer c\u00e1lculos sencillos y correctos, es la base de este procedimiento. Y, por supuesto, tenemos que saber cu\u00e1l es la diferencia entre el margen e incremento.\u00a0Hoy en d\u00eda, todav\u00eda es un reto.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:50px;width:100%;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-color3);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:rgba(249,249,249,0);--awb-flex-wrap:wrap;--awb-box-shadow:1px 1px 10px 1px rgba(114,114,114,0.5);\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-right:15px;--awb-padding-left:15px;--awb-bg-size:cover;--awb-width-large:50%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:50px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><p style=\"font-size: 2em; text-align: center;\">Maximiza los ingresos de tu hotel<\/p>\n<\/div><div class=\"fusion-text fusion-text-3\"><p style=\"text-align: center;\">Descubre el potencial de ingresos oculto de tu hotel o resort.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;margin-bottom:10px;width:100%;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-color3);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-no-small-visibility fusion-no-medium-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:3.84%;--awb-spacing-left-small:3.84%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div class=\"fusion-no-small-visibility\" style=\"text-align:center;\"><a class=\"fusion-button button-flat button-xlarge button-custom fusion-button-default button-1 fusion-button-default-span fusion-button-default-type fusion-has-button-gradient\" style=\"--button_accent_color:#ffffff;--button_border_color:#000000;--button_accent_hover_color:#c6c6c6;--button_border_hover_color:#212121;--button-border-radius-top-left:10px;--button-border-radius-top-right:10px;--button-border-radius-bottom-right:10px;--button-border-radius-bottom-left:10px;--button_gradient_angle:180deg;--button_gradient_top_color:#000000;--button_gradient_bottom_color:#000000;--button_gradient_top_color_hover:#1c1c1c;--button_gradient_bottom_color_hover:#3d3d3d;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.xotels.com\/es\/revenue-management-hotelero\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">M\u00c1S INFO<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-no-small-visibility fusion-no-medium-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:3.84%;--awb-spacing-left-small:3.84%;\" id=\"nativeads\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row\"><div class=\"fusion-no-small-visibility\" style=\"text-align:center;\"><a class=\"fusion-button button-flat button-xlarge button-custom fusion-button-default button-2 fusion-button-default-span fusion-button-default-type fusion-has-button-gradient\" style=\"--button_accent_color:#000000;--button_border_color:#000000;--button_accent_hover_color:#c6c6c6;--button_border_hover_color:#212121;--button-border-radius-top-left:10px;--button-border-radius-top-right:10px;--button-border-radius-bottom-right:10px;--button-border-radius-bottom-left:10px;--button_gradient_angle:180deg;--button_gradient_top_color:rgba(255,255,255,0);--button_gradient_bottom_color:rgba(255,255,255,0);--button_gradient_top_color_hover:#1c1c1c;--button_gradient_bottom_color_hover:#3d3d3d;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.xotels.com\/es\/ubicaciones\/\" id=\"nativeads\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">CONT\u00c1CTANOS<\/span><i class=\"fa-angle-right fas awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-no-medium-visibility fusion-no-large-visibility\" style=\"text-align:center;\"><a class=\"fusion-button button-flat button-small button-custom fusion-button-default button-3 fusion-button-default-span fusion-button-default-type fusion-has-button-gradient\" style=\"--awb-margin-bottom:20px;--button_accent_color:#ffffff;--button_border_color:#000000;--button_accent_hover_color:#c6c6c6;--button_border_hover_color:#212121;--button-border-radius-top-left:10px;--button-border-radius-top-right:10px;--button-border-radius-bottom-right:10px;--button-border-radius-bottom-left:10px;--button_gradient_angle:180deg;--button_gradient_top_color:#000000;--button_gradient_bottom_color:#000000;--button_gradient_top_color_hover:#1c1c1c;--button_gradient_bottom_color_hover:#3d3d3d;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.xotels.com\/es\/revenue-management-hotelero\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">M\u00c1S INFO<\/span><\/a><\/div><div class=\"fusion-no-medium-visibility fusion-no-large-visibility\" style=\"text-align:center;\"><a class=\"fusion-button button-flat button-small button-custom fusion-button-default button-4 fusion-button-default-span fusion-button-default-type fusion-has-button-gradient\" style=\"--button_accent_color:#000000;--button_border_color:#000000;--button_accent_hover_color:#c6c6c6;--button_border_hover_color:#212121;--button-border-radius-top-left:10px;--button-border-radius-top-right:10px;--button-border-radius-bottom-right:10px;--button-border-radius-bottom-left:10px;--button_gradient_angle:180deg;--button_gradient_top_color:rgba(255,255,255,0);--button_gradient_bottom_color:rgba(255,255,255,0);--button_gradient_top_color_hover:#1c1c1c;--button_gradient_bottom_color_hover:#3d3d3d;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.xotels.com\/es\/ubicaciones\/\" id=\"nativeads\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">CONT\u00c1CTANOS<\/span><i class=\"fa-angle-right fas awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-top:15px;--awb-padding-right:15px;--awb-padding-left:15px;--awb-bg-size:cover;--awb-width-large:50%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element fusion-no-small-visibility fusion-no-medium-visibility\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-dropshadow imageframe-1 hover-type-none\" style=\"-webkit-box-shadow: 3px 3px 7px var(--awb-color7);box-shadow: 3px 3px 7px var(--awb-color7);\"><img decoding=\"async\" width=\"1000\" height=\"1000\" title=\"Revenue Management &#8211; Xotels\" src=\"https:\/\/www.xotels.com\/wp-content\/uploads\/2023\/05\/Revenue-Management-Xotels.webp\" alt class=\"img-responsive wp-image-20979\" srcset=\"https:\/\/www.xotels.com\/wp-content\/uploads\/2023\/05\/Revenue-Management-Xotels-200x200.webp 200w, https:\/\/www.xotels.com\/wp-content\/uploads\/2023\/05\/Revenue-Management-Xotels-400x400.webp 400w, https:\/\/www.xotels.com\/wp-content\/uploads\/2023\/05\/Revenue-Management-Xotels-600x600.webp 600w, https:\/\/www.xotels.com\/wp-content\/uploads\/2023\/05\/Revenue-Management-Xotels-800x800.webp 800w, https:\/\/www.xotels.com\/wp-content\/uploads\/2023\/05\/Revenue-Management-Xotels.webp 1000w\" sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><div class=\"fusion-image-element fusion-no-large-visibility\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-object-position:45% 61%;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-dropshadow imageframe-2 hover-type-none has-aspect-ratio\" style=\"-webkit-box-shadow: 3px 3px 7px var(--awb-color7);box-shadow: 3px 3px 7px var(--awb-color7);\"><img decoding=\"async\" width=\"1000\" height=\"1000\" title=\"Revenue Management &#8211; Xotels\" src=\"https:\/\/www.xotels.com\/wp-content\/uploads\/2023\/05\/Revenue-Management-Xotels.webp\" class=\"img-responsive wp-image-20979 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" alt srcset=\"https:\/\/www.xotels.com\/wp-content\/uploads\/2023\/05\/Revenue-Management-Xotels-200x200.webp 200w, https:\/\/www.xotels.com\/wp-content\/uploads\/2023\/05\/Revenue-Management-Xotels-400x400.webp 400w, https:\/\/www.xotels.com\/wp-content\/uploads\/2023\/05\/Revenue-Management-Xotels-600x600.webp 600w, https:\/\/www.xotels.com\/wp-content\/uploads\/2023\/05\/Revenue-Management-Xotels-800x800.webp 800w, https:\/\/www.xotels.com\/wp-content\/uploads\/2023\/05\/Revenue-Management-Xotels.webp 1000w\" sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><\/div><\/div>\n<div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:50px;width:100%;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-color3);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-text fusion-text-4\"><p style=\"text-align: justify;\">Haga una tabla de Excel con todas las condiciones de cada web , incluyendo ;<\/p>\n<ul>\n<li style=\"text-align: justify;\">Impuestos % (incluido \/ excluido)<\/li>\n<li style=\"text-align: justify;\">Netos \/ Comisionables<\/li>\n<li style=\"text-align: justify;\">Margen % \/ cargos<\/li>\n<li style=\"text-align: justify;\">Pol\u00edticas de cancelaci\u00f3n<\/li>\n<li style=\"text-align: justify;\">Pol\u00edticas de pago<\/li>\n<li style=\"text-align: justify;\">Venta libre \/ cupo<\/li>\n<li style=\"text-align: justify;\">Release<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Le ayudar\u00e1 a entender mejor el mix de distribuci\u00f3n de su hotel.<\/p>\n<p style=\"text-align: justify;\">El siguiente paso es configurar su Channel Manager con los m\u00e1rgenes y impuestos correctos para que pueda cargar f\u00e1cilmente la misma tarifa en cada extranet.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"size-auto\" src=\"\/wp-content\/images\/Blog_Xotels_ES\/paridad_de_precio1.jpg\" alt=\"paridad de precio1\" \/><\/p>\n<p style=\"text-align: justify;\">Seguramente trabajar\u00e1 con m\u00e1s de un tipo de habitaci\u00f3n por agencia online, ahora tiene que configurar un diferencial, variable seg\u00fan el tipo de habitaci\u00f3n. Por ejemplo, establecer la diferencia entre tu habitaci\u00f3n superior y habitaci\u00f3n deluxe a 40,00 \u20ac. De esta manera se ahorrar\u00e1 tiempo evitando cargar un precio por cada tipo habitaci\u00f3n, y s\u00f3lo tendr\u00e1 que cargar el precio BAR por un tipo de habitaci\u00f3n y su cannel manager actualizar\u00e1 el resto.<\/p>\n<p><img decoding=\"async\" class=\"size-auto\" style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"\/wp-content\/images\/Blog_Xotels_ES\/paridad_de_precio2.jpg\" alt=\"paridad de precio2\" \/><\/p>\n<p style=\"text-align: justify;\">Como puede ver, implementar la paridad de tarifas en un hotel es bastante f\u00e1cil. S\u00f3lo tiene que organizarse. Tener un sistema de gesti\u00f3n de canales, sin duda, es de ayuda.<\/p>\n<p style=\"text-align: justify;\">Tener las mismas tarifas en todos los canales de distribuci\u00f3n p\u00fablicos estimular\u00e1 los consumidores la reserva directa con el hotel.<\/p>\n<p style=\"text-align: justify;\">Una \u00faltima pregunta importante sigue siendo, \u00bfpueden encontrar f\u00e1cilmente su sitio web?<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>El objetivo de la paridad de precio es animar a sus clientes a que reserven directamente. No tendr\u00edan que encontrar ninguna ventaja en reservar por un distribuidor por internet. \u00bfPero pueden encontrar su web con rapidez? Aprenda en este art\u00edculo,\u00a0c\u00f3mo organizarse y utilizar la paridad de precio como herramienta de <a href=\"\/es\/revenue-management-hotelero\">revenue management<\/a>.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[206],"tags":[],"class_list":["post-24778","post","type-post","status-publish","format-standard","hentry","category-libro-revenue-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Paridad de precio como herramienta de Revenue Management - Xotels<\/title>\n<meta name=\"description\" content=\"El objetivo de la paridad de tarifas en los hoteles es animar a los consumidores a reservar directamente. Aprenda a utilizar la paridad de tarifas como herramienta de revenue management para hoteles.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.xotels.com\/es\/revenuemanagement\/libro-revenue-management\/paridad-de-precio\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Paridad de precio como herramienta de Revenue Management - Xotels\" \/>\n<meta property=\"og:description\" content=\"El objetivo de la paridad de tarifas en los hoteles es animar a los consumidores a reservar directamente. Aprenda a utilizar la paridad de tarifas como herramienta de revenue management para hoteles.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.xotels.com\/es\/revenuemanagement\/libro-revenue-management\/paridad-de-precio\" \/>\n<meta property=\"og:site_name\" content=\"Xotels\" \/>\n<meta property=\"article:published_time\" content=\"2009-10-06T10:45:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-23T10:38:29+00:00\" \/>\n<meta name=\"author\" content=\"Patrick Landman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@xotels\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patrick Landman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es\\\/revenuemanagement\\\/libro-revenue-management\\\/paridad-de-precio#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es\\\/revenuemanagement\\\/libro-revenue-management\\\/paridad-de-precio\"},\"author\":{\"name\":\"Patrick Landman\",\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es#\\\/schema\\\/person\\\/f51e882bd553ae1b905fc0214cdca6f5\"},\"headline\":\"Paridad de precio como herramienta de Revenue Management\",\"datePublished\":\"2009-10-06T10:45:48+00:00\",\"dateModified\":\"2025-01-23T10:38:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es\\\/revenuemanagement\\\/libro-revenue-management\\\/paridad-de-precio\"},\"wordCount\":817,\"publisher\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es#organization\"},\"articleSection\":[\"libro-revenue-management\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es\\\/revenuemanagement\\\/libro-revenue-management\\\/paridad-de-precio\",\"url\":\"https:\\\/\\\/www.xotels.com\\\/es\\\/revenuemanagement\\\/libro-revenue-management\\\/paridad-de-precio\",\"name\":\"Paridad de precio como herramienta de Revenue Management - Xotels\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es#website\"},\"datePublished\":\"2009-10-06T10:45:48+00:00\",\"dateModified\":\"2025-01-23T10:38:29+00:00\",\"description\":\"El objetivo de la paridad de tarifas en los hoteles es animar a los consumidores a reservar directamente. Aprenda a utilizar la paridad de tarifas como herramienta de revenue management para hoteles.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es\\\/revenuemanagement\\\/libro-revenue-management\\\/paridad-de-precio#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.xotels.com\\\/es\\\/revenuemanagement\\\/libro-revenue-management\\\/paridad-de-precio\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es\\\/revenuemanagement\\\/libro-revenue-management\\\/paridad-de-precio#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.xotels.com\\\/es\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog de Revenue Management Hotelero\",\"item\":\"https:\\\/\\\/www.xotels.com\\\/es\\\/revenuemanagement\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"libro-revenue-management\",\"item\":\"https:\\\/\\\/www.xotels.com\\\/es\\\/revenuemanagement\\\/libro-revenue-management\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Paridad de precio como herramienta de Revenue Management\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es#website\",\"url\":\"https:\\\/\\\/www.xotels.com\\\/es\",\"name\":\"Xotels\",\"description\":\"Xotels - Revenue Management Consulting\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.xotels.com\\\/es?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es#organization\",\"name\":\"Xotels - Hotel Management Company\",\"url\":\"https:\\\/\\\/www.xotels.com\\\/es\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.xotels.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/xotels-hotel-management-company-logoOriginal-compress.webp\",\"contentUrl\":\"https:\\\/\\\/www.xotels.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/xotels-hotel-management-company-logoOriginal-compress.webp\",\"width\":196,\"height\":65,\"caption\":\"Xotels - Hotel Management Company\"},\"image\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es#\\\/schema\\\/person\\\/f51e882bd553ae1b905fc0214cdca6f5\",\"name\":\"Patrick Landman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f58c009011be358c80a1c2ebe59eef60c38e8685209f398d3d96192f15599fff?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f58c009011be358c80a1c2ebe59eef60c38e8685209f398d3d96192f15599fff?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f58c009011be358c80a1c2ebe59eef60c38e8685209f398d3d96192f15599fff?s=96&d=mm&r=g\",\"caption\":\"Patrick Landman\"},\"description\":\"As CEO and Founder of XOTELS, Patrick Landman has made it his mission to turn hotels and resorts into local market leaders. XOTELS\u00b4 diverse expertise and deep-knowledge across revenue management consulting, hotel management, and hotel consulting, enables us to drive results for independent boutique hotels, luxury resorts, and innovative lodging concepts. Below you will find opinion articles written by Patrick Landman.\",\"sameAs\":[\"https:\\\/\\\/www.xotels.com\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/xotels\\\/\",\"https:\\\/\\\/x.com\\\/xotels\"],\"url\":\"https:\\\/\\\/www.xotels.com\\\/es\\\/author\\\/patrick\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Paridad de precio como herramienta de Revenue Management - Xotels","description":"El objetivo de la paridad de tarifas en los hoteles es animar a los consumidores a reservar directamente. Aprenda a utilizar la paridad de tarifas como herramienta de revenue management para hoteles.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.xotels.com\/es\/revenuemanagement\/libro-revenue-management\/paridad-de-precio","og_locale":"es_ES","og_type":"article","og_title":"Paridad de precio como herramienta de Revenue Management - Xotels","og_description":"El objetivo de la paridad de tarifas en los hoteles es animar a los consumidores a reservar directamente. Aprenda a utilizar la paridad de tarifas como herramienta de revenue management para hoteles.","og_url":"https:\/\/www.xotels.com\/es\/revenuemanagement\/libro-revenue-management\/paridad-de-precio","og_site_name":"Xotels","article_published_time":"2009-10-06T10:45:48+00:00","article_modified_time":"2025-01-23T10:38:29+00:00","author":"Patrick Landman","twitter_card":"summary_large_image","twitter_creator":"@xotels","twitter_misc":{"Written by":"Patrick Landman","Est. reading time":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.xotels.com\/es\/revenuemanagement\/libro-revenue-management\/paridad-de-precio#article","isPartOf":{"@id":"https:\/\/www.xotels.com\/es\/revenuemanagement\/libro-revenue-management\/paridad-de-precio"},"author":{"name":"Patrick Landman","@id":"https:\/\/www.xotels.com\/es#\/schema\/person\/f51e882bd553ae1b905fc0214cdca6f5"},"headline":"Paridad de precio como herramienta de Revenue Management","datePublished":"2009-10-06T10:45:48+00:00","dateModified":"2025-01-23T10:38:29+00:00","mainEntityOfPage":{"@id":"https:\/\/www.xotels.com\/es\/revenuemanagement\/libro-revenue-management\/paridad-de-precio"},"wordCount":817,"publisher":{"@id":"https:\/\/www.xotels.com\/es#organization"},"articleSection":["libro-revenue-management"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.xotels.com\/es\/revenuemanagement\/libro-revenue-management\/paridad-de-precio","url":"https:\/\/www.xotels.com\/es\/revenuemanagement\/libro-revenue-management\/paridad-de-precio","name":"Paridad de precio como herramienta de Revenue Management - Xotels","isPartOf":{"@id":"https:\/\/www.xotels.com\/es#website"},"datePublished":"2009-10-06T10:45:48+00:00","dateModified":"2025-01-23T10:38:29+00:00","description":"El objetivo de la paridad de tarifas en los hoteles es animar a los consumidores a reservar directamente. Aprenda a utilizar la paridad de tarifas como herramienta de revenue management para hoteles.","breadcrumb":{"@id":"https:\/\/www.xotels.com\/es\/revenuemanagement\/libro-revenue-management\/paridad-de-precio#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.xotels.com\/es\/revenuemanagement\/libro-revenue-management\/paridad-de-precio"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.xotels.com\/es\/revenuemanagement\/libro-revenue-management\/paridad-de-precio#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.xotels.com\/es"},{"@type":"ListItem","position":2,"name":"Blog de Revenue Management Hotelero","item":"https:\/\/www.xotels.com\/es\/revenuemanagement"},{"@type":"ListItem","position":3,"name":"libro-revenue-management","item":"https:\/\/www.xotels.com\/es\/revenuemanagement\/libro-revenue-management"},{"@type":"ListItem","position":4,"name":"Paridad de precio como herramienta de Revenue Management"}]},{"@type":"WebSite","@id":"https:\/\/www.xotels.com\/es#website","url":"https:\/\/www.xotels.com\/es","name":"Xotels","description":"Xotels - Revenue Management Consulting","publisher":{"@id":"https:\/\/www.xotels.com\/es#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.xotels.com\/es?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.xotels.com\/es#organization","name":"Xotels - Hotel Management Company","url":"https:\/\/www.xotels.com\/es","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.xotels.com\/es#\/schema\/logo\/image\/","url":"https:\/\/www.xotels.com\/wp-content\/uploads\/2022\/05\/xotels-hotel-management-company-logoOriginal-compress.webp","contentUrl":"https:\/\/www.xotels.com\/wp-content\/uploads\/2022\/05\/xotels-hotel-management-company-logoOriginal-compress.webp","width":196,"height":65,"caption":"Xotels - Hotel Management Company"},"image":{"@id":"https:\/\/www.xotels.com\/es#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.xotels.com\/es#\/schema\/person\/f51e882bd553ae1b905fc0214cdca6f5","name":"Patrick Landman","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/f58c009011be358c80a1c2ebe59eef60c38e8685209f398d3d96192f15599fff?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f58c009011be358c80a1c2ebe59eef60c38e8685209f398d3d96192f15599fff?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f58c009011be358c80a1c2ebe59eef60c38e8685209f398d3d96192f15599fff?s=96&d=mm&r=g","caption":"Patrick Landman"},"description":"As CEO and Founder of XOTELS, Patrick Landman has made it his mission to turn hotels and resorts into local market leaders. XOTELS\u00b4 diverse expertise and deep-knowledge across revenue management consulting, hotel management, and hotel consulting, enables us to drive results for independent boutique hotels, luxury resorts, and innovative lodging concepts. Below you will find opinion articles written by Patrick Landman.","sameAs":["https:\/\/www.xotels.com\/","https:\/\/www.linkedin.com\/in\/xotels\/","https:\/\/x.com\/xotels"],"url":"https:\/\/www.xotels.com\/es\/author\/patrick"}]}},"_links":{"self":[{"href":"https:\/\/www.xotels.com\/es\/wp-json\/wp\/v2\/posts\/24778","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xotels.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.xotels.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.xotels.com\/es\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xotels.com\/es\/wp-json\/wp\/v2\/comments?post=24778"}],"version-history":[{"count":0,"href":"https:\/\/www.xotels.com\/es\/wp-json\/wp\/v2\/posts\/24778\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.xotels.com\/es\/wp-json\/wp\/v2\/media?parent=24778"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.xotels.com\/es\/wp-json\/wp\/v2\/categories?post=24778"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.xotels.com\/es\/wp-json\/wp\/v2\/tags?post=24778"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}