{"id":24779,"date":"2009-10-06T10:29:41","date_gmt":"2009-10-06T10:29:41","guid":{"rendered":"https:\/\/www.xotels.com\/sin-categorizar\/estrategias-de-precio-para-grupos"},"modified":"2025-01-23T10:40:15","modified_gmt":"2025-01-23T10:40:15","slug":"estrategias-de-precio-para-grupos","status":"publish","type":"post","link":"https:\/\/www.xotels.com\/es\/revenuemanagement\/libro-revenue-management\/estrategias-de-precio-para-grupos","title":{"rendered":"Estrategias de precio para Grupos"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>Adem\u00e1s de establecer estrategias para los segmentos corporativos y al por mayor, tambi\u00e9n tenemos la oportunidad de generar m\u00e1s ingresos mediante la planificaci\u00f3n y gesti\u00f3n del segmento grupos. Las estrategias de <a href=\"https:\/\/www.xotels.com\/es\/glosario\/gestion-de-ingresos-revenue-management\">gesti\u00f3n de los ingresos<\/a> tienen que aplicarse tambi\u00e9n a los grupos.<\/p>\n<p style=\"text-align: justify;\">Entonces, \u00bfa qu\u00e9 deber\u00edamos estar mirando? \u00bfPor d\u00f3nde empezamos? En primer lugar si hemos hecho un calendario de la demanda global del a\u00f1o, as\u00ed como una previsi\u00f3n por segmento, vamos a ser capaces de determinar qu\u00e9 parte de nuestra capacidad hotelera podemos vender a los grupos.<\/p>\n<p style=\"text-align: justify;\">Si no podemos ir un paso m\u00e1s all\u00e1, utilizando un c\u00e1lculo del desplazamiento. \u00bfCu\u00e1nto debemos cobrar si desplazamos ventas previstas en otro segmento para generar ingresos adicionales y el beneficio para el hotel?<\/p>\n<p style=\"text-align: justify;\">Pero volvamos un paso atr\u00e1s y trabajemos sobre nuestra estrategia de grupos. Debemos hacer un calendario de la demanda para los grupos que servir\u00e1 como gu\u00eda para el equipo de ventas sobre c\u00f3mo y qu\u00e9 cotizar exactamente, con confianza.<\/p>\n<p style=\"text-align: justify;\">Para ello tendremos que registrar por qu\u00e9 periodos tenemos las solicitudes de grupo, cu\u00e1ndo ha llegado la petici\u00f3n, y a qu\u00e9 precio cerramos o no la venta. Necesitamos realizar un seguimiento de los rechazos y no aceptaciones de nuestros grupos.<\/p>\n<p style=\"text-align: justify;\">Esto le ayudar\u00e1 a desarrollar un calendario de demanda para grupos que puede ser algo como esto :<\/p>\n<p style=\"text-align: justify;\">Sobre la base del OTB y del Forecast podemos dar una tarifa de grupo y un techo m\u00e1ximo de habitaciones. Recuerde que esta herramienta tiene que ser din\u00e1mica y se tiene que adaptar a medida que analizamos el pick-up de los distintos segmentos.<\/p>\n<p style=\"text-align: justify;\">Conocer el lead time y la conversi\u00f3n del segmento grupos le dar\u00e1 m\u00e1s confianza cuando tenga que cotizar. Los datos hist\u00f3ricos de abajo nos dir\u00edan que hay que tener confianza en cotizar grupos en enero y febrero y para marzo y abril, ya que todav\u00eda esperamos obtener muchas peticiones que tambi\u00e9n se convertir\u00e1n en reservas de esta forma. As\u00ed que no hay necesidad de negociar ni cambiar los precios aqu\u00ed &#8230;<\/p>\n<p style=\"text-align: justify;\">Por \u00faltimo, pero no menos importante, como se mencion\u00f3 anteriormente, un c\u00e1lculo del desplazamiento debe realizarse si un grupo le puede quitar la ocupaci\u00f3n prevista en otros segmentos. El grupo debe generar m\u00e1s ingresos y beneficios de los que ser\u00edamos capaces de generar con el negocio potencialmente desplazado. Usted tendr\u00e1 que tener en cuenta no s\u00f3lo los ingresos por habitaci\u00f3n, pero todos los gastos, fuentes de ingresos, incluyendo salas de reuniones, alimentos y bebidas, etc&#8230;<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:50px;width:100%;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-color3);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div> <div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1-1 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-none hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:106px;--awb-padding-left:0px;--awb-padding-right-medium:0px;--awb-padding-left-medium:0px;--awb-padding-top-small:0px;--awb-background-image:url(&quot;https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/07\/Native-Ads-Xotels-background-blue.webp&quot;);--awb-background-size:cover;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-flex-end fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion-flex-column\" style=\"--awb-padding-right:23px;--awb-padding-left-small:30px;--awb-bg-size:cover;--awb-width-large:65%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:2.95384615385%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.95384615385%;--awb-width-medium:65%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:2.95384615385%;--awb-spacing-left-medium:2.95384615385%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:1rem;margin-bottom:1rem;width:100%;\"><\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-div\" style=\"--awb-text-color:#e3e2de;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:4em;\"><div class=\"fusion-title-heading title-heading-center title-heading-tag fusion-responsive-typography-calculated\" style=\"margin:0;letter-spacing:-0.1em;font-size:1em;--fontSize:64;line-height:1.25;\"><p style=\"text-align: center; ;cursor: pointer;\"><a href=\"\/en\" style=\"text-decoration: none !important;\"><span style=\"color: #e3e2de!important; text-decoration: none !important;\"><strong>Maximiza el revenue<br \/>\nde tu hotel<\/strong><\/span><\/a><\/p><\/div><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:#e3e2de;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:1.2em;\"><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;letter-spacing:-0.1em;font-size:1em;--fontSize:19.2;--minFontSize:19.2;line-height:1.3;\"><p style=\"text-align: center;\">Descubre el potencial de revenue oculto de tu hotel<br \/>\no resort hoy.<\/p><\/h3><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:1rem;margin-bottom:1rem;width:100%;\"><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-flex-end fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:0%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:28.8%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:0%;--awb-spacing-left-medium:28.8%;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:0%;--awb-spacing-left-small:28.8%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row\"> <a style=\"  display: flex; align-items: center; justify-content: center; background-color: #e3e2de; color:#1351aa; border-radius: 20px; width: 12rem; height: 3rem; font-weight: 700; font-size: 1em; border-bottom-width: 3px; border-top-width: 3px; border-right-width: 3px; border-left-width: 3px; border-color:#e3e2de; text-decoration: none !important;  \" target=\"_blank\" rel=\"noopener noreferrer\" href=\"\/en\"><span><\/span>M\u00e1s informaci\u00f3n<\/span><\/a><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:20.736%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:0%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:20.736%;--awb-spacing-left-medium:0%;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:20.736%;--awb-spacing-left-small:0%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row\"> <a style=\"  display: flex; align-items: center; justify-content: center; background-color: #1351aa; color: #e3e2de;; border-radius: 20px; width: 12rem; height: 3rem; font-weight: 700; font-size: 1em; border-bottom-width: 3px; border-top-width: 3px; border-right-width: 3px; border-left-width: 3px; border-color:#e3e2de; text-decoration: none !important;  \" target=\"_blank\" rel=\"noopener noreferrer\" href=\"\/es\/ubicaciones\" id=\"nativeads\"><span>CONT\u00c1CTANOS<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-flex-end fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-2 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-no-medium-visibility fusion-no-large-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:0%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:28.8%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:0%;--awb-spacing-left-medium:28.8%;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:0%;--awb-spacing-left-small:0%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row\"> <a style=\"  display: flex; align-items: center; justify-content: center; background-color: #e3e2de; color:#1351aa; border-radius: 20px; width: 15rem; height: 3rem; font-weight: 700; font-size: 1em; border-bottom-width: 2px; border-top-width: 2px; border-right-width: 2px; border-left-width: 2px; border-color:#e3e2de; text-decoration: none !important;  \" target=\"_blank\" rel=\"noopener noreferrer\" href=\"\/en\"><span><\/span>M\u00e1s informaci\u00f3n<\/span><\/a><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-3 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-no-medium-visibility fusion-no-large-visibility\" style=\"--awb-padding-right-small:0px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:20.736%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:0%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:20.736%;--awb-spacing-left-medium:0%;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:0%;--awb-spacing-left-small:0%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row\"> <a style=\"  display: flex; align-items: center; justify-content: center; background-color: #1351aa; color: #e3e2de;; border-radius: 20px; width: 15rem; height: 3rem; font-weight: 700; font-size: 1em; border-bottom-width: 2px; border-top-width: 2px; border-right-width: 2px; border-left-width: 2px; border-color:#e3e2de; margin-left:10px text-decoration: none !important;  \" target=\"_blank\" rel=\"noopener noreferrer\" href=\"\/es\/ubicaciones\" id=\"nativeads\"><span>CONT\u00c1CTANOS<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:50px;width:100%;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-color3);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Adem\u00e1s de establecer estrategias para los segmentos corporativos y al por mayor, tambi\u00e9n tenemos la oportunidad de generar m\u00e1s ingresos mediante la planificaci\u00f3n y gesti\u00f3n del segmento grupos. Las estrategias de <a href=\"\/es\/revenue-management-hotelero\">gesti\u00f3n de los ingresos<\/a> tienen que aplicarse tambi\u00e9n a los grupos.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[206],"tags":[],"class_list":["post-24779","post","type-post","status-publish","format-standard","hentry","category-libro-revenue-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Estrategias de precio para Grupos - Xotels<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.xotels.com\/es\/revenuemanagement\/libro-revenue-management\/estrategias-de-precio-para-grupos\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estrategias de precio para Grupos - Xotels\" \/>\n<meta property=\"og:description\" content=\"Adem\u00e1s de establecer estrategias para los segmentos corporativos y al por mayor, tambi\u00e9n tenemos la oportunidad de generar m\u00e1s ingresos mediante la planificaci\u00f3n y gesti\u00f3n del segmento grupos. Las estrategias de gesti\u00f3n de los ingresos tienen que aplicarse tambi\u00e9n a los grupos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.xotels.com\/es\/revenuemanagement\/libro-revenue-management\/estrategias-de-precio-para-grupos\" \/>\n<meta property=\"og:site_name\" content=\"Xotels\" \/>\n<meta property=\"article:published_time\" content=\"2009-10-06T10:29:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-23T10:40:15+00:00\" \/>\n<meta name=\"author\" content=\"Patrick Landman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@xotels\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patrick Landman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es\\\/revenuemanagement\\\/libro-revenue-management\\\/estrategias-de-precio-para-grupos#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es\\\/revenuemanagement\\\/libro-revenue-management\\\/estrategias-de-precio-para-grupos\"},\"author\":{\"name\":\"Patrick Landman\",\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es#\\\/schema\\\/person\\\/f51e882bd553ae1b905fc0214cdca6f5\"},\"headline\":\"Estrategias de precio para Grupos\",\"datePublished\":\"2009-10-06T10:29:41+00:00\",\"dateModified\":\"2025-01-23T10:40:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es\\\/revenuemanagement\\\/libro-revenue-management\\\/estrategias-de-precio-para-grupos\"},\"wordCount\":795,\"publisher\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es#organization\"},\"articleSection\":[\"libro-revenue-management\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es\\\/revenuemanagement\\\/libro-revenue-management\\\/estrategias-de-precio-para-grupos\",\"url\":\"https:\\\/\\\/www.xotels.com\\\/es\\\/revenuemanagement\\\/libro-revenue-management\\\/estrategias-de-precio-para-grupos\",\"name\":\"Estrategias de precio para Grupos - Xotels\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es#website\"},\"datePublished\":\"2009-10-06T10:29:41+00:00\",\"dateModified\":\"2025-01-23T10:40:15+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es\\\/revenuemanagement\\\/libro-revenue-management\\\/estrategias-de-precio-para-grupos#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.xotels.com\\\/es\\\/revenuemanagement\\\/libro-revenue-management\\\/estrategias-de-precio-para-grupos\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es\\\/revenuemanagement\\\/libro-revenue-management\\\/estrategias-de-precio-para-grupos#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.xotels.com\\\/es\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog de Revenue Management Hotelero\",\"item\":\"https:\\\/\\\/www.xotels.com\\\/es\\\/revenuemanagement\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"libro-revenue-management\",\"item\":\"https:\\\/\\\/www.xotels.com\\\/es\\\/revenuemanagement\\\/libro-revenue-management\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Estrategias de precio para Grupos\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es#website\",\"url\":\"https:\\\/\\\/www.xotels.com\\\/es\",\"name\":\"Xotels\",\"description\":\"Xotels - Revenue Management Consulting\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.xotels.com\\\/es?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es#organization\",\"name\":\"Xotels - Hotel Management Company\",\"url\":\"https:\\\/\\\/www.xotels.com\\\/es\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.xotels.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/xotels-hotel-management-company-logoOriginal-compress.webp\",\"contentUrl\":\"https:\\\/\\\/www.xotels.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/xotels-hotel-management-company-logoOriginal-compress.webp\",\"width\":196,\"height\":65,\"caption\":\"Xotels - Hotel Management Company\"},\"image\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.xotels.com\\\/es#\\\/schema\\\/person\\\/f51e882bd553ae1b905fc0214cdca6f5\",\"name\":\"Patrick Landman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f58c009011be358c80a1c2ebe59eef60c38e8685209f398d3d96192f15599fff?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f58c009011be358c80a1c2ebe59eef60c38e8685209f398d3d96192f15599fff?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f58c009011be358c80a1c2ebe59eef60c38e8685209f398d3d96192f15599fff?s=96&d=mm&r=g\",\"caption\":\"Patrick Landman\"},\"description\":\"As CEO and Founder of XOTELS, Patrick Landman has made it his mission to turn hotels and resorts into local market leaders. XOTELS\u00b4 diverse expertise and deep-knowledge across revenue management consulting, hotel management, and hotel consulting, enables us to drive results for independent boutique hotels, luxury resorts, and innovative lodging concepts. Below you will find opinion articles written by Patrick Landman.\",\"sameAs\":[\"https:\\\/\\\/www.xotels.com\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/xotels\\\/\",\"https:\\\/\\\/x.com\\\/xotels\"],\"url\":\"https:\\\/\\\/www.xotels.com\\\/es\\\/author\\\/patrick\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Estrategias de precio para Grupos - Xotels","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.xotels.com\/es\/revenuemanagement\/libro-revenue-management\/estrategias-de-precio-para-grupos","og_locale":"es_ES","og_type":"article","og_title":"Estrategias de precio para Grupos - Xotels","og_description":"Adem\u00e1s de establecer estrategias para los segmentos corporativos y al por mayor, tambi\u00e9n tenemos la oportunidad de generar m\u00e1s ingresos mediante la planificaci\u00f3n y gesti\u00f3n del segmento grupos. Las estrategias de gesti\u00f3n de los ingresos tienen que aplicarse tambi\u00e9n a los grupos.","og_url":"https:\/\/www.xotels.com\/es\/revenuemanagement\/libro-revenue-management\/estrategias-de-precio-para-grupos","og_site_name":"Xotels","article_published_time":"2009-10-06T10:29:41+00:00","article_modified_time":"2025-01-23T10:40:15+00:00","author":"Patrick Landman","twitter_card":"summary_large_image","twitter_creator":"@xotels","twitter_misc":{"Written by":"Patrick Landman","Est. reading time":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.xotels.com\/es\/revenuemanagement\/libro-revenue-management\/estrategias-de-precio-para-grupos#article","isPartOf":{"@id":"https:\/\/www.xotels.com\/es\/revenuemanagement\/libro-revenue-management\/estrategias-de-precio-para-grupos"},"author":{"name":"Patrick Landman","@id":"https:\/\/www.xotels.com\/es#\/schema\/person\/f51e882bd553ae1b905fc0214cdca6f5"},"headline":"Estrategias de precio para Grupos","datePublished":"2009-10-06T10:29:41+00:00","dateModified":"2025-01-23T10:40:15+00:00","mainEntityOfPage":{"@id":"https:\/\/www.xotels.com\/es\/revenuemanagement\/libro-revenue-management\/estrategias-de-precio-para-grupos"},"wordCount":795,"publisher":{"@id":"https:\/\/www.xotels.com\/es#organization"},"articleSection":["libro-revenue-management"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.xotels.com\/es\/revenuemanagement\/libro-revenue-management\/estrategias-de-precio-para-grupos","url":"https:\/\/www.xotels.com\/es\/revenuemanagement\/libro-revenue-management\/estrategias-de-precio-para-grupos","name":"Estrategias de precio para Grupos - Xotels","isPartOf":{"@id":"https:\/\/www.xotels.com\/es#website"},"datePublished":"2009-10-06T10:29:41+00:00","dateModified":"2025-01-23T10:40:15+00:00","breadcrumb":{"@id":"https:\/\/www.xotels.com\/es\/revenuemanagement\/libro-revenue-management\/estrategias-de-precio-para-grupos#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.xotels.com\/es\/revenuemanagement\/libro-revenue-management\/estrategias-de-precio-para-grupos"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.xotels.com\/es\/revenuemanagement\/libro-revenue-management\/estrategias-de-precio-para-grupos#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.xotels.com\/es"},{"@type":"ListItem","position":2,"name":"Blog de Revenue Management Hotelero","item":"https:\/\/www.xotels.com\/es\/revenuemanagement"},{"@type":"ListItem","position":3,"name":"libro-revenue-management","item":"https:\/\/www.xotels.com\/es\/revenuemanagement\/libro-revenue-management"},{"@type":"ListItem","position":4,"name":"Estrategias de precio para Grupos"}]},{"@type":"WebSite","@id":"https:\/\/www.xotels.com\/es#website","url":"https:\/\/www.xotels.com\/es","name":"Xotels","description":"Xotels - Revenue Management Consulting","publisher":{"@id":"https:\/\/www.xotels.com\/es#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.xotels.com\/es?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.xotels.com\/es#organization","name":"Xotels - Hotel Management Company","url":"https:\/\/www.xotels.com\/es","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.xotels.com\/es#\/schema\/logo\/image\/","url":"https:\/\/www.xotels.com\/wp-content\/uploads\/2022\/05\/xotels-hotel-management-company-logoOriginal-compress.webp","contentUrl":"https:\/\/www.xotels.com\/wp-content\/uploads\/2022\/05\/xotels-hotel-management-company-logoOriginal-compress.webp","width":196,"height":65,"caption":"Xotels - Hotel Management Company"},"image":{"@id":"https:\/\/www.xotels.com\/es#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.xotels.com\/es#\/schema\/person\/f51e882bd553ae1b905fc0214cdca6f5","name":"Patrick Landman","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/f58c009011be358c80a1c2ebe59eef60c38e8685209f398d3d96192f15599fff?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f58c009011be358c80a1c2ebe59eef60c38e8685209f398d3d96192f15599fff?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f58c009011be358c80a1c2ebe59eef60c38e8685209f398d3d96192f15599fff?s=96&d=mm&r=g","caption":"Patrick Landman"},"description":"As CEO and Founder of XOTELS, Patrick Landman has made it his mission to turn hotels and resorts into local market leaders. XOTELS\u00b4 diverse expertise and deep-knowledge across revenue management consulting, hotel management, and hotel consulting, enables us to drive results for independent boutique hotels, luxury resorts, and innovative lodging concepts. Below you will find opinion articles written by Patrick Landman.","sameAs":["https:\/\/www.xotels.com\/","https:\/\/www.linkedin.com\/in\/xotels\/","https:\/\/x.com\/xotels"],"url":"https:\/\/www.xotels.com\/es\/author\/patrick"}]}},"_links":{"self":[{"href":"https:\/\/www.xotels.com\/es\/wp-json\/wp\/v2\/posts\/24779","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xotels.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.xotels.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.xotels.com\/es\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xotels.com\/es\/wp-json\/wp\/v2\/comments?post=24779"}],"version-history":[{"count":0,"href":"https:\/\/www.xotels.com\/es\/wp-json\/wp\/v2\/posts\/24779\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.xotels.com\/es\/wp-json\/wp\/v2\/media?parent=24779"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.xotels.com\/es\/wp-json\/wp\/v2\/categories?post=24779"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.xotels.com\/es\/wp-json\/wp\/v2\/tags?post=24779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}