Static Pricing

What is the meaning / definition of Static Pricing in the hospitality industry?

Static Pricing is when a hotel keeps exactly the same selling rate at all times, regardless of the occupancy, market trends and marketplace demand.

This is the opposite of dynamic pricing. Static pricing is considered an outaded practice in the industry as does not allow your hotel to actually have a pricing strategy and adapt its offer to demand and market trends in order to maximaze RevPar and GopPar.

See Also:

Synonyms

  • Static Pricing
wiwt - wish i was there

Nouveau
Hôtel 
Canal de
Distribution

Nouveau
Hôtel 
Canal de
Distribution

EN SAVOIR PLUS

OBTENIR UNE DÉMO

EN SAVOIR PLUS

OBTENIR UNE DÉMO

wiwt - wish i was there

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About the Author: Patrick Landman

As CEO and Founder of XOTELS, Patrick Landman has made it his mission to turn hotels and resorts into local market leaders. XOTELS´ diverse expertise and deep-knowledge across revenue management consulting, hotel management, and hotel consulting, enables us to drive results for independent boutique hotels, luxury resorts, and innovative lodging concepts. Below you will find opinion articles written by Patrick Landman.