{"version":"1.0","provider_name":"Xotels","provider_url":"https:\/\/www.xotels.com\/fr","author_name":"Patrick Landman","author_url":"https:\/\/www.xotels.com\/fr\/author\/patrick","title":"Plan marketing de l\u2019h\u00f4tel & strat\u00e9gies en ligne \u2013 partie 2 - Xotels","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"GQWto0h5lI\"><a href=\"https:\/\/www.xotels.com\/fr\/blog\/plan-de-marketing-hotelier-partie-2\">Plan marketing de l\u2019h\u00f4tel &#038; strat\u00e9gies en ligne \u2013 partie 2<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.xotels.com\/fr\/blog\/plan-de-marketing-hotelier-partie-2\/embed#?secret=GQWto0h5lI\" width=\"600\" height=\"338\" title=\"\u00ab\u00a0Plan marketing de l\u2019h\u00f4tel &#038; strat\u00e9gies en ligne \u2013 partie 2\u00a0\u00bb &#8212; Xotels\" data-secret=\"GQWto0h5lI\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.xotels.com\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","description":"Dans la premi\u00e8re partie de notre marketing internet d\u2019h\u00f4tel, nous avons fini par parler de la protection de marque afin de g\u00e9n\u00e9rer des ventes directes. Une autre m\u00e9thode tr\u00e8s efficace qui peut \u00eatre utiliser, est la publicit\u00e9 PPC dans les moteurs de recherche, \u00e9galement appel\u00e9 SEM ou Search Engine Marketing."}