{"id":25880,"date":"2025-04-15T10:52:47","date_gmt":"2025-04-15T10:52:47","guid":{"rendered":"https:\/\/www.xotels.com\/case-studies\/revenue-management-boutique-hotel-de-ski"},"modified":"2025-07-21T09:17:03","modified_gmt":"2025-07-21T09:17:03","slug":"revenue-management-boutique-hotel-de-ski","status":"publish","type":"avada_portfolio","link":"https:\/\/www.xotels.com\/fr\/etudes-de-cas\/revenue-management-boutique-hotel-de-ski","title":{"rendered":"\u00c9tude de cas en revenue management \u2013 Boutique h\u00f4tel de ski"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:36px;--awb-padding-bottom:36px;--awb-padding-right-medium:0px;--awb-padding-bottom-medium:20px;--awb-padding-left-medium:0px;--awb-padding-top-small:20px;--awb-padding-bottom-small:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-border-color:hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc( var(--awb-color8-a) - 95% ));--awb-border-style:solid;--awb-filter:opacity(93%);--awb-filter-transition:filter 0.3s ease, -webkit-backdrop-filter 0.3s ease, backdrop-filter 0.3s ease;--awb-filter-hover:opacity(100%);--awb-width-large:33.3333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:11.52%;--awb-width-medium:33.3333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInDown\" data-animationDuration=\"1.6\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><i class=\"fb-icon-element-1 fb-icon-element fontawesome-icon icon-mkb-stats circle-no\" style=\"--awb-iconcolor:#64ce27;--awb-iconcolor-hover:var(--awb-custom_color_1);--awb-font-size:20px;--awb-align-self:center;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:12px;--awb-margin-left:0px;\"><\/i><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:6px;--awb-margin-bottom:6px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:0px;--awb-margin-left-small:0px;--awb-margin-bottom-medium:12px;--awb-font-size:var(--awb-typography1-font-size);\"><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"font-family:&quot;Montserrat&quot;;font-style:normal;font-weight:600;margin:0;letter-spacing:var(--awb-typography1-letter-spacing);text-transform:var(--awb-typography1-text-transform);font-size:1em;--fontSize:60;line-height:var(--awb-typography1-line-height);\">47%<\/h3><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-four\" style=\"--awb-margin-top:0px;--awb-margin-bottom:8px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-margin-bottom-medium:12px;\"><h4 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:28;line-height:1.36;\">Ventes directes en 2024<\/h4><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-border-color:hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc( var(--awb-color8-a) - 95% ));--awb-border-style:solid;--awb-filter:opacity(93%);--awb-filter-transition:filter 0.3s ease, -webkit-backdrop-filter 0.3s ease, backdrop-filter 0.3s ease;--awb-filter-hover:opacity(100%);--awb-width-large:33.3333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:11.52%;--awb-width-medium:33.3333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInDown\" data-animationDuration=\"1.6\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><i class=\"fb-icon-element-2 fb-icon-element fontawesome-icon icon-mkb-group circle-no\" style=\"--awb-iconcolor:#64ce27;--awb-iconcolor-hover:var(--awb-custom_color_1);--awb-font-size:20px;--awb-align-self:center;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:12px;--awb-margin-left:0px;\"><\/i><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:6px;--awb-margin-bottom:6px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:0px;--awb-margin-left-small:0px;--awb-margin-bottom-medium:12px;--awb-font-size:60px;\"><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"font-family:&quot;Montserrat&quot;;font-style:normal;font-weight:600;margin:0;letter-spacing:var(--awb-typography1-letter-spacing);text-transform:var(--awb-typography1-text-transform);font-size:1em;--fontSize:60;line-height:var(--awb-typography1-line-height);\">5* \u00e0 4*<\/h3><\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-four\" style=\"--awb-margin-top:0px;--awb-margin-bottom:8px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-margin-bottom-medium:12px;\"><h4 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:28;line-height:1.36;\">Modification du classement par \u00e9toiles<\/h4><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-border-color:hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc( var(--awb-color8-a) - 95% ));--awb-border-style:solid;--awb-filter:opacity(93%);--awb-filter-transition:filter 0.3s ease, -webkit-backdrop-filter 0.3s ease, backdrop-filter 0.3s ease;--awb-filter-hover:opacity(100%);--awb-width-large:33.3333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:11.52%;--awb-width-medium:33.3333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInDown\" data-animationDuration=\"1.6\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><i class=\"fb-icon-element-3 fb-icon-element fontawesome-icon icon-mkb-connection circle-no\" style=\"--awb-iconcolor:#64ce27;--awb-iconcolor-hover:var(--awb-custom_color_1);--awb-font-size:20px;--awb-align-self:center;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:12px;--awb-margin-left:0px;\"><\/i><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:6px;--awb-margin-bottom:6px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:0px;--awb-margin-left-small:0px;--awb-margin-bottom-medium:12px;--awb-font-size:var(--awb-typography1-font-size);\"><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"font-family:&quot;Montserrat&quot;;font-style:normal;font-weight:600;margin:0;letter-spacing:var(--awb-typography1-letter-spacing);text-transform:var(--awb-typography1-text-transform);font-size:1em;--fontSize:60;line-height:var(--awb-typography1-line-height);\">+3%<\/h3><\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-four\" style=\"--awb-margin-top:0px;--awb-margin-bottom:8px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-margin-bottom-medium:12px;\"><h4 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:28;line-height:1.36;\">Ventes web d\u2019une ann\u00e9e sur l\u2019autre<\/h4><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.6666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:83.3333333333%;--awb-order-medium:0;--awb-spacing-right-medium:2.304%;--awb-spacing-left-medium:2.304%;--awb-width-small:100%;--awb-order-small:0;--awb-margin-top-small:0px;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:35px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:35;line-height:var(--awb-typography1-line-height);\"><strong> D\u00e9fi n\u00b01 : Maximiser les revenus (directs)<\/strong><\/h2><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.6666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:83.3333333333%;--awb-order-medium:0;--awb-spacing-right-medium:2.304%;--awb-spacing-left-medium:2.304%;--awb-width-small:100%;--awb-order-small:0;--awb-margin-top-small:0px;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:20px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:var(--awb-typography1-line-height);\">Le d\u00e9fi<\/h2><\/div><div class=\"fusion-text fusion-text-1\" style=\"--awb-content-alignment:left;\"><p><span style=\"font-weight: 400;\"><strong>Ouvert seulement 5 mois par an<\/strong>, ce boutique h\u00f4tel de ski subit des p\u00e9riodes courtes de forte demande, suivies d\u2019une fermeture totale. La d\u00e9pendance aux voyagistes, grossistes et plateformes tierces limitait le contr\u00f4le tarifaire et \u00e9rodait les marges. De plus, <strong>ils exploitaient peu les canaux de distribution<\/strong> sp\u00e9cialis\u00e9s dans les sports d\u2019hiver.  <\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-bottom:40px;--awb-padding-right-small:0px;--awb-padding-bottom-small:10px;--awb-padding-left-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.6666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:83.3333333333%;--awb-order-medium:0;--awb-spacing-right-medium:2.304%;--awb-spacing-left-medium:2.304%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:20px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:var(--awb-typography1-line-height);\">La solution<\/h2><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-content-alignment:left;\"><p>Nos <a href=\"\/\"><b>consultants en revenue management<\/b><\/a> ont d\u00e9ploy\u00e9 une approche \u00e0 multiples facettes comprenant 3 opportunit\u00e9s majeures :<\/p>\n<\/div><ul style=\"--awb-iconcolor:#64ce27;--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-chart-line fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><a href=\"#Seasonality\"><b>Optimisation de la saisonnalit\u00e9<\/b><\/a><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-chart-line fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><a href=\"#Distribution\"><b>Expansion des canaux de distribution<\/b><\/a><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-chart-line fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><a href=\"#Direct\"><b>Renforcement des ventes directes<\/b><\/a><\/p>\n<\/div><\/li><\/ul><div class=\"fusion-menu-anchor\" id=\"Seasonality\"><\/div><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:32px;--awb-margin-bottom:20px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;line-height:1.3;\">Optimisation de la saisonnalit\u00e9<\/h3><\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-content-alignment:left;\"><p><span style=\"font-weight: 400;\">Des mod\u00e8les de tarification dynamique ont \u00e9t\u00e9 adapt\u00e9s<\/span> \u00e0 la saisonnalit\u00e9 de l\u2019h\u00f4tel. En <span style=\"font-weight: 400;\">s\u2019appuyant sur la pr\u00e9vision de la demande<\/span>, les tarifs ont \u00e9t\u00e9 <b>optimis\u00e9s lors des p\u00e9riodes de forte affluence<\/b>.<span style=\"font-weight: 400;\">. Les strat\u00e9gies de r\u00e9servation anticip\u00e9e ont <\/span><b> maximis\u00e9 les revenus<\/b> <span style=\"font-weight: 400;\">pendant les semaines de pointe, tandis que des promotions<\/span> <b>cibl\u00e9es ont soutenu l\u2019occupation lors des p\u00e9riodes <\/b><span style=\"font-weight: 400;\"> moins charg\u00e9es. La gestion dynamique du s\u00e9jour minimum a permis  <\/span>d\u2019optimiser le taux d\u2019occupation <span style=\"font-weight: 400;\">sur l\u2019ensemble de la saison hivernale<\/span>.<\/p>\n<\/div><div class=\"fusion-menu-anchor\" id=\"Distribution\"><\/div><div class=\"fusion-title title fusion-title-11 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:32px;--awb-margin-bottom:20px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;line-height:1.3;\">Expansion des canaux de distribution<\/h3><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-content-alignment:left;\"><p>De nouveaux canaux ont \u00e9t\u00e9 int\u00e9gr\u00e9s, <b>notamment des plateformes sp\u00e9cialis\u00e9es<\/b> ski, afin de capter des audiences de niche et diversifier la distribution.<\/p>\n<\/div><div class=\"fusion-menu-anchor\" id=\"Direct\"><\/div><div class=\"fusion-title title fusion-title-12 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:32px;--awb-margin-bottom:20px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;line-height:1.3;\">Renforcement des ventes directes<\/h3><\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-content-alignment:left;\"><p>Une campagne d\u00e9di\u00e9e a \u00e9t\u00e9 lanc\u00e9e pour booster les r\u00e9servations directes\u202f: <b>offres exclusives<\/b> sur le site web et le moteur de r\u00e9servation, compl\u00e9t\u00e9es par du <b>marketing cibl\u00e9<\/b> via Google Ads et les m\u00e9tamoteurs.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-13 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:32px;--awb-margin-bottom:20px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;line-height:1.3;\">Aper\u00e7u des actions<\/h3><\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-content-alignment:left;\"><ul>\n<li><span style=\"letter-spacing: 0.24px; background-color: rgba(0, 0, 0, 0);\">R\u00e9vision de tous les contrats FIT pour prot\u00e9ger l\u2019ADR et garantir un taux d\u2019occupation minimal<\/span><\/li>\n<li>Partenariat avec un centre des congr\u00e8s pour les r\u00e9servations anticip\u00e9es et de groupe<\/li>\n<li>Application de s\u00e9jours minimum et tarification ajust\u00e9e durant les p\u00e9riodes de forte demande<\/li>\n<li>Alignement du calendrier de la demande sur les vacances des march\u00e9s \u00e9metteurs<\/li>\n<li>Restriction des tarifs flexibles pour r\u00e9duire les annulations de derni\u00e8re minute<\/li>\n<li>R\u00e9\u00e9valuation des strat\u00e9gies et offres OTA pour les aligner aux objectifs de revenus<\/li>\n<li>Gestion de l\u2019inventaire pour encourager les s\u00e9jours complets et \u00e9quilibrer la disponibilit\u00e9 des chambres<\/li>\n<li>Introduction de tarifs non remboursables en p\u00e9riode de pointe pour limiter les annulations<\/li>\n<li>Segmentation pour affiner les strat\u00e9gies selon le canal<\/li>\n<li>Optimisation du contenu OTA pour am\u00e9liorer la comp\u00e9titivit\u00e9 et le r\u00e9f\u00e9rencement<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:20px;--awb-border-radius-top-right:20px;--awb-border-radius-bottom-right:20px;--awb-border-radius-bottom-left:20px;--awb-overflow:hidden;--awb-padding-top:40px;--awb-padding-bottom:40px;--awb-padding-top-small:0px;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-background-color:#f9f9fb;--awb-background-image:linear-gradient(180deg, #f2f2f2 12%,#cccccc 100%);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-stretch fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-animated\" style=\"--awb-padding-top-small:31px;--awb-padding-right-small:30px;--awb-padding-left-small:30px;--awb-overflow:hidden;--awb-bg-size:cover;--awb-border-radius:20px 20px 20px 20px;--awb-width-large:66.6666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:8.64%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:8.64%;--awb-width-medium:83.3333333333%;--awb-order-medium:0;--awb-spacing-right-medium:30px;--awb-spacing-left-medium:30px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:10px;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInDown\" data-animationDuration=\"1.6\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-14 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-paragraph\" style=\"--awb-margin-top:6px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:16px;--awb-margin-left-small:0px;--awb-font-size:18px;\"><p class=\"fusion-title-heading title-heading-center title-heading-tag fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:18;--minFontSize:18;line-height:var(--awb-typography4-line-height);\">\u00ab<span style=\"font-size: 1em; background-color: rgba(0, 0, 0, 0);\">Pour les \u00e9tablissements saisonniers, maximiser les revenus chaque jour d\u2019ouverture est un vrai d\u00e9fi. Mais avec la bonne strat\u00e9gie, XOTELS sait comment le relever. <\/span><span style=\"font-size: 1em; background-color: rgba(0, 0, 0, 0);\">\u00bb<\/span><span style=\"font-size: 1em; background-color: rgba(0, 0, 0, 0);\"><br \/>\n<\/span><\/p><\/div><div class=\"fusion-image-element\" style=\"text-align:center;--awb-max-width:60px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\" style=\"border-radius:50%;\"><img decoding=\"async\" width=\"300\" height=\"300\" title=\"management-team-xotels-remko-west-portrait-bw\" src=\"https:\/\/www.xotels.com\/wp-content\/uploads\/2020\/03\/management-team-xotels-remko-west-portrait-bw.jpg\" alt class=\"img-responsive wp-image-18461\" srcset=\"https:\/\/www.xotels.com\/wp-content\/uploads\/2020\/03\/management-team-xotels-remko-west-portrait-bw-200x200.jpg 200w, https:\/\/www.xotels.com\/wp-content\/uploads\/2020\/03\/management-team-xotels-remko-west-portrait-bw.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 300px\" \/><\/span><\/div><div class=\"fusion-title title fusion-title-15 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-six\" style=\"--awb-margin-top:12px;--awb-margin-bottom:4px;--awb-margin-top-small:4px;--awb-margin-right-small:0px;--awb-margin-bottom-small:4px;--awb-margin-left-small:0px;--awb-margin-top-medium:4px;--awb-margin-bottom-medium:4px;\"><h6 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:18;--minFontSize:18;line-height:1.5;\">Remko West<\/h6><\/div><div class=\"fusion-text fusion-text-7 fusion-text-no-margin\" style=\"--awb-content-alignment:center;--awb-font-size:14px;--awb-line-height:24px;--awb-margin-bottom:0px;\"><p><i>Co\u2011fondateur de XOTELS &amp; Expert en revenue management<\/i><\/p>\n<\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat button-xlarge button-custom fusion-button-default button-1 fusion-button-span-no fusion-button-default-type fusion-has-button-gradient\" style=\"--awb-margin-top:5%;--button_accent_color:var(--awb-color1);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:var(--awb-custom_color_1);--button_gradient_bottom_color:var(--awb-custom_color_4);--button_gradient_top_color_hover:hsla(var(--awb-color8-h),calc(var(--awb-color8-s) - 5%),calc(var(--awb-color8-l) - 10%),var(--awb-color8-a));--button_gradient_bottom_color_hover:hsla(var(--awb-color8-h),calc(var(--awb-color8-s) - 5%),calc(var(--awb-color8-l) - 10%),var(--awb-color8-a));\" target=\"_self\" href=\"#contact\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Obtenir une consultation<\/span><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:40px;--awb-padding-top-small:20px;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.6666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:83.3333333333%;--awb-order-medium:0;--awb-spacing-right-medium:2.304%;--awb-spacing-left-medium:2.304%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-16 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:20px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:var(--awb-typography1-line-height);\">R\u00e9sultats<\/h2><\/div><div class=\"fusion-text fusion-text-8\" style=\"--awb-content-alignment:left;\"><p>La part des <strong>ventes directes a consid\u00e9rablement augment\u00e9<\/strong>, r\u00e9duisant la d\u00e9pendance aux OTA tout en am\u00e9liorant les marges. Les strat\u00e9gies de tarification saisonni\u00e8re optimis\u00e9es ont g\u00e9n\u00e9r\u00e9 des <strong>revenus maximaux<\/strong> en p\u00e9riode de forte affluence tout en maintenant un taux d\u2019occupation solide toute la saison. L\u2019expansion vers des canaux sp\u00e9cialis\u00e9s ski a permis de toucher efficacement la cible et d\u2019augmenter les revenus globaux. L\u2019h\u00f4tel a r\u00e9cup\u00e9r\u00e9 un <strong>contr\u00f4le total sur sa distribution<\/strong>, devenu agile pour faire varier les prix en fonction de la demande du march\u00e9.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:18px;--awb-padding-top-small:20px;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_5_6 5_6 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:83.3333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.304%;--awb-margin-bottom-large:38px;--awb-spacing-left-large:2.304%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:24px;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInDown\" data-animationDuration=\"1.6\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:center;--awb-aspect-ratio: 100 \/ 55;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none has-aspect-ratio\" style=\"border-radius:20px;\"><img decoding=\"async\" width=\"800\" height=\"600\" title=\"XOTELS-ski-boutique-hotel-revenue-management-case-study\" src=\"https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/05\/XOTELS-ski-boutique-hotel-revenue-management-case-study.jpg\" class=\"img-responsive wp-image-25677 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" alt srcset=\"https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/05\/XOTELS-ski-boutique-hotel-revenue-management-case-study-200x150.jpg 200w, https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/05\/XOTELS-ski-boutique-hotel-revenue-management-case-study-400x300.jpg 400w, https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/05\/XOTELS-ski-boutique-hotel-revenue-management-case-study-600x450.jpg 600w, https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/05\/XOTELS-ski-boutique-hotel-revenue-management-case-study.jpg 800w\" sizes=\"(max-width: 640px) 100vw, 800px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.6666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:83.3333333333%;--awb-order-medium:0;--awb-spacing-right-medium:2.304%;--awb-spacing-left-medium:2.304%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-17 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:35px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:35;line-height:var(--awb-typography1-line-height);\"><strong>D\u00e9fi n\u00b02 : Changement de classification de 5 \u00e0 4 \u00e9toiles<\/strong><\/h2><\/div><div class=\"fusion-title title fusion-title-18 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom:20px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;line-height:1.3;\">Le d\u00e9fi<\/h3><\/div><div class=\"fusion-text fusion-text-9\" style=\"--awb-content-alignment:left;\"><p>L\u2019h\u00f4tel devait se repositionner dans un march\u00e9 tr\u00e8s concurrentiel et <b>rentabiliser son exploitation<\/b>. La nouvelle classification offrait l\u2019occasion de diminuer les co\u00fbts op\u00e9rationnels et de r\u00e9allouer le budget vers le marketing en ligne. Il fallait adapter la strat\u00e9gie tarifaire aux attentes des clients et aux standards du segment 4 \u00e9toiles.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-19 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:0px;--awb-margin-bottom:20px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;line-height:1.3;\">La solution<\/h3><\/div><div class=\"fusion-text fusion-text-10\" style=\"--awb-content-alignment:left;\"><p>Une approche tarifaire ax\u00e9e sur la valeur a \u00e9t\u00e9 mise en place, en ciblant le segment 4 \u00e9toiles. La <b>strat\u00e9gie de revenue management<\/b> incluait l\u2019introduction de barri\u00e8res tarifaires pour capter diff\u00e9rents segments clients, et la prise en compte des variations saisonni\u00e8res de la demande. Des offres packag\u00e9es et promotions ont \u00e9t\u00e9 con\u00e7ues pour renforcer la perception de valeur sans impacter la rentabilit\u00e9.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-20 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom:20px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;line-height:1.3;\">R\u00e9sultats<\/h3><\/div><div class=\"fusion-text fusion-text-11\" style=\"--awb-content-alignment:left;\"><p>L\u2019h\u00f4tel a \u00e9largi sa client\u00e8le tout en <b>conservant des marges saines<\/b>. La tarification strat\u00e9gique et les offres \u00e0 valeur ajout\u00e9e ont optimis\u00e9 les flux de revenus, pr\u00e9servant la stabilit\u00e9 financi\u00e8re durant la transition. Cette approche a limit\u00e9 la perte de revenus, maximis\u00e9 l\u2019occupation et solidifi\u00e9 la position de l\u2019h\u00f4tel dans le segment 4 \u00e9toiles.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.6666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:83.3333333333%;--awb-order-medium:0;--awb-spacing-right-medium:2.304%;--awb-spacing-left-medium:2.304%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-21 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:27px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:27;line-height:var(--awb-typography1-line-height);\"><strong>\u00c0 propos de l\u2019h\u00f4tel<\/strong><\/h2><\/div><div class=\"fusion-text fusion-text-12\" style=\"--awb-content-alignment:left;\"><p><span style=\"letter-spacing: 0.24px; background-color: rgba(0, 0, 0, 0);\">Ce boutique h\u00f4tel, aujourd\u2019hui leader sur son march\u00e9, est situ\u00e9 dans une station de ski renomm\u00e9e en France. Il dispose de 54 chambres et suites, d\u2019un restaurant, d\u2019un bar, d\u2019un spa et d\u2019une piscine. <\/span><\/p>\n<p><span style=\"letter-spacing: 0.24px; background-color: rgba(0, 0, 0, 0);\"><b>Sous le charme\u202f? Vous souhaitez que votre h\u00f4tel devienne un leader du march\u00e9\u202f?<br \/> Contactez-nous d\u00e8s aujourd\u2019hui et d\u00e9couvrez comment notre service de <a href=\"\/\"><u>revenue managemen<\/u><\/a>t peut transformer votre \u00e9tablissement.  <\/b><\/span><\/p>\n<\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat button-xlarge button-custom fusion-button-default button-2 fusion-button-span-no fusion-button-default-type fusion-has-button-gradient\" style=\"--button_accent_color:var(--awb-color1);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:var(--awb-custom_color_1);--button_gradient_bottom_color:var(--awb-custom_color_4);--button_gradient_top_color_hover:hsla(var(--awb-color8-h),calc(var(--awb-color8-s) - 5%),calc(var(--awb-color8-l) - 10%),var(--awb-color8-a));--button_gradient_bottom_color_hover:hsla(var(--awb-color8-h),calc(var(--awb-color8-s) - 5%),calc(var(--awb-color8-l) - 10%),var(--awb-color8-a));\" target=\"_self\" href=\"#contact\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Obtenir une consultation<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<h3 style=\"font-size:54px; line-height:1.14em; font-weight: 700; margin: 0 0 0 ;\">+47%<\/h3>\n<p>Ventes directes en 2024<\/p>\n","protected":false},"author":5,"featured_media":26108,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"portfolio_category":[389],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-25880","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-etudes-de-cas-en-revenue-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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